The document provides essential tips for effective presentation design, emphasizing the importance of consistent style, visual organization, and branding. It highlights that visuals significantly enhance audience retention and suggests incorporating dynamic elements like motion to engage viewers. Ultimately, following these steps can elevate the impact of a presentation.

1. 5Choose a
style.
Try this!
Stick to a consistent style
with the same fonts, color
schemes and graphics.
F ILTERED PHOTOS:
T h e se have grown in popularity
th anks to Instagram.
FL AT D E SIG N :
This m in im al is t s ty l e focuses
on color an d s imp l icity.
G EOMETRIC DESIGN:
It’s like digital origami! These b a sic
f orms take on complex shapes.
1
Organize your
design.
Bal a nce out your sl ide designs.
Back-to-ba ck cha r ts and graphs can be
over whel mi ng for the audience as the y
t r y to ta ke i n a ll the information.
2
Try this!
Try this!
Try this!
Spread out yo u r g raphs, char ts
and he av y con te n t slides with simple
designs in be twe e n .
Researc h s h ow s 40 % of
millennial s p re s e n t face-to-face
electro n ic co mm u n ication, so consider
turning your p re s e ntation into a webinar.
Go
with the visuals.
BIG
The bra i n proces ses visual information
60,000 ti mes fa ster than text-based information.
Resea rch shows that visuals increase retention
by 42% so the bi g ger the visual, the big ger
t h e i mpa ct!
3
25%
30%
35%
35%35%
100
200
300
400
500
600
Try this!
Replace words with v isua l
representations to highlight
the main idea of the slid e.
Remember your
branding.
Your compa ny ’s branding may determine the fonts,
colors a nd i ma g es you can use. It’s impor tant to follow
b ra nd gui deli nes, but it’s also impor tant to consider
e xpa ndi ng your brand.
4
A great presentati on design can
ele vate your mes sage and leave a lastin g
im pac t . These fi ve steps will get you
star ted in the ri ght di rection .
Discover more presentation design tips on
Ethos3.com
Create ico n s o r illustration s
to add to yo ur co llateral.
Add
motion.
Motion design adds a dynamic
touch to your presentation and
engages your audience. Millennials
will make up 47% of the workforce
by 2020, so the y will potentially be
a large par t of your audience.
5
The
Presentation Design Steps
All Presenters Should Know
FIVE