Transport for London's media campaign had to be pro-active. It wasn't just about getting the media on-side - it was about clear messaging, articulate positioning and a complex story. The implications of getting it wrong would have had immense repercussions for the success of the Games.
Social Simulator, presentation by Steph Gray at Social Media in a Corporate C...Communicate Magazine
How would YOU handle social media in a crisis?
Enough of the theory - with the Social Simulation, delegates will roll up their sleeves, and put into practice the language, tools and norms of the social web for social media PR and crisis response.
Social Simulator, presentation by Steph Gray at Social Media in a Corporate C...Communicate Magazine
How would YOU handle social media in a crisis?
Enough of the theory - with the Social Simulation, delegates will roll up their sleeves, and put into practice the language, tools and norms of the social web for social media PR and crisis response.
Reputation in Oil, Gas and Mining 2014: Why does brand matter for extractive ...Communicate Magazine
Ian Louden, head of brand at ArcelorMittal, explores the relationship between brand and reputation. He suggests that now, more than ever, the brand that matters is the one that lives in the heads of stakeholders, not the one that the CEO or brand manager dreams of having.
Today, what stakeholders think about companies, in both their minds and hearts, can make the difference between advocacy and preference or opposition and rejection. Great brands – the kind for which stakeholders give the benefit of the doubt when a crisis comes – are earned as a consequence of the company’s actions and behaviours.
Government restores exemptions to boost infrastructural projectsTaxmann
With affirmation on the economic development of the country as against the global slowdown, the Hon'ble Finance Minister Mr. Arun Jaitley presented its third Union Budget for 2016-17.
Considering the growth of the economy, the expectation from the Government in the current year's #budget was to create more employment opportunities in various sectors such as infrastructure, manufacturing, etc., thereby, resulting in generation of income.
Taking a look at at sustainability reporting for the financial services. In terms of reclaiming and rebuilding reputation, demonstrating your commitment to CSR is an invaluable tool - so which financial services firms are getting it right? And where could they be doing better?
Our in-house speakers presented their most recent sustainability reports, which our judging panel (gently) critiqued.
As an official licensee of London 2012, Royal Mail wanted to gain strong share of voice around the Olympics conversation on Twitter and build awareness for its London 2012 commemorative stamps featuring Team GB gold medal winners. Within a few hours of every Team GB gold medal win, Royal Mail debuted the commemorative stamp design as well alongside creative, engaging content. Royal Mail also painted its iconic Royal Mail red post boxes in the athlete’s hometown the colour gold, creating a local element to their campaign.
Reporting research and advisory services firm FutureValue confers the Strategic Reporting Index Accolades to UK listed companies for the quality of strategy-related content in the narrative sections of their 2012 Annual Reports.
Over the last six years FutureValue has gifted its Index rankings annually for the 'strategic value" in corporate reporting awards. The 2012 Awards included a host of star achievers. In this year of impending major narrative reporting change FutureValue is pleased to join with Communicate for the first time to confer this seventh set of honours based on its Strategic Reporting Index
Reputation in Oil, Gas and Mining 2014: Why does brand matter for extractive ...Communicate Magazine
Ian Louden, head of brand at ArcelorMittal, explores the relationship between brand and reputation. He suggests that now, more than ever, the brand that matters is the one that lives in the heads of stakeholders, not the one that the CEO or brand manager dreams of having.
Today, what stakeholders think about companies, in both their minds and hearts, can make the difference between advocacy and preference or opposition and rejection. Great brands – the kind for which stakeholders give the benefit of the doubt when a crisis comes – are earned as a consequence of the company’s actions and behaviours.
Government restores exemptions to boost infrastructural projectsTaxmann
With affirmation on the economic development of the country as against the global slowdown, the Hon'ble Finance Minister Mr. Arun Jaitley presented its third Union Budget for 2016-17.
Considering the growth of the economy, the expectation from the Government in the current year's #budget was to create more employment opportunities in various sectors such as infrastructure, manufacturing, etc., thereby, resulting in generation of income.
Taking a look at at sustainability reporting for the financial services. In terms of reclaiming and rebuilding reputation, demonstrating your commitment to CSR is an invaluable tool - so which financial services firms are getting it right? And where could they be doing better?
Our in-house speakers presented their most recent sustainability reports, which our judging panel (gently) critiqued.
