SlideShare a Scribd company logo
2011 THINGS
TO THINK ABOUT
                                                         (for brands and marketers)




by @inahill – Karina Hillestad, Copywriter @MediaFront

MEDIAFRONT
A PART OF MCCANN WORLDGROUP
1. WHAT WILL BE THE NEXT BIG THING?
2. CAN WE PREDICT THE FUTURE?
3. WHERE TO LOOK FOR INSPIRATION?
4. CAN THE BRAND BE THE CURATOR?
5. HOW IMPORTANT IS THE PRODUCT?
6. WHICH CHANNEL BETTER IS BEST?
7. WERE CAN WE FIND THE TRENDS?
8. WHAT IS A VIRAL?
9. WHAT IS HAPPENING IN THE MARKET?
10. IS THERE A KEY TO INNOVATION?
11. HOW BIG ARE THE POSSIBILITIES?
MEDIAFRONT
A PART OF MCCANN WORLDGROUP
"We   expect that the next big thing
will be a bigger version of the last big thing.

What we don’t expect, yet what is most likely,
is that the next big thing won’t look important to us at all
—until it’s so important that we can’t ignore it. "
– Brian Eno http://www.prospectmagazine.co.uk/2010/11/brian-eno-next-big-thing/




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
THE NEXT BIG THING WILL
BE NOTHING LIKE THE LAST ONE


                               The only thing we can be shure of,
                               is that the next big thing will probably
                               be nothing like the previous one.

                               Who knew that the One Piece would
                               become a success in 2009?
                               What will be the One Piece of 2011?

                               Can we find some mechanics and
                               other traits shared by the successfull
                               brands and campaigns?




                               Photo credit:
                               Screenshot from http://www.onepiece.no

MEDIAFRONT
A PART OF MCCANN WORLDGROUP
CREATIVITY DRIVES THE FUTURE
Visual Futurist, Syd Mead

– technology tends to
build on itself, grow together
and cross-reference
each other

– technology is just
an assistant to the
human intellect

– creativity is the creation
of putting elements together
in different combinations,
and creativity drives the future

- science fiction is
reality ahead of future

                                   Video resource: http://vimeo.com/17376932




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
LOOK AT THE BIG PICTURE FOR INSPIRATION
The following model and words was made by
Matt Might who made The Illustrated Guide to a Ph.D,
to explain to a fresh batch of students what a Ph.D. is.
Please support his work at
http://matt.might.net/articles/phd-school-in-pictures/




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
IMAGINE A CIRCLE THAT CONTAINS
all of human
knowledge
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
BY THE TIME YOU FINISH ELEMENTARY
SCHOOL
you know
a little
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
BY THE TIME YOU FINISH HIGH SCHOOL
you know
a bit more
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
WITH A BACHELOR’S DEGREE
you gain
a speciality
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
A MASTER’S DEGREE
deepens that
speciality
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
READING RESEARCH PAPERS
takes you to
the edge of
human
knowledge
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
ONCE YOU’RE AT THE BOUNDARY
you focus
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
YOU PUSH AT THE BOUNDARY
for a few years
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
UNTIL ONE DAY
the boundary
gives way
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
AND, THAT DENT YOU’VE MADE
is called
a Ph.D.
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
OF COURSE
the worlds
looks different
to you
now
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
SO,
don’t forget
the bigger
picture!
Matt Might




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
HOW IS THIS RELEVANT?
Your Ph.D.
is your brand,
and your field
of interest.

Let’s not forget
to be inspired
by what happens
in other fields
and in the
big picture!




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
WHAT POSSIBILITIES HAVE THE WEB GIVEN
US?




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
Can kids teach themselves?
Scientist, Sugatra Mitra
Hole in the Wall (HIW) experiment,
where in the year 1999 a computer was placed in a kiosk
created within a wall in an Indian slum at Kalkaji, Delhi and
children were allowed to freely use it.

The experiment aimed at proving that kids could be
taught by computers very easily without any formal training.

Sugata termed this as Minimally Invasive Education (MIE).
The experiment has since been repeated at many places.




