Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
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Weâve been trained to speak B2B or B2C, but business and products donât have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, weâll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
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The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
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For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...LinkedIn
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In this webcast, youâll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from DLA Piper and LinkedIn
For the first time in the Edelman Trust Barometerâs 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Surviving SXSW 2014: 14 Tips from Sophisticated MarketersLinkedIn
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LinkedIn Marketing is sending me to SXSWi this year, so I thought I would tap my LinkedIn network to gather tips for a successful experience.
Use these SXSW tips to maximize your own experience in Austin!
Webinar - Getting It Done: How large organizations achieve social and content...LinkedIn
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Does your company have what it takes to execute an effective content marketing strategy?
Increasingly, brands are becoming publishers and communicating with their audiences directly through social media. What you donât see in that sponsored update or blog post is all the hard work that has gone on behind the scenes to bring it to life. Content calendars, legal approvals, social publishing tools, reporting, and more⌠Large organizations in particular are grappling with the best ways to structure their teams to allow them to be effective, always-on content marketers.
We heard firsthand from Visa, a leading global brand, regarding the path to success they have paved. Learn about the various elements needed for an effective social media operation at a large organization.
Watch the presentation:
https://www.youtube.com/watch?v=Nl0OJVwpkMc
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
Â
Weâve been trained to speak B2B or B2C, but business and products donât have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, weâll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
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The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
Â
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...LinkedIn
Â
In this webcast, youâll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from DLA Piper and LinkedIn
For the first time in the Edelman Trust Barometerâs 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Surviving SXSW 2014: 14 Tips from Sophisticated MarketersLinkedIn
Â
LinkedIn Marketing is sending me to SXSWi this year, so I thought I would tap my LinkedIn network to gather tips for a successful experience.
Use these SXSW tips to maximize your own experience in Austin!
Webinar - Getting It Done: How large organizations achieve social and content...LinkedIn
Â
Does your company have what it takes to execute an effective content marketing strategy?
Increasingly, brands are becoming publishers and communicating with their audiences directly through social media. What you donât see in that sponsored update or blog post is all the hard work that has gone on behind the scenes to bring it to life. Content calendars, legal approvals, social publishing tools, reporting, and more⌠Large organizations in particular are grappling with the best ways to structure their teams to allow them to be effective, always-on content marketers.
We heard firsthand from Visa, a leading global brand, regarding the path to success they have paved. Learn about the various elements needed for an effective social media operation at a large organization.
Watch the presentation:
https://www.youtube.com/watch?v=Nl0OJVwpkMc
LinkedIn & Content Marketing | Practical Strategies from OneupwebOneupweb
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LinkedIn is a powerful tool for many reasons. While most people understand its usefulness for social and professional networking, LinkedIn can be molded into a powerful content marketing platform. Keep in mind the following tips:
⢠Make sure your content is optimized for mobile users
⢠Promote only your best content, and use images and videos liberally
⢠Be real. Take off your sales hat for LinkedIn, and focus instead on your high-quality content
Rememberâmake LinkedIn work for you (as more than just a social networking site) by integrating it into your larger content marketing strategy, and your business will thank you for it. Discover our capabilities at http://www.oneupweb.com/capabilities/.
Live Webinar: Crash Course to Lead Nurturing LinkedIn
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Featuring:
Sean Callahan, Senior Manager, Content Marketing, LinkedIn
Justin Gray, CEO, LeadMD
We epically conclude our series with the Crash Course to Lead Nurturing. The landscape of lead nurturing has changed and responsibility now falls primarily on the marketing team. We'll review examples of how today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - including display and social media advertising.
Infographic: Motivating LinkedIn Members to Engage with Your ContentLinkedIn
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In June 2016, we surveyed more than 9,000 members across the globe to understand how people engage with content on LinkedIn. Hereâs what we learned...
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
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2015 is the year where social media and content marketing become a vital part of any successfully integrated marketing approach.
This presentation will explain how to create a successful content marketing strategy for your clients on LinkedIn. We'll cover real examples of brands that are doing it right, how to select content that resonates, how to create a compelling editorial calendar and how to measure success.
LinkedIn is emerging as powerful publishing platform for content marketers. Marketing Mag features Gary Fearnall, Director of LinkedIn Marketing Solutions Canada, as they examine the future of the platform.
How to Bridge The Trust Divide [Infographic]LinkedIn
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For the first time in the Edelman Trust Barometerâs 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Live Webinar: Getting Started wit Display On and Off LinkedInLinkedIn
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Getting in front of the right prospects early and often enables you to generate awareness, drive traffic, build trust, and effectively nudge your prospects from one stage of the funnel to the next until they convert.
