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B2 b content marketing
The document discusses trends in content marketing. It notes that $118.4 billion was spent on content marketing, video marketing and social media in 2013, with 25% of marketing budgets spent on content marketing and 33% of B2B budgets allocated to it. Surveys found that 61% of B2B customers are more likely to buy from companies providing custom content, 90% find it useful, and 78% believe it helps build relationships. Content with the best ROI includes videos, blogs, images, infographics, and whitepapers.
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B2 b content marketing
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- 2. Where does itstand?
- 3. In 2013, $118.4 billionwas spent on content marketing, video marketing and social media Marketers are investing $12.5 Billion in Online Content
- 4. 25% of marketingbudget is spent on Content Marketing 33% of B2B marketing budgets are now allocated to Content Marketing
- 5. Why invest inContent Marketing?
- 6. This is whatwe learned from a survey of B2B customers
- 7. 61% respondents are morelikely to buy from that company that delivers custom content
- 8. 90% find customcontent useful
- 9. 78% believed that companiesproviding custom content are good to build relationships with
- 10. 70% prefer tolearn about a company through articles rather than an ad
- 11. Interesting content is the biggestreason why people follow brands on social media
- 12. What is thebest time to share content?
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- 15. (Posting more than oneblog per day will get a higher chance of inbound links and more unique views) Blog posts : Monday 11:00 am Blog posts: Monday 11:00am
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- 28. SOURCES: •Google Advanced ImagesSearch •http://wallpaperswide.com •https://www.flickr.com/photos/59937401@N07/5929472943/in/photostream/ •https://www.flickr.com/photos/59937401@N07/5930026346/in/photostream/ •http://thebrockreport.files.wordpress.com/2014/01/helping-hand.jpg •http://commons.wikimedia.org/ •http://www.grassrootgardens.com/ •http://www.photl.com/www3/photos/2010/05/31/2358/wm273436tt.jpg
- 29. US: +1 (650)353-4574 info@position2.com www.position2.com For a discussion on how we can help grow your business …