SlideShare a Scribd company logo
How to succeed with
LinkedIn Display Advertising
​ Andrew Kaplan
​ Sr. Manager, Product Marketing
​ LinkedIn Marketing Solutions
​ @andrewjkaplan
​ Cassandra Clark
​ Marketing Manager
​ LinkedIn Marketing Solutions
​ @cassandra3
3
•  Got a question? Submit it in the Q&A box
•  Join the conversation using #LinkedInDisplay
•  Follow us:
Twitter: @LinkedInMktg
LinkedIn: www.linkedin.com/company/linkedin-
marketing-solutions
4
Connect the world’s professionals
to make them more productive
and successful
​ LinkedIn’s mission
* 2014 member number as of September 30, 2014
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
32M
380M+
Professionals
join daily
6Sources: LinkedIn data; Buying power and business decision makers as calculated by comScore, Aug 2014 Mediametrix data for US
Members
worldwide
More business decision
makers than comparable
business sites
Higher buying power
index vs. comparable
business and social sites
Nurturing is the key to B2B success
of the buy process is over
before customers reach
out directly.
Source: Forrester, “Buyer Behavior Helps B2B Marketers Guide
the Buyer’s Journey,” October 2012
Nurturing is the key to B2B success
pieces of content
are consumed before
a purchasing decision
is made.
Source: Zero Moment of Truth Study, Google
Nurturing is the key to B2B success
Nurtured leads
spend
more than non-
nurtured leads
Source: Lead Nurturing: The Secret to
Successful Lead Generation, Aberdeen
Group
10
Successful nurture starts at the top of the funnel
10
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
 Reach and engage more than 380M professionals in the premium
LinkedIn context and across the web
11
LinkedIn Onsite Display and Network Display
Company
Name
Industry
Company size
Age
GenderEducation
Geo
Groups,
skills
SeniorityFunction
Occupation
Target a high-quality audience using complete data
from the professional member profile
Onsite Display
14
LinkedIn Onsite Display
 Reach a professional audience in a premium context
Target LinkedIn members with accuracy based on the
professional member profile, including Custom
Segments
Reach your audience in the high-quality context of the
LinkedIn desktop experience
Deploy a variety of formats from IAB standard ads to
highly engaging native formats
15
Maximize your share of voice on LinkedIn with
Standard Display ads
Own your audience’s LinkedIn desktop
experience
Leverage a variety of IAB ad formats: 300x250,
160x600, text links in the masthead, and
expandable units
Engage your audience with rich media and
interactive in-ad content
16
Drive audience engagement with the personalized,
native format of LinkedIn Spotlight Ads
Up to 50% higher CTR than Standard Display
Personalize your messages
Your LinkedIn account team builds the creative
for you
Drive members to any of your owned properties,
including your website, to build awareness or
drive conversions
17
Build relationships with a professional audience
through LinkedIn Follow Company Ads
Grow your follower count on your LinkedIn
Company Page at scale with one-click action
Maximize success by being easily discoverable
by your audience
Ensure follower quality through advanced
targeting using LinkedIn profile data
18
“Our LinkedIn campaign succeeded because we’re
connecting with a professional audience that’s in
a business mindset. And since Spotlight Ads are
customized and personalized, they’re even more
likely to gain attention, raise brand awareness,
and drive conversions.”
Results of Spotlight Ad campaign
11.3% conversion rate
68% lower cost per lead than other social channels
during this campaign
See full case study here: https://lnkd.in/dujc-wJ
Andrew Spoeth
Head of Social Media Marketing, CA Technologies
19
“LinkedIn’s ability to target our campaign helped us
find the quality leads we needed for the sales funnel.
We’re starting conversations with the right people,
which means increased conversions down the line.”
Andrew Hahn
Senior Manager of Online Marketing, MarketShare
Results of Standard Display campaign
Average clickthrough rates of 0.10% - double
MarketShare’s expectations, by targeting marketing
execs at companies with 1,000+ employees
Campaign acquires leads in new verticals
High-quality leads engaged and moved down funnel
Download the full case study : https://lnkd.in/dJxUR9W
Network Display
 Reach professionals across the web with scale and frequency
21
LinkedIn Network Display
 Reach professionals across the web with scale and frequency
22
LinkedIn Network Display
Robust AnalyticsPrecise Targeting Scaled Reach
23
Target your audiences with precision using accurate,
up-to-date data in the LinkedIn professional profile
Company size
Industry
Seniority
Job Function and Occupation
Geo-location
Company Name (North America only)
Age, gender
Education: Degree, field of study
Targeting available for
LinkedIn Network Display
How does LinkedIn Network Display compare with Onsite
