A speed run about playing with affordances in both real and digital world, for user who are not really sold about the "whole UX design thing".
Presented at Programmers in Padua.
Affordances are everywhere and somehow they are invisible to us unless you know they are there... Knowing them, seeing them, can make us design more understandable products and even more engaging.
You should arrive on time, raise your hand, and present homework. You shouldn't speak aloud, cry out, or chew gum. The document provides advice on using "should" and "shouldn't" by listing actions that one should or shouldn't do in different situations like exercises and testing.
The document discusses the use of the modal verbs "should" and "shouldn't" to give advice or express opinions about what is right or wrong. It provides examples of using "should" and "shouldn't" in positives and negatives, as well as questions. "Should" expresses the speaker's opinion, often following "I think" or "I don't think." Examples are given of using "should" and "shouldn't" to give advice. The document also notes that "I should" and "shouldn't" can be used when referring to past regrets. An exercise at the end prompts the reader to identify whether "should" or "shouldn't"
ITA - Preparare un Workshop con Playmobil.PRO®Hoang Huynh
Un evento dedicato a tutti coloro che vogliono cimentarsi nella progettazione di workshop utilizzando metafore e materiale fisico, in particolare Playmobil.PRO®
In collaborazione con Quadrante Bologna Startup e IDF Bologna
Questo contenuto è rilasciato come CC con attribuzione da parte dell'autore alla comunità White Label e da intendersi come restituzione alla comunità di pratiche.
ENG - How to Design a Workshop with Playmobil.PRO®Hoang Huynh
An event dedicated to all those who want to try their hand at designing workshops using metaphors and physical material, in particular Playmobil.PRO®
In collaboration with Quadrante Bologna Startup and IDF Bologna
This content is released as a CC with Attribution contribution by the author to the White Label community and intended as a giveback to the community of practices.
Personas: Un primer dedicato al più amato strumento proxy utilizzato in marketing, business strategy e design.
Questo contenuto è rilasciato come contributo CC with Attribution dall'autore alla community di White Label e da intendersi come giveback alla comunità di pratiche.
Dont ask for my time - Feedback conversation starterHoang Huynh
This document discusses proper ways for subordinates to request a leader's time and advice. It states that one should ask for a leader's attention, thoughts, or advice only when truly needed for their competence, experience or counsel, and not just for approval. The leader expresses wanting to improve and provide better leadership, and asks subordinates to help by communicating urgency versus importance, never settling, and allowing open discussion.
The Welcome - New recruit welcome speechHoang Huynh
The document discusses leadership and life-changing choices through four main points: 1) valuing trust, consistency and discipline; 2) setting goals and finding purpose; 3) honoring your team through hard work and gratitude; 4) becoming the person you aim to be. The overall message is that leadership stems from taking action and setting a good example, not from titles or positions.
TAG LateNight - Experience and Digital Transformation - Hoang Huynh
This document profiles Hoang Huynh, Head of Service Design and Experience Design at Exage. It lists his professional experience and roles, including as Country Manager for Interaction Design Foundation in Italy and as a lecturer. The rest of the document discusses trends in digital transformation, customer experience, and the need for businesses to focus on delighting customers through both physical and digital experiences. It emphasizes that technology should enable experiences, not be the focus, and that businesses need agility to adapt to changing customer and competitor landscapes.
You should arrive on time, raise your hand, and present homework. You shouldn't speak aloud, cry out, or chew gum. The document provides advice on using "should" and "shouldn't" by listing actions that one should or shouldn't do in different situations like exercises and testing.
The document discusses the use of the modal verbs "should" and "shouldn't" to give advice or express opinions about what is right or wrong. It provides examples of using "should" and "shouldn't" in positives and negatives, as well as questions. "Should" expresses the speaker's opinion, often following "I think" or "I don't think." Examples are given of using "should" and "shouldn't" to give advice. The document also notes that "I should" and "shouldn't" can be used when referring to past regrets. An exercise at the end prompts the reader to identify whether "should" or "shouldn't"
ITA - Preparare un Workshop con Playmobil.PRO®Hoang Huynh
Un evento dedicato a tutti coloro che vogliono cimentarsi nella progettazione di workshop utilizzando metafore e materiale fisico, in particolare Playmobil.PRO®
In collaborazione con Quadrante Bologna Startup e IDF Bologna
Questo contenuto è rilasciato come CC con attribuzione da parte dell'autore alla comunità White Label e da intendersi come restituzione alla comunità di pratiche.
ENG - How to Design a Workshop with Playmobil.PRO®Hoang Huynh
An event dedicated to all those who want to try their hand at designing workshops using metaphors and physical material, in particular Playmobil.PRO®
In collaboration with Quadrante Bologna Startup and IDF Bologna
This content is released as a CC with Attribution contribution by the author to the White Label community and intended as a giveback to the community of practices.
Personas: Un primer dedicato al più amato strumento proxy utilizzato in marketing, business strategy e design.
Questo contenuto è rilasciato come contributo CC with Attribution dall'autore alla community di White Label e da intendersi come giveback alla comunità di pratiche.
Dont ask for my time - Feedback conversation starterHoang Huynh
This document discusses proper ways for subordinates to request a leader's time and advice. It states that one should ask for a leader's attention, thoughts, or advice only when truly needed for their competence, experience or counsel, and not just for approval. The leader expresses wanting to improve and provide better leadership, and asks subordinates to help by communicating urgency versus importance, never settling, and allowing open discussion.
