Nicky Roche, Chief Executive of the Tour de France Hub 2014 discusses the upcoming Tour de Yorkshire. Presented at the Sport and Recreation Alliance's Sports Summit 2014.

1. Sport & Recreation Alliance Sport Summit
Nicky Roche (CEO, TdFHUB2014)
5 June 2014

2. Scale of the Event
Tour de France ‘Machine’
4,500 people including: 198 riders (22 teams x 9)
 1450 hotel beds reserved every day
 10 emergency doctors and 6 ambulances
 47 police motor cyclists
 2,000 journalists
 190 countries broadcasts
 3.5 billion viewers
 133 million internet pages viewed for 2012 race
 Over 40 partners, mostly commercial
 180 vehicles in the Caravan
 15 million gifts handed out
 12 million spectators on route

3. Economic & Social Benefits
2007
• Over 3 million people turned out
• 2 stages brought £90 million benefit to the economy
• Publicity value worth a further £35 million
2010
• In 2010 in Rotterdam, over £2million was spent by the
teams, organisations and press alone
2014
• Over 2 million spectators in Yorkshire, worldwide TV
audience
• Raises profile of the health and environmental benefits
of cycling

4. Grand Depart 2014
Stage 1: Saturday 5 July 2014
Leeds Headrow to Harrogate Montpellier
» 125 miles/201.1 kilometres
Stage 2: Sunday 6 July 2014
York Racecourse to Sheffield Don Valley
» 124 miles/200.5 kilometres
Stage 3: Monday 7 July 2014
Cambridge City Centre to London The Mall
» 98.33 miles/159 kilometres

5. Funding
• Local authorities together are making a combined
contribution of £11m
– each local authority has made provision in its own budget which,
combined, adds up to £11 million.
• Government has made up to £10 million available
– managed through the not-for-profit company TdFHUB2014 Ltd to co-
ordinate planning for stages 1 and 2 and stage 3 up to the M25 The
company will be dissolved once the Tour is over. The company will
account for its budget and report progress publicly.
• Transport for London is contributing £6m
– to meet the costs associated with Stage 3.
• We are committed to transparency
– Information about these costs is in the public domain.

6. Our Organisation: 6 domains
• Venue and route operations
• Safety and scrutiny
• Transport and highways
• Communications
• Finance and procurement
• Local Authority delivery

7. Why do it?
• National and local prestige
• A world stage and repositioning the country and the
city-potential TV audience of billions
• Legacy – physical, reputation and skills
• Because all major countries should
• The country will have a fantastic few weeks that
they will never forget.

8. The Bid
• Your unique selling point as a city, country
• Coalition of the willing: NGB, Government, Local
Government and private sector
• Funding
• Bid team – the figure ahead
• Fast start up skills for the bid company
• What are you giving back to the sport and country.

9. Delivering
• Get governance right from the start – no one is in
charge, you are a team
• Recruit the best and keep them for the long haul
• Get a good grasp of the budget across the piece,
allow enough contingency and manage it tightly
• Use world-class programme delivery skills with
effective management of issues and risks

10. Delivering
• Let the programme evolve and keep teams evolving
with it. You cannot communicate enough with the
public or your staff about how you are doing
• It’s a World wide event not just domestic and factor
in that interest
• It’s all about the sport.

11. Thank you