Display? Browse our guide:
https://lnkd.in/d_-Pk2v
24
Engage audiences on leading publisher sites,
including top globally-ranked Comscore domains
LinkedIn Publisher Network
and Exchanges
Note: LinkedIn does not guarantee placement on specific sites. The sites listed on this slide are not all-inclusive and are meant to represent a sample of sites where customers’ ads could appear. There are hundreds of domains and properties on the LND whitelist where ads may appear
during a campaign.
LinkedIn properties
25Note: LinkedIn does not guarantee placement on specific sites. The sites listed on this slide are not all-inclusive and are meant to represent a sample of sites where customers’ ads could appear. There are hundreds of domains and properties on the LND whitelist where ads may appear
during a campaign.
Sample publishers accessed through Network Display
Measure campaign impact with Full-Funnel Analytics
Measure campaign impact with Full-Funnel Analytics
28
Enable analytics by adding the LinkedIn Insight Tag to
your website with just a few lines of code
OpenDNS reached, nurtured, and converted
IT decision makers with LinkedIn Network
Display and Lead Accelerator.
Drove more than 9,400 new website visits from IT
pros
Increased engagement: 140% increase in page
views per visitor; 64% increase in visits per visitor
Generated 280+ new leads
Results:
30
“With LinkedIn Network Display, we’ve become a
leading brand in our space, and LinkedIn has been a
key contributor to our success—getting MyCase
visibility with the right people at the right time.”
Results
Increased brand awareness and targeted traffic
More than 2,000 new targeted website visitors in 3
months – a 5x increase in daily visits from members in
legal job functions
See full case study here: https://lnkd.in/dWXvjSw
Sarah Bottorff
Director of Marketing, MyCase
LinkedIn Text Ads
32
LinkedIn Text Ads drive targeted traffic to your site using
scalable, self-service tools
Text Ads help you scale your messaging to
the right audience and drive performance
•  Target your audience using accurate
data in the professional profile
•  Optimize by bidding on CPC or CPM
basis, testing creative variants
•  Run messages across key placements
like the homepage, profile, inbox, etc.Get started at linkedin.com/ads
How We Use LinkedIn Display
34
How Display Fits into
our Full Funnel
Marketing Objectives
Reach New Audiences with
Onsite and Network Display
Drive Website Visits
&
Page Views
Nurture with LinkedIn
Lead Accelerator
Convert
Brand Awareness
•  Reach quality new audiences
•  Drive those audiences to our website
•  Distribute top funnel content
Share of voice
•  Reach and engage audience through multiple channels
•  Higher overall performance for lead gen campaigns when using multiple
channels
Using LinkedIn Onsite Display
Brand Awareness: Using gated and ungated content
Types of Content:
•  Product awareness
•  Thought leadership content
•  Starter Guides
How we measure:
•  Click-through rate
•  Conversion rate
Keys to gated content on display:
•  Right audience, right content,
right time
•  Don’t map top funnel campaigns
with bottom funnel content
37
SU + Display = higher overall lead generation
Running display in conjunction with other channels allows us to have a greater
share of voice therefore influencing the performance across channels.
 What we use it for
•  Reach and engage new audiences
•  Brand Awareness
How we measure it
•  New Visitors
•  Cost Per New Visitor
LinkedIn Network Display
39
Using LinkedIn Network Display for reach and
awareness
§  See Our Solutions –
top funnel call to
action
§  Reach new
audiences, drive them
to our website,
nurture them through
LinkedIn Lead
Accelerator
§  Uses all IAB ad units
for maximum
performance
40
Iterate and test for optimal performance
25% increase CTR
700% increase in
conversions
Which LinkedIn Display product is
right for you?
42
Align your campaign to your marketing objectives
Reach, awareness Clicks Direct Response
Website Visitors
Company Page
Followers
•  Standard Display
•  Network Display
•  Standard Display
•  Spotlight Ads
•  Text Ads
•  Spotlight Ads
•  Text Ads
•  Network Display
•  Standard Display
•  Follow Company Ads
43
Best practices for LinkedIn Display Ads
1.  Align your message with your target audience’s needs
2.  Include a compelling top-funnel offer: content, thought
leadership, interactive experience, etc.
3.  Optimize your landing page for mobile
4.  Test variations of your creative w/ your LinkedIn account team
5.  Drive full-funnel performance by combining LinkedIn Display
with Sponsored Updates, Sponsored inMail, Lead Accelerator
44
How to get started with LinkedIn Display
•  Contact us through marketing.linkedin.com to get started with LinkedIn Onsite
Display or Network Display
•  Visit linkedin.com/ads to get started with self-serve Text Ads
©2015 LinkedIn Corporation. All Rights Reserved.