The Welcome - New recruit welcome speechHoang Huynh
The document discusses leadership and life-changing choices through four main points: 1) valuing trust, consistency and discipline; 2) setting goals and finding purpose; 3) honoring your team through hard work and gratitude; 4) becoming the person you aim to be. The overall message is that leadership stems from taking action and setting a good example, not from titles or positions.
TAG LateNight - Experience and Digital Transformation - Hoang Huynh
This document profiles Hoang Huynh, Head of Service Design and Experience Design at Exage. It lists his professional experience and roles, including as Country Manager for Interaction Design Foundation in Italy and as a lecturer. The rest of the document discusses trends in digital transformation, customer experience, and the need for businesses to focus on delighting customers through both physical and digital experiences. It emphasizes that technology should enable experiences, not be the focus, and that businesses need agility to adapt to changing customer and competitor landscapes.
Riconoscere e Gestire il Debito UX - Agile Business Day 2016 #ABD16Hoang Huynh
Il debito tecnico è un indice fondamentale per determinare lo stato di salute di un progetto software e ci aiuta a valutare i rischi a cui siamo esposti nelle sue future evoluzioni.
Perchè quello che progettiamo viene spesso percepito dagli utenti in modo differente?
La differenza di esperienza, fra il percepito e l’implementato è il famigerato debito tecnico di UX (UX Debt)
Il debito tecnico UX è l’indicatore fondamentale di quanto ci stiamo discostando dall’esperienza che intendiamo progettare a quello che viene percepito dagli utenti attraverso il prodotto o servizio finale e le sue evoluzioni.
E’ un fattore importantissimo che deve essere tenuto a mente in ogni progetto che abbia una componente UX, ma per essere compreso e gestito, deve essere innanzitutto riconosciuto.
Come tutte le incognite di progetto, sottovalutarlo pone grandi rischi alla manutenibilità di quello che creiamo.
In queste due ore, impareremo che cos’e’, come riconoscerlo nelle sue varie forme e come gestirlo trasformandolo in una variabile controllata di progetto.
Crafting Great Hypotheses - Droidcon 2016Hoang Huynh
Building business apps is no joke.
As designers, we are often asked to create apps that have the wow factor, they need to be distinctive, and we are rarely appreciated when we create something pragmatic, something that simply works.
Moving forward in the face of uncertainty, it is essential to devise a plan, an UX roadmap that includes research, objectives and tests.
In a world where success is just when preparation meets opportunity, starting with ready to be validated solid hypotheses is the secret sauce to a project without risks. Are you a risk taker?
WIAD16 - L'Architettura dell'Informazione nel TurismoHoang Huynh
Talk presentato al WIAD Pescara 2016 con doppia conduzione Hoang Huynh e Valeria Adani. Una infarinatura dell'importanza di curare le informazioni e il loro impatto sulla sfera decisionale e un caso di studio reale .
Codemotion Milan 2014 - B00bs, Kittens and CelebsHoang Huynh
My UX talk about Attention, presented in Milan, Codemotion 2014.
Disclaimer: I'm not Matt Taylor and despise the title, there are no b00bs involved in the talk and you will be disappointed
This document introduces WAY.DO, a contextual orientation platform that enables building contextual awareness and predictions for applications without exchanging private user data. It consists of a WAY.DO engine, Smoke Screen service layer, and Lifestyle app. The platform uses "personas" instead of user properties to categorize behaviors and predict contexts. It aims to give users control over their personal data while providing third-party apps with contextual information. The document provides examples of how WAY.DO could enhance apps and discusses its potential market opportunities in mobile commerce and app development.
The talk presented at Better Software 2014 in Florence:
A small practical guidebook for company people who want to defend themselves from the attacks of evil Agile Integralists, delivering, nevertheless, great user experiences, safeguarding their sanity and living happily ever after in a world they say is going to end.
Queste sono le slide a supporto del workshop svolto con la comunità dell'Interaction Design Foundation di Bologna. Il workshop si è svolto in Working Capital e ha avuto come scopo, quello di illustrare le basi dell'intervista utente come strumento di indagine per una migliore progettazione utente.
An UX talk about Human Errors, Errant Behavior and Design.
A small and humble talk presented at Codemotion 2014 in Rome: nothing new or disruptive, but some stuff "who knows why" usually ignored but so useful for UX folks and Developers as well.
This is my talk about Social Responsibility in UX and Code design at the Better Software Conference 2013 in Florence. The presentation was presented in Italian, however I added an english audio track for you all. Forgive my bad english, I'm really not used to.
I hope you enjoy it.
This document provides a short self-introduction by Hoang C. Huynh, a UX strategist, information architect, and interface specialist. Over the course of his career, he has worked as both a freelancer and IT consultant in the UX and UI industry for 5 years. He holds a Master's degree in User Experience from the University of Rome as well as a M.Sc. in Computer Engineering from the University of Bologna. He can be contacted via LinkedIn or email for any inquiries.
