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Group Fundraising 101 From Benchmarks to Success Stories Presented by Peter Deitz micro-philanthropy consultant http://www.foik.org/peter webinar hosted by:
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group fundraising is… ,[object Object],[object Object],[object Object]
You know it’s group fundraising when… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A few notes about group fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Raise Money for…  (part 1) ,[object Object],[object Object],Teachers in the U.S. Individuals in Need
[object Object],International Development U.K.  Organizations Raise Money for…  (part 2) Canadian Organizations Politicians in the U.S.
Group fundraising services share donor data with… ,[object Object],[object Object],No one *  Most of these services provide individuals with the option to disclose donor data to the recipient organization
Group fundraising platforms are.. ,[object Object],[object Object]
Campaign organizers can produce fundraising widgets ,[object Object],[object Object]
Campaign organizers can set a fundraising goal ,[object Object],[object Object]
[object Object]
Benchmark Figures for Group Fundraising Platforms Benchmark figures for group fundraising campaigns Benchmark figures for “successful” group fundraising campaigns High  Low  Benchmark  Average donation amount  $55 $30 $43 Average amount raised per campaign $3,230 $119 $692 Average number of contributors 40 4 16 High  Low  Benchmark  Average donation amount  $149 $36 $57 Average amount raised per campaign $11,393 $5,158 $9,018 Average number of contributors 269 48 157
Compared to Other Online Fundraising Benchmarks Getting people to start campaigns is the hard part.  Once they’re started, the results will exceed what you could have accomplished on your own. NetworkforGood reports that 76% of donors say they are influenced by friends and family when choosing an organization to donate to. Group Fundraising Convio  E-Benchmarking eNonprofit Benchmark Study Open rate --- 22% 25% Click-through rate --- 3% 1.5% Response rate Possibly 35% 0.28% 0.3% Average Amount $43 $56 $70
Processing Fees for Group Fundraising Platforms High  Low  Benchmark Commission 15% 0% 4.4% Platform Commission GiveMeaning  0% ModestNeeds  0% DonorsChoose  2.5% + optional 15%  ChipIn  2.9% + $0.30  DropCash  2.9% + $0.30  JustGive.org  3% CanadaHelps  3% ChangingthePresent  3% + $0.30  SixDegrees  4.35% Platform Commission Project Agape  4.50% Change.org  4.50% MyCause  5% plus bank fees  JustGiving  6.40% FirstGiving  7.35% Fundable  9.9% + $0.30 BringLight  < 10% Kiva.org  10% (optional)  GlobalGiving  10%-15%  LinkedIn  NA
[object Object]
Path 1 of 4 Sympathy for the  campaign organizer
Path 2 of 4  A clear picture of where the money is going
Path 3 of 4  Matching funds  combined with a deadline
Path 4 of 4  Creativity & humor  work in group fundraising Fund-a-stache participant for 2007 Mira Seeing Eye Dog Fundraiser
Comparing Tips for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Campaign Organizers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Group Fundraising 101: From Benchmarks to Success Stories

  • 1. Group Fundraising 101 From Benchmarks to Success Stories Presented by Peter Deitz micro-philanthropy consultant http://www.foik.org/peter webinar hosted by:
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  • 14. Benchmark Figures for Group Fundraising Platforms Benchmark figures for group fundraising campaigns Benchmark figures for “successful” group fundraising campaigns High Low Benchmark Average donation amount $55 $30 $43 Average amount raised per campaign $3,230 $119 $692 Average number of contributors 40 4 16 High Low Benchmark Average donation amount $149 $36 $57 Average amount raised per campaign $11,393 $5,158 $9,018 Average number of contributors 269 48 157
  • 15. Compared to Other Online Fundraising Benchmarks Getting people to start campaigns is the hard part. Once they’re started, the results will exceed what you could have accomplished on your own. NetworkforGood reports that 76% of donors say they are influenced by friends and family when choosing an organization to donate to. Group Fundraising Convio E-Benchmarking eNonprofit Benchmark Study Open rate --- 22% 25% Click-through rate --- 3% 1.5% Response rate Possibly 35% 0.28% 0.3% Average Amount $43 $56 $70
  • 16. Processing Fees for Group Fundraising Platforms High Low Benchmark Commission 15% 0% 4.4% Platform Commission GiveMeaning 0% ModestNeeds 0% DonorsChoose 2.5% + optional 15% ChipIn 2.9% + $0.30 DropCash 2.9% + $0.30 JustGive.org 3% CanadaHelps 3% ChangingthePresent 3% + $0.30 SixDegrees 4.35% Platform Commission Project Agape 4.50% Change.org 4.50% MyCause 5% plus bank fees JustGiving 6.40% FirstGiving 7.35% Fundable 9.9% + $0.30 BringLight < 10% Kiva.org 10% (optional) GlobalGiving 10%-15% LinkedIn NA
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  • 18. Path 1 of 4 Sympathy for the campaign organizer
  • 19. Path 2 of 4 A clear picture of where the money is going
  • 20. Path 3 of 4 Matching funds combined with a deadline
  • 21. Path 4 of 4 Creativity & humor work in group fundraising Fund-a-stache participant for 2007 Mira Seeing Eye Dog Fundraiser
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