My VeloCity Campus session on how to set up a launch page, how to buy ads to generate traffic, test market demand, how to split A/B test.
In this session, I covered the essential steps needed to test market demand, build a launch page, conduct keyword research, launch an AdWords campaign and measure and track demand.
Extracted from my experiences building a startup during the Next36 as well as during my 14 Day Startup Challenge.
More information available on my blog at henrythe9th.com
Lean Startup talk at Business Bootcamp, BrunelDaniel Tenner
The document provides an overview of the Lean Startup methodology. It emphasizes that Lean Startup is not a silver bullet, substitute for experience, or complete tool. The Lean Startup approach involves building minimum viable products to test assumptions and learn quickly through experimentation and metrics focused on customer engagement and business growth. Pivots are recommended when assumptions are invalidated to rework the business model based on learnings. The goal is to minimize waste through iterative testing and improvement.
This document discusses how to use landing pages to validate product ideas through experimentation. It covers topics like what landing pages are, how to design experiments using landing pages, business validation techniques like minimum viable products and landing pages as role players, driving traffic to landing pages through methods like ads, blogs, email and SEO, and examples like Fitbit. Pro tips for creating effective landing pages are also provided.
The document discusses business model innovation through recognizing patterns. It identifies three types of business model innovation: product, customer, and revenue innovation. Examples are provided for each type. Product innovation includes improving performance, sustainability, customization, extra services, localization, and design. Customer innovation involves finding new markets, sales channels, loyalty programs, service, community building, and co-creation. Revenue innovation examples provided are one-time payments, subscriptions, freemium models, advertising, pay per use, and bait-and-hook strategies. The document advocates recognizing these patterns from other companies to help pivot and experiment with new business model innovations.
This document discusses business model innovation through recognizing patterns. It begins by introducing the presenter and agenda. The main sections cover the four types of business model innovation: product, customer, resource, and revenue. Each section explores multiple patterns within each type. For example, under revenue patterns it discusses one-time payment, subscriptions, freemium models, and others. The goal is to help innovators recognize these patterns to rethink and innovate their own business models. In total, the presentation provides an overview of business model innovation through recognizing various innovation patterns within products, customers, resources, and revenue streams.
The document provides tips on using tools and software to get first customers. It discusses using Google Analytics and creating landing pages to acquire users. Some free tactics discussed are submitting websites to sites like StumbleUpon, Product Hunt, and Reddit to get traffic. Content marketing tactics recommended include creating blog posts, infographics and viral content. Outreach tactics include making a media kit, contacting bloggers for links or guest posts, and searching for guest posting opportunities.
Public Startup Academy edition May 2017 deck on request of participants.
Startup Academy gives hands on startup experience by covering Effectuation, Customer Development and Lean Startup and putting the content to practise.
Startup Business Models for Tech Startups - 2013Andrew Scott
Presented at Technopol May 2013 by @andrewjscott, discussing business models and the need to solve a BIG problem for your customer to succeed as a startup. Also covers lean methodology, business model canvas, lean canvas and basic investment or venture and angel funding lessons.
Lean Startup talk at Business Bootcamp, BrunelDaniel Tenner
The document provides an overview of the Lean Startup methodology. It emphasizes that Lean Startup is not a silver bullet, substitute for experience, or complete tool. The Lean Startup approach involves building minimum viable products to test assumptions and learn quickly through experimentation and metrics focused on customer engagement and business growth. Pivots are recommended when assumptions are invalidated to rework the business model based on learnings. The goal is to minimize waste through iterative testing and improvement.
This document discusses how to use landing pages to validate product ideas through experimentation. It covers topics like what landing pages are, how to design experiments using landing pages, business validation techniques like minimum viable products and landing pages as role players, driving traffic to landing pages through methods like ads, blogs, email and SEO, and examples like Fitbit. Pro tips for creating effective landing pages are also provided.
The document discusses business model innovation through recognizing patterns. It identifies three types of business model innovation: product, customer, and revenue innovation. Examples are provided for each type. Product innovation includes improving performance, sustainability, customization, extra services, localization, and design. Customer innovation involves finding new markets, sales channels, loyalty programs, service, community building, and co-creation. Revenue innovation examples provided are one-time payments, subscriptions, freemium models, advertising, pay per use, and bait-and-hook strategies. The document advocates recognizing these patterns from other companies to help pivot and experiment with new business model innovations.
This document discusses business model innovation through recognizing patterns. It begins by introducing the presenter and agenda. The main sections cover the four types of business model innovation: product, customer, resource, and revenue. Each section explores multiple patterns within each type. For example, under revenue patterns it discusses one-time payment, subscriptions, freemium models, and others. The goal is to help innovators recognize these patterns to rethink and innovate their own business models. In total, the presentation provides an overview of business model innovation through recognizing various innovation patterns within products, customers, resources, and revenue streams.
The document provides tips on using tools and software to get first customers. It discusses using Google Analytics and creating landing pages to acquire users. Some free tactics discussed are submitting websites to sites like StumbleUpon, Product Hunt, and Reddit to get traffic. Content marketing tactics recommended include creating blog posts, infographics and viral content. Outreach tactics include making a media kit, contacting bloggers for links or guest posts, and searching for guest posting opportunities.
Public Startup Academy edition May 2017 deck on request of participants.
Startup Academy gives hands on startup experience by covering Effectuation, Customer Development and Lean Startup and putting the content to practise.
