This document surveys the textile coatings market in India. It finds that polyurethane coatings make up the largest share at 70% by market and 280 tons by volume. The document outlines the objectives, methodology, sources of information, applications, types of coatings and their properties, market leaders, growth projections, and limitations of the study. It provides sales data for key polyurethane coating brands from Stahl including Permuthane and Permutex. It also notes observations and limitations of the available import and sales data.

1. TEXTILE COATINGS
A Market Survey

2. DEFINITION-COATING
 Film or a foil like covering layer consisting of a
paste or a spread of natural or synthetic
materials on one or both sides of a textile
substrates
 2 types
Textile dominates
Coating dominates

3. OBJECTIVES
 TO FIND THE MARKET POTENTIAL
OF----
 Polyurethane Coatings(Main Focus)
 Acrylic Coatings
 Silicone Coatings
 Others

4. METHODOLOGY
 Total Demand-TPA split by Chemistry
-Local Production-TPA,Imports-TPA
 Domestic Producers:TPA split by
manufacturers
 Imports: TPA split by international
competitors

5. METHODOLOGY
 All demand figures should be in dry
basis
 Major players in PU:
Bayer/Stahl/Novatex
 Major Brands in PU:
Impranil/Impraperm/Desmoderm
 Permuthane(Stahl)
 Laripur(Novatex)

6. SOURCES OF
INFORMATION
 Customer Visits
 Questionnaires
 Reports in the Press and Technical
Magazines
 Library readings
 Textile Associations
 Internet Browsing

7. SOURCES OF
INFORMATION
 Import-Export Statistics
 Annual Reports of listed Companies
 Visits to textile consultants

8. APPLICATIONS OF COATED
TEXTILES
 Furniture Upholstery,Mattresses
 Automotive and Industrial Fabrics eg
conveyor belts,flexible air ducts,pipe
jacketing etc
 Pressure sensitive tape, movie screens
 Shoes,tents,sleeping bags,roofing
laminates,window shades

9. TYPES OF COATING AND
THEIR PROPERTIES
 PU coatings from a temperature range
-40 to +120C
 Silicone coatings-temperature range
60-220C
 Acrylic coatings give anti-fraying
characteristics.
 Graphite + Acrylic coatings give semi-
conducting properties

10. CHARACTERISTICS
 Infancy
 10-15 major coaters
 Rest too small to be included in statistical
calculations
 Market is geographically fragmented- Madras,
Bombay, Delhi

11. MARKET SHARES BASED
ON CHEMISTRY IN %
70
20
10
PVC
ACRYLIC
PU

12. MARKET SHARES BASED
ON CHEMISTRY IN TONS
280
80
40
PVC
ACRYLIC
PU
The PU share in tons is based on the assumption that all of it is imported into
India & the import statistics have their own limitations, as mentioned later in the
presentation.

13. MARKET LEADERS
 PVC - FINOLEX (Finlight, Finsign)
 ACRYLIC - ROHM & HAAS (Primal)
 PU - STAHL (Permuthane, Permutex)

14. 6% GROWTH BY 2005-6
Source Finolex Annual Report

15. MARKET SHARE IN TONS IN
2005-2006
297
85
43
PVC
ACRYLIC
PU

16. COMPETITOR
SALES(PERMUTHANE)
ITEM QUANTITY-tons
Permuthane XR-22-402 10
Permuthane SP-20-584 3.4
Permuthane SP-20-583 2.4
Permuthane-SU-10-022 1.7
Permuthane-SU-10-011 1.1
Permuthane-LV-13-258 0.27

17. COMPETITOR
SALES(PERMUTHANE)
ITEM QUANTITY-tons
Permuthane PO8041-
MLXR-8041 23KG
0.207
Permuthane SU-13-501 0.2
Permuthane SU-9422 0.105
Permuthane(unknown) 2.5

18. COMPETITOR
SALES(PERMUTEX)
ITEM QUANTITY-tons
Permutex XR-2500 2.090
Permutex RU-4059 0.4
Permutex EX-60-
303/C 10KG
0.3
Permutex RA-9260
(leather finishes)
0.12

19. COMPETITOR
SALES(PERMUTHANE)
10000
3400
2400
1700
1100
270 207 200 105
2499
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
quantity(kgs)
PERMUTHANEXR-22-402
PERMUTHANESP-20-584
PERMUTHANESP-20-583
PERMUTHANESU-10-022
PERMUTHANESU-10-011
PERMUTHANELV-13-258
PERMUTHANEPO8041-
MLXR-804123KG
PERMUTHANESU-13-501
PERMUTHANESU-9422
PERMUTHANE(UNKNOWN)
product

20. COMPETITOR
SALES(PERMUTEX)
2090
400
300
120
0
500
1000
1500
2000
2500
QUANTITY(KGS)
PERMUTEX XR-2500 PERMUTEX RU-4059 PERMUTEX EX-60-303 PERMUTEX RA-9260
PRODUCT

21. POTENTIAL
CUSTOMERS(PERMUTHAN
E)
139 207
3005
499
105
11648
0
2000
4000
6000
8000
10000
12000
QUANTITY(KGS)
ENTREMONDE
POLYCOATERS
HALOFF-SHORE
HALLOLLEATHER
CLOTH
MAYUR
UNIQUOTERS
MILLENIUMFOILS
TEXONSPECIALITY
IMPORTERS

