This document provides key facts and statistics about various digital marketing strategies including email marketing, social media, SEO, content marketing, blogging, lead generation, and sales. It covers metrics and best practices for each channel such as open rates, click-through rates, and effective times for posting or making calls. The document also includes sources for the information provided at the end.
According to a 2015 report on B2B lead generation, 93% of the B2B buying process begins with an internet search. The report also found that having a robust social and digital presence allows potential leads to find companies more easily, and that social media conversations can increase the speed of closing deals by 20%. Additionally, the report showed that B2B companies generate 3 times more leads through social media than traditional channels.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
Email Marketing - Most Critical Marketing ChannelEdureka!
This document discusses the importance of email marketing and content marketing. It provides various email marketing and content marketing statistics that highlight email's high reach, engagement, and ROI compared to other channels. It also discusses how content should be a key part of an integrated marketing strategy, with email serving as an important distribution channel for content across various platforms and throughout the sales process, from initial lead generation to nurturing to driving sales.
Surprising statistics on how email performs, and does not perform, as a marketing communication channel. This slide share highlights not only the volume of emails we receive, but the necessary components of a perfect email.
The survey of 511 salespeople found that 72.6% of salespeople using social media as part of their selling process exceeded their quotas 23% more than peers not using social. 54% tracked deals back to social media use. Top reasons for social media use were networking, prospecting, and research. LinkedIn was the top social site used. 75% received no training, which may explain why 21.7% did not use social media due to not understanding it. Salespeople spent 5-10% of time on social media.
The Mom & Dad Influence: How Parents' Online Behavior Will Impact Your Higher...Boston Interactive
The influence parents hold over the decisions high school seniors make about higher education is enormous. According to Noel-Levitz’s 2014 E-Expectations Report, 77% of high school seniors report that their parents have the most influence on their enrollment decisions.
With the 2015 enrollment only a few months away, you must take into account the needs and goals of your parent personas. In this infographic, we break down how parents’ online behavior will impact your higher ed strategy.
Watch Our Free Higher Ed Marketing Webinar On-Demand: http://hubs.ly/y0Wr430
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
This document provides statistics and information about strategies for improving B2B lead generation. It covers website optimization, search engine optimization, email marketing, landing pages, content marketing, social media marketing, mobile marketing, and demand generation. Some key points include: 68% of B2B businesses use strategic landing pages to acquire leads; 93% of B2B purchases begin with an online search; email is the third most influential information source for B2B audiences; and lead generation is the most important content marketing goal for 85% of B2B marketers. The document also discusses challenges in lead generation and improving customer experience.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
According to a 2015 report on B2B lead generation, 93% of the B2B buying process begins with an internet search. The report also found that having a robust social and digital presence allows potential leads to find companies more easily, and that social media conversations can increase the speed of closing deals by 20%. Additionally, the report showed that B2B companies generate 3 times more leads through social media than traditional channels.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
Email Marketing - Most Critical Marketing ChannelEdureka!
This document discusses the importance of email marketing and content marketing. It provides various email marketing and content marketing statistics that highlight email's high reach, engagement, and ROI compared to other channels. It also discusses how content should be a key part of an integrated marketing strategy, with email serving as an important distribution channel for content across various platforms and throughout the sales process, from initial lead generation to nurturing to driving sales.
Surprising statistics on how email performs, and does not perform, as a marketing communication channel. This slide share highlights not only the volume of emails we receive, but the necessary components of a perfect email.
The survey of 511 salespeople found that 72.6% of salespeople using social media as part of their selling process exceeded their quotas 23% more than peers not using social. 54% tracked deals back to social media use. Top reasons for social media use were networking, prospecting, and research. LinkedIn was the top social site used. 75% received no training, which may explain why 21.7% did not use social media due to not understanding it. Salespeople spent 5-10% of time on social media.
The Mom & Dad Influence: How Parents' Online Behavior Will Impact Your Higher...Boston Interactive
The influence parents hold over the decisions high school seniors make about higher education is enormous. According to Noel-Levitz’s 2014 E-Expectations Report, 77% of high school seniors report that their parents have the most influence on their enrollment decisions.
With the 2015 enrollment only a few months away, you must take into account the needs and goals of your parent personas. In this infographic, we break down how parents’ online behavior will impact your higher ed strategy.