Startup Business Models for Tech Startups - 2013Andrew Scott
Presented at Technopol May 2013 by @andrewjscott, discussing business models and the need to solve a BIG problem for your customer to succeed as a startup. Also covers lean methodology, business model canvas, lean canvas and basic investment or venture and angel funding lessons.
Orange Hills is a a specialized strategy consultancy. We support managing directors, board members and business owners of IT and service companies to develop and implement innovative strategies, services and business models.
This guide will walk you through the basics of conversion rate optimization—from why it matters in the first place to how you can go about building your testing and optimization.
This document discusses business model innovation through recognizing patterns. It presents 10 common revenue model patterns: one time payment, multi-sided platforms, micropayments, un-bundling, advertising, data reseller, pay per use, subscription, freemium, and bait & hook. Each pattern is defined in 1-2 sentences. Additionally, the document discusses product innovation patterns like performance, sustainability, and visual design, as well as customer innovation patterns like innovative sales channels and unserved markets. The key message is that the best innovators recognize patterns in business models and are able to experiment by pivoting their own model based on these recognized patterns.
The complete guide to a high converting website copypasteads.comjackpot201
This document outlines strategies for building a high-converting website. It begins by debunking common myths, including that building a site alone will attract customers and that all visitors can be converted. It emphasizes the importance of understanding target customers, defining conversion goals for each page, and testing and optimizing the site ongoing. The document provides a checklist of 47 strategies organized into chapters on planning, basics, design, SEO, and trust signals. It stresses starting with the right keywords, simplifying the user experience, optimizing for mobile, and maintaining consistency across the site.
This is the deck that accompanied Dave Kochbeck's webinar on July 10, 2014.
In the webinar he guided founders of all stripes through the perfect pitch. Determine what are the most important touch-points to prepare for, what you should be aware of and what you should focus in on and highlight about your exciting company. From founders seeking pre-seed to late seed funding, this is the most important Webinar you should attend.
Women 2.0's Webinars are a new event to promote new networks amongst the entire technology ecosystem in innovative cities around the world. This event is open to those who work, start, and fund tech companies. Both women and men are invited to attend.
To view our next webinar go here: http://women2.com/webinars
To apply for PITCH go here (Deadline July 31, 2014): http://bit.ly/1ojgVtj
Women 2.0 Fall Conference in San Francisco (September 30 - October 1, 2014): http://sf.women2.com
This document provides guidance on maximizing online conversions for e-commerce businesses. It recommends focusing on key areas like having a user-friendly website with high-quality product images and descriptions, optimizing search and filtering capabilities, offering competitive pricing and delivery options, and driving traffic through search engine optimization, paid search, and social media marketing. Testing different website designs and pages through A/B testing is also emphasized to improve the customer experience and increase conversion rates.
Make Your Website Sell! Chamber Of Commerce PresentationMorgan Wylie
How thinking differently will substantially impact on your online success. Included are some atypical (and rarely discussed) approaches, strategies and tips which will give your online business the competitive edge.
Zaid Haque gave a presentation on paper and digital prototyping. He discussed the importance of prototyping to get early feedback, different prototyping techniques like storyboarding and paper prototyping, and tools for digital prototyping like Keynote and Adobe XD. He also provided a case study example of prototyping an airport arrivals flow using these digital prototyping techniques. The presentation emphasized testing prototypes with users to iterate based on their feedback in order to build the best product.
This document provides guidance on creating an effective landing page to collect leads and validate a solution. It recommends including a catchy headline, sub-headline, clear call to action, and value proposition with great copy and visuals. A checklist is given for the landing page, and a step-by-step guide outlines how to plan, design, and use the page by setting a goal, defining the solution for customers, using simple branding and images, connecting it to analytics, and testing it for 5 seconds to validate the message is understood. An example experiment card is also shown.
This document discusses validating that a startup's solution fits the problem it aims to address. It emphasizes the importance of validating assumptions about customers and their problems early in the design process. Customer interviews and surveys are recommended to test the hypothesis that a solution solves a problem customers care about and are willing to pay for. If validation fails to confirm the problem-solution fit, the startup may need to iterate its solution or pivot to a new problem. The goal is to avoid building something nobody wants by continuously validating assumptions with customers.
Leigh Jewiss - How To Make Your Own Website 71016 ITECjewisstraining
Presented by Leigh Jewiss on behalf of Illawarra ITEC: How To Make Your Own Website 7 October 2016
Using the Weebly platform, learn how to identify your target, understand your tone and how to structure and build a website.
This document provides an overview of starting a tech startup. It discusses topics such as developing a minimum viable product and validating ideas by talking to customers. The document also covers business planning, competition, types of internet startups, the basic revenue formula of profit equals revenue minus costs, and funding options. It notes that startups are not always fun or easy, working long hours with no guarantees of success, but that this is an opportune time for programmers and entrepreneurs to use new technologies to empower people in new ways.
7 Mistakes Most Local Businesses are Making with Their Advertising and What t...Digital Downloads
What are the 7 common mistakes?
The first mistake is trying to advertise to everybody.
When you are advertising to everybody, your ad is watered down.
You need to be advertising to a specific audience.
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
This document discusses common myths about selling online and provides strategies for effective ecommerce. It begins by debunking myths such as that an online store is easy to run or will make a fortune. It then outlines how to think of an online store like a physical shop with features to encourage browsing and sales. The rest of the document provides overviews and tips for key online marketing channels including search engine optimization, pay-per-click advertising, display advertising, email marketing, social media, and mobile strategies. It emphasizes the importance of having an overall online marketing strategy and testing different channels.
