30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
Listrak CEO, Ross Kramer, and Olapic VP of Account Management, Jon Drennan, lead an informative discussion on the various ways that visual earned content adds a layer of authenticity to email campaigns, and share real-world examples of retailers achieving greater engagement and increased sales as a result.
In this business-to-business event, hosted by the
Oregonian Media Group, our experts explained how to
develop a winning digital marketing strategy to
attract the customers organizations need to help them grow.
For many, ecommerce means selling products through major online marketplaces, bowing to the whims of someone else’s pricing strategy. But a growing number of retailers and brands are realizing that their own sites are the keys to real, sustained, scalable growth. How are they achieving it? First, these rebels are finding the right traffic and bringing the right people to their site. Second, they’re converting the right people with the right offers, delivered with perfect precision. On April 5th, we’ll take you through their playbook so that you too can skip the marketplace markup.
Join us for a Free Live Webinar on April 5th featuring Navah Hopkins, Sr Innovation Strategist at WordStream, and Josh Mendelsohn, VP of Marketing at Privy. These two experts will share real examples of how to grow an ecommerce site with the right customers and the right offers working in tandem. You’ll learn:
An Overview of Product Ads on AdWords, Bing, and Facebook
PPC Bidding and Targeting Strategies to Find More of the Right Customers
Onsite Segmentation and Offer Delivery
Best Performing Offers: Discounts, BOGOs, and Free Gifts
Plus Much More!
Instagram has launched advertising for all brands. Find out what's new, why you should use it and how to get started. Brands like Taco Bell, Electronic Arts and Michael Kors are already using Instagram ads. With over 300 million Instagram users, you don't want your brand missing out! By Social@Ogilvy's Hannah Law and Neo's Daniala Badalan.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
Listrak CEO, Ross Kramer, and Olapic VP of Account Management, Jon Drennan, lead an informative discussion on the various ways that visual earned content adds a layer of authenticity to email campaigns, and share real-world examples of retailers achieving greater engagement and increased sales as a result.
In this business-to-business event, hosted by the
Oregonian Media Group, our experts explained how to
develop a winning digital marketing strategy to
attract the customers organizations need to help them grow.
For many, ecommerce means selling products through major online marketplaces, bowing to the whims of someone else’s pricing strategy. But a growing number of retailers and brands are realizing that their own sites are the keys to real, sustained, scalable growth. How are they achieving it? First, these rebels are finding the right traffic and bringing the right people to their site. Second, they’re converting the right people with the right offers, delivered with perfect precision. On April 5th, we’ll take you through their playbook so that you too can skip the marketplace markup.
Join us for a Free Live Webinar on April 5th featuring Navah Hopkins, Sr Innovation Strategist at WordStream, and Josh Mendelsohn, VP of Marketing at Privy. These two experts will share real examples of how to grow an ecommerce site with the right customers and the right offers working in tandem. You’ll learn:
An Overview of Product Ads on AdWords, Bing, and Facebook
PPC Bidding and Targeting Strategies to Find More of the Right Customers
Onsite Segmentation and Offer Delivery
Best Performing Offers: Discounts, BOGOs, and Free Gifts
Plus Much More!
Instagram has launched advertising for all brands. Find out what's new, why you should use it and how to get started. Brands like Taco Bell, Electronic Arts and Michael Kors are already using Instagram ads. With over 300 million Instagram users, you don't want your brand missing out! By Social@Ogilvy's Hannah Law and Neo's Daniala Badalan.
Comparison of Autotrader, Carfax, Cargurus, Edmunds.com and Other Top Car Buy...Unmetric
Take a deep dive into the social media habits of car buying websites like AutoTrader.com, CarFax, CarMax, Edmunds and others. See which content strategies they use to engage their audiences and what campaigns they ran in 2015-Q3.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Thinking Big: Enterprise Ecommerce Paid Search. PRESENTATION: Thinking Big: Enterprise Ecommerce Paid Search - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #12B1
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Shopify Meetup Penang, Malaysia | November 2018Meekco.Asia
A digital economy insights about Malaysia and South East Asia, on how the modern eCommerce apps and services can help bringing up the game of the traditional brands and businesses from the competition.
How To Prepare Your Online Store For An Online Cyber Sale #MYCYBERSALEMeekco.Asia
Based on our eCommerce success managing experiences with more than 100+ SMB in South East Asia, Here is some tips to get your Shopify store ready for an online cyber sale. Contact us for your future commerce's success.
Dispelling a common myth that Facebook ads don't work, a 75 year old business uses them to improve the bottom line. Learn tips and tricks in this case study by Top Search Result.