More Related Content

What's hot

Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...
LinkedIn
 
How to Increase Your Content Reach and Engagement Through Employee Advocacy
How to Increase Your Content Reach and Engagement Through Employee AdvocacyHow to Increase Your Content Reach and Engagement Through Employee Advocacy
How to Increase Your Content Reach and Engagement Through Employee Advocacy
LinkedIn
 
Succeed in 2016 with LinkedIn: Rethink Marketing
Succeed in 2016 with LinkedIn: Rethink MarketingSucceed in 2016 with LinkedIn: Rethink Marketing
Succeed in 2016 with LinkedIn: Rethink Marketing
LinkedIn
 
athenahealth Case Study
athenahealth Case Studyathenahealth Case Study
athenahealth Case Study
LinkedIn
 
HP Personal Systems Group UK Case Study
HP Personal Systems Group UK Case StudyHP Personal Systems Group UK Case Study
HP Personal Systems Group UK Case Study
LinkedIn
 
Live Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLive Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedIn
LinkedIn
 
Content Marketing In The Era of Infobesity
Content Marketing In The Era of InfobesityContent Marketing In The Era of Infobesity
Content Marketing In The Era of Infobesity
LinkedIn
 
See 8 of the Most Effective Ad Campaigns on LinkedIn
See 8 of the Most Effective Ad Campaigns on LinkedInSee 8 of the Most Effective Ad Campaigns on LinkedIn
See 8 of the Most Effective Ad Campaigns on LinkedIn
LinkedIn
 
Hubspot Case Study: LinkedIn Ads
Hubspot Case Study: LinkedIn AdsHubspot Case Study: LinkedIn Ads
Hubspot Case Study: LinkedIn Ads
LinkedIn
 
Live Webinar: Using LinkedIn for Demand Generation
Live Webinar: Using LinkedIn for Demand GenerationLive Webinar: Using LinkedIn for Demand Generation
Live Webinar: Using LinkedIn for Demand Generation
LinkedIn
 
Webinar - Getting It Done: How large organizations achieve social and content...
Webinar - Getting It Done: How large organizations achieve social and content...Webinar - Getting It Done: How large organizations achieve social and content...
Webinar - Getting It Done: How large organizations achieve social and content...
LinkedIn
 
LinkedIn Financial Services Webinar Part 4 - 6-28-12
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn Financial Services Webinar Part 4 - 6-28-12
LinkedIn Financial Services Webinar Part 4 - 6-28-12
LinkedIn
 
Live Webinar: How to be a World Class Content Marketer on LinkedIn
Live Webinar: How to be a World Class Content Marketer on LinkedInLive Webinar: How to be a World Class Content Marketer on LinkedIn
Live Webinar: How to be a World Class Content Marketer on LinkedIn
LinkedIn
 
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...
LinkedIn
 
The Social Bridge to the IT Committee
The Social Bridge to the IT CommitteeThe Social Bridge to the IT Committee
The Social Bridge to the IT Committee
LinkedIn
 
Content marketing- Guiding the Customer through the Funnel
Content marketing- Guiding the Customer through the FunnelContent marketing- Guiding the Customer through the Funnel
Content marketing- Guiding the Customer through the Funnel
LinkedIn India
 
Live Webinar: The Power of Publishing on LinkedIn
Live Webinar: The Power of Publishing on LinkedInLive Webinar: The Power of Publishing on LinkedIn
Live Webinar: The Power of Publishing on LinkedIn
LinkedIn
 
Live Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand MarketingLive Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand Marketing
LinkedIn
 
Financial Advisors’ Use of Social Media Moves from Early Adoption to Mainstream
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamFinancial Advisors’ Use of Social Media Moves from Early Adoption to Mainstream
Financial Advisors’ Use of Social Media Moves from Early Adoption to Mainstream
LinkedIn
 
Live Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand MarketingLive Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand Marketing
LinkedIn
 

What's hot (20)

Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...
 
How to Increase Your Content Reach and Engagement Through Employee Advocacy
How to Increase Your Content Reach and Engagement Through Employee AdvocacyHow to Increase Your Content Reach and Engagement Through Employee Advocacy
How to Increase Your Content Reach and Engagement Through Employee Advocacy
 
Succeed in 2016 with LinkedIn: Rethink Marketing
Succeed in 2016 with LinkedIn: Rethink MarketingSucceed in 2016 with LinkedIn: Rethink Marketing
Succeed in 2016 with LinkedIn: Rethink Marketing
 
athenahealth Case Study
athenahealth Case Studyathenahealth Case Study
athenahealth Case Study
 
HP Personal Systems Group UK Case Study
HP Personal Systems Group UK Case StudyHP Personal Systems Group UK Case Study
HP Personal Systems Group UK Case Study
 
Live Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLive Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedIn
 
Content Marketing In The Era of Infobesity
Content Marketing In The Era of InfobesityContent Marketing In The Era of Infobesity
Content Marketing In The Era of Infobesity
 
See 8 of the Most Effective Ad Campaigns on LinkedIn
See 8 of the Most Effective Ad Campaigns on LinkedInSee 8 of the Most Effective Ad Campaigns on LinkedIn
See 8 of the Most Effective Ad Campaigns on LinkedIn
 
Hubspot Case Study: LinkedIn Ads
Hubspot Case Study: LinkedIn AdsHubspot Case Study: LinkedIn Ads
Hubspot Case Study: LinkedIn Ads
 
Live Webinar: Using LinkedIn for Demand Generation
Live Webinar: Using LinkedIn for Demand GenerationLive Webinar: Using LinkedIn for Demand Generation
Live Webinar: Using LinkedIn for Demand Generation
 
Webinar - Getting It Done: How large organizations achieve social and content...
Webinar - Getting It Done: How large organizations achieve social and content...Webinar - Getting It Done: How large organizations achieve social and content...
Webinar - Getting It Done: How large organizations achieve social and content...
 