The document compares the CSS preprocessors Less and Sass. It discusses their histories, philosophies, ecosystems, features like variables, nesting, mixins, and inheritance. Less is part of the JavaScript family while Sass is part of Ruby. Both aim to make CSS development easier by allowing variables, nesting, and other advanced features, but Sass takes a more imperative development approach while Less aims to be closer to CSS. In the end, the document concludes that for most developers the specific preprocessor does not matter greatly as long as it helps with organization and maintainability. Focus should be on CSS skills rather than getting too invested in one preprocessor over the other.
Le slide proiettate durante il mio talk su come sto vivendo l'esperienza di passare a partita IVA come consulente freelance, dopo 4 anni di dipendenza.
Il talk ha compreso uno spezzone video delle selezioni di Masterchef Italia seconda stagione, tutti i diritti di immagini e video sono dei rispettivi proprietari.
Riconoscere e Gestire il Debito UX - Agile Business Day 2016 #ABD16Hoang Huynh
Il debito tecnico è un indice fondamentale per determinare lo stato di salute di un progetto software e ci aiuta a valutare i rischi a cui siamo esposti nelle sue future evoluzioni.
Perchè quello che progettiamo viene spesso percepito dagli utenti in modo differente?
La differenza di esperienza, fra il percepito e l’implementato è il famigerato debito tecnico di UX (UX Debt)
Il debito tecnico UX è l’indicatore fondamentale di quanto ci stiamo discostando dall’esperienza che intendiamo progettare a quello che viene percepito dagli utenti attraverso il prodotto o servizio finale e le sue evoluzioni.
E’ un fattore importantissimo che deve essere tenuto a mente in ogni progetto che abbia una componente UX, ma per essere compreso e gestito, deve essere innanzitutto riconosciuto.
Come tutte le incognite di progetto, sottovalutarlo pone grandi rischi alla manutenibilità di quello che creiamo.
In queste due ore, impareremo che cos’e’, come riconoscerlo nelle sue varie forme e come gestirlo trasformandolo in una variabile controllata di progetto.
Crafting Great Hypotheses - Droidcon 2016Hoang Huynh
Building business apps is no joke.
As designers, we are often asked to create apps that have the wow factor, they need to be distinctive, and we are rarely appreciated when we create something pragmatic, something that simply works.
Moving forward in the face of uncertainty, it is essential to devise a plan, an UX roadmap that includes research, objectives and tests.
In a world where success is just when preparation meets opportunity, starting with ready to be validated solid hypotheses is the secret sauce to a project without risks. Are you a risk taker?
WIAD16 - L'Architettura dell'Informazione nel TurismoHoang Huynh
Talk presentato al WIAD Pescara 2016 con doppia conduzione Hoang Huynh e Valeria Adani. Una infarinatura dell'importanza di curare le informazioni e il loro impatto sulla sfera decisionale e un caso di studio reale .
Codemotion Milan 2014 - B00bs, Kittens and CelebsHoang Huynh
My UX talk about Attention, presented in Milan, Codemotion 2014.
Disclaimer: I'm not Matt Taylor and despise the title, there are no b00bs involved in the talk and you will be disappointed
This document introduces WAY.DO, a contextual orientation platform that enables building contextual awareness and predictions for applications without exchanging private user data. It consists of a WAY.DO engine, Smoke Screen service layer, and Lifestyle app. The platform uses "personas" instead of user properties to categorize behaviors and predict contexts. It aims to give users control over their personal data while providing third-party apps with contextual information. The document provides examples of how WAY.DO could enhance apps and discusses its potential market opportunities in mobile commerce and app development.
The talk presented at Better Software 2014 in Florence:
A small practical guidebook for company people who want to defend themselves from the attacks of evil Agile Integralists, delivering, nevertheless, great user experiences, safeguarding their sanity and living happily ever after in a world they say is going to end.
Queste sono le slide a supporto del workshop svolto con la comunità dell'Interaction Design Foundation di Bologna. Il workshop si è svolto in Working Capital e ha avuto come scopo, quello di illustrare le basi dell'intervista utente come strumento di indagine per una migliore progettazione utente.
An UX talk about Human Errors, Errant Behavior and Design.
A small and humble talk presented at Codemotion 2014 in Rome: nothing new or disruptive, but some stuff "who knows why" usually ignored but so useful for UX folks and Developers as well.
This is my talk about Social Responsibility in UX and Code design at the Better Software Conference 2013 in Florence. The presentation was presented in Italian, however I added an english audio track for you all. Forgive my bad english, I'm really not used to.
I hope you enjoy it.
This document provides a short self-introduction by Hoang C. Huynh, a UX strategist, information architect, and interface specialist. Over the course of his career, he has worked as both a freelancer and IT consultant in the UX and UI industry for 5 years. He holds a Master's degree in User Experience from the University of Rome as well as a M.Sc. in Computer Engineering from the University of Bologna. He can be contacted via LinkedIn or email for any inquiries.
The document compares the CSS preprocessors Less and Sass. It discusses their histories, philosophies, ecosystems, features like variables, nesting, mixins, and inheritance. Less is part of the JavaScript family while Sass is part of Ruby. Both aim to make CSS development easier by allowing variables, nesting, and other advanced features, but Sass takes a more imperative development approach while Less aims to be closer to CSS. In the end, the document concludes that for most developers the specific preprocessor does not matter greatly as long as it helps with organization and maintainability. Focus should be on CSS skills rather than getting too invested in one preprocessor over the other.