As an official licensee of London 2012, Royal Mail wanted to gain strong share of voice around the Olympics conversation on Twitter and build awareness for its London 2012 commemorative stamps featuring Team GB gold medal winners. Within a few hours of every Team GB gold medal win, Royal Mail debuted the commemorative stamp design as well alongside creative, engaging content. Royal Mail also painted its iconic Royal Mail red post boxes in the athlete’s hometown the colour gold, creating a local element to their campaign.
Reporting research and advisory services firm FutureValue confers the Strategic Reporting Index Accolades to UK listed companies for the quality of strategy-related content in the narrative sections of their 2012 Annual Reports.
Over the last six years FutureValue has gifted its Index rankings annually for the 'strategic value" in corporate reporting awards. The 2012 Awards included a host of star achievers. In this year of impending major narrative reporting change FutureValue is pleased to join with Communicate for the first time to confer this seventh set of honours based on its Strategic Reporting Index
Nicky Roche, Chief Executive of the Tour de France Hub 2014 discusses the upcoming Tour de Yorkshire.
Presented at the Sport and Recreation Alliance's Sports Summit 2014.
Infoplum-AFP iphone business case. Freemium app London Games Explorer Nicolas Giraudon
At a recent conference on the Digital Media in Hanoi, Asia's deputy regional sales and marketing director, Nicolas Giraudon, outlined AFP's product offer to some 250 media executives.
Giraudon presented the joint AFP-Infoplum mobile sports application and spoke on how it could be exploited by the participants seeking financial gain from the digital sector.
The AFP-Infoplum mobile sports application recently won a WAN-Ifra award. See: http://digitalcontentsummit.wix.com/hanoi#!home/mainPage
http://www.afp.com/en/agency/press-releases-newsletter/afp-infoplum-wins-mobile-award-asian-publishing-conference
Marta Peres Ro, Commonwealth Games Digital Producer, gives an insight into how UNICEF UK teamed up with Glasgow 2014 Commonwealth Games to raise money and awareness to put children first across the Commonwealth.
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...CharityComms
Daniel Brett-Schneider, head of engagement and Eleanor Bullimore, engagement manager, Ramblers
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How a major newspaper campaign helped Channel 4 to drive awareness and viewership of its Paralympics coverage, while shifting perceptions of Paralympic athletes.
Presentation by Leanne Farrow to MA/MSc students at the Institute for Transport Studies, October 2014.
www.its.leeds.ac.uk/courses/masters/itslectureseries
Leanne Farrow is a former ITS MSc student from Queensland, Australia Since joining JMP in 2007, she has worked on a range of projects for both public and private sector organisations, but has been particularly involved in local and regional transport policy, sustainable transport strategy development, spatial planning and the delivery of travel behaviour change interventions. Leanne has recently obtained the Transport Planning Professional (TPP) Qualification through the Chartered Institute for Highways and Transportation.
www.jmp.co.uk/people/staff/leanne-farrow
World Cup Social Media PR Case Study - Continental Tyres and C&MBeyond
So, Fabio Capello and his well groomed troops may have been off the boil at this summer’s World Cup, BUT C&M AND CONTINENTAL TYRES WEREN’T. Check out our brand awareness Social Media PR case study...
When Teleroute asked us to create a campaign to celebrate their 25th anniversary, we didn’t want to come up with just any anniversary campaign. We looked for a way to involve employees, customers and all stakeholders.
Enat- Global Forum on Accessible CitiesScott Rains
A Global Forum on Accessible Cities held in Turin (Italy) on 16th and 17th June 2011 bringing together experts, representatives of European disabilities groups, architects and town planning experts involved in promoting the accessibility of people with disabilities people. The Conference was organised by Fondazione Cassa di Risparmio di Torino in collaboration with the Global Partnership for Disability and Development (GPDD), The World Bank and the League of Historical and Accessible Cities (LHAC). On the occasion of the conference, Fondazione CRT also hosted the League of Historical and Accessible Cities meeting.