Aquent is a global staffing company dedicated to marketing and creative services organizations. It has 20 years of experience helping these organizations find talent. Aquent has offices in nearly 70 locations across 17 countries to serve customers worldwide. It works with industry leaders, including over 90% of the Fortune 100 and two-thirds of the Fortune 500 companies. In addition to staffing services, Aquent also provides consulting, training, outsourcing, and translation services.
Value Proposition: How to leverage your company's most valuable asset in your...MarketingSherpa
The webinar discusses how to leverage a company's value proposition in marketing. It covers identifying the target audience, where they are located, what messaging to express to them and how to express the value proposition. Key advice includes testing the value proposition, as the points of value that resonate most with customers are not always obvious. Expressing the value proposition requires more than just copying the statement and should be customer-focused, with congruent imagery, videos and other elements on the page.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
The document provides tips for evaluating the usability of a website's home page. It discusses how visitors use home pages by scanning rather than reading, and how the home page acts as the "point guard" to guide visitors up a "conversion ladder" toward a business goal like a purchase. Key elements to evaluate include the logo, headlines, navigation, and whether elements are self-explanatory. Solid usability is important because Google measures visitor experience, which impacts search rankings. Usability also affects how long visitors engage with the site before bouncing.
User experience and SEO: Is your website losing you customers? Chelmsford Cit...Crafted
Online, first impressions count. When landing on your website, customers take just seconds to decide whether to look around or hit the ‘back’ button, returning to Google and jumping to your competitor’s site. If your website is badly designed, poorly worded or underperforming in search engines, you are likely to be missing opportunities.
This presentation will help you to make your website work harder for your business. User experience expert, Barnie Mills, and search marketing specialist, Ian Miller, from Ipswich-based digital agency Crafted explore what makes a successful website, helping you to boost enquiries and improve online sales. Looking at design, content and search engine optimisation (SEO) tactics, the presentation outlines helpful tweaks to boost the performance of your existing site and the considerations for creating one from scratch.
This document contains a collection of facts about various unusual animal behaviors and biological phenomena. Some key points include: the heart has enough strength to shoot blood 10 meters; elephants cannot jump; a pig's orgasm lasts 30 minutes; humans and dolphins are the only animals that have sex for pleasure; and it is impossible to suck one's own elbow. The document also includes various historical etymologies and origins such as the meaning of "cemetery" and the origin of the expression "O.K.".
This document provides an overview of learning to code for a startup minimum viable product (MVP) using Ruby on Rails. It discusses setting up a development environment, using Git version control, the Ruby programming language basics, Rails models and object-relational mapping, authentication with Devise, Rails controllers and routing, and using scaffolding to build out a sample Mini Twitter app with Posts and Users models. The goal is to provide attendees with the necessary skills to build a basic MVP for a startup.
Orange Hills is a a specialized strategy consultancy. We support managing directors, board members and business owners of IT and service companies to develop and implement innovative strategies, services and business models.
This guide will walk you through the basics of conversion rate optimization—from why it matters in the first place to how you can go about building your testing and optimization.
This document discusses business model innovation through recognizing patterns. It presents 10 common revenue model patterns: one time payment, multi-sided platforms, micropayments, un-bundling, advertising, data reseller, pay per use, subscription, freemium, and bait & hook. Each pattern is defined in 1-2 sentences. Additionally, the document discusses product innovation patterns like performance, sustainability, and visual design, as well as customer innovation patterns like innovative sales channels and unserved markets. The key message is that the best innovators recognize patterns in business models and are able to experiment by pivoting their own model based on these recognized patterns.
The complete guide to a high converting website copypasteads.comjackpot201
This document outlines strategies for building a high-converting website. It begins by debunking common myths, including that building a site alone will attract customers and that all visitors can be converted. It emphasizes the importance of understanding target customers, defining conversion goals for each page, and testing and optimizing the site ongoing. The document provides a checklist of 47 strategies organized into chapters on planning, basics, design, SEO, and trust signals. It stresses starting with the right keywords, simplifying the user experience, optimizing for mobile, and maintaining consistency across the site.
This is the deck that accompanied Dave Kochbeck's webinar on July 10, 2014.
In the webinar he guided founders of all stripes through the perfect pitch. Determine what are the most important touch-points to prepare for, what you should be aware of and what you should focus in on and highlight about your exciting company. From founders seeking pre-seed to late seed funding, this is the most important Webinar you should attend.
Women 2.0's Webinars are a new event to promote new networks amongst the entire technology ecosystem in innovative cities around the world. This event is open to those who work, start, and fund tech companies. Both women and men are invited to attend.
To view our next webinar go here: http://women2.com/webinars
To apply for PITCH go here (Deadline July 31, 2014): http://bit.ly/1ojgVtj
Women 2.0 Fall Conference in San Francisco (September 30 - October 1, 2014): http://sf.women2.com
This document provides guidance on maximizing online conversions for e-commerce businesses. It recommends focusing on key areas like having a user-friendly website with high-quality product images and descriptions, optimizing search and filtering capabilities, offering competitive pricing and delivery options, and driving traffic through search engine optimization, paid search, and social media marketing. Testing different website designs and pages through A/B testing is also emphasized to improve the customer experience and increase conversion rates.
Make Your Website Sell! Chamber Of Commerce PresentationMorgan Wylie
How thinking differently will substantially impact on your online success. Included are some atypical (and rarely discussed) approaches, strategies and tips which will give your online business the competitive edge.