Watch Our Free Higher Ed Marketing Webinar On-Demand: http://hubs.ly/y0Wr430
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
This document provides statistics and information about strategies for improving B2B lead generation. It covers website optimization, search engine optimization, email marketing, landing pages, content marketing, social media marketing, mobile marketing, and demand generation. Some key points include: 68% of B2B businesses use strategic landing pages to acquire leads; 93% of B2B purchases begin with an online search; email is the third most influential information source for B2B audiences; and lead generation is the most important content marketing goal for 85% of B2B marketers. The document also discusses challenges in lead generation and improving customer experience.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The document provides 10 steps for focusing social media marketing efforts amid the large number of social media platforms and high volume of content. It recommends separating personal and professional accounts, identifying where target customers are active, knowing where competitors are focusing, using industry best practices and data to determine priorities, doing a resource check, integrating social media with overall marketing plans, setting metrics for success, following agile processes to continually improve, regularly reporting on results, and being a source of social intelligence within the organization. The goal is to help organizations focus their efforts on the most important 1-2 social networks for their goals and industry.
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
2013 benchmarks budgets and trends- e briks infotechebriksinfotech
Here the Ebriks are provides with the the unique and best services about the 2013benchmarks-budgets and trends.If you want know mode about it pls visit www.ebriks.com
1) 91% of B2B marketers use content marketing, spending an average of 33% of their budgets on it. The use of tactics like research reports, videos, and mobile content is increasing.
2) Producing enough content is now the top challenge for B2B marketers, replacing producing engaging content which was the challenge in previous years.
3) The most effective B2B content marketers allocate a higher percentage of their budget to content marketing and use more tactics and social platforms than less effective marketers.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
The document analyzes social media conversations about leading consumer technology brands. It finds that while brands generate most of the online content, audiences drive over 95% of conversations through sharing, replies and mentions of brands. The report also evaluates brands across several metrics to create a Consumer Technology Social Index, finding Lenovo ranked highest overall. It examines topics like the language used to discuss brands, products and features as well as differences in audiences by gender and profession.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
Building Social Excellence: Insights on the Construction IndustryBrandwatch
In the following report, we analyze the online conversation of 20 leading construction companies from the US and UK and highlight opportunities for growth using social intelligence. Specifically, we reveal:
- The Construction Social Index: ranking construction companies across important social presence metrics
- How construction brands and their audiences interact online
- The impressions different types of Facebook content have on audiences
- The growing role of social media in construction industry recruitment
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
The document discusses new rules for content marketing in today's digital environment. It argues that marketers need to shift from a "telling and selling" mindset to building relationships with customers. However, audiences are overwhelmed by the volume of content while marketers continue producing more. The key is to close the "content gap" by following four rules: 1) Less is more - return to fundamentals; 2) Give audiences what they want, not just what you want to provide; 3) Innovate formats and distribution; 4) Get out of your own way and focus on the customer journey, not stuffing them in your sales funnel. The goal is to make content useful and credible while engaging audiences on their terms.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network. As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network.
Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!
The document analyzes customer service on Twitter for the top 100 global brands as measured by Interbrand. Some key findings include:
- More brands are maintaining customer service Twitter accounts, and these accounts are more active, responding to customer issues more quickly.
- Customer mentions of brand accounts have increased 41% year-over-year as customers increasingly use Twitter for customer service.
- Top brands respond quickly, with 95% responding within 48 hours and 91% within 24 hours. This meets or exceeds customer expectations for response times.
- Brands employ various tactics in their responses, most commonly directing customers to online resources, but also apologizing, requesting more information, and directing customers to other channels.
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
Align Your Solutions to Customer Problems
Accelerate Sellers’ Credibility with their Buyers
Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.
We've gathered the most surprising, horrifying, and enlightening sales statistics on cold calling, social selling, sales training, and much more.
Whether you are a sales rookie or an experienced veteran, these 21 sales stats will knock your socks off and perhaps inspire you to improve the way you sell. Enjoy and share!
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The document provides 10 steps for focusing social media marketing efforts amid the large number of social media platforms and high volume of content. It recommends separating personal and professional accounts, identifying where target customers are active, knowing where competitors are focusing, using industry best practices and data to determine priorities, doing a resource check, integrating social media with overall marketing plans, setting metrics for success, following agile processes to continually improve, regularly reporting on results, and being a source of social intelligence within the organization. The goal is to help organizations focus their efforts on the most important 1-2 social networks for their goals and industry.