Le slide proiettate durante il mio talk su come sto vivendo l'esperienza di passare a partita IVA come consulente freelance, dopo 4 anni di dipendenza.
Il talk ha compreso uno spezzone video delle selezioni di Masterchef Italia seconda stagione, tutti i diritti di immagini e video sono dei rispettivi proprietari.
13. 13
It Shouldn't Work that Way
o It looks like a search box
o It behaves like a search box
o Search Boxes are in the
upper right corner
o Search Boxes do have a
“call to action” button
IT IS A SEARCH BOX WITH A
“CALL TO ACTION” BUTTON!
14. 14
It Shouldn't Work that Way
o It looks like a search box
o It behaves like a search box
o Search Boxes are in the
NOOOOO
upper right corner
o Search Boxes do have a
IT’s NOT!
“call to action” button
IT IS A SEARCH BOX WITH A
“CALL TO ACTION” BUTTON!
15. 15
It Shouldn't Work that Way
o Visibility of system status
o Match between system and the real world
o User control and freedom
o Consistency and standards
o Error prevention
o Recognition rather than recall
o Flexibility and efficiency of use
o Aesthetic and minimalist design
o Help users recognize, diagnose, and recover from errors
o Help and documentation
16. 16
It Shouldn't Work that Way
o Visibility of system status
o Match between system and the real world
o User control and freedom
o Consistency and standards
o Error prevention
o Recognition rather than recall
o Flexibility and efficiency of use
o Aesthetic and minimalist design
o Help users recognize, diagnose, and recover from errors
o Help and documentation
18. 18
It Shouldn't Work that Way
AFFORDANCE
“… an action possibility available in the
environment to an individual, independent of the
individual's ability to perceive this possibility”
Gibson, J. J. (1977).
“The theory of affordances”
19. 19
It Shouldn't Work that Way
PERCEIVED AFFORDANCE
“ … refers to the perceived and actual properties of
the thing, primarily those fundamental properties that
determine just how the thing could possibly be used ”
Norman, D. A. (1988).
“The psychology of everyday things”
20. 20
It Shouldn't Work that Way
1. Follow major conventions already established
for images and actions.
2. Wherever possible, use words in addition to
icons and graphics
3. Use recognizable metaphors
4. Be consistent and coherent in the use of the
conceptual model behind the design
55. 55
Digital UI are not Different
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet mauris facilisis tellus viverra dictum. Maecenas commodo
sapien a nulla blandit pellentesque. Pellentesque elementum purus eu eros hendrerit nec sagittis enim pretium. Proin commodo
fermentum ante, quis iaculis mauris pharetra nec. Suspendisse ac felis diam. Fusce quis felis enim, id ultricies nulla. Donec
tincidunt posuere odio volutpat auctor. Aliquam erat volutpat. Maecenas porttitor, lectus eu dignissim consectetur, lorem risus
dictum urna, vitae tempus tortor lectus sit amet nunc. Praesent vitae laoreet ligula. Morbi laoreet, felis ac congue facilisis, turpis
nulla luctus dolor, et gravida leo enim eget mi. Nulla facilisi. Duis blandit elit in metus eleifend gravida. Etiam dictum ante sed nisi
condimentum tempus. Morbi porttitor, dui eget gravida tempor, lorem sem scelerisque ante, in dictum justo ipsum ut sapien.
Mauris lacinia varius sapien, a malesuada dui mollis ut. Ut viverra imperdiet erat, vel tempor erat laoreet eu. Aliquam leo felis,
rhoncus in vestibulum in, venenatis commodo orci. Morbi aliquet quam ut mauris varius egestas. Sed quis ligula quam. Nullam
tincidunt lectus sed elit fermentum eget auctor risus blandit. Sed feugiat erat a enim sagittis id iaculis tortor vulputate. Praesent
dui magna, dignissim et pulvinar at, congue eget nunc. In hac habitasse platea dictumst. Morbi a mi et enim mattis tincidunt et
nec lectus. Donec luctus ullamcorper commodo. Integer mattis, leo nec cursus sodales, purus ipsum euismod neque, ut porttitor
felis neque sit amet nulla. Nullam mollis sem orci. Praesent elementum nisl vel nisl sodales ut accumsan nunc tincidunt.
Pellentesque ut tortor sollicitudin quam imperdiet laoreet.
I am a link, believe me
Sed leo magna, tincidunt quis tristique at, ullamcorper in orci. Donec consequat, sapien at tincidunt porttitor, est quam laoreet
nunc, scelerisque bibendum tellus eros et libero. Proin aliquet elit vitae velit congue sollicitudin. Aenean lectus massa, lacinia
eget ultricies ac, blandit laoreet magna. Nullam malesuada diam non magna accumsan ac consectetur tellus sagittis. Fusce
interdum faucibus leo, eget placerat arcu lobortis eget. Integer pellentesque scelerisque mauris, non dapibus elit iaculis sit amet.
Integer sollicitudin mi quam. Suspendisse eget erat leo. Pellentesque risus est, bibendum nec venenatis ac, dapibus in risus.
Donec mi magna, rutrum sit amet molestie id, tincidunt non lacus.
Aliquam a enim id tortor fermentum fringilla. Cras quis mi justo. Phasellus placerat purus vitae urna ullamcorper convallis.