Zaid Haque gave a presentation on paper and digital prototyping. He discussed the importance of prototyping to get early feedback, different prototyping techniques like storyboarding and paper prototyping, and tools for digital prototyping like Keynote and Adobe XD. He also provided a case study example of prototyping an airport arrivals flow using these digital prototyping techniques. The presentation emphasized testing prototypes with users to iterate based on their feedback in order to build the best product.
This document provides guidance on creating an effective landing page to collect leads and validate a solution. It recommends including a catchy headline, sub-headline, clear call to action, and value proposition with great copy and visuals. A checklist is given for the landing page, and a step-by-step guide outlines how to plan, design, and use the page by setting a goal, defining the solution for customers, using simple branding and images, connecting it to analytics, and testing it for 5 seconds to validate the message is understood. An example experiment card is also shown.
This document discusses validating that a startup's solution fits the problem it aims to address. It emphasizes the importance of validating assumptions about customers and their problems early in the design process. Customer interviews and surveys are recommended to test the hypothesis that a solution solves a problem customers care about and are willing to pay for. If validation fails to confirm the problem-solution fit, the startup may need to iterate its solution or pivot to a new problem. The goal is to avoid building something nobody wants by continuously validating assumptions with customers.
Leigh Jewiss - How To Make Your Own Website 71016 ITECjewisstraining
Presented by Leigh Jewiss on behalf of Illawarra ITEC: How To Make Your Own Website 7 October 2016
Using the Weebly platform, learn how to identify your target, understand your tone and how to structure and build a website.
This document provides an overview of starting a tech startup. It discusses topics such as developing a minimum viable product and validating ideas by talking to customers. The document also covers business planning, competition, types of internet startups, the basic revenue formula of profit equals revenue minus costs, and funding options. It notes that startups are not always fun or easy, working long hours with no guarantees of success, but that this is an opportune time for programmers and entrepreneurs to use new technologies to empower people in new ways.
7 Mistakes Most Local Businesses are Making with Their Advertising and What t...Digital Downloads
What are the 7 common mistakes?
The first mistake is trying to advertise to everybody.
When you are advertising to everybody, your ad is watered down.
You need to be advertising to a specific audience.
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
This document discusses common myths about selling online and provides strategies for effective ecommerce. It begins by debunking myths such as that an online store is easy to run or will make a fortune. It then outlines how to think of an online store like a physical shop with features to encourage browsing and sales. The rest of the document provides overviews and tips for key online marketing channels including search engine optimization, pay-per-click advertising, display advertising, email marketing, social media, and mobile strategies. It emphasizes the importance of having an overall online marketing strategy and testing different channels.
Aquent is a global staffing company dedicated to marketing and creative services organizations. It has 20 years of experience helping these organizations find talent. Aquent has offices in nearly 70 locations across 17 countries to serve customers worldwide. It works with industry leaders, including over 90% of the Fortune 100 and two-thirds of the Fortune 500 companies. In addition to staffing services, Aquent also provides consulting, training, outsourcing, and translation services.
Value Proposition: How to leverage your company's most valuable asset in your...MarketingSherpa
The webinar discusses how to leverage a company's value proposition in marketing. It covers identifying the target audience, where they are located, what messaging to express to them and how to express the value proposition. Key advice includes testing the value proposition, as the points of value that resonate most with customers are not always obvious. Expressing the value proposition requires more than just copying the statement and should be customer-focused, with congruent imagery, videos and other elements on the page.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
The document provides tips for evaluating the usability of a website's home page. It discusses how visitors use home pages by scanning rather than reading, and how the home page acts as the "point guard" to guide visitors up a "conversion ladder" toward a business goal like a purchase. Key elements to evaluate include the logo, headlines, navigation, and whether elements are self-explanatory. Solid usability is important because Google measures visitor experience, which impacts search rankings. Usability also affects how long visitors engage with the site before bouncing.
User experience and SEO: Is your website losing you customers? Chelmsford Cit...Crafted
Online, first impressions count. When landing on your website, customers take just seconds to decide whether to look around or hit the ‘back’ button, returning to Google and jumping to your competitor’s site. If your website is badly designed, poorly worded or underperforming in search engines, you are likely to be missing opportunities.
This presentation will help you to make your website work harder for your business. User experience expert, Barnie Mills, and search marketing specialist, Ian Miller, from Ipswich-based digital agency Crafted explore what makes a successful website, helping you to boost enquiries and improve online sales. Looking at design, content and search engine optimisation (SEO) tactics, the presentation outlines helpful tweaks to boost the performance of your existing site and the considerations for creating one from scratch.
This document contains a collection of facts about various unusual animal behaviors and biological phenomena. Some key points include: the heart has enough strength to shoot blood 10 meters; elephants cannot jump; a pig's orgasm lasts 30 minutes; humans and dolphins are the only animals that have sex for pleasure; and it is impossible to suck one's own elbow. The document also includes various historical etymologies and origins such as the meaning of "cemetery" and the origin of the expression "O.K.".
This document provides an overview of learning to code for a startup minimum viable product (MVP) using Ruby on Rails. It discusses setting up a development environment, using Git version control, the Ruby programming language basics, Rails models and object-relational mapping, authentication with Devise, Rails controllers and routing, and using scaffolding to build out a sample Mini Twitter app with Posts and Users models. The goal is to provide attendees with the necessary skills to build a basic MVP for a startup.
