LinkedIn consistently delivers strong results for B2B marketers, as it is the #1 social media channel for lead generation. With over 400 million professionals on LinkedIn, it provides brands opportunities to engage a massive, quality audience in a professional context. LinkedIn Marketing Solutions can help marketers efficiently generate quality leads through targeted sponsored content and messages, as well as drive traffic, launch new products, and build brand awareness. Case studies show LinkedIn delivers higher response rates, lower costs-per-lead, and better ROI than other channels like Google AdWords.

1. LinkedIn Marketing Solutions consistently delivers undeniable results
for B2B marketers. Let us show you what real impact looks like.
LinkedIn Leads the Pack
TOP IN LEAD GENERATION...BY A LONG SHOT1
#1 SOCIAL MEDIA CHANNEL1
The World’s Professionals in One Place
BRANDS HAVE THE OPPORTUNITY TO TARGET AND ENGAGE WITH THIS
MASSIVE QUALITY AUDIENCE IN A PROFESSIONAL CONTEXT.
Meet Your Marketing Goals
DRIVE TRAFFIC AND AWARENESS LAUNCH A PRODUCT
Top channel for B2B product launches6
LinkedIn's share
of social media
visits to corporate
websites4
Undeniable Results with LinkedIn Marketing Solutions
EFFICIENTLY GENERATE QUALITY LEADS
With Sponsored Content, 400M+ professionals on LinkedIn's newsfeed see your content.
social media platform
Fortune 500 companies’
433MMembers
61MSenior-level influencers
40M
Decision makers
GENERATE LEADS
of B2B marketers
view LinkedIn as
an effective source
for generating
B2B leads.5
CONTENT MARKETING WITH REAL IMPACT
Pinterest 5%
TAILOR THE RIGHT MESSAGES TO THE RIGHT PROFESSIONALS
With Sponsored InMail targeted messages drive leads to LinkedIn mailboxes.
NewsCred:7
Sources: 1. “2016 State of B2B Digital Marketing,” DemandWave | 2. “LinkedIn for B2B Lead Generation,” Oktopost | 3. “Fortune 500's
Social Media Platform Use in 2015,” Marketing Charts | 4. “Audience Insight report 2015: Understanding your digital audience,” Investis |
5. “LinkedIn Ads Benchmark Report: Q3 2015,” MarketingMojo | 6. “State of B2B Product Marketing 2015,” Regali(x) Research | 7. “The
ROI of LinkedIn Sponsored Updates [Case Study],” Newscred | 8. “Replicon reaches buyers at prime decision-making stage and builds
quality lead pipeline,” LinkedIn Marketing Solutions | 9. “Cetera Financial Group Case Study,” LinkedIn Marketing Solutions
The Case for
60 – 65% of names that come in via a
content marketing resource (LinkedIn)
rank medium-high or high quality.
Only 20 – 30% of names that come
in via Adwords rank medium-high
or high quality.”
Rachel Bassini | Director of Strategy & Operations | NewsCred
LOWER CPL
than other
social channels
73%
40M61M433M
MOST-USED
Replicon:8
response rates
BETTER
11X
of Google Adwords
THE ROI
6X
Cetera Financial Group:9
With open rates as high as 48%,
LinkedIn’s Sponsored InMails
knocked the socks off our
own email campaigns.”
Brett Chester | VP of Online Marketing | Replicon
BUILD BRAND AWARENESS WITH THE RIGHT AUDIENCES
Display Ads enable targeted reach of literally hundreds of thousands of premium professionals.
DIVE INTO THE LINKEDIN MARKETING SOLUTIONS PLATFORM OVERVIEW AT LNKD.IN/LMSPLATFORM
92%of B2B Marketers
LEVERAGE LINKEDIN
over ALL OTHER social platforms.
LinkedIn
Twitter
Facebook 24%
THROUGH SOCIAL MEDIA FOR B2B
MARKETERS COME FROM
LINKEDIN.of leads sourced
80%
59%
28%
B2B Marketing on LinkedIn
46%
79%
increase in
web visits
13%
increase in
pageviews
27%
³
LOWER CPL
than Google
Adwords
75%
2
We can reach prospects anywhere
online and make every interaction with
them more personal and relevant
throughout the buyer's journey.”
Eric Hansen | Director of Marketing | Cetera Financial Group
LinkedIn
Twitter
Facebook
YouTube
Google+
Other
71%
54%
54%
17%
5%
81%