Aenean felis eros, accumsan vestibulum vehicula sit amet, eleifend vehicula neque. Nunc lobortis neque eu massa interdum
consequat. Sed semper imperdiet libero a dictum. Mauris feugiat pellentesque purus, nec volutpat dolor tempus et.
Vivamus ultrices, dui non ullamcorper scelerisque, metus odio vulputate massa, eget egestas purus odio sit amet massa. Integer
lacinia felis eget massa sodales condimentum. Praesent non tristique purus. In hac habitasse platea dictumst. Suspendisse ut
felis libero, in eleifend magna. In suscipit dapibus convallis. Praesent egestas, lectus sit amet adipiscing aliquam, mauris sem
porttitor magna, tincidunt facilisis eros elit id mauris. Donec elit mauris, vehicula in ultrices id, hendrerit in elit. Suspendisse
sagittis nibh et nibh fringilla sed lacinia elit placerat. Vivamus quis libero at mi aliquet consequat ut id urna. Sed vehicula libero ut
augue commodo pellentesque.
56. 56
Digital UI are not Different
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet mauris facilisis tellus viverra dictum. Maecenas commodo
sapien a nulla blandit pellentesque. Pellentesque elementum purus eu eros hendrerit nec sagittis enim pretium. Proin commodo
fermentum ante, quis iaculis mauris pharetra nec. Suspendisse ac felis diam. Fusce quis felis enim, id ultricies nulla. Donec
tincidunt posuere odio volutpat auctor. Aliquam erat volutpat. Maecenas porttitor, lectus eu dignissim consectetur, lorem risus
dictum urna, vitae tempus tortor lectus sit amet nunc. Praesent vitae laoreet ligula. Morbi laoreet, felis ac congue facilisis, turpis
nulla luctus dolor, et gravida leo enim eget mi. Nulla facilisi. Duis blandit elit in metus eleifend gravida. Etiam dictum ante sed nisi
condimentum tempus. Morbi porttitor, dui eget gravida tempor, lorem sem scelerisque ante, in dictum justo ipsum ut sapien.
Mauris lacinia varius sapien, a malesuada dui mollis ut. Ut viverra imperdiet erat, vel tempor erat laoreet eu. Aliquam leo felis,
rhoncus in vestibulum in, venenatis commodo orci. Morbi aliquet quam ut mauris varius egestas. Sed quis ligula quam. Nullam
tincidunt lectus sed elit fermentum eget auctor risus blandit. Sed feugiat erat a enim sagittis id iaculis tortor vulputate. Praesent
dui magna, dignissim et pulvinar at, congue eget nunc. In hac habitasse platea dictumst. Morbi a mi et enim mattis tincidunt et
nec lectus. Donec luctus ullamcorper commodo. Integer mattis, leo nec cursus sodales, purus ipsum euismod neque, ut porttitor
felis neque sit amet nulla. Nullam mollis sem orci. Praesent elementum nisl vel nisl sodales ut accumsan nunc tincidunt.
Pellentesque ut tortor sollicitudin quam imperdiet laoreet.
I am a link, believe me
Sed leo magna, tincidunt quis tristique at, ullamcorper in orci. Donec consequat, sapien at tincidunt porttitor, est quam laoreet
nunc, scelerisque bibendum tellus eros et libero. Proin aliquet elit vitae velit congue sollicitudin. Aenean lectus massa, lacinia
eget ultricies ac, blandit laoreet magna. Nullam malesuada diam non magna accumsan ac consectetur tellus sagittis. Fusce
interdum faucibus leo, eget placerat arcu lobortis eget. Integer pellentesque scelerisque mauris, non dapibus elit iaculis sit amet.
Integer sollicitudin mi quam. Suspendisse eget erat leo. Pellentesque risus est, bibendum nec venenatis ac, dapibus in risus.
Donec mi magna, rutrum sit amet molestie id, tincidunt non lacus.
Aliquam a enim id tortor fermentum fringilla. Cras quis mi justo. Phasellus placerat purus vitae urna ullamcorper convallis.
Aenean felis eros, accumsan vestibulum vehicula sit amet, eleifend vehicula neque. Nunc lobortis neque eu massa interdum
consequat. Sed semper imperdiet libero a dictum. Mauris feugiat pellentesque purus, nec volutpat dolor tempus et.
Vivamus ultrices, dui non ullamcorper scelerisque, metus odio vulputate massa, eget egestas purus odio sit amet massa. Integer
lacinia felis eget massa sodales condimentum. Praesent non tristique purus. In hac habitasse platea dictumst. Suspendisse ut
felis libero, in eleifend magna. In suscipit dapibus convallis. Praesent egestas, lectus sit amet adipiscing aliquam, mauris sem
porttitor magna, tincidunt facilisis eros elit id mauris. Donec elit mauris, vehicula in ultrices id, hendrerit in elit. Suspendisse
sagittis nibh et nibh fringilla sed lacinia elit placerat. Vivamus quis libero at mi aliquet consequat ut id urna. Sed vehicula libero ut
augue commodo pellentesque.