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
2013 benchmarks budgets and trends- e briks infotechebriksinfotech
Here the Ebriks are provides with the the unique and best services about the 2013benchmarks-budgets and trends.If you want know mode about it pls visit www.ebriks.com
1) 91% of B2B marketers use content marketing, spending an average of 33% of their budgets on it. The use of tactics like research reports, videos, and mobile content is increasing.
2) Producing enough content is now the top challenge for B2B marketers, replacing producing engaging content which was the challenge in previous years.
3) The most effective B2B content marketers allocate a higher percentage of their budget to content marketing and use more tactics and social platforms than less effective marketers.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
The document analyzes social media conversations about leading consumer technology brands. It finds that while brands generate most of the online content, audiences drive over 95% of conversations through sharing, replies and mentions of brands. The report also evaluates brands across several metrics to create a Consumer Technology Social Index, finding Lenovo ranked highest overall. It examines topics like the language used to discuss brands, products and features as well as differences in audiences by gender and profession.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
Building Social Excellence: Insights on the Construction IndustryBrandwatch
In the following report, we analyze the online conversation of 20 leading construction companies from the US and UK and highlight opportunities for growth using social intelligence. Specifically, we reveal:
- The Construction Social Index: ranking construction companies across important social presence metrics
- How construction brands and their audiences interact online
- The impressions different types of Facebook content have on audiences
- The growing role of social media in construction industry recruitment
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
The document discusses new rules for content marketing in today's digital environment. It argues that marketers need to shift from a "telling and selling" mindset to building relationships with customers. However, audiences are overwhelmed by the volume of content while marketers continue producing more. The key is to close the "content gap" by following four rules: 1) Less is more - return to fundamentals; 2) Give audiences what they want, not just what you want to provide; 3) Innovate formats and distribution; 4) Get out of your own way and focus on the customer journey, not stuffing them in your sales funnel. The goal is to make content useful and credible while engaging audiences on their terms.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network. As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network.
Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!
The document analyzes customer service on Twitter for the top 100 global brands as measured by Interbrand. Some key findings include:
- More brands are maintaining customer service Twitter accounts, and these accounts are more active, responding to customer issues more quickly.
- Customer mentions of brand accounts have increased 41% year-over-year as customers increasingly use Twitter for customer service.
- Top brands respond quickly, with 95% responding within 48 hours and 91% within 24 hours. This meets or exceeds customer expectations for response times.
- Brands employ various tactics in their responses, most commonly directing customers to online resources, but also apologizing, requesting more information, and directing customers to other channels.
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
Align Your Solutions to Customer Problems
Accelerate Sellers’ Credibility with their Buyers
Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.
We've gathered the most surprising, horrifying, and enlightening sales statistics on cold calling, social selling, sales training, and much more.
Whether you are a sales rookie or an experienced veteran, these 21 sales stats will knock your socks off and perhaps inspire you to improve the way you sell. Enjoy and share!
Ebraheem Abdelfattah Mahlees is an Egyptian national who was formerly a retired lieutenant colonel in the Egyptian military and security manager of a tourism village. He has a B.S. in military science from 1997 and over 16 years of experience in the Egyptian Ministry of Defense and one year as a security and maintenance manager. He has training in health and safety, risk assessment, human resources, and computer skills. He is married and fluent in Arabic and English.
The document discusses different land forms. It provides some basic information about the ocean, including that it covers most of the Earth's surface and moderates the planet's temperature. In a few brief sentences, it touches on topics like continents, islands, peninsulas, isthmuses, and archipelagos.
El carbono tiene funciones importantes en los alimentos y vitaminas, ya que puede formar estructuras largas y complejas que se unen a otros elementos. La combinación de carbono e hidrógeno crea hidrocarburos que pueden ser saturados u insaturados, y estos elementos junto con oxígeno, azufre y fósforo forman carbohidratos, lípidos y proteínas presentes en los alimentos.
1) La autora nació en 1999 en San Alejandro, México. Su padre los abandonó cuando tenía 8 meses pero su madre la crió sola.