22. 318
400
2090
0
500
1000
1500
2000
2500
QUANTITY(KGS)
METZELER MILLENIUM FOILS SKY INDUSTRIES
IMPORTERS
POTENTIAL
CUSTOMERS(PERMUTEX)

23. CUSTOMER CONTACTS
 SIKOM
 Permuthane products used SP-20-583,SP-20-
584,XR-8041
 Users of Impranil but shifted to Stahl 4 years
ago
 Bayer products have short shelf life,took
longer time to dissolve,ready made solns not
available,higher prices

24. KUSUMGAR CORPORATES
 Use the same Stahl products as Sikom
 Were Impranil users before shifting to
Permuthane
 Shifted purely because of price

25. SKY INDUSTRIES
 Used Permutex XR-2500 - aqueous PU resin
for Velcro - had many problems - stopped
 Currently need a chemical for fabric adherence
for the production of taffetta tapes
 Refused to disclose coating purchases from
local manufacturers
 Procured a machine worth 1 million from
Taiwan for dyeing

26. INDUSTRIAL ADHESIVE
TAPES INDUSTRIES
 Use the same products as Sikom
 Acrylic coatings from Rohm & Haas(Primal)

27. JUBILIANT ORGANOSYS
 Not involved in textile coatings
 Use of acrylates in textile finishing is 500 tons
 Had no idea of the market share of acrylic
coatings

28. ROHM & HAAS
 Markets are too fragmented to arrive at a
particular figure for textile coatings
 Primal is imported and not manufactured in
India
 Bayer in Chennai is handling their leather
business

29. GE BAYER
 No presence of silicones in the coating market
in India
 Amount of silicones going into textile finishing is
2000 tons
 Ciba provides teflon coatings
 3M is also present in the Indian market

30. CIBA SPECIALITY
CHEMICALS
 PU, Acrylic & Silicone coatings - all aqueous
 Brand name for their products is Dicrylann
 Teflon coatings in textiles is a misnomer. Teflon
is only used as a padding
 Silicones are not used in umbrellas, blends of
PVC’s & acrylates are used

31. TRIO POLYCOATERS
 Import acrylic coatings from Toa Resin
Corporation in Taiwan
 They procure their PU coating from Britacel;
mixture of 3 products-- Eurolast EM, Texfin -
TR, Texfin - 137

32. ASSOCIATIONS
 SASMIRA- The Synthetic Art & Silk Mills
Research Association; Library - no documented
commercial info, testing facilities
 BOMBAY TEXTILE RESEARCH
ASSOCIATION- no commercial info, only
technical info & research papers

33. PERMUTHANE PRICE LIST
Product Description Packing Price
EX-5209 Act agent 10 kgs Rs 772/kg
HM-145 Silicone
emulsion
5 kgs Rs 909/kg
PS-34-211 Acrylic
Film labels
120 kgs Rs 255/kg
RA-9260 Acrylic
Resin for
adhesion
120 kgs Rs 320/kg

34. PERMUTHANE PRICE LIST
Product Description Package Price
RM-4403 Acrylic
Resin for
thixotropic
paste
10 kgs Rs 379/kg
RM-4433 Acrylic
Resin
55 kgs Rs 860/kg

35. PERMUTHANE PRICE LIST
Product Description Package Price
RM-4433 Acrylic
Resin
Thickner
for low
solids
5 kgs Rs 860/kg
RU-13-
011
Heat
Activated
Laminating
Adhesive
120 kgs Rs 705/kg

36. PERMUTHANE PRICE LIST
Product Description Package Price
SU-10-011 PU lacquer 50 kgs Rs 503/kg
SU-10-011 PU lacquer
for PU &
PVC coated
fabrics
180 kgs Rs 503/kg
SU-10-108 PU lacquer 25 kgs Rs 775/kg
SU-9108 Garment &
Football
25 kgs Rs 503/kg

37. PERMUTHANE PRICE LIST
Product Description Package Price
XR-2504 Catalyst 25 kgs Rs 611/kg
XR-2504 Catalyst 5 kgs Rs 611/kg
XR-28-
404
Catalyst for
RU-13-011
10 kgs Rs
1151/kg
XR-28-
407
Melamine-
cross-linker
25 kgs Rs 703/kg

38. MISCELLANEOUS
 Data sheets SP - 20 - 583, SP - 20 - 584, XR-
8041
 Import Statistics
 PI Polymers in Bharauch

39. OBSERVATIONS
 Total Permuthane imported by Stahl
India was 2.14 tons.
 Total Permutex imported by Stahl India
was 0.122 tons.
 Total market for Permuthane products
was 37 tons.
 Total market for Permutex products was
2.8 tons.

40. OBSERVATIONS
 Small quantities of Neorez was also
found.
 No presence of Novatex products
 One customer was found to be using a
combination of Britacel PU products
 Complete absence of silicone coatings
for textiles in India.

41. LIMITATIONS
 Import data is from air and sea ports of
Madras,Calcutta,Cochin & Vizak ; sea
ports Bombay,Haldia,Mangalore
 Import data was only available for the
period April 2002-March 2003
 Many big customers are in the south
who were not visited