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Hoang C. Huynh
@Aetheros

HH
@Thank You for Smoking

THANK YOU FOR CODING - BSW 2013

HH
«Coding seriously damages your health»
@Thank You for Smoking

THANK YOU FOR CODING - BSW 2013

HH
THIS
IS #ME

HI, MY NAME IS
HOANG

and I’m an!
EXPERIENCE DESIGNER

@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
THIS
IS NOT #ME

HI, MY NAME IS
JUSTIN

and I’m an!
EXPERIENCE DESIGNER

@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
Legacy Folks
MARKETING GIRLS

ELITE HEROES TEAM

CODE NINJAS
HH
CEOs
THANK YOU FOR CODING - BSW 2013

HH
THE  MISSING  POINT  (theoretical)

GOAL

estimated  100%

estimated  onTime

Project  Completion

20%

80%

Project  Elapsed  Time
THANK YOU FOR CODING - BSW 2013

HH
THE  MISSING  POINT  (reality)

NEW  GOAL

estimated  100%

OlD  GOAL

estimated  onTime  x10

Project  Completion  costs

estimated  1000%
?

20%

Project  Elapsed  Time
THANK YOU FOR CODING - BSW 2013

HH
DEVELOPERS
DEVELOPERS
DEVELOPERS
DEVELOPERS
THANK YOU FOR CODING - BSW 2013

HH
500 lines of code written every day
2500 lines of code each week
100.000 lines of code each year
We are working

200

days

of our life each year

WHY ???
THANK YOU FOR CODING - BSW 2013

HH
BUDGET?
THANK YOU FOR CODING - BSW 2013

HH
CODE METRICS?
@The Matrix

THANK YOU FOR CODING - BSW 2013

HH
LISTEN TO USERS
DON’T LISTEN TO USERS

@Scary Movie

THANK YOU FOR CODING - BSW 2013

HH
ON  BUDGET
ON  TIME
CLIENTS  REQUIREMENTS  OK?
USERS  NEEDS  SATISFIED?
DID  I  LEARN  SOMETHING  NEW?

THERE  HAS  TO  BE  SOMETHING  ELSE!
THANK YOU FOR CODING - BSW 2013

HH
IS THIS GOOD DESIGN?

Source: Quora

THANK YOU FOR CODING - BSW 2013

HH
IS THIS BAD DESIGN?

THANK YOU FOR CODING - BSW 2013

HH
Design is not just what
it looks like and feels like.
!

DESIGN is HOW it WORKS.

Steve Jobs
(1955 - 2011)

THANK YOU FOR CODING - BSW 2013

HH
WHO
CARES?
THANK YOU FOR CODING - BSW 2013

HH
DE·SIGN (di-ˈzīn)
!

: to plan and make decisions about (something that is
being built or created) : to create the plans, drawings,
etc., that show how (something) will be made
!

: to plan and make (something) for a specific use or
purpose
!

: to think of (something, such as a plan) : to plan
(something) in your mind

from the Merriam-Webster Dictionary

THANK YOU FOR CODING - BSW 2013

HH
ON  BUDGET
ON  TIME
CLIENTS  REQUIREMENTS  OK?
USERS  NEEDS  SATISFIED?
DID  I  LEARN  SOMETHING  NEW?

SOCIAL  RESPONSIBILITY
THANK YOU FOR CODING - BSW 2013

HH
@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
“Programmers, designers, system
engineers and all the Internet workers
should realize that their work can make
millions of people’s lives miserable.”
Ben Hammersley
THANK YOU FOR CODING - BSW 2013

HH
WE ARE ALL DESIGNERS
THANK YOU FOR CODING - BSW 2013

HH
THANK YOU FOR CODING - BSW 2013

HH
THANK YOU FOR CODING - BSW 2013

HH
THANK YOU FOR CODING - BSW 2013

HH
LABELS / TEXT
COMPREHENSION
THANK YOU FOR CODING - BSW 2013

HH
THANK YOU FOR CODING - BSW 2013

HH
14 - 65 YRS OLD

5%
33%

aren’t able to read single chars or numbers
can't read or understand simple sentences

71%

are not able to fully understand
a written text of medium length

Sources: Consiglio Universitario Nazionale 2012

THANK YOU FOR CODING - BSW 2013

HH
THANK YOU FOR CODING - BSW 2013

HH
@Repubblica.it

THANK YOU FOR CODING - BSW 2013

HH
"nullum crimen, nulla poena sine praevia lege poenali"

THANK YOU FOR CODING - BSW 2013

HH
US 5960411

THANK YOU FOR CODING - BSW 2013

HH
@Amazon.com

THANK YOU FOR CODING - BSW 2013

HH
In 2012, Amazon did

$61.09 Billion in revenue.!

!

Let’s assume that 1-Click increases Amazon’s sales by

5% each year. That’s an additional $3.1 Billion.!
!

Amazon’s operating margin was 1.7%.!
That’s an additional $52.7 Million in operating income.

THANK YOU FOR CODING - BSW 2013

HH
@The New Yorker

THANK YOU FOR CODING - BSW 2013

HH
@The Verge

THANK YOU FOR CODING - BSW 2013

HH
5

TAKEAWAYS
Things you’ll want to remember

THANK YOU FOR CODING - BSW 2013

HH
#TAKE

YOURTIME

@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
#TAKE
DISTANCE
@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
#THINK ABOUT

TOMORROW

@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
#BE
CRITICAL

THANK YOU FOR CODING - BSW 2013

HH
4
IS

Sources: columbia.edu

THEAVERAGE
DEGREES OF
SEPARATION
THANK YOU FOR CODING - BSW 2013

HH
#THINKPUBLIC
@Thank You For Smoking

THANK YOU FOR CODING - BSW 2013

HH
We are all beautiful inside
..EXCEPT WHEN WE ARE NOT.

@the-fat-boy

THANK YOU FOR CODING - BSW 2013

HH
QUESTIONS?

@Aetheros

THANK YOU FOR CODING - BSW 2013

HH
Hoang C. Huynh
@Aetheros

HH

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