The Old Testament can be divided into three categories: history, including God's call of Abraham; poetry, such as in the book of Psalms; and prophecy, like Isaiah's writings about judgment and rescue. Prophets wrote about Israel's and other nations' sins and foretold a future judgment and rescue.
This document provides an overview and analysis of Revelation chapters 10 and 11. It summarizes that these chapters present two events between the sixth and seventh trumpets: 1) an unusual angel appears with a scroll and swears an oath, and 2) two temples are measured with one on Earth housing two witnesses who prophesy for 3.5 years until defeated, after which the seventh trumpet signals the end of time.
Code for Startup MVP (Ruby on Rails) Session 1Henry S
This document provides an agenda and overview for a workshop on learning to code for startup MVPs using Ruby on Rails. The agenda covers reviewing a previous session, learning Ruby basics like syntax and semantics through practice, and introducing Rails models using ORM and SQL. It also provides instructions for setting up development environments on Windows, Mac, and Linux systems, installing Git for version control, and an overview of concepts covered in the previous session like the web architecture, Git/GitHub, Rails and Ruby, and deploying to Heroku.
Nuffnang is a digital media company operating across Asia Pacific that connects advertisers with bloggers and social media influencers. It operates multiple businesses including Nuffnang (blog advertising), Churp Churp (social media influencers), Jipaban (online retail), Ripplewerkz (interactive design and development), ReelityTV (online video production), and NuffnangX (mobile app for blog reading). The document provides an overview of each business unit and examples of campaigns and clients they have worked with.
Life insurance provides critical financial protection for families. It creates savings that can be used for both expected and unexpected future needs. The funds from a life insurance policy ensure a family's financial security even if the primary breadwinner passes away. Several savings options are available, but life insurance uniquely offers guaranteed returns, safety of capital, liquidity, and tax benefits while also providing a life risk cover. This makes life insurance a prudent choice for responsible financial planning and protecting one's family.
This document summarizes the key phases and lessons from Next36's incubator program. It describes the pre-incubator phase focusing on team formation, ideation, and market research from December to April. The incubator phase from May to August focuses on prototyping, validation, customer acquisition and pitching. Key lessons discussed include the importance of solving problems people care about, building something 10x better, getting to product-market fit fast through hypothesis testing and analytics, and trusting your team.
How do people respond to technology in everyday discourse
Reference:
Harmon, E., & Mazmanian, M. (2013). Stories of the Smartphone in Everyday Discourse: Conflict, Tension & Instability. University of California, Department of Informatics, Irvine.
This document provides advice on living life to the fullest and not worrying too much. It encourages the reader to broaden their perspective, treasure every moment, do what they wish, and welcome each new day with happiness. The overall message is to live safely, peacefully and make the most of life.
El documento habla sobre la historia del atletismo. Menciona a Filípides y su carrera de maratón, el origen del atletismo en los Juegos Olímpicos Antiguos y las diferentes disciplinas del atletismo como carreras de velocidad, medio fondo, fondo, saltos, relevos, marcha, salto y lanzamiento. También incluye un enlace de YouTube y menciona el atletismo en la calle.
Code for Startup MVP (Ruby on Rails) Session 1Henry S
First Session on Learning to Code for Startup MVP's using Ruby on Rails.
This session covers the web architecture, Git/GitHub and makes a real rails app that is deployed to Heroku at the end.
Thanks,
Henry
1) Revelation chapter 7 describes events that are part of the sixth seal, including a great earthquake, the darkening of the sun and moon, and stars falling from the sky.
2) It describes 144,000 members of the 12 tribes of Israel being sealed by an angel.
3) A great multitude from every nation stands before God's throne, clothed in white robes with palm branches in their hands, having come through the Great Tribulation and washed their robes in the blood of Jesus.
Code for Startup MVP (Ruby on Rails) Session 2Henry S
This document provides an overview and agenda for a workshop on learning to code for startup MVPs using Ruby on Rails. It covers setting up the development environment, a review of concepts from the previous session, and a focus on Ruby basics, Rails models, and using Devise for user authentication.
In this talk, Ayang Obi-Odu will engage us on these three aspects of the Agile Business Analyst purely from his experience as one:
- The BA and the Agile Mind-set: What does it mean to have an agile mind-set as a BA? Is the BA Role Agile? I’ll be exploring these concepts with some mind-set academic theory and personal BA experience on my take on this as well as gauging the audience on their views on the subject as we traverse through the subjects.
- The BAs Role in Agile Frameworks & Methodologies: I have been on numerous “Agile Projects” as a BA and needless to say, the expectation from the BA role has been quite varied. I will like to share my views on the does and don’ts of the BA role within Projects with an Agile leaning methodology.
- Where the Agile BA Adds Value to the Value Chain: The BA role in most agile settings is typically restricted to a “team member” status. But, where else can the BA Role add value to the organisation that seeks to be agile in structure and approach? I will be exploring this subject from my experience and observations as well as suggest recommendations on the subject.
About Ayang: Ayang is currently a Senior Business Analyst. He is passionate about solving problems with Customer Centric Solutions. He is also a keen agile student and loves to explore how agile learnings can be applied in various work and social settings.
In this interactive session, Ayang Obi-Odu will engage attendees on these three aspects of the Agile Business Analyst purely from his experience as one:
· What does it mean to have an agile mind-set as a BA?
· What is the role of the BA within Agile Frameworks & Methodologies
· Adding Value within the Enterprise - How does enterprise analysis fit in an agile methodology?