LinkedIn Financial Services Webinar Part 4 - 6-28-12
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn Financial Services Webinar Part 4 - 6-28-12
LinkedIn Financial Services Webinar Part 4 - 6-28-12
 
Live Webinar: How to be a World Class Content Marketer on LinkedIn
Live Webinar: How to be a World Class Content Marketer on LinkedInLive Webinar: How to be a World Class Content Marketer on LinkedIn
Live Webinar: How to be a World Class Content Marketer on LinkedIn
 
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...
 
The Social Bridge to the IT Committee
The Social Bridge to the IT CommitteeThe Social Bridge to the IT Committee
The Social Bridge to the IT Committee
 
Content marketing- Guiding the Customer through the Funnel
Content marketing- Guiding the Customer through the FunnelContent marketing- Guiding the Customer through the Funnel
Content marketing- Guiding the Customer through the Funnel
 
Live Webinar: The Power of Publishing on LinkedIn
Live Webinar: The Power of Publishing on LinkedInLive Webinar: The Power of Publishing on LinkedIn
Live Webinar: The Power of Publishing on LinkedIn
 
Live Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand MarketingLive Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand Marketing
 
Financial Advisors’ Use of Social Media Moves from Early Adoption to Mainstream
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamFinancial Advisors’ Use of Social Media Moves from Early Adoption to Mainstream
Financial Advisors’ Use of Social Media Moves from Early Adoption to Mainstream
 
Live Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand MarketingLive Webinar: Using LinkedIn for Brand Marketing
Live Webinar: Using LinkedIn for Brand Marketing
 

Viewers also liked

Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLive Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team
LinkedIn
 
HP’s 1 Million Followers
HP’s 1 Million FollowersHP’s 1 Million Followers
HP’s 1 Million Followers
LinkedIn
 
Live Webinar: LinkedIn Lead Accelerator Demo
Live Webinar: LinkedIn Lead Accelerator DemoLive Webinar: LinkedIn Lead Accelerator Demo
Live Webinar: LinkedIn Lead Accelerator Demo
LinkedIn
 
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust
LinkedIn
 
HP Case Study
HP Case StudyHP Case Study
HP Case Study
LinkedIn
 
Webinar: Understanding What Influences Our Career Journeys
Webinar: Understanding What Influences Our Career JourneysWebinar: Understanding What Influences Our Career Journeys
Webinar: Understanding What Influences Our Career Journeys
LinkedIn
 
Exact Case Study
Exact Case StudyExact Case Study
Exact Case Study
LinkedIn
 
Sage Limited Case Study
Sage Limited Case StudySage Limited Case Study
Sage Limited Case Study
LinkedIn
 
Introducing the New Look for Company Pages
Introducing the New Look for Company PagesIntroducing the New Look for Company Pages
Introducing the New Look for Company Pages
LinkedIn
 
LinkedIn Product Spotlight: Marketing Solutions
LinkedIn Product Spotlight: Marketing SolutionsLinkedIn Product Spotlight: Marketing Solutions
LinkedIn Product Spotlight: Marketing Solutions
LinkedIn
 
Keys to Success
Keys to SuccessKeys to Success
Keys to Success
LinkedIn
 
Open University Case Study
Open University Case StudyOpen University Case Study
Open University Case Study
LinkedIn
 
Device & Demand
Device & DemandDevice & Demand
Device & Demand
LinkedIn
 
Webinar: How to Achieve Thought Leadership on LinkedIn
Webinar: How to Achieve Thought Leadership on LinkedInWebinar: How to Achieve Thought Leadership on LinkedIn
Webinar: How to Achieve Thought Leadership on LinkedIn
LinkedIn
 
Reconverse Case Study
Reconverse Case StudyReconverse Case Study
Reconverse Case Study
LinkedIn
 
Dymo Case Study
Dymo Case StudyDymo Case Study
Dymo Case Study
LinkedIn
 

Viewers also liked (16)

Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLive Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our Team
 
HP’s 1 Million Followers
HP’s 1 Million FollowersHP’s 1 Million Followers
HP’s 1 Million Followers
 
Live Webinar: LinkedIn Lead Accelerator Demo
Live Webinar: LinkedIn Lead Accelerator DemoLive Webinar: LinkedIn Lead Accelerator Demo
Live Webinar: LinkedIn Lead Accelerator Demo
 
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust
 
HP Case Study
HP Case StudyHP Case Study
HP Case Study
 
Webinar: Understanding What Influences Our Career Journeys
Webinar: Understanding What Influences Our Career JourneysWebinar: Understanding What Influences Our Career Journeys
Webinar: Understanding What Influences Our Career Journeys
 
Exact Case Study
Exact Case StudyExact Case Study
Exact Case Study
 
Sage Limited Case Study
Sage Limited Case StudySage Limited Case Study
Sage Limited Case Study
 
