65% of corporate buyers choose to do business with the company that was first to add value to their buying process. In this presentation we show you how to create content that positions your sales and marketing teams as valuable experts, which is key to earning the trust of the self-educating buyer.

1. Fill
Your
Pipeline
With
Warm
Prospects
With
Inside-­‐Based
Social
Selling

2. Content
The
missing
piece
to
sales
success
While
you
have
op5mized
your
marke5ng
through
CRM
tools,
content
remains
the
missing
piece
in
your
sales
strategy
–
leaving
a
vacuum
filled
by
compe:tors
whose
valuable
content
pulls
buyers
into
their
funnel
before
you
even
see
a
buying
signal.
2
82%
of
B2B
decision
makers
think
sales
reps
are
unprepared.
(Sirius
Decisions)
65%
of
corporate
buyers
choose
to
do
business
with
the
company
that
was
first
to
add
value
to
their
buying
process.
(Forrester
Research)

3. Hack
The
Funnel
Sell
the
way
buyers
are
shopping
90%
of
C-­‐suite
execu5ves
never
respond
to
cold
calls
or
email
blasts.*
They
will
only
spend
5me
with
sales
people
they
believe
will
add
value.
Sales
professionals
with
basic
content
marke5ng
skills
will
have
an
easier
5me
posi5oning
themselves
as
experts
and
peers,
which
is
key
to
earning
the
trust
of
the
self-­‐educa5ng
buyer.
60-­‐70%
of
the
buying
process
is
complete
by
the
5me
a
prospect
connects
with
a
sales
person.
Source:
Aberdeen
Group
3
*Source:
Harvard
Business
Review

4. Content
Can
Be
Easy
Sales
and
marke:ng
is
changing
As
content
becomes
key
to
sales
success,
the
roles
of
sales
and
marke5ng
are
converging
more
than
ever
before.
Content
crea:on
is
a
challenge
Meddle
offers
sales
and
marke5ng
teams
a
simple
tool
to
facilitate
original
content
crea5on,
and
get
that
content
in
front
of
the
self-­‐educa5ng
buyer
on
social
networks,
search
engines
and
corporate
sites.
4

5. How
Meddle
Works
Few
professionals
have
the
5me
or
skills
to
blog
or
create
“tradi5onal”
marke5ng
content
in
a
consistent
manner.
With
Meddle,
any
professional
is
able
to
create
and
distribute
original
content
by
simply
commen5ng
on
industry
news
they’re
already
reading.
5
Meddle
offers
a
browser
plugin
that
allows
professionals
to
turn
their
comments
on
industry
news
into
marke5ng
content.

6. Each
comment
is
shared
and
op:mized
for
each
social
network
6

7. Each
comment
is
also
turned
into
a
mini-­‐blog
post
on
your
corporate
web
site.
The
professional’s
personal
voice
and
exper5se
-­‐
combined
with
the
credibility
of
the
organiza4on
-­‐
strengthens
both
the
personal
and
the
corporate
brands.
7

8. A
Company
Of
Experts
Insights
from
contribu5ng
professionals
across
your
organiza5on
are
curated
into
a
real-­‐5me
stream
on
your
website,
building
your
brand
as
a
company
of
experts
while
earning
you
valuable
SEO
and
new
lead
genera5on
opportuni5es.
Meddle
=
Thought
leadership
&
inbound
marke4ng
at
scale
8

9. Benefits
of
Anybody
who
should
be
crea:ng
content,
can
now
do
so
easily.
9
• Establishes
your
company
as
a
place
where
industry
experts
&
thought
leaders
come
to
work
and
serve
customers
• Drama5cally
increases
your
exposure
on
search
engines
and
social
networks
• Low
cost
of
lead
genera5on
&
customer
acquisi5on
• Beder
customer
reten5on
and
up-­‐sell
• Improved
employee
sa5sfac5on,
talent
reten5on,
and
acquisi5on

10. More
Social
Stats
You
Can’t
Ignore
• 78%
of
salespeople
using
social
media
outsell
their
peers
(Social
Media
and
Sales
Quota
Survey)
• 73%
of
IT
decision
makers
have
engaged
with
a
vendor
representa5ve
over
social
networks
(LinkedIn)
• Social
Selling
has
the
highest
lead
to
close
ra5o
of
all
prospec5ng
methodologies
(Sales
Benchmark
Index)
• Sales
reps
using
social
media
has
3.6X
greater
chance
of
mee5ng
a
decision
maker
(Sales
Benchmark
Index)
• Subject
mader
experts
ac5ve
on
social
networks
generate
new
business
opportuni5es
7x
more
effec5vely
than
tradi5onal
marke5ng
(IBM)
• 86%
of
IT
buyers
use
social
media
in
their
purchase
decision
process
(IDG
Connect)
10

11. What
Makes
Meddle
Different?
• Meddle
is
the
only
solu:on
designed
to
enable
professionals
to
create
authen:c
content
at
scale
• Meddle
combines
the
credibility
and
reach
of
both
professionals
and
employers
• Meddle
enables
sales
&
marke5ng
teams
to:
– Generate
an
unprecedented
volume
of
valuable
brand-­‐relevant,
viral
content.
– Increase
visibility
on
search
engines
(with
high-­‐
volume,
keyword-­‐
rich
content)
– Leverage
sales
professionals
social
networks
as
distribu5on
channels
– Showcase
a
diversity
of
exper5se
– Generate
new
leads
11

12. For
more
informa:on
or
a
demo,
go
here:
hLp://try.meddle.it/social-­‐selling/
12
Or
contact:
Vidar
Brekke,
Co-­‐founder
&
CEO
vidar@meddle.it,
P:
+1
646
465
2965