And with LinkedIn Display Advertising, itâs never been easier to reach and engage your high-value prospects in a professional context and wherever they travel on the web with relevant ads and content.
In this presentation, LinkedIn senior manager Andrew Kaplan will demonstrate:
- How to leverage a variety of onsite and network display ads
- How to use built-in campaign and website analytics to measure your success
- How our own internal demand gen team uses display
LinkedIn demand gen expert Cassandra Clark also shares real examples of how LinkedIn uses display.
Discover how you can start reaching the worldâs largest professional audience on LinkedInâand beyondâusing display.
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...LinkedIn
Â
In a recent research study by Content Marketing Institute, 85 percent of marketers stated lead generation as their No. 1 goal for content marketing. Marketers who understand how to effectively utilize publishing platforms will be an organizationâs differentiating factor. And thatâs where the LinkedIn Publishing Platform comes in.
In this webcast, Influence & Co.âs co-founder, John Hall and LinkedInâs very own Global Content Marketing Leader Jason Miller, join forces to educate marketers on how to use the LinkedIn Publishing Platform as a core lead generation strategy when creating authentic, quality content.
Check out this webcast to:
- Master publishing and distributing content on LinkedIn
- Learn proven tactics for leveraging LinkedIn for top of mind marketing strategies
- Understand key metrics and tracking tools for effectively measuring content ROI on LinkedIn
- Hear first hand their experiences, networking advice, and how Influence & Co.âs marketing team utilizes the LinkedIn Publishing Platform
Over 70 sales leaders converged in LinkedIn's Mountain View office to learn about how social selling is transforming sales teams. Featuring speakers from SumoLogic and Juniper Networks.
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
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High Net Worth Investors Pt. 2 - Leveraging Social Media to Reach Affluent Investors.
This deck gives insights and best practices for reaching affluent investors with social media, based on new research from LinkedIn and Cogent Research. By Marie Rice, Cogent Research and Eileen Loustau, BlackRock, Inc.
A New Approach to Customer Relationship Development Using LinkedInGetLinkedinHelp.com
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First, LinkedIn marketing expert Kristina Jaramillo shows why sales and marketing leaders are unable to generate leads and develop customer/client relationships using LinkedIn.
Then she shows how to open closed doors (and keep them open) with a new approach to social prospecting and lead development using LinkedIn & inbound marketing.
This presentation is part of a complete LinkedIn training webinar that can be found at: http://www.freelinkedinmarketingtraining.com/webinar
How Tech Professionals Engage with ContentLinkedIn
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Check out our Infographic to discover:
- New stats about the technology communityâs desire for data-driven, educational content.
- Why technology professionals consume more content on LinkedIn, compared to their peers in other industries.
- Why technology professionals share heavily and show source appreciation in subtle ways.
- The role employers, brands, and peers play in providing tech professionals useful information.
- Tips and strategies to ensure youâre providing the tech audience engaging, relevant content at scale.
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
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LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
LinkedIn & Content Marketing | Practical Strategies from OneupwebOneupweb
Â
LinkedIn is a powerful tool for many reasons. While most people understand its usefulness for social and professional networking, LinkedIn can be molded into a powerful content marketing platform. Keep in mind the following tips:
⢠Make sure your content is optimized for mobile users
⢠Promote only your best content, and use images and videos liberally
⢠Be real. Take off your sales hat for LinkedIn, and focus instead on your high-quality content
Rememberâmake LinkedIn work for you (as more than just a social networking site) by integrating it into your larger content marketing strategy, and your business will thank you for it. Discover our capabilities at http://www.oneupweb.com/capabilities/.
Live Webinar: Crash Course to Lead Nurturing LinkedIn
Â
Featuring:
Sean Callahan, Senior Manager, Content Marketing, LinkedIn
Justin Gray, CEO, LeadMD
We epically conclude our series with the Crash Course to Lead Nurturing. The landscape of lead nurturing has changed and responsibility now falls primarily on the marketing team. We'll review examples of how today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - including display and social media advertising.
Infographic: Motivating LinkedIn Members to Engage with Your ContentLinkedIn
Â
In June 2016, we surveyed more than 9,000 members across the globe to understand how people engage with content on LinkedIn. Hereâs what we learned...
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
Â
2015 is the year where social media and content marketing become a vital part of any successfully integrated marketing approach.
This presentation will explain how to create a successful content marketing strategy for your clients on LinkedIn. We'll cover real examples of brands that are doing it right, how to select content that resonates, how to create a compelling editorial calendar and how to measure success.