                                                                Video resource:
                                                                http://www.ted.com/talks/sugata_mitra_shows_how_kids_teach_themselves.html




    MEDIAFRONT
    A PART OF MCCANN WORLDGROUP
"Beyond the age of information is the age of choices."
– Charles Eames



" The power of influencers is not new. But having tools available to
instantly convey personal opinions is a revolution.
As the number of choices expand, our dependence on curators
increases proportionally."
- Steve Addis http://curatoreffect.blogspot.com/




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
CAN THE BRAND BE THE CURATOR?
"Discovery                    is a problem that will always need to be solved."
– John Battelle



1) Help people create an exchange value
2) Give them the tools, the motivation, the information to do so
3) Represent the culture they serve, be the senter of the thing you do
4) Pick the most qualified and enthusiasthic people to represent you
– Douglas Rushkoff http://rushkoff.com/2010/03/25/program-or-be-programmed/




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
GOOGLE
find a strong signal LINKS
curate it at scale  SEARCH ENGINE
currency            HUMAN ATTENTION

FACEBOOK
find a strong signal THE SOCIAL ENGINE
curate it at scale  THE FACEBOOK PLATFORM
currency            HUMAN ATTENTION

TWITTER
find a strong signal TWEETS
curate it at scale  THE TWITTER PLATFORM
currency            HUMAN ATTENTION


TUMBLR, QUORA, GOWALLA?
– John Battelle http://battellemedia.com/archives/2010/12/signal_curation_discovery



MEDIAFRONT
A PART OF MCCANN WORLDGROUP
"The inflexibility to deal with individual's specific discovery needs
is still there...This is an opportunity for every brand."

– John Battelle http://battellemedia.com/archives/2010/12/signal_curation_discovery




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
THE PRODUCT IS STILL MORE IMPORANT
THAN THE TERRITORY




                              Video resource:
                              http://www.youtube.com/watch?v=BPS9YKGaKQE




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
WHICH CHANNEL TO CHOOSE?

"A new channel is like a new window in the brands building..."
– Khartik S. http://itwofs.com/beastoftraal/2010/12/20/social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization/




"A truly great story doesn’t need a gatekeeper...it just needs a
home."
– The new journalism http://www.twistimage.com/blog/archives/the-new-journalism/




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
WHAT CHANNEL IS THE NEXT?
"Fish were the developers are"                          Open API Timeline


– Steve Rubel
http://www.steverubel.com/
fish-where-the-developers-are-2011-digital-tr



Share your data with open API!

«Marketers typically don't try
to becomeplatforms or court
developers, but that's
all about to change.

An ever-changing array of
platforms will erode our
fascination with single
venues and get us thinking
about how we can hedge
our bets by helping
developers succeed across
a portfolio of them.»


MEDIAFRONT
A PART OF MCCANN WORLDGROUP




Photo resource: http://blog.programmableweb.com/2011/
8: THE MARKET
Sustainability!




                              Watch video: http://vimeo.com/10718086




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
The Post-Consumer!




                              Photo resource: http://

MEDIAFRONT
                              darmano.typepad.com/
                              logic_emotion/2009/04/
A PART OF MCCANN WORLDGROUP   why-marketing-in-a-post-
                              consumer-era-wont-look-
                              like-marketing.html
A VIRAL IS JUST REALL GOOD CONTENT
                     Y
that people
voluntarily
wants to share




                              Watch video: http://abcnews.go.com/US/video/homeless-man-golden-radio-voice-12539245




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
MEDIAFRONT
A PART OF MCCANN WORLDGROUP
http://www.facebook.com/skittles




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
EVOLVE OR DIE
Can the five key traits that innovaters share inspire us?


– Kaihan Krippendorff http://www.fastcompany.com/1711531/five-innovative-new-year-s-resolutions?partner=rss




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
ASSOSIATE
      – connect the dots
      – seek the patterns in seemingly unrelated information
      – find diverse sources of information and inspiration


                                                                        THE MUSIC INDUSTRY
                                                               http://www.robyn.com/wedancetothebeat/




THE FASHION INDUSTRY http://looklet.com/


      MEDIAFRONT
      A PART OF MCCANN WORLDGROUP
OBSERVE
– observe intensly
– spot customer needs and emerging week signals
– put your antenna up for this months buzz topics and issues




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
EXPERIMENT
– try things just to see if they work
– sign up to all possible new services
– launch beta products
- try five low risk experiments on behalf of the brand?




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
QUESTION
– be curious, walk the journey of discovery
– challenge your discoveries
– Ask!
– When, what, how, who, why?




                                      The mind is not
                                     contained to the
                              cranium. It’s province is
                                        of the infinite
                                    imaginative spirit.