The first day of the conference was devoted to the analysis and presentation of the general framework regarding accessibility from an international and multidisciplinary perspective. Interesting contributions were made, amongst others, by Donata Vivanti (Vice-President, European Disability Forum), Richard C. Duncan (Executive Director of the R. L. Mace University Design Institute of North Carolina, USA), Akiko Ito (Chief of the United Nations Global Program on Disability), Maria Veronica Reina (Executive Director, GPDD), Aleksandra Posarac (Team Leader, World Bank), Ivor Ambrose (Managing Director of the European Network for Accessible Tourism - ENAT), Gerald Craddock (Irish Centre for Excellence in Universal Design), Katerina Papamichail (Head of Architectural Studies Department, Workers’ Housing Organisation, Greece), and Gerry Salole (Chief Executive Officer of the EFC)
Boots and Macmillan: working together to improve the lives of everyone living...Communicate Magazine
Boots UK and Macmillan Cancer Support united in partnership in 2009 to achieve a single game changing ambition; to help people affected by cancer access specialist information and support on the high street.
By leveraging the expertise and passion within both organisations, they created life-changing cancer support services delivered in a retail setting for the first time. There are now over 2,000 Boots Macmillan Information Pharmacists working in-store every day, and over 400 Boots Macmillan Beauty Advisors are helping people manage the visible side effects of cancer.
Hear from Rowena Howell, partnership services manager at Macmillan and Oonagh Turnbull, head of CSR at Boots UK on how this long-standing partnership is working to benefit so many people every day. Learn how they companies work together to combine their assets and knowledge to help people affected by cancer more powerfully than they could alone.
Starting with 8.5 tonnes of general waste going to landfill, the Fresh Olive Company implemented an environmental campaign to achieve zero landfill status. Being a food manufacturer with 130 employees it was imperative the employees get on board and fully back the initiative. This was both an environmental and internal communications challenge.
Working closely with Veris, they developed a creative stakeholder communications programme – Ready, Steady, Green! that was fun and resulted in operational improvements. The programme educated and inspired employees to do more with less through interactive workshops and visual communications tools. The interest and enthusiasm of the employees is maintained with additional seasonal campaigns.
The results were impressive, with green behaviours being embedded as a central focus of the business. Zero landfill status has been achieved, items have been donated to local charities and inedible food waste is now sent to Anaerobic Digestion which saves an impressive amount of carbon. Together, they proved that sustainable behaviours don’t need to be tedious or boring.
Presented by Stuart Goodman, stakeholder engagement specialist, Veris Strategies
Tata Consultancy Services:The digital skills gap: bring the voice of 90 milli...Communicate Magazine
Tata Consultancy Services, a leading IT services firm, took a youthful approach to highlighting its work across Europe and generating brand awareness with senior public figures and decision makers. A youth and technology themed thought leadership campaign was an ideal fit with TCS – 70% of its global workforce is under the age of 30 and the company has strong working relationships with over 200 European schools.
The campaign also provided the perfect opportunity for TCS to showcase its stalwart support for the digital industry and young talent. The cornerstone of the campaign was a study of Europe’s youth and their attitudes to work and technology, featuring contributions from leading stakeholders including European government bodies, academics and businesses.
The results were impressive. Key partnerships were established, TCS’s image was strengthened, client engagement levels were at 92 % and the social media campaign was widely praised in the traditional press.
Presented by Ashish Babu, director of communications,Tata Consultancy Services
Coutts and National Portrait Gallery: Grayson Perry: Who Are You? - Corporate...Communicate Magazine
Coutts has long supported the arts industry with sponsorship programmes running over the past 300 years. From Octoober 2014 to March 2015, Coutts was the headline sponsor of the fascinating Grayson Perry: Who are you? exhibition at the National Portrait Gallery.
Grayson Perry's exhibition display featured Britons that embody a particular potent aspect of contemporary British identity. Coutts used its association with the exhibition to highlight its specialist interests – investing through art and philanthropy – while also championing the important role of the arts in the economy. The sponsorship has resulted in almost 300,000 visitors attending the display, with 96% of them would recommend the exhibition to a friends or family.
Presented by Jennifer Sofianou, the marketing business partner, Coutts
The Build-It Programe - Corporate Engagement Awards 2015 winnerCommunicate Magazine
Launched in April 2013, the Build-It programme was co-created by London Youth and social innovation agency Cospa.
Benefitting 1,500 young people in south London over an initial two-year period, the Build-it programme gives young people the chance to learn trade and building skills and access employment opportunities by working on the regeneration of social housing and empty homes within their local communities.
Build-It is supported by two key corporate partners, building contractors Keepmoat and Mears, along with other cross-sector organisations. The programme ensured each of the partner’s met their own individual objectives. Ranging from improved housing stock for Lambeth council to improving the skills of work ready young people in apprenticeships and the career development of young people. Each objective was useful for the local community and taught key skills to disadvantaged young people.