LinkedIn is emerging as powerful publishing platform for content marketers. Marketing Mag features Gary Fearnall, Director of LinkedIn Marketing Solutions Canada, as they examine the future of the platform.
How to Bridge The Trust Divide [Infographic]LinkedIn
Â
For the first time in the Edelman Trust Barometerâs 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Live Webinar: Getting Started wit Display On and Off LinkedInLinkedIn
Â
Getting in front of the right prospects early and often enables you to generate awareness, drive traffic, build trust, and effectively nudge your prospects from one stage of the funnel to the next until they convert.
And with LinkedIn Display Advertising, itâs never been easier to reach and engage your high-value prospects in a professional context and wherever they travel on the web with relevant ads and content.
In this presentation, LinkedIn senior manager Andrew Kaplan will demonstrate:
- How to leverage a variety of onsite and network display ads
- How to use built-in campaign and website analytics to measure your success
- How our own internal demand gen team uses display
LinkedIn demand gen expert Cassandra Clark also shares real examples of how LinkedIn uses display.
Discover how you can start reaching the worldâs largest professional audience on LinkedInâand beyondâusing display.
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...LinkedIn
Â
In a recent research study by Content Marketing Institute, 85 percent of marketers stated lead generation as their No. 1 goal for content marketing. Marketers who understand how to effectively utilize publishing platforms will be an organizationâs differentiating factor. And thatâs where the LinkedIn Publishing Platform comes in.
In this webcast, Influence & Co.âs co-founder, John Hall and LinkedInâs very own Global Content Marketing Leader Jason Miller, join forces to educate marketers on how to use the LinkedIn Publishing Platform as a core lead generation strategy when creating authentic, quality content.
Check out this webcast to:
- Master publishing and distributing content on LinkedIn
- Learn proven tactics for leveraging LinkedIn for top of mind marketing strategies
- Understand key metrics and tracking tools for effectively measuring content ROI on LinkedIn
- Hear first hand their experiences, networking advice, and how Influence & Co.âs marketing team utilizes the LinkedIn Publishing Platform
Over 70 sales leaders converged in LinkedIn's Mountain View office to learn about how social selling is transforming sales teams. Featuring speakers from SumoLogic and Juniper Networks.
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
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High Net Worth Investors Pt. 2 - Leveraging Social Media to Reach Affluent Investors.
This deck gives insights and best practices for reaching affluent investors with social media, based on new research from LinkedIn and Cogent Research. By Marie Rice, Cogent Research and Eileen Loustau, BlackRock, Inc.
A New Approach to Customer Relationship Development Using LinkedInGetLinkedinHelp.com
Â
First, LinkedIn marketing expert Kristina Jaramillo shows why sales and marketing leaders are unable to generate leads and develop customer/client relationships using LinkedIn.
Then she shows how to open closed doors (and keep them open) with a new approach to social prospecting and lead development using LinkedIn & inbound marketing.
This presentation is part of a complete LinkedIn training webinar that can be found at: http://www.freelinkedinmarketingtraining.com/webinar
How Tech Professionals Engage with ContentLinkedIn
Â
Check out our Infographic to discover:
- New stats about the technology communityâs desire for data-driven, educational content.
- Why technology professionals consume more content on LinkedIn, compared to their peers in other industries.
- Why technology professionals share heavily and show source appreciation in subtle ways.
- The role employers, brands, and peers play in providing tech professionals useful information.
- Tips and strategies to ensure youâre providing the tech audience engaging, relevant content at scale.
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
Â
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
EdiciĂłn especial de la revista que publica la FundaciĂłn Carlos Sanz, con ocasiĂłn de la entrega de Premios que realiza cada aĂąo a personas y entidades que han colaborado desinteresadamente en su labor de promociĂłn de la donaciĂłn de Ăłrganos.
Building core vocabularies is becoming important to enable seamless digital communication and use of open data. Based on the experience to build the core vocabulary, I will talk about easiness and difficulty of building the core vocabulary and furthermore those of bridging between different core vocabularies across languages and
domains.
Presented in Glocal KO Workshop, Thursday August 13, 2015, Copenhagen
Apresenta-se material de apoio para conhecimento e pesquisa pelos alunos do Curso de CiĂŞncias Atuariais da UFF. Trata-se de material de apoio que nĂŁo substitui os materiais e ensinamentos repassados em sala de aula.