2) Tuvo una infancia feliz viviendo con su abuela y primos, aunque también momentos tristes como cuando mató a su pato mascota o cuando su perro murió de parvovirus.
3) Ahora tiene 15 años y está por graduarse de la secundaria. Quiere estudiar estomatología o enfermería en la universidad UPAEP.
The document discusses the differences between the left and right brain hemispheres. It explains that the left and right halves of the brain control different functions in the body and influence behaviors. It was interesting to learn that being left-handed or right-handed corresponds with having a more developed right or left brain hemisphere, respectively. The document also notes that using both brain hemispheres simultaneously, such as playing the piano and talking at the same time, can be difficult. Overall, the reading provided curious details about brain lateralization that the author found interesting.
Unidad iii.comprension inferencial de la lectura.nathalymendozav
Este documento describe el proceso de comprensión inferencial de la lectura. Explica que la comprensión inferencial requiere que el lector haga generalizaciones e interprete ideas que no están explícitamente escritas mediante el uso de pistas contextuales. También describe los procesos mentales de inferencia y suposición, y los pasos para lograr una comprensión tanto literal como inferencial de un texto.
La memoria RAM almacena temporalmente los datos y programas que el computador está utilizando actualmente, mientras que la memoria ROM almacena información de forma permanente sin necesidad de energía. La memoria RAM se mide en megabytes y gigabytes y su cantidad depende de las tareas que se realizan, mientras que la memoria ROM contiene información vital para el inicio del sistema y usualmente ya viene integrada en la placa madre u otros componentes.
The document discusses adverbs of manner and how they are used to describe actions. It provides examples of sentences using adverbs to modify verbs like sing, play guitar, and play soccer. These adverbs include terribly, beautifully, badly, nicely, poorly, and well. The document also discusses using "too" in front of adjectives like difficult, dangerous, cold, and beautiful to indicate something is more than what is desirable or normal.
El documento proporciona información sobre la historia, geografía, sociedad y cultura de Persia. Brevemente describe que Persia limitaba al norte con los Montes Cáucaso, Mar Caspio y Turquestán, y al sur con el Golfo Pérsico y Mar de Omán. La sociedad persa estaba dividida en rígidas clases sociales encabezadas por el rey. La religión persa se basaba en el libro sagrado Zend-Avesta y el dios supremo Zernane Akebene.
The document summarizes key findings from the 2020 B2B Content Marketing Trends and Budgets report. It finds that 84% of B2B marketers rate their content marketing as moderately or extremely successful. The most successful 5% are more likely to have a documented content strategy (69% vs 62% in 2018). Top goals for B2B content include brand awareness, education, and lead generation. Half of content is for top-of-funnel awareness, while blog posts and social media are most common content types.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
The document summarizes key takeaways from a SocialMediaExaminer industry report. It finds that most marketers agree social media is important for business and want to measure ROI but few can accurately do so. While Facebook, Twitter and LinkedIn are most used, interest is growing in YouTube, blogging and Pinterest. Marketers increasingly outsource design/development and want to improve skills in content marketing and newer platforms like Google+.
This document summarizes the key findings from a 2019 B2B lead generation report. Some of the main highlights include:
1. Quality of leads generated remains a top concern, but automation has helped address this issue. SEO and email marketing are the most effective inbound and outbound tactics.
2. Measuring ROI, especially related to lead quality rather than just volume, continues to be a challenge.
3. LinkedIn has become the dominant platform for B2B lead generation.
4. Outsourcing key functions like marketing, sales, and IT can provide big cost savings while maintaining effectiveness.
The document is a lead generation trend report that provides findings from a survey of over 600 B2B marketing professionals. Some key findings include:
1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
This document summarizes current trends in B2B marketing. It finds that B2B marketers are increasingly focusing on individual customers rather than businesses, using personalized digital content and data. Specifically, more marketers are using video, social media, and mobile marketing to engage customers throughout the purchasing process. There is also a greater emphasis on creating emotional connections and communicating in a less formal, more human tone.
The State of B2B Lead Nurturing - 2014 ReportBizoInc
In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies’ lead nurturing challenges and strategies. The survey revealed that, even as the importance of marketing’s role has grown, many organizations are still struggling to develop comprehensive, multi-channel lead nurturing programs, and that tremendous opportunities lie ahead.