                                http://synapticstimuli.com/
                                            Photo resource:
                                     Jung-Yeon Min http://
                                www.kashyahildebrand.org/
                                      zurich/min/index.html

MEDIAFRONT
A PART OF MCCANN WORLDGROUP
NETWORK
– without a precise goal in mind
– meet and talk to people with opposing views
– get access to a breadth of information        Photo resource: http://www.exactitudes.com/

- open serendipitous opportunities




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
DO NOT FORGET TO EXLPORE
THE UNLIMITED POSSIBILITIES
THE AMAZING WORLD WIDE WEB AND ALL THE SHARERS OUT THERE
WHO GIVE AWA THEIR KNOWLEDGE, TIME AND THOUGHTS FOR US TO BUILD UPON!
            Y




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
blog.mediafront.no
@mediafront
mediafront.no




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
"Creativity                   requires the courage to let go of certainties."
– Erich Fromm




MEDIAFRONT
A PART OF MCCANN WORLDGROUP
PLEASE, MAKE SHURE TO READ MORE
FROM THE ORIGINAL SOURCES
http://matt.might.net/articles/phd-school-in-pictures/
http://www.exactitudes.com/
http://synapticstimuli.com/
Jung-Yeon Min http://www.kashyahildebrand.org/zurich/min/index.html
http://www.facebook.com/skittles
http://darmano.typepad.com/logic_emotion/2009/04/why-marketing-in-a-post-consumer-era-wont-look-like-marketing.html
http://www.quora.com/
http://www.onepiece.no
http://vimeo.com/17376932
http://vimeo.com/10718086
http://www.youtube.com/watch?v=BPS9YKGaKQE
http://abcnews.go.com/US/video/homeless-man-golden-radio-voice-12539245
http://www.ted.com/talks/sugata_mitra_shows_how_kids_teach_themselves.html
http://www.prospectmagazine.co.uk/2010/11/brian-eno-next-big-thing/
http://www.fastcompany.com/1711531/five-innovative-new-year-s-resolutions?partner=rss
http://rushkoff.com/2010/03/25/program-or-be-programmed/
http://battellemedia.com/archives/2010/12/signal_curation_discovery
http://curatoreffect.blogspot.com/
http://www.twistimage.com/blog/archives/the-new-journalism/
http://itwofs.com/beastoftraal/2010/12/20/social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization/

Questions? Contact me @inahill or @mediafront
MEDIAFRONT
A PART OF MCCANN WORLDGROUP

More Related Content

What's hot

Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0
Ogilvy Consulting
 
What the F**K is Social Media?
What the F**K is Social Media?What the F**K is Social Media?
What the F**K is Social Media?
The Espresso Group
 
Social media for sports federations
Social media for sports federationsSocial media for sports federations
Social media for sports federations
Havas Sports & Entertainment
 
Mobile publishing - a chance for a digital do-over
Mobile publishing - a chance for a digital do-overMobile publishing - a chance for a digital do-over
Mobile publishing - a chance for a digital do-over
Claus Enevoldsen
 
Whatthefissocialmedia070208 1215026815612657 8
Whatthefissocialmedia070208 1215026815612657 8Whatthefissocialmedia070208 1215026815612657 8
Whatthefissocialmedia070208 1215026815612657 8
carlosremontti
 
Reaching Connected Consumers with Mobile and Social Marketing Tools
Reaching Connected Consumers with Mobile and Social Marketing ToolsReaching Connected Consumers with Mobile and Social Marketing Tools
Reaching Connected Consumers with Mobile and Social Marketing Tools
Claus Enevoldsen
 
What's the future of advertising?
What's the future of advertising?What's the future of advertising?
What's the future of advertising?
Tim Brunelle
 
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
Natalia Hatalska
 
Second screen strategy: Digital, social & mobile best practices for conferenc...
Second screen strategy: Digital, social & mobile best practices for conferenc...Second screen strategy: Digital, social & mobile best practices for conferenc...
Second screen strategy: Digital, social & mobile best practices for conferenc...
Jack Morton Worldwide
 
Building Community with Social Media
Building Community with Social MediaBuilding Community with Social Media
Building Community with Social Media
Nick Westergaard
 
Cmps 20110222 Social Media Lite
Cmps 20110222 Social Media LiteCmps 20110222 Social Media Lite
Cmps 20110222 Social Media Lite
Assaf Landau
 
I Am The Media
I Am The MediaI Am The Media
I Am The Media
Alain Thys
 
Display advertising
Display advertisingDisplay advertising
Display advertising
United Future
 
Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 -...
Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 -...Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 -...
Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 -...
Havas Sports & Entertainment
 
Non-traditional use of Tumblr
Non-traditional use of TumblrNon-traditional use of Tumblr
Non-traditional use of Tumblr
www.mediafeed.co
 
Coors Light Facebook OPGA Feb 09
Coors Light Facebook OPGA Feb 09Coors Light Facebook OPGA Feb 09
Coors Light Facebook OPGA Feb 09
Mark Thompson
 
HOW CAN SOCIAL MEDIA HELP YOUR BRAND STRATEGY WHEN THINGS GO WRONG
HOW CAN SOCIAL MEDIA HELP YOUR BRAND STRATEGY WHEN THINGS GO WRONGHOW CAN SOCIAL MEDIA HELP YOUR BRAND STRATEGY WHEN THINGS GO WRONG
HOW CAN SOCIAL MEDIA HELP YOUR BRAND STRATEGY WHEN THINGS GO WRONG
BSI
 
Lessons in Propagation Planning 2009
Lessons in Propagation Planning 2009Lessons in Propagation Planning 2009
Lessons in Propagation Planning 2009
Griffin Farley
 
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07
Eric Weaver
 

What's hot (19)

Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0
 
What the F**K is Social Media?
What the F**K is Social Media?What the F**K is Social Media?
What the F**K is Social Media?
 
Social media for sports federations
Social media for sports federationsSocial media for sports federations
Social media for sports federations
 
Mobile publishing - a chance for a digital do-over
Mobile publishing - a chance for a digital do-overMobile publishing - a chance for a digital do-over
Mobile publishing - a chance for a digital do-over
 
Whatthefissocialmedia070208 1215026815612657 8
Whatthefissocialmedia070208 1215026815612657 8Whatthefissocialmedia070208 1215026815612657 8
Whatthefissocialmedia070208 1215026815612657 8
 
Reaching Connected Consumers with Mobile and Social Marketing Tools
Reaching Connected Consumers with Mobile and Social Marketing ToolsReaching Connected Consumers with Mobile and Social Marketing Tools
Reaching Connected Consumers with Mobile and Social Marketing Tools
 
What's the future of advertising?
What's the future of advertising?What's the future of advertising?
What's the future of advertising?
 
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
 
Second screen strategy: Digital, social & mobile best practices for conferenc...
Second screen strategy: Digital, social & mobile best practices for conferenc...Second screen strategy: Digital, social & mobile best practices for conferenc...
Second screen strategy: Digital, social & mobile best practices for conferenc...
 
Building Community with Social Media
Building Community with Social MediaBuilding Community with Social Media
Building Community with Social Media
 
Cmps 20110222 Social Media Lite
Cmps 20110222 Social Media LiteCmps 20110222 Social Media Lite
Cmps 20110222 Social Media Lite
 
I Am The Media
I Am The MediaI Am The Media
I Am The Media
 
Display advertising
Display advertisingDisplay advertising
Display advertising
 
Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 -...
Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 -...Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 -...
Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 -...
 
Non-traditional use of Tumblr
Non-traditional use of TumblrNon-traditional use of Tumblr
Non-traditional use of Tumblr
 
Coors Light Facebook OPGA Feb 09
Coors Light Facebook OPGA Feb 09Coors Light Facebook OPGA Feb 09
Coors Light Facebook OPGA Feb 09
 
HOW CAN SOCIAL MEDIA HELP YOUR BRAND STRATEGY WHEN THINGS GO WRONG
HOW CAN SOCIAL MEDIA HELP YOUR BRAND STRATEGY WHEN THINGS GO WRONGHOW CAN SOCIAL MEDIA HELP YOUR BRAND STRATEGY WHEN THINGS GO WRONG
HOW CAN SOCIAL MEDIA HELP YOUR BRAND STRATEGY WHEN THINGS GO WRONG
 
Lessons in Propagation Planning 2009
Lessons in Propagation Planning 2009Lessons in Propagation Planning 2009
Lessons in Propagation Planning 2009
 
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07
 

Viewers also liked

Copia de tendencias comunicacion uribe 2 part 2 ok
Copia de tendencias comunicacion uribe 2 part 2 okCopia de tendencias comunicacion uribe 2 part 2 ok
Copia de tendencias comunicacion uribe 2 part 2 ok
La innovation Kitchen
 