Having recently completed an MBA, Ayang will also discuss his views on the pros and cons of an MBA in relation to a practising Business Analyst.
Qu'est-ce que les réseaux LPWA et quels sont leurs intérêts ?
Quelles sont leurs caractéristiques par rapports aux autres technologies télécoms?
Quelles différences existe-t-il entres les technologies LPWA, notamment SIGFOX et LoRa?
Second part of presentation from AnDevCon V in Boston. Looks at parts of the marketing funnel that occur after the install and how to increase conversions.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
This document summarizes a presentation by Sam Shetty on running a successful website. The presentation covers online marketing strategies including SEO, pay per click advertising, conversion rate optimization, email marketing and social media marketing. It provides tips on setting up analytics and tracking tools, content creation, mobile optimization, and ensuring website security. The goal is to understand online customer behavior and drive qualified traffic and conversions through an integrated online marketing approach.
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. We've put together some of the most important tips on building the best landing pages in this quick guide.
Green Cardinal Design is an independent branding agency that offers the very best in Bespoke Website Design. Their team consists of visual specialists with unrivalled expertise in branding and design foundations. They have years of experience working on brands all across the world. Their portfolio demonstrates their versatility and skill, and they're here to help you grow your business by creating the greatest brand possible so you can stand out. Consult Web Design Agency Near Me
The document lists 12 reasons why a website may be underperforming, including not having enough user testing, poor mobile optimization, lack of A/B testing, and failing to track phone conversions from online leads. It provides recommendations in each area to improve the user experience and optimize conversions, such as implementing usability testing, developing a mobile-friendly site, setting up A/B tests, and using call tracking tools. The overall message is that testing, optimization, and understanding the user experience are key to improving website performance.
Driving Online Sales - Craig Sullivan, The future of the online marketplace 2...Invest Northern Ireland
Craig Sullivan,Group Customer Experience Manager, Belron
Craig is Group Customer Experience Manager at Belron (Autoglass) looking after 35 international websites using optimisation, web analytics and customer insight techniques to drive engagement and conversion. Craig has over 14 years of experience in the Industry and in the past has worked on projects for high street names such as LOVEFiLM,International, John Lewis Partnership and Waitrose.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
The document discusses common mistakes made in A/B testing and provides advice to avoid false or misleading results. It recommends integrating analytics to properly track and segment test results, running tests for sufficient time periods that include full business cycles to avoid false positives or negatives, and performing thorough quality assurance testing to prevent browser or device-related issues from influencing outcomes. The key is to design hypotheses based on solid customer insights and data rather than guesses, and continue testing until a representative sample is collected rather than stopping early just because a test appears significant.
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
This document discusses how to humanize the online purchase journey. It recommends segmenting customers and personalizing communications at different stages of the journey, including account creation, abandoned carts, transactions, and post-purchase. Specific tactics mentioned include saying thank you, gaining customer knowledge, and treating customers differently based on their history. Data and testing are important to refine personalization over time. The goal is to build long-term customer relationships through personalized, valuable experiences.
The document provides guidance on planning a successful online business, covering topics such as developing the right mindset, researching the market and business models, analyzing competitors, and using marketing strategies like SEO, Google+ Local, AdWords, social media, email marketing, and video to drive traffic and sales. It emphasizes the importance of taking action, failing cheaply and learning from mistakes, and provides specific tips for optimizing websites, building quality links, and using paid advertising effectively.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in February 2013. The workshop covers various online marketing topics including the online landscape, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and mobile websites. Specific areas discussed within SEO include the SEO process, myths, keyword research, link building, and Google algorithm updates. The benefits and process of PPC advertising on platforms like Google AdWords is also summarized.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.
This document provides high-level strategies for maximizing SEO growth with a small team and limited budget. It discusses focusing on revenue-generating keywords and landing pages, understanding search demand and modeling revenue opportunities, prioritizing high-growth tactics like content marketing, technical SEO, and link building, and integrating SEO practices into product development to drive business alignment and compound growth over time. The overall message is that SEO requires a strategic, data-driven approach centered on continuous improvement and compound weekly or monthly growth targets.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
Emulating Gang Culture to Accelerate In-House SEOsimondance
Emulating street gang culture to accelerate in-house SEO growth. The document discusses tactics for growing an in-house SEO team like a street gang by aligning teams, sharing data and success, celebrating wins together, innovating outside the office, and incrementally expanding technical SEO capabilities and content areas. The goal is to work together across functions, prove strategies, and take more "digital territories" over time to dominate search results for target keywords and topics.
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
2. Introduction
Startups from My Experience
Goals and Expectations
How to Test/Validate Your Idea
How to Build a Sexy Launch Page (mini sales site)
Adwords, A/B Testing, Keyword Tips
3. Resources
Convert: Designing Web Sites to Increase
Traffic and Conversion – Ben Hunt
The Definitive Guide to Adwords – Perry Marshall
Running Lean – Ash Maurya
Themeforest – Professional Designs at affordable prices
Various resources around the web
Henrythe9th.com – 14 Day Startup Challenge
4. About Me
• Henry Shi
o CTO, BetterU – a Next36 Company
o Founder, Sendalysis – 14 Day Startup Challenge
o Bloomberg Sports
• Statistics and Predictive Analytics for MLB
• Rails Powered App, Java/C++ services
o Undergraduate Research
• Machine Learning and predictive modeling of bias in college
football polls
o Teachings:
Learning to Code for Startup MVP @ Velocity
Student Leadership Program Facilitator
5. Agenda
1. Startup + Online Market
2. Build a Launch Page
3. Test/Evaluate Market using AdWords
4. A/B Testing
8. Why do Startups Fail?
• Building Something that No One wants
• “Life is too short to keep building something nobody
(or not enough people) want” – Ash Maurya
• Given time and resources, we can build our solution
to spec, but it is the market that is both the riskiest
and most unforgiving to startups
• The biggest risk of a startup is not failing, but wasting
years of your life with an idea that will go nowhere
9. Example: Review Site for Mechanics
• Car Mechanic industry is broken:
o very low transparency
o high commissions
o high variability in service quality
o many poor experiences
o long waiting time
o over budget services
• Ripe for disruption with our fancy Web 2.0 app?