The document discusses how email marketing continues to be a promising channel, as statistics show email volume and spending on email marketing have grown significantly in recent years. It notes that 66% of global marketers rate email marketing as excellent or good in terms of ROI, which is estimated at 4,300%. While some claims in the past were that email marketing is dead or not effective, the document argues that email marketing and social media can be great partners, with social media helping to start conversations that can then be moved into email for more opportunities to achieve business goals. It emphasizes that relevant, well-written content is key to building relationships through both email and social media.
Content based conversation sales for life articleYogesh Bhat
This document provides guidance on how sales, marketing, and enablement teams can work together to increase sales conversations through content. It discusses how the buying journey is now non-linear, with customers researching online before engaging with sales. It emphasizes that content must add value and insight for customers. The roles of each team are also outlined, with marketing responsible for top-of-funnel content, sales customizing this for individual outreach, and enablement supporting bottom-of-funnel needs. Overall, the document stresses the importance of collaboration between these functions to create and share the right content at the right time with customers.
Countless organisations have trained their sales functions in converting the classic cold calling approach into selling on social platforms. What was once a fresh, new approach to sales has now become the norm, and customers are becoming increasingly frustrated with the influx of digital cold calling in their inboxes.
While social networks are cost-effective and agile, the sales organisation needs to find a new way to leverage potential from these channels and implement a different approach to social selling.
B2B lead generation is important for businesses but also challenging. Effective strategies include using social media strategically like driving visitors to the website and allowing newsletter signups on Facebook. Consistent content marketing through webinars, research reports, videos and blogging is also effective. Giving away free tools to collect email addresses has proven successful. Marketing automation can generate more leads but requires significant resources. Lead scoring helps determine which leads should be prioritized. While many channels exist, these approaches can help optimize lead generation.
Are you planing next content marketing strategy for your B2B company? You should look at these 26 B2b content marketing facts and make a better content marketing plan for 2015.
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing#FlipMyFunnel
This document summarizes key findings from a survey of nearly 4,000 marketing leaders worldwide about trends in marketing. Three main findings are:
1. High-performing marketing teams adopt a customer journey strategy and lead customer experience initiatives across their business.
2. Digital marketing ROI is increasing, especially for email, social media, mobile and content marketing. High performers take sophisticated approaches to digital channels.
3. Successful marketers align digital channels like mobile, social and email with their overall marketing strategy and target ads using customer data.
Most small business marketers spend time on social media marketing each day, and most plan to increase their use of social media this year. Social media can produce measurable results by helping businesses reach customers across multiple touchpoints, where customers spend time. It also increases web traffic, purchase intent, and customer acquisition. To make the most of social media marketing, businesses should add value by sharing helpful content, post at optimal times for each network, ask questions to spark conversations, provide customer support on social media, and focus efforts on a few key networks.
The 2017 State of B2B Digital Marketing ReportDemandWave
This document summarizes the key findings from DemandWave's sixth annual report on the state of B2B digital marketing. Some of the main highlights include:
- Delivering quality leads has emerged as B2B marketers' top objective and challenge.
- Organic search now drives revenue for 63% of B2B marketers, tying with email.
- Nearly half of marketers plan to increase their digital marketing budgets in 2017.
- However, marketers still struggle with measuring ROI and optimizing content and marketing technologies for quality leads.
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
The document summarizes the key findings of a research report about B2B social media marketing in 2015. It found that over 90% of marketers use Twitter and LinkedIn, and blogging is the most used tactic. Increasing brand awareness is the primary objective. LinkedIn and Twitter are most effective for engagement. Case studies and blog posts are preferred content. Measuring ROI and assessing effectiveness remain challenges. Over half of respondents expect to increase their social media budgets.
Masterclass: Nell Norman-Nott's (LinkedIn) presentation at Mumbrella360.Ruperta Daher
Nell Norman-Nott, Head of Marketing at LinkedIn Marketing Solutions ANZ, presented a masterclass on How to Create Great B2B Digital Content at Mumbrella360.
This document provides an overview of marketing automation presented by Marti Konstant. The presentation covers the core components of marketing automation including lead scoring, metrics, and goals. It also discusses challenges companies face with marketing automation and how to select a vendor. Case studies show marketing automation can increase leads by 4.5x and website traffic by 13% on average. The document concludes recommending companies evaluate their size, needs, and user experience when selecting a marketing automation platform.