Tim Reading, director of Cospa and one of its partners will join us to tell their compelling story about bringing together the local community and corporate partners to get young people learning how to build and use their skills to regenerate social housing.
How to convey your brand through digital investor relations? BritvicCommunicate Magazine
Slides from a presentation made by Stephen Nightingale, director of investor relations at Britvic, at the evolution of the annual report on 30 September 2015.
Corporate Reporting and Human Capital - Employer branding in human capitalCommunicate Magazine
A large portion of a brand's identity derives from its staff, which is why it is so important to manage and measure your employer brand.
Through collaboration with Communicate magazine, Emperor and Rethink Group researched
how organisations in the UK and Ireland are succeeding in employer brand management and where there's room for improvement. They looked at how companies invest in employer brand management and whether organisations report on its human capital within its annual report.
The session discussed the findings of the research and highlighted areas for improvement.
www.communicatemagazine.co.uk/humancapital
Corporate Reporting and Human Capital - People and the search for transparenc...Communicate Magazine
Ian McDonald Wood, research and consulting director, FutureValue
The past year has seen major changes in reporting, with greater requirements needing to be encorported in companies’ strategic reports due to the recent modification to The Companies Act 2006 legislation. Explaining specific aspects of intangible assets has always been a key area in the narrative report in previous years, so what's changed?
The 'people and the search for transparency in corporate reporting' session was led by those who shape the reporting process. The IIRC works to ensure integrated reporting is embedded into mainstream business practice, the FRC sets standards for corporate reporting and FutureValue are content specialists who help businesses develop meaningful content and narrative in their reports.
The session explored how listed companies are responding to legislative changes and how they are successfully integrating them into their annual reports to produce clear and concise documents.
www.communicatemagazine.co.uk/humancapital
Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoi...Communicate Magazine
Wael Allahou, corporate communications executive, EQUATE Petrochemical Co
A company’s reputation is of the utmost importance to both internal and external audiences. When EQUATE Petrochemical Company went through a brand refresh – identifying new brand behaviours and modernising its logo, it was important to get its employees involved. As a global company with over 2,000 employees, a comprehensive internal comms strategy around the rebrand and behaviours was vital. Wael Allahou, corporate communications executive at EQUATE, shares the story of how employees were engaged and inspired by an internal communications programme which included the prize of a trip to NASA for astronaut training and a zero gravity flight.
Ashley Shackleton, external affairs Officer, Oil & Gas UK
The oil and gas industry is by some margin the single largest industrial contributor to the UK economy. In addition to its economic contribution, and its role in protecting energy security, the industry is a world class driver of innovation in UK science and technology. The oil and gas industry also creates and sustains an impressive number of skilled and valued jobs. Unfortunately these facts are not well known or understood. By proudly and consistently telling our story we will raise awareness about our contribution, improve understanding of what we contribute, and ensure we attain the support and recognition we need to thrive as an industry. This session will explore the public’s perceptions of the UK oil and gas industry and how we may hope to change them.
Reputation in Oil, Gas and Mining 2014: Trust as a Business DriverCommunicate Magazine
Rishi Bhattacharya, managing director energy & industrials, Edelman
Why Trust? Trust is a crucial asset. It is essential to protect, nurture and enhance trust in order to be successful in today’s complex operating environment. It is crucial for all organisations, but especially those operating in the energy sector.
In this session, and based on the findings of the annual Edelman Trust Barometer, we explore the role of trust in moving a business from having a licence to operate, to having a licence to lead. Through a short presentation, panel discussion and Q&A we explore the state of trust, the interaction between business, government, NGOs and the media, how to go about building trust and its importance to the bottom line.
Reputation in Oil Gas and Mining 2014: Reputation, reputation risk and reputa...Communicate Magazine
Andrew Griffin, chief executive, Regester Larkin
Setting the scene for the conference, this opening session looks at three key concepts: reputation, reputation risk and reputation management. Using a new categorisation model, the session focuses on the origins of reputation risk before looking at how risks can be managed through the lifecycle. Andrew Griffin, CEO of Regester Larkin and author of Crisis, Issues and Reputation Management, shares his insight and experience.