• Make revenue on affiliate, sponsored ads, etc
11. Wrong – Until we validate our
hypotheses
• What are our hypotheses?
o Do people have a problem with their current
mechanic?
Maybe I’ve been visiting my neighborhood mechanic for the
past 20yrs
o Who are the target demographics for dissatisfied car
owners?
Do they use the internet for opinons/review?
Are they likely to post reviews?
o What do people care about when they see a car
mechanic?
Price, Speed, Quality, Experience, Convenience?
o Do I see a mechanic often enough to care?
12. Product Meets Market
• What is the core problem?
• Most, if not all of your assumptions will be
proven totally or partially incorrect when you put
your product to the market
• Why waste months of your life and thousands of
dollars building something that doesn’t solve a
(painful enough) problem?
• Ideas are cheap, your life isn’t
13. Startups
• Startup is a business != side project
• Funnel of Demand
o People who like your product
o People who would use your product
o People who actually use your product
o People who would pay for your product
o People who actually pay for your product
o People who pay for your product now
o People who have paid you
o People who continue to pay you
14. Reduce Market Risk
• This session is to help you reduce your market
risks as much as possible
o Test, validate/invalidate as many market risks as possible
before writing a single line of code
o Secure prepayment before the product is finished
o Self fund your startup
o Negotiate better terms with investors, early employees
o sleep better at night
• Evaluating Demand for Your Idea
15. Lean Startup
• Won’t be covered in this session
• Lean Methodology – Eric Reas
o Theory and concept, but not helpful in application
• Running Lean – Ash Maurya
o Best book I’ve read about startups
o Step by step process for executing the lean
methodology
• henrythe9th.com
o I blogged the everyday, step-by-step process of
starting a startup from scratch in 14 days
16. Bootstrapping to 30K Users
• uMentioned
o 0 lines of code in production
o 100% self funded and bootstrapped
o Reached over 20 schools across Canada
17. Reducing Market Risk: 0 Lines of
Code
• uMentioned
o 0 lines of code in production
o 100% self funded and bootstrapped
o Reached over 20 schools across Canada
• Successfully validated core value proposition
of anonymous social interactions
• Significantly reduced market risk
18. Building a Launch Page
• What is the purpose of a launch page?
• What should be on the launch page?
• When should you put up a launch page?
• What are my options for building/hosting a
launch page?
19. Launch Page - Purpose
• Mini (Fake) Sales Site – Lean Principle
• Pretend that you have a working product/
service fully built, with
screenshots, pricing, quotes, signup, etc
• Watch behavior of real website visitors as
they click through your website, browse, and
signup, try or buy
20. Launch Page – Purpose
• Asking people if they’d use your product is
inherently biased
• Only way to find out for sure if people would use
your product is if they think they are really trying or
buying it when they visit your sales site
• Every time someone clicks try or buy, you record
that action, and notify that your product is still under
development, and ask for their email
• Track your conversion metrics too see if there’s
enough demand (more on this later)
22. Launch Page – What to include
• Mini Sales site should have (only) the following:
o Home
o Product Tour/ Screenshots (optional)
o *Pricing*
o Signup
• Home page should have a list of features,
and a Call to Action to Try/Buy
24. Launch Page – What to include
• Analytics Tracking Tools
• CRITICAL!!!
25. Launch Page – Tracking Tools
• Won’t go into details of landing page metrics
and optimization here
• In essence:
o profit = traffic * conversion
• Monitor some key metrics:
o Bounce Rate
o Visit Duration
o Pages/Visitor
o Inbound Traffic Referrals
o % new vs returning visitors
26. Launch Page – Conversion Funnel
Group Visitors into Cohorts if possible
27. Launch Page – Events Tracking
• Tracking Individual events will tell you so
much more than just Google Analytics
28. Launch Page – Analytics Tools
• Google Analytics
o King of Analytics. No site should be on the internet without it.
o Can be used for simple pageview and referral tracking or complex event based tracking
• Clicktale
o Great screen recording tool
o Records the user’s mouse movements, clicks, scrolls
o Can view recorded browsing sessions, as well as heatmaps of mouse movements/clicks
• Woopra
o Very powerful real time analytics
o Great for real time stats and funnel analysis
• Mixpanel
o Advanced event based tracking tool
o Has a Free tier but I didn’t bother writing JavaScript code to track every event.
• ClickDesk
o A live help chat tool that’s free for 1 operator
o Clickdesk integrates with your GChat/Gmail or Skype, so you can chat to your website
visitors on GChat or Skype!