Similar to 100 sales and marketing stats that will blow your mind (20)
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
3. EMAIL
MARKETING
64% of email recipients open email
based on subject line alone
58% of emails with subject lines fewer
than 10 characters are opened
Shhhh...‘Secrets’ is the most clicked
lead-nurturing subject line word
Personalized subject lines are 22% more likely to be opened
SUBJECT LINES
18X
CONTENT
more revenue from relevant emails
compared to broadcast emails
14%click-through
improvement
with
personalized
emails
10%conversion rate
improvement
with
personalized
emails
LEAD NURTURING
4-10Xmore response rate from
lead nurturing emails compared
to standalone email blasts
GENERAL
1%increase in unsubscribe rates
among lead nurturing emails,
indicating their effectiveness
in removing unqualified leads
of marketers indicate that email is their
most important digital marketing tool
< of all emails received
in 2012 were spam
13%of all leads were generated using email
marketing, according to marketers
19%<
69%
of subscribers say that too
many emails is the No. 1 reason
they unsubscribe from email
8 9 B I L L I O Nbusiness emails are sent every day by workers worldwide
8 9 , 0 0 0 , 0 0 0 , 0 0 0
Email
Opens
By Hour
<
12:00am
1:00am
2:00am
3:00am
4:00am
5:00am
6:00am
7:00am
8:00am
9:00am
10:00am
11:00am
12:00pm
1:00pm
2:00pm
3:00pm
4:00pm
5:00pm
6:00pm
7:00pm
8:00pm
9:00pm
10:00pm
11:00pm
Email
Opens
By Day
<
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
1
2 3
2
4
5 5
6
3
7
8
9
3
10
11 11
4. SOCIAL
MEDIA
GENERAL FACTS
The Top Three Social
Networks used by
B2B Marketers are:
LinkedIn (91%)
Twitter (85%)
Facebook (81%)
The percentage increase in job postings for
social media positions on LinkedIn since 2010.
TOP 5 CITIES FOR JOB OPENINGS
WITH “SOCIAL MEDIA” IN TITLE
1
NYC
3
S.F.
4
LONDON
2
L.A.
5
CHICAGO
84%of B2B marketers use social
media in some form
62%of marketers said
social media became
more important in
the last six months
59%of marketers use
social media at
least six hours
per week
100%higher lead-to-close rate
for social media compared
to outbound marketing
36%of B2B executives
have a “low interest”
in social media
12%of B2C executives
have a “low interest”
in social media
LinkedIn
Facebook
Blogging
Twitter
YouTube
Google+
Forums
Pinterest
How B2B Uses
Social Media
29%
29%
19%
16%
4%
3%
1%
How B2C Uses
Social Media
67%
11%
10%
5%
4%
2%
1%
1%
96% of B2B marketers measure
number of fans and followers
89% meaure traffic
84% measure mentions
55% track share of voice
51% track sentiment
13
12
13
5
1415
15
16 16
14
14
17
5. 42%of marketers say Facebook
is critical or important
to their business
75%the percentage increase
of businesses that say
Facebook is critical or
important to their business
70%the percentage decrease
in likes and comments when
auto-posting
20%of Facebook-connected
users are on Pinterest daily
600,000The number of mobile users
Facebook adds every day
45-54This age group is the
fastest-growing
on Facebook
23%of Facebook
users check their
account every day
47%of marketers say
Facebook is overrated
as a marketing platform
77%of brand posts
shared on
Facebook
are photos
FACEBOOK
SOCIAL
MEDIA
15
15
18
19
20
21
18
22
22
40
6. 2XB2B marketers who use
Twitter generate, on average,
twice as many leads as
those who don’t
4Xthe rate of time
people spend on Tumblr
and Pinterest compared
to Twitter
2-3Xthe rate at which
Pinterest retains and
engages with users compared
to Twitter at a similar time
in their histories
71%of tweets
are ignored
23%of tweets
generate
a reply
6XTwitter ads costs nearly
six times as much as
Facebook
8-24XBut, the CTR for Twitter
is 6 to 24 times higher
than Facebook
MOST FAVORITED TWITTER
APPS AND PLATFORMS BY
B2B MARKETERS
Desktop/Web App
Mobile App/Platform
Twitter.com
Tweet Button