Pour les responsables des services informatiques, l'indicateur majeur de performance de leur travail est de plus en plus la satisfaction finale de l'utilisateur, et cela par rapport aux services informatiques fournis. Malheureusement, y parvenir dâune manière efficace et efficiente n'est pas toujours ĂŠvident, autant pour des PME que de grandes sociĂŠtĂŠs.
Durant cette soirĂŠe, Minimarisk vous montre comment augmenter de façon ciblĂŠe la satisfaction et la productivitĂŠ des utilisateurs finaux des services informatiques. Le fil rouge de cette dĂŠmarche se fera au travers dâun exemple pratique conduit auprès de la sociĂŠtĂŠ Richemont (Piaget, Cartier, IWC, Panerai et bien d'autres).
Minimarisk est un système d'analyse sur le cloud, qui permet dâamĂŠliorer et de professionnaliser rapidement les services par des quick-wins, en se basant sur des recommandations. L'approche innovante de Minimarisk est de cibler au maximum les besoins des clients finaux, et d'atteindre de façon très tactique des rĂŠsultats concrets.
AplicaciĂłn de los estudios de MĂŠtodos y TiemposZadecon
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PresentaciĂłn profesional de la metodologĂa a seguir para mejorar la productividad industrial, facilitando la mejora continua, asĂ como Zadecon te puede ayudar en este crucial objetivo.
Conferencia: Como montar tu primera tienda onlineDario Schilman
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Como montar tu primer tienda de comercio electronico
IDS Soluciones Ecommerce:
Nos especializamos en el desarrollo de soluciones de e-commerce, con alto valor agregado para nuestros clientes, y una marcada orientaciĂłn a resultados mensurables. Para obtener una implementaciĂłn eficaz es fundamental conocer y entender el modelo de negocio de nuestros clientes. De esta manera podremos maximizar el ROI del canal y la experiencia online de compra. El canal E-commerce debe ser tratado como un punto de venta mĂĄs dentro de la organizaciĂłn. Proveemos soluciones de negocio pensadas para cada necesidad: *Indumentaria *Electro hogar *Alimentos *TelefonĂa *Real Estate *Agro *CosmĂŠtica *EspectĂĄculos y entretenimiento *Venta mayorista
LinkedIn Insights: How to Build a Strong Employer BrandThe HR Observer
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With Dubai Expo 2020 being just around the corner, it is expected that this world-class event will create more than 200 thousand jobs in the UAE. Talent is in demand today so how do you find the best talent in such a competitive environment? In this session, LinkedIn will share data and insights on the MENA market and will showcase the importance of building a strong employer brand in the Middle East to attract the right talent to your organisation.
Munish Sudan, Territory Head UAE, LinkedIn
In this webinar, we'll cover the following strategies you can utilize on LinkedIn and within Recruiter Professional Services to help you warm up cold leads and find new business:
- Boost Your Brand - Learn the newest tips on enhancing your profile
- Leverage Commonalities - Master the Alumni functionality and take advantage of your 2nd degree connections
- Get Smart - See what positions companies are hiring for and how you can directly message key decision makers involved
- Build Market Intelligence - Gain knowledge about on companies that are hiring and the number of positions they've filled within the last year
You'll come away with several solutions on how to proactively find new leads on LinkedIn.com.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
You canât ignore it â social selling is everywhere. And rightly so as itâs relevant to everyone. Itâs not just for sales or for marketing. Social selling is an opportunity for everyone in the organisation to take part in promoting and selling it.
3 Ways Content Marketing Can Help Close Franchise Deals FasterFishmanPR
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Learn about the benefits of creating a franchise development content marketing strategy to generate franchise leads and move your brand forward with this SlideShare.
TSR is a transformational digital marketing academy with a focus to train digital enthusiasts with the latest and most modern digital marketing tools, website design and development with many more value-added modern course content like podcasting, vlogging, selling on amazon etc. Check out out website www.theschoolrific.com for more information.
The concept of Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to retain and drive profitable customer action.
65% of corporate buyers choose to do business with the company that was first to add value to their buying process. In this presentation we show you how to create content that positions your sales and marketing teams as valuable experts, which is key to earning the trust of the self-educating buyer.
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton đź
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During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
Similar to The 4 Knights of Content Marketing (20)
Social Media Marketing Plan for PresentationsEthos3
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A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Presentation Persona Spotlight: Sen. Elizabeth WarrenEthos3
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Last week on February 6th, Massachusetts Senator Elizabeth Warren made headlines and became a trending topic. She was silenced on the U.S. Senate floor during her speech against Senator Jeff Sessions becoming the nominee for U.S. Attorney General.