• All have very powerful Free Tier
29. Launch Page – When to put it up?
• When you have a set of core value propositions that you
want to test
• Put up a launch page to test if your value propositions
are solving a real, pain point
• Make sure to define falsible hypotheses before
deciding what to put on the landing page
• Make sure your landing page is testing those hypotheses
and record results following a scientific method
30. Launch Page – What about Stealth?
• Life’s too short to be building something that
no one (not enough people) want
• Have a brilliant stealth idea? Try calling your
competitor’s engineering department about
your idea and try to make them take your
idea and build it
31. Launch Page – What about Design?
• Any fisherman will tell you that the best rod
and bait in the world won’t do you any good
in a mud puddle
• A Good market beats content, copy and
design any day.
• Even the best design won’t save you from a
rough market. Eg. Wunderkit
33. Launch Page – Building/Hosting
• Depends on your skillset and timeframe
• Unless you are a designer, highly
recommended to use a template or template
• Themeforest.com has thousands of amazing
landing page templates for $10-$15
35. Launch Page - Hosting
• Doesn’t really matter
• Launchrock.com is great for simple sign up
pages, but too inflexible for the home page
• Ramnode VPS
o 2CPU, 512MB Ram, 60GB HD + SSD Cache, 2TB bandwitdh for
$5~/month
o Extremely flexible and cheap
http://serverbear.com/ for all-in-one comparison of hosting solutions
37. Testing and Evaluating a Market
• How do we gauge the market demand for our
product/service?
• How do we access potential customers outside of
our geographic confinements?
• How do we study the characteristic and
demographics and behaviour of our target market?
The Internet!
38. AdWords
• Variety of Ad Networks, display ads, video ads, etc,
but we’ll focus on Google’s text search ads
• From Wikipedia:
o Google AdWords is Google's main advertising
product and main source of revenue. Google's total
advertising revenues were USD$42.5 billion in 2012
39. Adwords
• Why Adwords:
• No Minimum investment
o unlike most advertising
• Can target very specific niches
o Location, demographics, time of day
• Can be turned on/off instantly
• Relatively inexpensive
• Simple and fast turnaround time
• Customers who search as actively looking for a
solution
40. AdWords: Assessing Market Health
• View past search volume and cost to assess
market health
o Avoid too competitive markets and markets that have
no volume
• www.askhowie.com/mpg
• www.spyfu.com
• Google AdWords’ Keyword tool
41. AdWords MPG – Example
• Walkthrough of assessing market health
using MPG tool
42. AdWords – Creating Your
Campaign
• Make sure to use Google’s $100 credit for $25
spent on AdWords coupon when you sign up
• Sample coupon codes
3d6t3-uftd9-aj3p
9coan-janag-dvdq
7dgfh-d33q4-vtf6
cj4mt-9ehxw-mrxj
9vx9w-matl6-hnyh
auqnr-utgy4-fyhh
43. AdWords – Creating Your
Campaign
• Fundamental Rule is Relevance
• High relevance between your keywords and
your ad
• High relevance between your ad and your
site content
• You will be rewarded by high
relevance, punished by low relevance
44. AdWords - Relevance
• Your Relative Position = (Your Bid Price) x (Your
Clickthrough Rate)
• Showing highly relevant ads will increase your click rate, and help drive
down your costs.
• For example, if I can increase my clickrates from 1% to 2%, then I can only
bid $0.5 on an ad that would have otherwise cost me $1
• Echo Your Customer’s Inner Voice
• Offer your customer precisely what he’s looking for as soon as he arrives
• Make sure your ad precisely matches your keyword and you content
matches your ad.
• You will likely need different ads for different keywords and even different
urls, content pages for different ads (more on this later)
45. AdWords – Keyword Research
• Identify attractive target keywords for your
web pages
• Keywords are terms (single words or
phrases) that you want your page to appear
to be about
• Three important criteria of keywords:
1. High relevance
2. High traffic
3. Low competition
46. AdWords – Keyword Research
• You have to rank high, within the 1-3 ranked ads
• Strategy is to target specific “long-tailed”
keywords
47. AdWord – Keyword Research
• Start with your general topic, then use free or
paid tools to help generate more keywords
48. AdWords – Keyword Research
• Best free tool is ubersuggest.org, based off of
Google’s own auto suggests
49. AdWords - Keywords
• Make sure to prevent Google from auto matching
broader keywords by putting quotes around all your
keywords (increase relevance)
• Make sure to include a list of negative keywords to
prevent matching similar, but distinct markets
50. AdWords – Creating the Ad
• Writing Good Copy
o Beyond the scope of this session
o Keep relevance at the top of your mind
• Input keywords
• Set Max CPC bid, max budget/day
51. AdWords - Conclusions
• Profit?
• In the long run, Adwords is a poor strategy for
sustained growth
o Eg, 1% conversion rate, need 100 visits/sale, $1/visit
= $100 to acquire customer
• Better to use inbound marketing, blogging, organic
growth, SEO, etc
52. Split Test
• All about the Scientific Method
• A vs B, which is better?
53. Split Test
• Always A/B test your Ads, landing
pages, copy, etc
• Switch out the poorer performing one for a
new test
• Continuous improvements
54. Split Test - Tools
• Many tools to help automate A/B Tests
• https://www.optimizely.com/
• http://visualwebsiteoptimizer.com/
• Google Analytics Content Analytics (free)
55. Split Test - Results
• Simple Landing page 10x effective:
o 36% Signup rate vs 0% previously
o 27.5% usage rate (sent email to check for spam) vs
5.4% previously
• Spam Test Tool AdWord much more effective
o 9.09% avg CTR vs 4.88% CTR of other Ad