Introducing the New Look for Company Pages
Introducing the New Look for Company PagesIntroducing the New Look for Company Pages
Introducing the New Look for Company Pages
 
LinkedIn Product Spotlight: Marketing Solutions
LinkedIn Product Spotlight: Marketing SolutionsLinkedIn Product Spotlight: Marketing Solutions
LinkedIn Product Spotlight: Marketing Solutions
 
Keys to Success
Keys to SuccessKeys to Success
Keys to Success
 
Open University Case Study
Open University Case StudyOpen University Case Study
Open University Case Study
 
Device & Demand
Device & DemandDevice & Demand
Device & Demand
 
Webinar: How to Achieve Thought Leadership on LinkedIn
Webinar: How to Achieve Thought Leadership on LinkedInWebinar: How to Achieve Thought Leadership on LinkedIn
Webinar: How to Achieve Thought Leadership on LinkedIn
 
Reconverse Case Study
Reconverse Case StudyReconverse Case Study
Reconverse Case Study
 
Dymo Case Study
Dymo Case StudyDymo Case Study
Dymo Case Study
 

Similar to Live Webinar: Getting Started wit Display On and Off LinkedIn

Linked in may presentation
Linked in may presentationLinked in may presentation
Linked in may presentation
Ziv Sheinfeld זיו שיינפלד
 
Webinar: LinkedIn Marketing Solutions Overview for Agencies
Webinar: LinkedIn Marketing Solutions Overview for AgenciesWebinar: LinkedIn Marketing Solutions Overview for Agencies
Webinar: LinkedIn Marketing Solutions Overview for Agencies
LinkedIn
 
New Ways to Succeed with Marketing on LinkedIn
New Ways to Succeed with Marketing on LinkedInNew Ways to Succeed with Marketing on LinkedIn
New Ways to Succeed with Marketing on LinkedIn
LinkedIn
 
New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn
Black Marketing
 
Using LinkedIn for Lead Generation
Using LinkedIn for Lead GenerationUsing LinkedIn for Lead Generation
Using LinkedIn for Lead Generation
LinkedIn
 
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedIn
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedInLive Webinar: New Ways to Exceed Your Marketing Goals with LinkedIn
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedIn
LinkedIn
 
New Ways to Exceed Your Marketing Goals with LinkedIn
New Ways to Exceed Your Marketing Goals with LinkedInNew Ways to Exceed Your Marketing Goals with LinkedIn
New Ways to Exceed Your Marketing Goals with LinkedIn
Black Marketing
 
Webinar: Best practices for marketing on LinkedIn
Webinar: Best practices for marketing on LinkedInWebinar: Best practices for marketing on LinkedIn
Webinar: Best practices for marketing on LinkedIn
LinkedIn
 
Webinar: New Ways to Succeed with Marketing on LinkedIn
Webinar: New Ways to Succeed with Marketing on LinkedInWebinar: New Ways to Succeed with Marketing on LinkedIn
Webinar: New Ways to Succeed with Marketing on LinkedIn
LinkedIn
 
Masterclass: Exceed Your Demand Generation Goals
Masterclass: Exceed Your Demand Generation GoalsMasterclass: Exceed Your Demand Generation Goals
Masterclass: Exceed Your Demand Generation Goals
LinkedIn
 
LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015
LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015
LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015
LinkedIn
 
Achieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing SolutionsAchieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing Solutions
LinkedIn Europe
 
Rethink Marketing and Succeed in 2016 with LinkedIn
Rethink Marketing and Succeed in 2016 with LinkedInRethink Marketing and Succeed in 2016 with LinkedIn
Rethink Marketing and Succeed in 2016 with LinkedIn
Black Marketing
 
NYC HUG 2019: Advertising on LinkedIn
NYC HUG 2019: Advertising on LinkedInNYC HUG 2019: Advertising on LinkedIn
NYC HUG 2019: Advertising on LinkedIn
New York City HubSpot User Group
 
Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016
Andrew Lowrey
 
Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016
Andrew Lowrey
 
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelHow to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
Black Marketing
 
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelHow to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
LinkedIn
 
LMS_Platform_Overview_Interactive_0315
LMS_Platform_Overview_Interactive_0315LMS_Platform_Overview_Interactive_0315
LMS_Platform_Overview_Interactive_0315
Kenny Chang
 
Exceed Your Demand Gen Goals with LinkedIn
Exceed Your Demand Gen Goals with LinkedInExceed Your Demand Gen Goals with LinkedIn
Exceed Your Demand Gen Goals with LinkedIn
LinkedIn
 

Similar to Live Webinar: Getting Started wit Display On and Off LinkedIn (20)

Linked in may presentation
Linked in may presentationLinked in may presentation
Linked in may presentation
 
Webinar: LinkedIn Marketing Solutions Overview for Agencies
Webinar: LinkedIn Marketing Solutions Overview for AgenciesWebinar: LinkedIn Marketing Solutions Overview for Agencies
Webinar: LinkedIn Marketing Solutions Overview for Agencies
 