Reputation in Oil, Gas and Mining 2014: NGOs vs the extractives Communicate Magazine
Robert Blood, managing director, SIGWATCH
Activist groups are often at the top the reputation risks list for extractive companies, including those groups supporting everything from environmental change to wildlife protection. Communicating with these groups requires attention to CSR programmes, effective public affairs and stakeholder engagement on numerous levels.
Robert Blood, managing director of SIGWATCH, explains where NGOs are trying to take the industry and what can be learned from their campaign strategies and tactics.
Reputation in Oil, Gas and Mining 2014: Communicating on corporate ethicsCommunicate Magazine
Michelle Witton, compliance officer, ENRC
The relationship between communications and compliance is crucial to communicating key messages to both internal and external stakeholders regarding the company’s code of conduct and corporate values. Michelle Witton, compliance lawyer at the Eurasian Natural Resources Corporation explores the importance of the relationship between communications and compliance. In this session she shares her first-hand experience working on Anglo American’s anti-corruption programme.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. How TfL supported a great 2012
Games and kept London moving
Stuart Ross
Director of News, TfL
8 November 2012
1
2. How TfL supported a great 2012 Games
and kept London moving
• Games transport and comms challenge
• Get Ahead of the Games campaign
• Use of Social Media:
• Ahead of the Games
• During the Games
• In legacy
• Excellent customer experience
• Success & Legacy
• Q&A
2
3. Challenge 1: Scale
Olympic Games
17,800 athletes and team officials
5,000 Olympic Family officials
22,000 media
7.4 million ticketed spectators
Paralympic Games
4,000 athletes and team officials
1,000 Paralympic Family officials
4,000 media
2.7 million tickets
3
4. Challenge 2: Location
Greater London
Wembley Arena
Wembley Stadium
CENTRAL ZONE OLYMPIC PARK RIVER ZONE
Wimbledon Earls Court Olympic Stadium North Greenwich Arena
Lord’s Cricket Ground Aquatic Centre Greenwich Park
Hyde Park Other Park venues Royal Artillery Barracks
Horse Guards Parade ExCel
4
6. Challenge 4: Diverse audiences to reach,
communicate and engage with
Games Family Spectators Tube users Bus users
Drivers Walkers and Mobility impaired Businesses
cyclists people
6
8. Partners working together to meet challenge
• Throughout, we had twin objectives:
• Deliver a great 2012 Games
• Keep London and the UK moving
• London 2012 Games transport strategy
had four main elements:
• Invest in public transport capacity, reliability and
accessibility
• Enhanced public transport – more and later
services
• Manage the road network effectively for all road
users
• Manage travel demand patterns to keep
London and the UK moving
8
9. The Transport Demand challenge
An additional 3 million
public transport trips on the
busiest days of the Olympics
• Reductions in the volume of normal
On a normal travel, due to school holidays and
travel demand management, offset
day, 12 million by increases associated with Games
and cultural events
public transport
• So congestion likely at hotspots at
trips per day in certain days, times and locations –
London not across the entire network
• That’s why re-timing, re-routing and
changing the way people travelled
was so important
9
10. Impact ‘at certain times and in certain
locations’ – The Hotspots
Roads Tube stations
70% 65%
Unaffected Unaffected
10
11. The ‘Get Ahead of the Games’ campaign
• ‘Get Ahead of the Games’
campaign to communicate
directly with
Londoners, commuters and
people right across the UK
• Information, tips and advice
via ads, posters, emails and a
new website, Twitter, YouTube
and Facebook channels
• Explain how those who live and
work in travel hotspots can:
• Reduce
• Reroute
• Retime
• Remode their journeys
11
12. Get Ahead of the Games – Campaign Phases
Olympic Paralympic
Jan-Mar Apr-Jun July Games
Day 1
Games
Day 1
S t a g e 1: S t a g e 2: S t aPhase e
S tea g
g 3: Stage
3: :
3 4:
Raise Explore Activate
awareness options o pActivate
tions Transit-
Ac t i v a t ion
options
e
options
12
13. GAOTG website – The campaign hub
@GAOTG Twitter
and other social
media channels
integrated with
campaign
website
13
14. Detailed info on public transport hotspots...
Public transport
‘hotspots’
identified for each
day of Olympic
and Paralympic
Games. Click for
more info and
travel advice
14
15. ...and on the road network
Road transport
hotspot areas
also identified
with ‘avoid’ and
‘expect delay’
message to
encourage
people to plan
ahead
15
16. GAOTG Social Media Channels
• GAOTG Facebook Page:
– Simple presence to provide GAOTG news and info
• GAOTG YouTube channel:
– To amplify video content, ads and engage audience
– Boost PR campaign and provide easily accessible content
for media
• @GAOTG:
– Key campaign tool – distribution of messages, news and
campaign content
– Ahead of the Games – Continuous stream of information on
how to plan ahead and links to website, YouTube
– During the Games – information on key ‘hotspots’ to avoid
each day and real-time travel info and advice
16
17. TfL Social Media Channel Summary
• TfL Facebook Page – News and information about
TfL and current campaigns
• TfL YouTube channel – Repository for campaign
videos, information films and ads
• TfL Twitter channels:
– @TfLOfficial: PR and news management
– @TfLTravelAlerts: Real-time Tube, DLR, London Overground
– @Centralline... Line-based channels for all TfL rail lines
– @TfLTrafficNews: Real-time road travel info
– @BarclaysCycle: News and info – eg suspended docking
stations – for Barclays Cycle and Superhighways
– @TfLTPH: Taxi and Private Hire – stakeholder comms
17
23. London 2012 Games Transport Success
• Tube and DLR carried record numbers
– up 35% on normal summer levels
• Tuesday Aug 7 busiest in Tube history –
4.57m in one day
• Record Barclays Cycle Hire figures –
1m hires in July, 47k on 26 July
• West End Tube station footfall up by
average 7% year-on-year
• Around one third changed their travel
• Central London traffic down 15%
• Huge crowds for road events
23
25. London 2012 – Transport & Comms Legacy
Transport Legacy:
• £6.5bn in improved transport links
• Fast, frequent & reliable service
• Fully integrated communications
=
Excellent customer experience
Communications Legacy:
• GAOTG demonstrated potential to change
travel behaviour, with operational benefits
• Step change in digital and social media –
PR and customer comms
• New approach to Wayfinding & Signage
=
Reputation boost for TfL, London and UK
25
26. London 2012 Games – Social Media Legacy
• Get Ahead of the Games campaign ended
following Paralympics
• Website remains ‘in legacy’ until end 2012
• But don’t want to lose the 60k Twitter
followers who benefited from travel advice
• So @GAOTG sought to migrate them to
@TfL... channels and other operators
26
27. TfL Twitter Channel Summary
Followers:
@TfLOfficial: 55.3k
@TfLOyster: 6.7k
@TfLTravelAlerts: 18.5k
Line Feeds: Circa 80k
@TfLTrafficNews: 23.2k
@TfLBusAlerts: 6.5k
@BarclaysCycle: 8.6k
@EmiratesAirLDN: 3.2k
All Feeds: Over 200k
27
Britain's 'largest peacetime logistical exercise’ The greatest logistical challenge any city can faceOlympic Games equivalent to 26 simultaneous world championshipsParalympic Games the second biggest sports competition in the worldOlympic Games:17,800 athletes and team officials5,000 Olympic Family officials22,000 media7.4 million ticketed spectatorsParalympic Games:4,000 athletes and team officials1,000 Paralympic Family officials4,000 media2.7 million tickets
Unlike some previous host cities with out of town venues, London’s Olympic Park was in the heart of the capital – just three stops on the Central line from Liverpool Street station and the City of LondonAnd a host of existing venues and iconic London settings were used for events across the rest of the cityThis meant spectators and the Games Family had to combine with Londoners and commuters on the city’s already busy public transport and roads
Every day of the Games was unique and brought unprecedented challenges to London’s transport system. E.g.Torch relay and rolling road closuresHuge crowds and closed roads for road events – 1 million for cycling road racesStart of athletics competition doubled spectator population of Olympic Park in one goParalympic events concentrated in East London, with many school groups going to events
TfL had twin objectives:Support a great Games – help athletes and officials reach events on time, and providing slick and friendly transport for spectatorsKeep London moving – ensure Londoners could get around and help businesses make the most of opportunities from the Games