57. 57
Digital UI are not Different
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet mauris facilisis tellus viverra dictum. Maecenas commodo
sapien a nulla blandit pellentesque. Pellentesque elementum purus eu eros hendrerit nec sagittis enim pretium. Proin commodo
fermentum ante, quis iaculis mauris pharetra nec. Suspendisse ac felis diam. Fusce quis felis enim, id ultricies nulla. Donec
tincidunt posuere odio volutpat auctor. Aliquam erat volutpat. Maecenas porttitor, lectus eu dignissim consectetur, lorem risus
dictum urna, vitae tempus tortor lectus sit amet nunc. Praesent vitae laoreet ligula. Morbi laoreet, felis ac congue facilisis, turpis
nulla luctus dolor, et gravida leo enim eget mi. Nulla facilisi. Duis blandit elit in metus eleifend gravida. Etiam dictum ante sed nisi
condimentum tempus. Morbi porttitor, dui eget gravida tempor, lorem sem scelerisque ante, in dictum justo ipsum ut sapien.
Mauris lacinia varius sapien, a malesuada dui mollis ut. Ut viverra imperdiet erat, vel tempor erat laoreet eu. Aliquam leo felis,
rhoncus in vestibulum in, venenatis commodo orci. Morbi aliquet quam ut mauris varius egestas. Sed quis ligula quam. Nullam
tincidunt lectus sed elit fermentum eget auctor risus blandit. Sed feugiat erat a enim sagittis id iaculis tortor vulputate. Praesent
dui magna, dignissim et pulvinar at, congue eget nunc. In hac habitasse platea dictumst. Morbi a mi et enim mattis tincidunt et
nec lectus. Donec luctus ullamcorper commodo. Integer mattis, leo nec cursus sodales, purus ipsum euismod neque, ut porttitor
felis neque sit amet nulla. Nullam mollis sem orci. Praesent elementum nisl vel nisl sodales ut accumsan nunc tincidunt.
Pellentesque ut tortor sollicitudin quam imperdiet laoreet.
I am a link, believe me
Sed leo magna, tincidunt quis tristique at, ullamcorper in orci. Donec consequat, sapien at tincidunt porttitor, est quam laoreet
nunc, scelerisque bibendum tellus eros et libero. Proin aliquet elit vitae velit congue sollicitudin. Aenean lectus massa, lacinia
eget ultricies ac, blandit laoreet magna. Nullam malesuada diam non magna accumsan ac consectetur tellus sagittis. Fusce
interdum faucibus leo, eget placerat arcu lobortis eget. Integer pellentesque scelerisque mauris, non dapibus elit iaculis sit amet.
Integer sollicitudin mi quam. Suspendisse eget erat leo. Pellentesque risus est, bibendum nec venenatis ac, dapibus in risus.
Donec mi magna, rutrum sit amet molestie id, tincidunt non lacus.
Aliquam a enim id tortor fermentum fringilla. Cras quis mi justo. Phasellus placerat purus vitae urna ullamcorper convallis.
Aenean felis eros, accumsan vestibulum vehicula sit amet, eleifend vehicula neque. Nunc lobortis neque eu massa interdum
consequat. Sed semper imperdiet libero a dictum. Mauris feugiat pellentesque purus, nec volutpat dolor tempus et.
Vivamus ultrices, dui non ullamcorper scelerisque, metus odio vulputate massa, eget egestas purus odio sit amet massa. Integer
lacinia felis eget massa sodales condimentum. Praesent non tristique purus. In hac habitasse platea dictumst. Suspendisse ut
felis libero, in eleifend magna. In suscipit dapibus convallis. Praesent egestas, lectus sit amet adipiscing aliquam, mauris sem
porttitor magna, tincidunt facilisis eros elit id mauris. Donec elit mauris, vehicula in ultrices id, hendrerit in elit. Suspendisse
sagittis nibh et nibh fringilla sed lacinia elit placerat. Vivamus quis libero at mi aliquet consequat ut id urna. Sed vehicula libero ut
augue commodo pellentesque.
58. 58
Digital UI are not Different
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet mauris facilisis tellus viverra dictum. Maecenas commodo
sapien a nulla blandit pellentesque. Pellentesque elementum purus eu eros hendrerit nec sagittis enim pretium. Proin commodo
fermentum ante, quis iaculis mauris pharetra nec. Suspendisse ac felis diam. Fusce quis felis enim, id ultricies nulla. Donec
tincidunt posuere odio volutpat auctor. Aliquam erat volutpat. Maecenas porttitor, lectus eu dignissim consectetur, lorem risus
dictum urna, vitae tempus tortor lectus sit amet nunc. Praesent vitae laoreet ligula. Morbi laoreet, felis ac congue facilisis, turpis
nulla luctus dolor, et gravida leo enim eget mi. Nulla facilisi. Duis blandit elit in metus eleifend gravida. Etiam dictum ante sed nisi
condimentum tempus. Morbi porttitor, dui eget gravida tempor, lorem sem scelerisque ante, in dictum justo ipsum ut sapien.
Mauris lacinia varius sapien, a malesuada dui mollis ut. Ut viverra imperdiet erat, vel tempor erat laoreet eu. Aliquam leo felis,
rhoncus in vestibulum in, venenatis commodo orci. Morbi aliquet quam ut mauris varius egestas. Sed quis ligula quam. Nullam
tincidunt lectus sed elit fermentum eget auctor risus blandit. Sed feugiat erat a enim sagittis id iaculis tortor vulputate. Praesent
dui magna, dignissim et pulvinar at, congue eget nunc. In hac habitasse platea dictumst. Morbi a mi et enim mattis tincidunt et
nec lectus. Donec luctus ullamcorper commodo. Integer mattis, leo nec cursus sodales, purus ipsum euismod neque, ut porttitor
felis neque sit amet nulla. Nullam mollis sem orci. Praesent elementum nisl vel nisl sodales ut accumsan nunc tincidunt.
