Partnering With Others
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The document discusses partnering with third party providers for technology and development. It recommends agencies get to know potential partners through meetings, establish legal agreements and billing rates, work on small initial projects together to build trust and process, and establish clear communication and accountability. The goal of partnering is to leverage different strengths while stopping areas of weakness through collaboration.
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Partnering With Others
- 1. Partnering with other agencies and 3rd party providers for technology and development A primer on how to do it the right way. Presented by: Brandon M. Willey
- 2. Brandon Willey | @bwilley www.tasteredPear.com I’m Brandon Willey I have a wife, two kids, and a dog. I’m a native Arizonan and entrepreneur. I run a Cloud Development Company in Tempe. It’s name is redPear. We rock software development. We can build anything on a phone, browser and anything in between. We can take data and raw PSDs and make magic. We suck at design and the wild, creative ideas.
- 3. Your Agency sucksat something. Brandon Willey | @bwilley www.tasteredPear.com
- 4. Everyone in your Agency knows itand it affects your creations more than you may admit. Brandon Willey | @bwilley www.tasteredPear.com
- 5. There is a better Agency out thereat that thing you suck at--but they have their own suck dept. Brandon Willey | @bwilley www.tasteredPear.com
- 6. You just cannot do it allwell. Unless you’re a massive agency. And even then… Brandon Willey | @bwilley www.tasteredPear.com
- 7. So let us work togetherand relieve our stress and make our clients uberhappy. Brandon Willey | @bwilley www.tasteredPear.com
- 8. Suck no more.We’ve stopped our suck. You should stop yours too. Brandon Willey | @bwilley www.tasteredPear.com
- 9. You know creative,we know code. You are students of marketing and design. Brandon Willey | @bwilley www.tasteredPear.com
- 10. There are others like usin your community—freelancers or firms like ours. Brandon Willey | @bwilley www.tasteredPear.com
- 11. To Outsource or to Partneris the question. Do you find a freelancer or find a firm? Brandon Willey | @bwilley www.tasteredPear.com
- 12. A Partner is committedto the long term. They focus on the lasting relationship. Brandon Willey | @bwilley www.tasteredPear.com
- 13. Brandon Willey | @bwilley www.tasteredPear.com Kick start that partnership Date first. Get to know each other’s teams. Grab coffee or some brew and learn about culture, capabilities, and process. Get the legal out of the way. NDA, W-9, Billing Rate (agency rate?), etc. Start slowly with one smallish project, if possible. Determine transparency or white-label
- 14. Brandon Willey | @bwilley www.tasteredPear.com Courtship Invite them in. You must take the lead on this one. Literally, invite them to your office, if possible or applicable. Share current projects and future projects, who are your clients? What type of work do you pitch? What niches? Work on that next project together. Share ideas as to what that project could look like. Ramp up and build process together
- 15. Brandon Willey | @bwilley www.tasteredPear.com Lay the foundation Bring each other in as early as possible. More minds, different voices, different perspectives Establish a Portfolio Creed. They’re your clients but make it clear how you would like your partner to handle your clients Set up a Retainer. Project/Client based Agency based Pay on Time or better yet, ahead of time. You hold the keys but they do too - don’t let it get ugly This is a partnership after all
- 16. Brandon Willey | @bwilley www.tasteredPear.com Trust each other Lean on each other’s expertise in that industry. IE6 – ignore the data, trust your partner The right coding language or framework Be your partner’s advocate to your clients You don’t hold all the answers. Listen. Every once in a while we techies have creative ideas. Trust the estimates but get clarification. You’ve got to support the estimate in the pitch Get Educated. The more you know the better you can pitch We love to talk about ourselves and our knowledge
- 17. Brandon Willey | @bwilley www.tasteredPear.com Making the stuff Establish milestones and clear deadlines Even if you are working with an Agile shop they still need to be accountable to deadlines Design everything We’ll tell you what works and doesn’t but… Don’t let us do the design! QA together There will be bugs. Stomp them together. You have the fresh eyes Revisions and Resolution Leave some hours budgeted to fix stuff
- 18. Now, rock it togetherand make the world better with your co-creations. Brandon Willey | @bwilley www.tasteredPear.com
- 19. Questions?This is not your last chance. My contact info is next. Brandon Willey | @bwilley www.tasteredPear.com
- 20. Thank you! Brandon M. Willey (602) 714-1119 @bwilley bwilley@tasteredpear.com *slides available upon request – email me!
Editor's Notes
- We fancy ourselves quite skilled in the software realm. But even we have our limitations. We don’t program for native blackberry. We don’t write ASP.net or Cold Fusion. We don’t write Flex or Actionscript. There’s a chance that even if you do “Facebook development” you probably can’t thread a 3rd party event management software’s API into a Facebook application. There’s always a limitation.
- We now kick our design work out to a number of agencies and then they kick the development back. The end product rocks that much better. In fact, we work with agencies almost exclusively and in a number of cases we hand over the client relationship completely since you guys are so great at that stuff!
- We are students of technology. We are always learning, pushing, playing, pair programming, peer reviewing and getting better every day.
- Or Agency Fusion in Utah that focus on making you guys look awesome to your clients.
- You can always go to India or that independent guy that works from home. They work and they’re usually cheaper. Just be prepared. Be prepared for delays or longer turnarounds. Be prepared for unavailability if they’re out on vacation or booked up when you need them.
- They look forward to working with you again and again.
- Ramp up – There’s a good chance that the first several projects have already been pitched to the client and scope is already defined. That’s okay. Get through those and then work together on the next ones from the ground up.
- Retainer – As with any retainer the advantage is response time, loyalty, and security for all parties involved. Allows for questions at any time, accommodates time involved in scoping or quoting, etc.
- First - Now that you’ve established financial security and process you can begin to build trust and lean on each other’s expertise.