New Ways to Succeed with Marketing on LinkedIn
New Ways to Succeed with Marketing on LinkedInNew Ways to Succeed with Marketing on LinkedIn
New Ways to Succeed with Marketing on LinkedIn
 
New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn
 
Using LinkedIn for Lead Generation
Using LinkedIn for Lead GenerationUsing LinkedIn for Lead Generation
Using LinkedIn for Lead Generation
 
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedIn
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedInLive Webinar: New Ways to Exceed Your Marketing Goals with LinkedIn
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedIn
 
New Ways to Exceed Your Marketing Goals with LinkedIn
New Ways to Exceed Your Marketing Goals with LinkedInNew Ways to Exceed Your Marketing Goals with LinkedIn
New Ways to Exceed Your Marketing Goals with LinkedIn
 
Webinar: Best practices for marketing on LinkedIn
Webinar: Best practices for marketing on LinkedInWebinar: Best practices for marketing on LinkedIn
Webinar: Best practices for marketing on LinkedIn
 
Webinar: New Ways to Succeed with Marketing on LinkedIn
Webinar: New Ways to Succeed with Marketing on LinkedInWebinar: New Ways to Succeed with Marketing on LinkedIn
Webinar: New Ways to Succeed with Marketing on LinkedIn
 
Masterclass: Exceed Your Demand Generation Goals
Masterclass: Exceed Your Demand Generation GoalsMasterclass: Exceed Your Demand Generation Goals
Masterclass: Exceed Your Demand Generation Goals
 
LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015
LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015
LinkedIn Lead Accelerator & Network Display - B2B Connect SP 2015
 
Achieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing SolutionsAchieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing Solutions
 
Rethink Marketing and Succeed in 2016 with LinkedIn
Rethink Marketing and Succeed in 2016 with LinkedInRethink Marketing and Succeed in 2016 with LinkedIn
Rethink Marketing and Succeed in 2016 with LinkedIn
 
NYC HUG 2019: Advertising on LinkedIn
NYC HUG 2019: Advertising on LinkedInNYC HUG 2019: Advertising on LinkedIn
NYC HUG 2019: Advertising on LinkedIn
 
Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016
 
Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016Linkedin Marketing Solutions Overview - December 2016
Linkedin Marketing Solutions Overview - December 2016
 
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelHow to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
 
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelHow to Use LinkedIn to Impact Every Stage of the Marketing Funnel
How to Use LinkedIn to Impact Every Stage of the Marketing Funnel
 
LMS_Platform_Overview_Interactive_0315
LMS_Platform_Overview_Interactive_0315LMS_Platform_Overview_Interactive_0315
LMS_Platform_Overview_Interactive_0315
 
Exceed Your Demand Gen Goals with LinkedIn
Exceed Your Demand Gen Goals with LinkedInExceed Your Demand Gen Goals with LinkedIn
Exceed Your Demand Gen Goals with LinkedIn
 

More from LinkedIn

Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021
LinkedIn
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn
LinkedIn
 
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInGet Started With Audiences on LinkedIn
Get Started With Audiences on LinkedIn
LinkedIn
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are Responding
LinkedIn
 
Sample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsSample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing Stats
LinkedIn
 
How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)
LinkedIn
 
Get Closer to the Buying Committee
Get Closer to the Buying CommitteeGet Closer to the Buying Committee
Get Closer to the Buying Committee
LinkedIn
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorA Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
LinkedIn
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
LinkedIn
 
A Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInA Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedIn
LinkedIn
 
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn
 
How to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessHow to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure Success
LinkedIn
 
Mastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesMastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting Capabilities
LinkedIn
 
Maximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInMaximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedIn
LinkedIn
 
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher EdThe Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher Ed
LinkedIn
 
Aetna & LinkedIn Case Study
Aetna & LinkedIn Case StudyAetna & LinkedIn Case Study
Aetna & LinkedIn Case Study
LinkedIn
 
Mastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher EducationMastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher Education
LinkedIn
 
Say Hello to Objective-Based Advertising
Say Hello to Objective-Based AdvertisingSay Hello to Objective-Based Advertising
Say Hello to Objective-Based Advertising
LinkedIn
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019 Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
LinkedIn
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
LinkedIn
 

More from LinkedIn (20)

Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn
 
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInGet Started With Audiences on LinkedIn
Get Started With Audiences on LinkedIn
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are Responding
 
Sample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsSample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing Stats
 
How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)
 
Get Closer to the Buying Committee
Get Closer to the Buying CommitteeGet Closer to the Buying Committee
Get Closer to the Buying Committee
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorA Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
 
A Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInA Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedIn
 
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
 
How to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessHow to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure Success
 
Mastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesMastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting Capabilities
 
Maximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInMaximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedIn
 
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher EdThe Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher Ed
 
Aetna & LinkedIn Case Study
Aetna & LinkedIn Case StudyAetna & LinkedIn Case Study
Aetna & LinkedIn Case Study
 
Mastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher EducationMastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher Education
 
Say Hello to Objective-Based Advertising
Say Hello to Objective-Based AdvertisingSay Hello to Objective-Based Advertising
Say Hello to Objective-Based Advertising
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019 Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
 

Recently uploaded

THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
gaydlc2513
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
10h6bbc4
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
PriyankaSrivastava508477
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
sakthisundar2001
 
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your DoorstepCall Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
shivangiji206
 
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your DoorstepCall Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
shivangiji206
 
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfTAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
Social Samosa
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
rosankumar564363
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
uvnuc
 

Recently uploaded (20)

THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your DoorstepCall Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
 
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your DoorstepCall Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
 
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfTAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
 

Live Webinar: Getting Started wit Display On and Off LinkedIn

  • 1.
  • 2. How to succeed with LinkedIn Display Advertising ​ Andrew Kaplan ​ Sr. Manager, Product Marketing ​ LinkedIn Marketing Solutions ​ @andrewjkaplan ​ Cassandra Clark ​ Marketing Manager ​ LinkedIn Marketing Solutions ​ @cassandra3
  • 3. 3 •  Got a question? Submit it in the Q&A box •  Join the conversation using #LinkedInDisplay •  Follow us: Twitter: @LinkedInMktg LinkedIn: www.linkedin.com/company/linkedin- marketing-solutions
  • 4. 4 Connect the world’s professionals to make them more productive and successful ​ LinkedIn’s mission
  • 5. * 2014 member number as of September 30, 2014 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 32M 380M+ Professionals join daily
  • 6. 6Sources: LinkedIn data; Buying power and business decision makers as calculated by comScore, Aug 2014 Mediametrix data for US Members worldwide More business decision makers than comparable business sites Higher buying power index vs. comparable business and social sites
  • 7. Nurturing is the key to B2B success of the buy process is over before customers reach out directly. Source: Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012
  • 8. Nurturing is the key to B2B success pieces of content are consumed before a purchasing decision is made. Source: Zero Moment of Truth Study, Google
  • 9. Nurturing is the key to B2B success Nurtured leads spend more than non- nurtured leads Source: Lead Nurturing: The Secret to Successful Lead Generation, Aberdeen Group
  • 10. 10 Successful nurture starts at the top of the funnel 10 Onsite Display Network Display Sponsored Updates Sponsored InMail Lead Accelerator Full-funnel analytics & reporting
  • 11.  Reach and engage more than 380M professionals in the premium LinkedIn context and across the web 11 LinkedIn Onsite Display and Network Display
  • 12. Company Name Industry Company size Age GenderEducation Geo Groups, skills SeniorityFunction Occupation Target a high-quality audience using complete data from the professional member profile
  • 14. 14 LinkedIn Onsite Display  Reach a professional audience in a premium context Target LinkedIn members with accuracy based on the professional member profile, including Custom Segments Reach your audience in the high-quality context of the LinkedIn desktop experience Deploy a variety of formats from IAB standard ads to highly engaging native formats
  • 15. 15 Maximize your share of voice on LinkedIn with Standard Display ads Own your audience’s LinkedIn desktop experience Leverage a variety of IAB ad formats: 300x250, 160x600, text links in the masthead, and expandable units Engage your audience with rich media and interactive in-ad content
  • 16. 16 Drive audience engagement with the personalized, native format of LinkedIn Spotlight Ads Up to 50% higher CTR than Standard Display Personalize your messages Your LinkedIn account team builds the creative for you Drive members to any of your owned properties, including your website, to build awareness or drive conversions
  • 17. 17 Build relationships with a professional audience through LinkedIn Follow Company Ads Grow your follower count on your LinkedIn Company Page at scale with one-click action Maximize success by being easily discoverable by your audience Ensure follower quality through advanced targeting using LinkedIn profile data
  • 18. 18 “Our LinkedIn campaign succeeded because we’re connecting with a professional audience that’s in a business mindset. And since Spotlight Ads are customized and personalized, they’re even more likely to gain attention, raise brand awareness, and drive conversions.” Results of Spotlight Ad campaign 11.3% conversion rate 68% lower cost per lead than other social channels during this campaign See full case study here: https://lnkd.in/dujc-wJ Andrew Spoeth Head of Social Media Marketing, CA Technologies
  • 19. 19 “LinkedIn’s ability to target our campaign helped us find the quality leads we needed for the sales funnel. We’re starting conversations with the right people, which means increased conversions down the line.” Andrew Hahn Senior Manager of Online Marketing, MarketShare Results of Standard Display campaign Average clickthrough rates of 0.10% - double MarketShare’s expectations, by targeting marketing execs at companies with 1,000+ employees Campaign acquires leads in new verticals High-quality leads engaged and moved down funnel Download the full case study : https://lnkd.in/dJxUR9W