Pellentesque ut tortor sollicitudin quam imperdiet laoreet.
I am a link, believe me
Sed leo magna, tincidunt quis tristique at, ullamcorper in orci. Donec consequat, sapien at tincidunt porttitor, est quam laoreet
nunc, scelerisque bibendum tellus eros et libero. Proin aliquet elit vitae velit congue sollicitudin. Aenean lectus massa, lacinia
eget ultricies ac, blandit laoreet magna. Nullam malesuada diam non magna accumsan ac consectetur tellus sagittis. Fusce
interdum faucibus leo, eget placerat arcu lobortis eget. Integer pellentesque scelerisque mauris, non dapibus elit iaculis sit amet.
Integer sollicitudin mi quam. Suspendisse eget erat leo. Pellentesque risus est, bibendum nec venenatis ac, dapibus in risus.
Donec mi magna, rutrum sit amet molestie id, tincidunt non lacus.
Aliquam a enim id tortor fermentum fringilla. Cras quis mi justo. Phasellus placerat purus vitae urna ullamcorper convallis.
Aenean felis eros, accumsan vestibulum vehicula sit amet, eleifend vehicula neque. Nunc lobortis neque eu massa interdum
consequat. Sed semper imperdiet libero a dictum. Mauris feugiat pellentesque purus, nec volutpat dolor tempus et.
Vivamus ultrices, dui non ullamcorper scelerisque, metus odio vulputate massa, eget egestas purus odio sit amet massa. Integer
lacinia felis eget massa sodales condimentum. Praesent non tristique purus. In hac habitasse platea dictumst. Suspendisse ut
felis libero, in eleifend magna. In suscipit dapibus convallis. Praesent egestas, lectus sit amet adipiscing aliquam, mauris sem
porttitor magna, tincidunt facilisis eros elit id mauris. Donec elit mauris, vehicula in ultrices id, hendrerit in elit. Suspendisse
sagittis nibh et nibh fringilla sed lacinia elit placerat. Vivamus quis libero at mi aliquet consequat ut id urna. Sed vehicula libero ut
augue commodo pellentesque.
59. 59
Digital UI are not Different
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet mauris facilisis tellus viverra dictum. Maecenas commodo
sapien a nulla blandit pellentesque. Pellentesque elementum purus eu eros hendrerit nec sagittis enim pretium. Proin commodo
fermentum ante, quis iaculis mauris pharetra nec. Suspendisse ac felis diam. Fusce quis felis enim, id ultricies nulla. Donec
tincidunt posuere odio volutpat auctor. Aliquam erat volutpat. Maecenas porttitor, lectus eu dignissim consectetur, lorem risus
dictum urna, vitae tempus tortor lectus sit amet nunc. Praesent vitae laoreet ligula. Morbi laoreet, felis ac congue facilisis, turpis
nulla luctus dolor, et gravida leo enim eget mi. Nulla facilisi. Duis blandit elit in metus eleifend gravida. Etiam dictum ante sed nisi
condimentum tempus. Morbi porttitor, dui eget gravida tempor, lorem sem scelerisque ante, in dictum justo ipsum ut sapien.
Mauris lacinia varius sapien, a malesuada dui mollis ut. Ut viverra imperdiet erat, vel tempor erat laoreet eu. Aliquam leo felis,
rhoncus in vestibulum in, venenatis commodo orci. Morbi aliquet quam ut mauris varius egestas. Sed quis ligula quam. Nullam
tincidunt lectus sed elit fermentum eget auctor risus blandit. Sed feugiat erat a enim sagittis id iaculis tortor vulputate. Praesent
dui magna, dignissim et pulvinar at, congue eget nunc. In hac habitasse platea dictumst. Morbi a mi et enim mattis tincidunt et
nec lectus. Donec luctus ullamcorper commodo. Integer mattis, leo nec cursus sodales, purus ipsum euismod neque, ut porttitor
felis neque sit amet nulla. Nullam mollis sem orci. Praesent elementum nisl vel nisl sodales ut accumsan nunc tincidunt.
Pellentesque ut tortor sollicitudin quam imperdiet laoreet.
I am a link, believe me
Sed leo magna, tincidunt quis tristique at, ullamcorper in orci. Donec consequat, sapien at tincidunt porttitor, est quam laoreet
nunc, scelerisque bibendum tellus eros et libero. Proin aliquet elit vitae velit congue sollicitudin. Aenean lectus massa, lacinia
eget ultricies ac, blandit laoreet magna. Nullam malesuada diam non magna accumsan ac consectetur tellus sagittis. Fusce
interdum faucibus leo, eget placerat arcu lobortis eget. Integer pellentesque scelerisque mauris, non dapibus elit iaculis sit amet.
Integer sollicitudin mi quam. Suspendisse eget erat leo. Pellentesque risus est, bibendum nec venenatis ac, dapibus in risus.
