This document contains an analysis of music videos and album covers, as well as a treatment for a proposed music video. The analysis covers elements like mise-en-scene, editing, camerawork, and narrative. The treatment outlines a concept for a music video for The Prodigy's "Take Me to the Hospital" involving an escalating fight and a dream sequence. Research was also done on digipak design conventions.

1. A2 Media Pre Production Folder By Jordan Ferguson

2. Analysis of album covers

3. Analysis of Green Day cover

4. Analysis of Lil-Wayne drop the world album cover

5. Annotations of Green day Boulevard of broken dreams Mise- en scene The tumble weed is a typical convention which indicates that there is a feeling of emptiness, in the middle of nowhere. It also gives a feel of western genre because you would expect to see tumble weed in a western film. The western feel gives a sense of conflict. In old cow boys films tumble weed is used to show that there is no life in the town. Green day are represented as rebellious because they are wearing suits and trainers which also suggests that they are still in that young pop-rock stage of their career.

6. The lyrics are all about being lonely with only his shadow to be by his side. The video emphasises with the desert in the background and the tumble weed rolling past his broken down car. The video is saying it’s a desolate lonely place just like the lyrics in the song. Editing Long periods of the same shot of the singer walking down the street past broken down building portrays boredom and a feeling of a on going journey. When the band plays with their instruments in the building the tempo of the music increases and show does the quickness of the edits. But near the end of the song there is a slower edit when he is walking down the street the camera does a close up and stays on him for longer which suggests sadness. Camera When they are walking from their broken down car the camera follows them by a tracking and side shot past abandoned gas pump and houses. The close up of the vultures implies death and haplessness There are frequent close ups of the singers face with black eyeliner; which show’s the sadness and emotion in his eyes At the beginning of the video there is a low angle establishing shot which sets the tone for the whole video. The camera then zooms in for an extreme close up of the bonnet to emphasise the damage. In this part of the video it shows them walking along the street whilst everyone is frozen. Which suggests he is alone with know one to turn to. FOO Fighters- Pretender Foo Fighters- Pretender The Foo Fighters video is set in an ice rink consistently lit by strong lights on the ceiling. The ice rink is the only location in the whole video and is spaciously laid out. It’s a very simple set with the band featuring on one side of the ice rink and a big red glossy screen above them. Also on the other side of the rink is what appears to be a riot police officer stood behind a black line across the floor. Other similar riot policeman joins the signal officer at the black line facing the band looking intimidating. The video seems to build up a tension just before their last chorus, where there is a very quit and light music part; the officers then start running and charge at the band in slow motion. As they get closer there is a close up of the singer’s face this show’s the emotion on his face when they are charging at them.

7. After this ordeal the singer plays the last chorus louder and angrier than before, this is a clear indication that they have defeated the riot police. As the song ends the main singer falls to his knees in exhaustion this represents that they have won the battle. The video is mainly composed of zooms and tracking shots and close ups of the main singer since he is the focal point. In surprise the red screen erupts and red water flies past the band and hits the riot police officers, overwhelming them and throws them off guard. This suggests that the video is about conflict between the two individuals the singer and the riot police maybe in the past they had problems and the singer is trying to solve it. The Black line acts like it’s a barricade for the band and the riot police. Also indicates that there could be some conflict between the main singer and the riot policeman. The reinforcement of the riot police signifies that the main singer is getting aggressive in his performance and they are there to control things and make sure it doesn’t kick off.

8. Nickleback- Far away The narrative of the story establishes a relationship between two characters very early on in the video. Everything is normal between them; they enjoy each other’s company and are very happy. We can see this because they are lying in bed reading a newspaper together and the husband records her lying in bed, also smiling at the camera. But then this guy’s mobile phone rings there is an immediate close up of the phone to signify the importance of the call. The husband has to go on duty to put out a huge forest fire. He turns to hug her and she turns away, this emphasises that she doesn’t want him to go. The performance has an element of linking to the forest fire. The lights used in the band’s performance are smoky and all over the place which could have a connection with the actual fire. Red and yellow lighting symbolises the flames. The girl watches the progress of the fire on the news. The chorus at this point is quieter than the rest of the song. The lyrics when the husband gets crushed by a tree are ‘keep breathing’ the singer is singing what the wife is thinking. Both the fire and the stage performance of the band are set in the dark giving a feeling of despair and bad things will happen. But there are some bright lights behind the band and a well in the well lit bedroom which could also connote optimism. Camera angles The scene opens with an establishing shot of a comfortable home .The shot of the tree on fire about to fall on the wife’s husband is a low angle shot to make the tree look huge and powerful. There is another close up of the phone once the tree has fallen on the husband this is to make it dramatic and sad. Straight after there is a medium shot of the wife, this is to highlight the emotion she is feeling. The director uses close up to portray emotion on the wife’s face and the fireman’s face. There is another close up of the flames Infront of the camera to show the fierceness of the blaze. A one second birds eye view shot of the forest fire and the smoke lets the audience know that it’s a serious fire.