JOURNEY START (Waterloo station)>FREE GAMES TRAVELCARDZone 1-9 travelcard issued to all event ticketholdersGames Family (e.g. athletes, officials, media) provided with free Oyster cards>WEB TRAVEL TOOLS AND SOCIAL MEDIAOver 1 million page views on TfL Journey Planner each dayOver 2.5 million people used the London 2012 Spectator Journey Planner>HIGHLY VISIBLE STATION STAFF4,000 TfL Travel Ambassadors and Incident Customer Service Assistants equipped with iPads and iPhones700 Network Rail Travel Champions>GAMES TRAVEL MAPS & INFORMATION6 million walking maps distributed at key interchange and hotspot stations18 million pocket Tube maps>GAMES SPECIFIC TRAVEL ADVICE>REAL TIME TRAVEL INFORMATIONProvided at the entrance to all stationsSame information provided to media and updated online in real-time>ACCESSIBLE GAMES TRAVEL INFORMATIONImproved accessibility information on TfL Journey PlannerAccessibility guides for Paralympic athletes and mediaAdditional staff deployed at key lifts>STATION HOTSPOT MESSAGINGMost stations unaffected but some stations experienced significant demand at certain timesPassengers pointed to getaheadofthegames.com for travel alternatives>FREQUENT & RELIABLE SERVICESignalling upgrades delivered increased capacityTrains ran an hour later at nightExtra services to cater for “bump-out”>ON-TRAIN VENUE INFORMATION>GAMES TRAVEL VENUE WAYFINDING>ACCESSIBILITY WAYFINDING>SPECTATOR MESSAGINGSigns and announcements used maximise use of available capacity for Olympic Park>HIGHLY VISIBLE STATION STAFFTravel Ambassadors worked with additional operational staffDLR stations staffed throughout the Games (usually unstaffed)All staff recognisable in London 2012 high-vis clothing>FLEXIBLE STATION MANAGEMENTOne-way flow systems designed for event bump-in and bump-outFlip signs erected to dynamically manage passenger flows>DAILY GAMES TRAVEL BULLETINSEvery day of the Olympic and Paralympic Games is differentEvents affecting local transport highlighted to passengers>STATION CROWD MANAGEMENT>INTEGRATED LAST MILEGames “look book” created to ensure clear and consistent signageFully integrated operational plans established between Transport for London, rail operators and LOCOG>JOUNEY END (Olympic Park)
JOURNEY START (Waterloo station)>FREE GAMES TRAVELCARDZone 1-9 travelcard issued to all event ticketholdersGames Family (e.g. athletes, officials, media) provided with free Oyster cards>WEB TRAVEL TOOLS AND SOCIAL MEDIAOver 1 million page views on TfL Journey Planner each dayOver 2.5 million people used the London 2012 Spectator Journey Planner>HIGHLY VISIBLE STATION STAFF4,000 TfL Travel Ambassadors and Incident Customer Service Assistants equipped with iPads and iPhones700 Network Rail Travel Champions>GAMES TRAVEL MAPS & INFORMATION6 million walking maps distributed at key interchange and hotspot stations18 million pocket Tube maps>GAMES SPECIFIC TRAVEL ADVICE>REAL TIME TRAVEL INFORMATIONProvided at the entrance to all stationsSame information provided to media and updated online in real-time>ACCESSIBLE GAMES TRAVEL INFORMATIONImproved accessibility information on TfL Journey PlannerAccessibility guides for Paralympic athletes and mediaAdditional staff deployed at key lifts>STATION HOTSPOT MESSAGINGMost stations unaffected but some stations experienced significant demand at certain timesPassengers pointed to getaheadofthegames.com for travel alternatives>FREQUENT & RELIABLE SERVICESignalling upgrades delivered increased capacityTrains ran an hour later at nightExtra services to cater for “bump-out”>ON-TRAIN VENUE INFORMATION>GAMES TRAVEL VENUE WAYFINDING>ACCESSIBILITY WAYFINDING>SPECTATOR MESSAGINGSigns and announcements used maximise use of available capacity for Olympic Park>HIGHLY VISIBLE STATION STAFFTravel Ambassadors worked with additional operational staffDLR stations staffed throughout the Games (usually unstaffed)All staff recognisable in London 2012 high-vis clothing>FLEXIBLE STATION MANAGEMENTOne-way flow systems designed for event bump-in and bump-outFlip signs erected to dynamically manage passenger flows>DAILY GAMES TRAVEL BULLETINSEvery day of the Olympic and Paralympic Games is differentEvents affecting local transport highlighted to passengers>STATION CROWD MANAGEMENT>INTEGRATED LAST MILEGames “look book” created to ensure clear and consistent signageFully integrated operational plans established between Transport for London, rail operators and LOCOG>JOUNEY END (Olympic Park)