Donec mi magna, rutrum sit amet molestie id, tincidunt non lacus.
Aliquam a enim id tortor fermentum fringilla. Cras quis mi justo. Phasellus placerat purus vitae urna ullamcorper convallis.
Aenean felis eros, accumsan vestibulum vehicula sit amet, eleifend vehicula neque. Nunc lobortis neque eu massa interdum
consequat. Sed semper imperdiet libero a dictum. Mauris feugiat pellentesque purus, nec volutpat dolor tempus et.
Vivamus ultrices, dui non ullamcorper scelerisque, metus odio vulputate massa, eget egestas purus odio sit amet massa. Integer
lacinia felis eget massa sodales condimentum. Praesent non tristique purus. In hac habitasse platea dictumst. Suspendisse ut
felis libero, in eleifend magna. In suscipit dapibus convallis. Praesent egestas, lectus sit amet adipiscing aliquam, mauris sem
porttitor magna, tincidunt facilisis eros elit id mauris. Donec elit mauris, vehicula in ultrices id, hendrerit in elit. Suspendisse
sagittis nibh et nibh fringilla sed lacinia elit placerat. Vivamus quis libero at mi aliquet consequat ut id urna. Sed vehicula libero ut
augue commodo pellentesque.
60. 60
Digital UI are not Different
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sit amet mauris facilisis tellus viverra dictum. Maecenas commodo
sapien a nulla blandit pellentesque. Pellentesque elementum purus eu eros hendrerit nec sagittis enim pretium. Proin commodo
fermentum ante, quis iaculis mauris pharetra nec. Suspendisse ac felis diam. Fusce quis felis enim, id ultricies nulla. Donec
tincidunt posuere odio volutpat auctor. Aliquam erat volutpat. Maecenas porttitor, lectus eu dignissim consectetur, lorem risus
dictum urna, vitae tempus tortor lectus sit amet nunc. Praesent vitae laoreet ligula. Morbi laoreet, felis ac congue facilisis, turpis
nulla luctus dolor, et gravida leo enim eget mi. Nulla facilisi. Duis blandit elit in metus eleifend gravida. Etiam dictum ante sed nisi
condimentum tempus. Morbi porttitor, dui eget gravida tempor, lorem sem scelerisque ante, in dictum justo ipsum ut sapien.
Mauris lacinia varius sapien, a malesuada dui mollis ut. Ut viverra imperdiet erat, vel tempor erat laoreet eu. Aliquam leo felis,
rhoncus in vestibulum in, venenatis commodo orci. Morbi aliquet quam ut mauris varius egestas. Sed quis ligula quam. Nullam
tincidunt lectus sed elit fermentum eget auctor risus blandit. Sed feugiat erat a enim sagittis id iaculis tortor vulputate. Praesent
dui magna, dignissim et pulvinar at, congue eget nunc. In hac habitasse platea dictumst. Morbi a mi et enim mattis tincidunt et
nec lectus. Donec luctus ullamcorper commodo. Integer mattis, leo nec cursus sodales, purus ipsum euismod neque, ut porttitor
felis neque sit amet nulla. Nullam mollis sem orci. Praesent elementum nisl vel nisl sodales ut accumsan nunc tincidunt.
Pellentesque ut tortor sollicitudin quam imperdiet laoreet.
I am a link, believe me
Sed leo magna, tincidunt quis tristique at, ullamcorper in orci. Donec consequat, sapien at tincidunt porttitor, est quam laoreet
nunc, scelerisque bibendum tellus eros et libero. Proin aliquet elit vitae velit congue sollicitudin. Aenean lectus massa, lacinia
eget ultricies ac, blandit laoreet magna. Nullam malesuada diam non magna accumsan ac consectetur tellus sagittis. Fusce
interdum faucibus leo, eget placerat arcu lobortis eget. Integer pellentesque scelerisque mauris, non dapibus elit iaculis sit amet.
Integer sollicitudin mi quam. Suspendisse eget erat leo. Pellentesque risus est, bibendum nec venenatis ac, dapibus in risus.
Donec mi magna, rutrum sit amet molestie id, tincidunt non lacus.
Aliquam a enim id tortor fermentum fringilla. Cras quis mi justo. Phasellus placerat purus vitae urna ullamcorper convallis.
Aenean felis eros, accumsan vestibulum vehicula sit amet, eleifend vehicula neque. Nunc lobortis neque eu massa interdum
consequat. Sed semper imperdiet libero a dictum. Mauris feugiat pellentesque purus, nec volutpat dolor tempus et.
Vivamus ultrices, dui non ullamcorper scelerisque, metus odio vulputate massa, eget egestas purus odio sit amet massa. Integer
lacinia felis eget massa sodales condimentum. Praesent non tristique purus. In hac habitasse platea dictumst. Suspendisse ut
felis libero, in eleifend magna. In suscipit dapibus convallis. Praesent egestas, lectus sit amet adipiscing aliquam, mauris sem
porttitor magna, tincidunt facilisis eros elit id mauris. Donec elit mauris, vehicula in ultrices id, hendrerit in elit. Suspendisse
sagittis nibh et nibh fringilla sed lacinia elit placerat. Vivamus quis libero at mi aliquet consequat ut id urna. Sed vehicula libero ut
augue commodo pellentesque.