Twitter for iPhone
LinkedIn
HootSuite
Twitter for iPad
TweetDeck
Instagram
foursquare
Twitter (Android)
80%
76%
51%
35%
34%
24%
18%
13%
18%
13%
TWITTER
SOCIAL
MEDIA
24
22
22
25
22
26
27
26
7. 91%of users use the
free version of LinkedIn
45%of B2B marketers have
gained a customer through
LinkedIn
of visits from social
media sites to corporate
websites come from
LinkedIn
20%of LinkedIn users
are under the age of 30
1.7millionLinkedIn followers for Google,
which has the largest presence
on LinkedIn
11%of users spend
more than eight
hours on LinkedIn
per week
10The ten most liked
brands on LinkedIn
are all B2B
64%
SOCIAL MEDIA MOST
SUCCESSFUL AT
GENERATING
LEADS
35%
30%
25%
20%
15%
10%
5%
LINKEDIN
SOCIAL
MEDIA
25
22
28
29
30
31
28
23
8. Every month there are more than 10.3 billion Google searches
78%of those searches in the U.S. are
researching products and services online
of B2B marketers say SEO
has the biggest impact on
their lead generation goals
of B2B marketers plan to
maintain or increase SEO
budgets
98%
33%of organic search
clicks go to the
first result
of B2B buyers begin their buying
process with informal research
about business problems
which is almost twice
as much as the numbers
2 through 5 combined
and more than numbers
5 through 20 put
together
Google
Bing
Yahoo!
Ask
AOL
Search
Engine
Usage
February 2013
If at first you don’t succeed . . .
89%of users will modify their search and
try again if first results fail.
<
WEB MARKETING
SEO
32
33
34
34
35
36
36
36
34
23
9. CONTENT
MARKETING
OF MARKETERS
USE ARTICLES
A R T I C L E S & V I D E O
42%of B2B marketers
believe they
are effective at it
34%of B2C marketers
believe they
are effective at it
of marketers want
to increase investments
on curated content
marketing
ARE THE 2 MOST POPULAR
FORMATS FOR CONTENT MARKETING
ORGANIZATIONAL GOALS FOR
B2B CONTENT MARKETING
OF MARKETERS
USE VIDEO
Customer testimonials are the most
effective form of content marketing.
I love this
product!
<
The top
challenge for
content
marketers is
“lack of time.”
of marketers use
content marketing
but only
BrandAwareness
CustomerAcquisition
LeadGeneration
CustomerLoyalty
ThoughtLeadership
Engagement
WebsiteTraffic
LeadMngmnt
Sales
79%
74%
71%
64%
64%
63%
60%
45%
43%
<
37 37
37
38
38 38
39
40
41
10. CONTENT
MARKETING
BLOGGING
92%
of companies who blogged multiple
times a day acquired a customer
through their blog
81%of marketers rated their blog
as useful or better
Two-thirds of blog readers say a brand
mention or promotion within the context of
the blog influences their purchasing decision.
<
Among U.S. adults aged 18-34, four-fifths say
bloggers “can be very or somewhat influential in
shaping product or service purchasing decisions.”
<Companies with more
than 200 blog
articles have
the leads than those
with 10 or fewer
of B2B companies
maintain blogs
62%of B2B marketers rate blogging as
an effective content marketing tactic
3
3
3
42
12
12
3
42 42
11. SALES
LEAD GENERATION
80%
70%
60%
50%
40%
30%
BIGGEST
CHALLENGES
FOR B2B MARKETERS
78%
60%
55%
52%
46%
4-5 p.m. is the best
time to make cold calls
<
6.25 Hours: The average time
it takes the average inside
sales rep to set 1 appointment
<
of companies report struggling
with lead generation
O N L Y
27% 25%
of B2B leads are
sales-ready when
first generated
of leads are
legitimate and
should go to sales
3.68
The average inside sales
rep makes 8 dials per hour
<
< 11a.m. &
2 p.m. are
the worst
times to
make cold
calls
MONDAY TUESDAY WEDNESDAY FRIDAY SATURDAY SUNDAY
Thursday is the best day to prospect.
THURSDAY
Wednesday is the second best.
the average
number of call
attempts it takes
to reach a prospect
in 2013
the average
number of call
attempts it took
to reach a
prospect in 2007
8
5-10%the percentage of leads
that convert to sales
for marketers
25%don’t know their
conversion
rates!
