The document outlines a 10-slide structure for an effective pitch deck, emphasizing the importance of a compelling introduction and clearly defining the problem and solution. It advises on adding a case study, introducing the team, detailing the business model, and understanding market trends. It concludes with the necessity of a strong call to action and provides resources for additional presentation tips.

1. S T R U C T U R E
PITCH DECK
T H E
10-SLIDE

2. THE VISION
Think of this slide as your first impression. Use your branded images
to introduce the world to your company or product.

3. THE PROBLEM
What’s keeping your audience up at night? Lay out all
the setbacks or obstacles affecting your audience today.

4. THE SOLUTIONS
How do you solve your
audience’s problems?
Now is the time to make the
case for your pitch. Highlight
the benefits and differentiators
of your company or product.

5. THE
OPPORTUNITY
With your solutions now on the table,
it’s time to make the play. What is the benefit
for your investors? Prove your worth.

6. What does your product or company do? Explain
your unique process. This slide will help you stand
out against your competition.
THEPRODUCT

7. Incorporate a case study or customer story to back up your
product’s benefits and results.
THE CASE STUDY

8. THE TEAMIntroduce your team using their headshots and
job titles. Explain how everyone collaborates together.
Don’t have a team yet? Use this slide to tell your
company’s origin story.

9. Explain how you will generate enough
income to sustain your company’s growth
or your product’s development.
THE
BUSINESS
MODEL

10. What does the future of your industry’s
market look like? Use research and current trends
to explain where you fit in the marketplace.
THE MARKET

11. End on a compelling call to action. What do you want your
audience to do in the moments following your presentation?
Include your contact information on this slide.
THE PITCH

12. DISCOVER MORE
PRESENTATION TIPS & TRICKS
ON ETHOS3.COM
SE L L Y O U R S E LF
PITCH D E C K S T R U CTUR
E
WITH THIS
BETTER
10-SLIDE