Web
www.TopSearchResult.ca
Facebook
@topsearchresult
Twitter
@topsearchresult
Youtube
www.TopSearchResult.TV
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
Research on the relationship between web page latency and web analytics KPIs such as time on site, bounce rate, and conversion, including experimental data from Google, Microsoft Bing, Shopzilla, and Strangeloop
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
Dojo Google Updates Link Building Tools and SEO LessonsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.
Adopting a Data-Driven Philosophy In Your OrganizationMark F Simmons
The use of data in your marketing and operations simply makes for better decisions. By changing your organization's feelings on data, you foster a culture where strategy is no longer based on opinion or instinct.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
Comparison of Autotrader, Carfax, Cargurus, Edmunds.com and Other Top Car Buy...Unmetric
Take a deep dive into the social media habits of car buying websites like AutoTrader.com, CarFax, CarMax, Edmunds and others. See which content strategies they use to engage their audiences and what campaigns they ran in 2015-Q3.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Thinking Big: Enterprise Ecommerce Paid Search. PRESENTATION: Thinking Big: Enterprise Ecommerce Paid Search - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #12B1
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Shopify Meetup Penang, Malaysia | November 2018Meekco.Asia
A digital economy insights about Malaysia and South East Asia, on how the modern eCommerce apps and services can help bringing up the game of the traditional brands and businesses from the competition.
How To Prepare Your Online Store For An Online Cyber Sale #MYCYBERSALEMeekco.Asia
Based on our eCommerce success managing experiences with more than 100+ SMB in South East Asia, Here is some tips to get your Shopify store ready for an online cyber sale. Contact us for your future commerce's success.
Dispelling a common myth that Facebook ads don't work, a 75 year old business uses them to improve the bottom line. Learn tips and tricks in this case study by Top Search Result.
Web
www.TopSearchResult.ca
Facebook
@topsearchresult
Twitter
@topsearchresult
Youtube
www.TopSearchResult.TV
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
Research on the relationship between web page latency and web analytics KPIs such as time on site, bounce rate, and conversion, including experimental data from Google, Microsoft Bing, Shopzilla, and Strangeloop
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
Dojo Google Updates Link Building Tools and SEO LessonsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.
Adopting a Data-Driven Philosophy In Your OrganizationMark F Simmons
The use of data in your marketing and operations simply makes for better decisions. By changing your organization's feelings on data, you foster a culture where strategy is no longer based on opinion or instinct.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Instagram for businesses - what you need to knowCharlie Lindsay
The following presentation was put together by myself and a couple of colleagues. It takes you through how businesses should and can use Instagram to drive awareness, engagement and ultimately bottom line sales. As well, it discusses some of the other important considerations when investigating or deciding to use Instagram for your business such as the cost, analytics involved and more.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
Lead Generation | Best Practices for B2B Lead Generationrevenuewave0
Effective lead generation involves employing diverse strategies such as content marketing, SEO, and social media targeting a defined audience. Compelling content, optimized landing pages, CRM integration, and continuous testing optimize conversions. Using analytics, lead scoring, and automation tools helps in personalized engagement, improving overall results and nurturing potential leads efficiently. www.revenuewave.io
At the Marketo #MKTGNation Summit I delivered this call to action for today's marketers: do the stuff that matters and that has an impact on the business. Why? Because so much of marketing is ineffective. One reason content marketing has become such a buzzword today is simply because it can be measured. And those who commit to measuring it, see returns on their investment that are often many times higher than the average ROI of marketing. Check this presentation out to learn 10 Formulas ANY business can use to measure the ROI of content marketing and never waste money again
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
Interactivate Your Content Marketing
ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. THE
POWER
OF
CONTENT
MARKETING
AND
CREATING
MORE
PROFITABLE
CONTENT
CHRIS
MOODY
/
ORACLE
MARKETING
CLOUD
MOODY
IS
HOME
IN
RALEIGH–
NOVEMBER
2014
LOVE
TO
NC
STATE
ARCHIVE
FOR
IMAGES
8. An
intro
to
Sales
47%
of
Sales
reps
would
rather
deliver
a
presenta>on
without
their
underwear
than
without
their
tablet
9. An
intro
to
Sales
64%
of
reps
prepare
for
their
mee>ngs
in
the
car
and
44%
prepare
in
the
prospect’s
parking
lot
10. An
intro
to
MarkeMng
88%
of
CMOs
lack
an
integrated
view
of
the
customer
11. An
intro
to
MarkeMng
65%
of
CMOs
can’t
measure
ROI
for
digital
marke>ng
in
2014
12. An
intro
to
Sales
and
MarkeMng
71%
of
reps
receive
materials
from
marke>ng,
but
42%
say
they
aren't
involved
at
all
in
the
development
process
13. “I
never
blame
myself
when
I'm
not
hiNng.