  • 21.  Reach professionals across the web with scale and frequency 21 LinkedIn Network Display
  • 22.  Reach professionals across the web with scale and frequency 22 LinkedIn Network Display Robust AnalyticsPrecise Targeting Scaled Reach
  • 23. 23 Target your audiences with precision using accurate, up-to-date data in the LinkedIn professional profile Company size Industry Seniority Job Function and Occupation Geo-location Company Name (North America only) Age, gender Education: Degree, field of study Targeting available for LinkedIn Network Display How does LinkedIn Network Display compare with Onsite Display? Browse our guide: https://lnkd.in/d_-Pk2v
  • 24. 24 Engage audiences on leading publisher sites, including top globally-ranked Comscore domains LinkedIn Publisher Network and Exchanges Note: LinkedIn does not guarantee placement on specific sites. The sites listed on this slide are not all-inclusive and are meant to represent a sample of sites where customers’ ads could appear. There are hundreds of domains and properties on the LND whitelist where ads may appear during a campaign. LinkedIn properties
  • 25. 25Note: LinkedIn does not guarantee placement on specific sites. The sites listed on this slide are not all-inclusive and are meant to represent a sample of sites where customers’ ads could appear. There are hundreds of domains and properties on the LND whitelist where ads may appear during a campaign. Sample publishers accessed through Network Display
  • 26. Measure campaign impact with Full-Funnel Analytics
  • 27. Measure campaign impact with Full-Funnel Analytics
  • 28. 28 Enable analytics by adding the LinkedIn Insight Tag to your website with just a few lines of code
  • 29. OpenDNS reached, nurtured, and converted IT decision makers with LinkedIn Network Display and Lead Accelerator. Drove more than 9,400 new website visits from IT pros Increased engagement: 140% increase in page views per visitor; 64% increase in visits per visitor Generated 280+ new leads Results:
  • 30. 30 “With LinkedIn Network Display, we’ve become a leading brand in our space, and LinkedIn has been a key contributor to our success—getting MyCase visibility with the right people at the right time.” Results Increased brand awareness and targeted traffic More than 2,000 new targeted website visitors in 3 months – a 5x increase in daily visits from members in legal job functions See full case study here: https://lnkd.in/dWXvjSw Sarah Bottorff Director of Marketing, MyCase
  • 32. 32 LinkedIn Text Ads drive targeted traffic to your site using scalable, self-service tools Text Ads help you scale your messaging to the right audience and drive performance •  Target your audience using accurate data in the professional profile •  Optimize by bidding on CPC or CPM basis, testing creative variants •  Run messages across key placements like the homepage, profile, inbox, etc.Get started at linkedin.com/ads
  • 33. How We Use LinkedIn Display
  • 34. 34 How Display Fits into our Full Funnel Marketing Objectives Reach New Audiences with Onsite and Network Display Drive Website Visits & Page Views Nurture with LinkedIn Lead Accelerator Convert
  • 35. Brand Awareness •  Reach quality new audiences •  Drive those audiences to our website •  Distribute top funnel content Share of voice •  Reach and engage audience through multiple channels •  Higher overall performance for lead gen campaigns when using multiple channels Using LinkedIn Onsite Display
  • 36. Brand Awareness: Using gated and ungated content Types of Content: •  Product awareness •  Thought leadership content •  Starter Guides How we measure: •  Click-through rate •  Conversion rate Keys to gated content on display: •  Right audience, right content, right time •  Don’t map top funnel campaigns with bottom funnel content
  • 37. 37 SU + Display = higher overall lead generation Running display in conjunction with other channels allows us to have a greater share of voice therefore influencing the performance across channels.
  • 38.  What we use it for •  Reach and engage new audiences •  Brand Awareness How we measure it •  New Visitors •  Cost Per New Visitor LinkedIn Network Display
  • 39. 39 Using LinkedIn Network Display for reach and awareness §  See Our Solutions – top funnel call to action §  Reach new audiences, drive them to our website, nurture them through LinkedIn Lead Accelerator §  Uses all IAB ad units for maximum performance
  • 40. 40 Iterate and test for optimal performance 25% increase CTR 700% increase in conversions
  • 41. Which LinkedIn Display product is right for you?
  • 42. 42 Align your campaign to your marketing objectives Reach, awareness Clicks Direct Response Website Visitors Company Page Followers •  Standard Display •  Network Display •  Standard Display •  Spotlight Ads •  Text Ads •  Spotlight Ads •  Text Ads •  Network Display •  Standard Display •  Follow Company Ads
  • 43. 43 Best practices for LinkedIn Display Ads 1.  Align your message with your target audience’s needs 2.  Include a compelling top-funnel offer: content, thought leadership, interactive experience, etc. 3.  Optimize your landing page for mobile 4.  Test variations of your creative w/ your LinkedIn account team 5.  Drive full-funnel performance by combining LinkedIn Display with Sponsored Updates, Sponsored inMail, Lead Accelerator
  • 44. 44 How to get started with LinkedIn Display •  Contact us through marketing.linkedin.com to get started with LinkedIn Onsite Display or Network Display •  Visit linkedin.com/ads to get started with self-serve Text Ads
  • 45. ©2015 LinkedIn Corporation. All Rights Reserved.