43
44 45
46
46
47
47
46
46
47
48
48
49
12. SALES
GENERAL
?
of sales go to the vendor that
responds to the prospect first
of companies
report that their
sales reps need
help figuring
out which
accounts to
prioritize
45%
of sales reps feel
they do not have
the right info
before making
a sales call
42%
4% OF THE SALESPEOPLE IN THE U.S.
SELL 96% OF THE GOODS AND SERVICES
5th-12th Contact
Fourth Contact
Third Contact
Second Contact
First Contact
of customer say
they’d give
referrals
91%
but only
of sales people
ask for them
11%
the percentage of
customers the
average company
loses every year
14%
In sales presentations, visuals
are processed 60,000x faster
in the brain than text
The Last 5 Minutes
of a sales presentation are
the most memorable
47
50
51
51
53
53
54
43
43
13. SOURCES
1 Chadwick Martin Bailey
2 Adestra July 2012 Report
3 HubSpot
4 Jupiter Research
5 Aberdeen Group
6 SilverPop/DemandGen Report
7 BtoB Magazine
8 The Radicati Group
9 Chadwick Martin Bailey
10 Mashable
11 Sign-up.to
12 FlipCreator
13 The Strategy Web
14 Social Media Examiner
15 State of Inbound Marketing
16 BizReport
17 Awareness, Inc.
18 Digital Buzz Blog
19 AppData
20 Techvibes
21 Fast Company
22 iMedia Connection
23 comScore
24 RJMetrics
25 Social Media Today
26 Smart Insights
27 Leadtail
28 The Undercover Recruiter
29 eConsultantacy
30 TrackSocial
31 BizJournals
32 MindJumpers
33 Marketing Charts
34 B2B Marketing
35 Performics
36 Chitika
37 eMarketer
38 e-Strategy Trends
39 Social Times
40 Content Marketing Institute
41 @Robert_Rose on SlideShare
42 New Media and Marketing
43 Lattice Engines/CSO Insights
44 MarketingSherpa
45 Gleanster Media
46 Ovation Sales Group
47 InsideSales.com
48 B2B Technology Marketing Community
49 Placester
50 Harvard University and Gallup
51 Neo Mammalian Studios
52 Sales Partners
53 Dale Carnegie
54 BusinessBrief.com
14. ABOUT US
Our company evolved from
a 1990’s consulting practice that
guided hundreds of CEOs and
Entrepreneurs on the implementation
of sales training, systems and
processes; staffed thousands of sales
people; and created branding,
messaging and go-to-market plans
for hundreds of hi-tech and B2B
clients.
Today, that experience is the
foundation for a hybrid demand
generation operation piloted by a
highly experienced and talented
team of sales leaders at SalesStaff
LLC. More than 10,000 sales
appointments and leads are
generated annually for our clients.
We are changing our industry in a
better direction that leverages
outbound prospecting, business
intelligence, and a
performance-based production
model.
The collective impact to client sales
pipelines is more than a billion dollars
of new sales opportunities entering
funnels every year. SalesStaff provides
high-level appointment setting and
demand generation services for
business-to-business technology
companies through the deployment
and management of quota-based
marketing programs.
We research opportunities and
successfully secure meetings with key
executives and generate leads on
behalf of our clients’ B2B sales teams
to expand their sales pipelines and
accelerate sales cycles.
SalesStaff stands firm on our
commitment to clients to do what we
say we will and deliver quality sales
appointments, leads, and sales
intelligence.
WHAT OUR CLIENTS
SAY ABOUT US
An IT Security Client
”In evaluating Demand Generation vendors, we found
the pay-for-performance model offered by SalesStaff to
be extremely attractive. Other per-month or per-rep
models we evaluated didn’t provide a firm guarantee
of results. So we were eager to work with SalesStaff,
and have been more than pleased with the results.”
A Managed Services Client
“What we liked most about working with the team at
SalesStaff was the open communication we had
throughout the course of the campaign. They were
always available to discuss critical aspects of the
campaign. In addition, they successfully developed a
structured process to follow-up with key prospects.”
A Workforce Management Client
“What I like most about working with the SalesStaff
team is that they do what they say they’ll do.”