The document discusses trends in content marketing. It notes that $118.4 billion was spent on content marketing, video marketing and social media in 2013, with 25% of marketing budgets spent on content marketing and 33% of B2B budgets allocated to it. Surveys found that 61% of B2B customers are more likely to buy from companies providing custom content, 90% find it useful, and 78% believe it helps build relationships. Content with the best ROI includes videos, blogs, images, infographics, and whitepapers.

1. Content Marketing

2. Where does it stand?

3. In 2013,
$118.4 billion was
spent on content
marketing, video
marketing and social
media
Marketers are investing $12.5 Billion in Online Content

4. 25% of marketing budget is
spent on
Content Marketing
33% of B2B marketing budgets are
now allocated to Content Marketing

5. Why invest in Content
Marketing?

6. This is what we learned from a survey of B2B
customers

7. 61% respondents
are more likely to
buy from that
company that
delivers custom
content

8. 90% find custom content useful

9. 78% believed that
companies providing
custom content are good
to build relationships with

10. 70% prefer to learn about
a company through articles
rather than an ad

11. Interesting
content is the
biggest reason
why people
follow brands on
social media

12. What is the best time to share content?

13. Thursdays/Fridays 1:00pm to 3:00pm

14. Wednesdays at 5:00pm

15. (Posting more than
one blog per day will
get a higher chance of
inbound links and
more unique views)
Blog posts : Monday 11:00 am
Blog posts: Monday 11:00am

16. Email: Thursdays
5:00pm to 7:00pm

17. B2B
organizational
goals for
Content
Marketing

18. 79% BRAND AWARENESS

19. 74% CUSTOMER ACQUISITION

20. 71% LEAD
GENERATION

21. 64% THOUGHT LEADERSHIP

22. 63% ENGAGEMENT

23. 60% WEB TRAFFIC

24. 45% LEAD NURTURING

25. 43% SALES

26. Video
s
Blog
s
Images Infographi
cs
Interacti
ve
Media
Whitepaper
s
Sale
s
Cop
y
Motion
Graphi
cs
Illustratio
ns
Buyer
s
Guide
Content with best ROI

28. SOURCES:
•Google Advanced Images Search
•http://wallpaperswide.com
•https://www.flickr.com/photos/59937401@N07/5929472943/in/photostream/
•https://www.flickr.com/photos/59937401@N07/5930026346/in/photostream/
•http://thebrockreport.files.wordpress.com/2014/01/helping-hand.jpg
•http://commons.wikimedia.org/
•http://www.grassrootgardens.com/
•http://www.photl.com/www3/photos/2010/05/31/2358/wm273436tt.jpg

29. US: +1 (650) 353-4574
info@position2.com
www.position2.com
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