If you are like me, the days leading up to your presentation can be nerve wracking. It is not unusual to get knots in your stomach at the thought of speaking in front of a room full of people. But there are plenty of ways to relieve the discomfort.
Back in 2012, a very luck group of individuals got to witness Joe Smithâs âHow to Use One Paper Towelâ talk at Concordia University in Portland, Oregon. It was short. It was meaningful. And, it is still being talked about today.
INTRODUCING: What's Your Presentation Persona? Ethos3
Â
A practical guide based on a proprietary skill assessment tool - a Myers-Briggs for presenters - that provides tips and strategies that address the core element for becoming a successful presenter: YOU. The book offers practical and actionable persona-specific advice designed to help you make the most impactful presentations possible. Once youâve mastered your persona, explore others youâd like to experiment with and learn from, to become the strongest, most well-rounded communicator you can be - so you can razzle-dazzle any audience on any topic anytime.
Take the assessment, located here: https://www.ethos3.com/badge/
Common Denominator: 3 Tips for Using Emoticons in PresentationsEthos3
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They are pervasive. They reveal so much, yet take up little to no space. Emoticons have infiltrated our text messages, emails, advertisements, and much more. Discover why you need to use them in your presentations too.
The 2016 Rio Olympics have come to a close, but that doesnât mean the lessons presenters can acquire from them have concluded. Success in both arenas depends on the intensity of training and follow-through in each of the 3 different aspects outlined in this piece.
Your presentation title is responsible for drawing attention from potential audiences. If your presentation title slide meets these 5 criteria, you can rest assured that the first impression of your deck will be received well by event participants.
Beware! Avoid These Presentation Storytelling MistakesEthos3
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Even though we know that storytelling engages our audiences and boosts their memory of the talk, it's not always easy to use a narrative flow! The struggle is real, and we're here with a few common storytelling mistakes to avoid in your next presentation.
Want to read the full blog post on this subject? Follow this handy link: http://ethr.ee/28nCAYx
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
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Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Whatâs âInâ and âOutâ for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Â
Delve into essential ABM âplays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
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Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
⢠Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
⢠Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
⢠Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
⢠Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categoriesâIdeation, Creation, and Operationsâthat can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of todayâs popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operationâtransforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
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Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
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The 4 Knights of Content Marketing
1. THE FOUR KNIGHTS
E X P LO R E
BECOMING A KNIGHT
72% of marketers dub branded content most effective,
yet content shortages disarm 40% of marketing experts
enlist the four knights
of content marketing in your brand strategy!
According to LinkedIn technology marketing community,
content that makes an impact will be characterized by the following...
THE CODE OF CONTENT MARKETING
PRESENTATIONS
BLOG POSTS EMAIL
Becoming a knight involves far more than amateur sword-ďŹinging
and smile-ďŹashing. To secure knighthood, a majority of marketers adhere to...
take your brand from page to squire to knight
creation curation syndication
relevancy narrative incident
Email loyalists are
3x more likely
to root in your brands favor on social outlets
A steadfast devotion to blogging
increases opportunities for enhancing
roi by 13-fold
93%of
marketers
compete in the social
media arena
Facebook Twitter LinkedIn
53%of
bloggers
post at least
once per week
4.3billion
accounts will
exist by the end of 2016
82%of
companies
creating email
content through email
marketing technology
9xas
many leads
for longer articles
versus shorter posts
72%of
marketers
display a presentation
as the ďŹrst move in the
brand tournament
75%of
content
crusaders
stand by their
investment in events
66%of
webinars
stand by their
investment in events
http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/
http://www.cmo.com/features/articles/2015/7/22/15-mind-blowing-stats-about-content-marketing.html
http://www.marketingprofs.com/charts/2015/27524/how-b2b-tech-companies-market-products
https://www.orbitmedia.com/blog/blogger-research/
http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner
http://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf
https://www.orbitmedia.com/blog/blogger-research/
https://contently.com/strategist/2015/04/07/25-stats-content-marketers-need-to-know-v2/
http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf
http://ascend2.com/home/wp-content/uploads/Marketing-Technology-Strategy-Survey-Summary-Report-150813.pdf
http://www.business2community.com/content-marketing/22-tantalizing-content-marketing-stats-facts-01476623#KZtv0kdXd45t5B34.97
Longer battles are better, since content with
3,000-10,000 words
is shared most frequently
THE Go-TO MELEE TOOLS:
SOCIAL MEDIA
S O U R C E S
SERVING YOUR BRAND
VISIT US AT ETHOS3.COM
A L L M A R C H TO G E T H E R
So that they may serve valuable, durable,
and memorable content to the audience
UNDER ONE