I
just
blame
the
bat
and
if
it
keeps
up,
I
change
bats.
ARer
all,
if
I
know
it
isn't
my
fault
that
I'm
not
hiNng,
how
can
I
get
mad
at
myself?”
24. SUPPOSE YOU ARE
AN INSURANCE
COMPANY
Can you think of the top
30 topics prospects and
customers might be
interested in?
TRAVEL INSURANCE
ONLINE CAR INSURANCE
FLOOD INSURANCE
COMPARE INSURANCE
COMMERCIAL INSURANCE
INSURANCE
CAR INSURANCE
MOTOR INSURANCE
LIFE INSURANCE
HOME INSURANCE
INSURANCE RATES
HEALTH INSURANCE
MOTORCYCLE INSURANCE
LIABILITY INSURANCE
CHEAP INSURANCE
MINIMUM INSURANCE
HOMEOWNERS INSURANCE
AUTO QUOTE
HOME & AUTO DISCOUNTS
TERM INSURANCE
BUSINESS INSURANCE
MEDICAL INSURANCE
COMMERCIAL VEHICLE INSURANCE
UMBRELLA POLICY
FARM INSURANCE
RENTERS INSURANCE
PET INSURANCE
HURRICANE INSURANCE
EASY CLAIMS
DENTAL INSURANCE
28. 30 TOPICS
X 5 PERSONAS
150 CONTENT ELEMENTS
X 5 STAGES OF THE FUNNEL
750 CONTENT ELEMENTS
29. INFLUENCE
The smaller the community,
the greater the influence
COMMUNITY SIZE
54%
AGREE 12%
DISAGREE
WHEN IT COMES TO COMMUNITY SIZE,
54 PERCENT OF CONSUMERS AGREE THAT
THE SMALLER THE COMMUNITY THE
GREATER THE INFLUENCE
46. Host
your
first
3
company
Blogathon
-‐
1
-‐
2
-‐
3
-‐
4
-‐
5
47. 1.
Brainstorm
every
ques>on
2.
Assign
to
employees
+
90
mins/day
3.
4.5
hours
each
over
3
days
=
100+
blog
posts
– Kirk
Drake,
CEO,
Ongoing
Opera>ons
48. Three
steps
to
$500k
to
$1m
impact
in
year
one.
– Kirk
Drake,
CEO,
Ongoing
Opera>ons
49. Stop
trying
to
hit
homeruns
4
-‐
1
-‐
2
-‐
3
-‐
4
-‐
5
50. Since
1901,
there
are
only
45
players
with
a
season
with
more
homeruns
than
strikeouts.
51. Surround
homeruns
with
tons
of
base
hits.
• Part
1
-‐
Featured
Asset
&
Outbound
Part
2
–
Webcast
PromoMon
OUTBOUND:
Email
and
Landing
Page
featuring
the
new
essen>als
program
and
the
eBook.
Responsive
design.
FEATURED
ASSET:
First
of
a
series
of
meaty
guides,
this
ebook
features
discussion
and
best
prac>ces
around
content
marke>ng.
52. Turn
your
email
into
content
5
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55. RECAP:
Five
ways
to
create
more
profitable
content
today
1. Brainstorm
with
staff
2. Interview
your
colleagues
3. Have
a
Blogathon
4. Stop
trying
to
hit
homeruns
5. Turn
your
email
into
content
57. TO INCREASE LEADS,
PERFORMANCE OF ADS,
AND CONTENT.
ALSO TO MANAGE
CREATION, WORKFLOW,
PROMOTION, AND
DISTRIBUTION OF CONTENT
CHALLENGE
Deepening customer
relationships in stores,
creating relevant content,
sharing expertise
58.
59. RESULTS
Website visitors tripled,
click through rates
increased by 15%
Customers look to Bass as
a content resource,
increasing loyalty and
engagement
Created a central hub for
Bass’s marketing team
61. EARN CUSTOMER TRUST,
PROVIDE CONTENT TO AID
DECISION MAKING, SHARE
CUSTOMER EXPERIENCES CHALLENGES
62.
63. RESULTS
4X 13.5% 80%
increase in customer
lifetime value for customers
who read user stories
before purchase
of leads who view customer
stories convert to customers
of traffic on Q&A section of
website is driven by search,
gathering and strategically
using thousands of pieces of
user-generated content
each year
64. 10 PIECES OF CONTENT ARE
CONSUMED BEFORE A PURCHASING
DECISION IS MADE.
– Google’s Zero Moment of Truth CONTENT
87% OF CMOS SAY THAT PROFITABLE
GROWTH IS THEIR NUMBER ONE
PRIORITY. – CMO.com
DRIVES
REVENUE