10. Layout

11. Logo

13. A image being placed on the front, or have a logo/symbol to represent the song.

14. Whether or not we were going to have the album covers

16. Digipak Analysis This digipak focuses on the characters face that suggests that he is the main artist in the band The text style depicts a sense of spookiness and anxiety

17. My Digipak The song that we are making this digipak for is ‘Take me to the hospital’ by the prodigy. As the prodigy are quit crazy and creative with their products we thought it would be a good idea to go down the same track. This panel focus on the characters face which implies he is the main focus. The image itself is deliberately unpleasant like the prodigy. The red in this picture really depicts how the prodigy are with their crazy and bizarre antics. And how they are shocking

18. Questionnaire

19. Questionnaire continuing

20. Questionnaire continuing

21. Questionnaire Continuing

22. Questionnaire continuing

23. Music Video Treatment Music Video Treatment Song: Take me to the Hospital Group: The Prodigy Concept We are making a video using the music of the prodigy song. As well as the video we plan to assemble a digi- pack, which includes a CD cover and a magazine advert to promote the group. Narrative The music is very upbeat and aggressive and we thought that a story line with both violence and a touch of humour would be suitable. The scene opens with the song playing and a group of guys having a discussion around a table. One of the guys makes a violent jester towards another member of the group. The other member of the group retaliates with a similar gesture. All of the sudden things escalate and products from the table are thrown at each other and punches are thrown. As the fight gets worse, one member gets a strike in the face with a pan, which knocks him out cold, which leads to our dream sequence. In the dream he interacts with people masquerading as animals. When he wakes up from his dream he is looking disoriented dazed. He notices the animal masks scattered around the floor and is totally confused. In the final scene he turns and looks at the guys that where fighting and now is acting normal on the sofa and interacting with each other.

24. Treatment continuing Location We used a friends kitchen to film the fight scene. When one of the members got knocked out and entered his dream we filmed him at Alex’s house. The reason why we chose a different location is so that he would be confused in unfamiliar surroundings. Colour The whole video will be filmed in natural colour. We chose the natural colour because we feel it will give a sense of realism. The idea of realism is important because a gang fight happens often in society. They give off a bad image to society. We will be having the younger generation performing the gang fight; this gives a negative representation to the youth culture.

25. Target Audience for Treatment Our target audience is manly aimed at males between the ages of 13- late 20’s. We believe that the song will also appeal to certain types of woman. The reason why we have chosen this age group is because the song is very up beat and aggressive which symbolises how males feel during this period in their lives. Our storyline focuses on the violent behaviour and show’s the pack mentality. But I feel that it also illustrates how pointless this behaviour is. The song doesn’t have many lyrics. But it doesn’t really need them because the music tells the story. The electronic organ and the driving drum beat further emphasises the feeling of going into a fight. The song seems to carry the audience with that up beat tempo and fast rhythm. The song will target both working class and middle class as both classes listen to the Rock/ electronic genre. Our locations are places that anyone can identify with. From the questionnaire we have discovered that the majority of people questioned in our survey preferred the rock genre hip hop or dance and because of this we have decided to use the song ‘Take me to the hospital’ which is a mix of rock, dance and techno genre.

26. Target Audience for Treatment When asked if they want to see the band performing our survey concluded that this was not an important issue. All but one of those questioned did not object to see a violent video as long as it suited the song. The song we have chosen is fast and aggressive and easily fits in with the violent nature with our video. All of our when questioned everyone agreed that props where necessary for a music video. We will be using a make shift hospital and make shift stretchers as well as several gang members. Our survey found that people are attracted to videos for different reasons. Some will watch because of the interest of the song, the colours in the video and the performance of those on screen. But everyone would watch it if it was original. Everyone agreed that those over the age of 14 would be interested in seeing a violent music video. We also discovered that this type of video would be watch by majority of males although some females did say they would be watching if not to violent. Although our video is violent so we think it will suit both men and women because it’s not gory and it has a touch of humour.

27. Risk Assessment

28. My risk Assessment