F jwt meet-the-new-family_09.03.14
F jwt meet-the-new-family_09.03.14F jwt meet-the-new-family_09.03.14
F jwt meet-the-new-family_09.03.14
La innovation Kitchen
 
Tendencias 2014 10 latin-pulse Trendwatching
Tendencias 2014 10 latin-pulse TrendwatchingTendencias 2014 10 latin-pulse Trendwatching
Tendencias 2014 10 latin-pulse Trendwatching
La innovation Kitchen
 
F jwt the-circular-economy.06.20.14
F jwt the-circular-economy.06.20.14F jwt the-circular-economy.06.20.14
F jwt the-circular-economy.06.20.14
La innovation Kitchen
 
Creafutur estudio ocio_entretenimiento
Creafutur estudio ocio_entretenimientoCreafutur estudio ocio_entretenimiento
Creafutur estudio ocio_entretenimiento
La innovation Kitchen
 
F play as-a-competitive-advantage-07.11.2012
F play as-a-competitive-advantage-07.11.2012F play as-a-competitive-advantage-07.11.2012
F play as-a-competitive-advantage-07.11.2012
La innovation Kitchen
 
Seminario Investigacion Casadecor
Seminario Investigacion CasadecorSeminario Investigacion Casadecor
Seminario Investigacion Casadecor
La innovation Kitchen
 
Programa Business Mindsets
Programa Business MindsetsPrograma Business Mindsets
Programa Business Mindsets
La innovation Kitchen
 
THE FUTURE OF MONEY
THE FUTURE OF MONEYTHE FUTURE OF MONEY
THE FUTURE OF MONEY
Kjaer Global ltd
 
A activitats Exposicion Qué me Pongo??
A activitats Exposicion Qué me Pongo??A activitats Exposicion Qué me Pongo??
A activitats Exposicion Qué me Pongo??
La innovation Kitchen
 
Barbara barrera 17_dic2010_coolhunting
Barbara barrera 17_dic2010_coolhuntingBarbara barrera 17_dic2010_coolhunting
Barbara barrera 17_dic2010_coolhunting
La innovation Kitchen
 
The future of open fabrication
The future of open fabricationThe future of open fabrication
The future of open fabrication
La innovation Kitchen
 
MIDI INFO eng_Research_for_Design_and_Innovation
MIDI INFO eng_Research_for_Design_and_InnovationMIDI INFO eng_Research_for_Design_and_Innovation
MIDI INFO eng_Research_for_Design_and_Innovation
La innovation Kitchen
 
TrendsLab Barcelona 2014 : Laboratorio de tendencias e innovación
TrendsLab Barcelona 2014 : Laboratorio de tendencias e innovaciónTrendsLab Barcelona 2014 : Laboratorio de tendencias e innovación
TrendsLab Barcelona 2014 : Laboratorio de tendencias e innovación
La innovation Kitchen
 
TIME TO THINK: SME 2030+
TIME TO THINK: SME 2030+TIME TO THINK: SME 2030+
TIME TO THINK: SME 2030+
Kjaer Global ltd
 
Food trends 2013 and beyond
Food trends 2013 and beyondFood trends 2013 and beyond
Food trends 2013 and beyond
La innovation Kitchen
 
Cultura en Derechos Humanos desde la innnovacion social
Cultura en Derechos Humanos desde la innnovacion social Cultura en Derechos Humanos desde la innnovacion social
Cultura en Derechos Humanos desde la innnovacion social
La innovation Kitchen
 
Gap Aging presentation
Gap Aging presentationGap Aging presentation
Gap Aging presentation
La innovation Kitchen
 
Master en investigación para el diseño y la innovación cast
Master en investigación para el diseño y la innovación castMaster en investigación para el diseño y la innovación cast
Master en investigación para el diseño y la innovación cast
La innovation Kitchen
 

Viewers also liked (20)

Copia de tendencias comunicacion uribe 2 part 2 ok
Copia de tendencias comunicacion uribe 2 part 2 okCopia de tendencias comunicacion uribe 2 part 2 ok
Copia de tendencias comunicacion uribe 2 part 2 ok
 
F jwt meet-the-new-family_09.03.14
F jwt meet-the-new-family_09.03.14F jwt meet-the-new-family_09.03.14
F jwt meet-the-new-family_09.03.14
 
Tendencias 2014 10 latin-pulse Trendwatching
Tendencias 2014 10 latin-pulse TrendwatchingTendencias 2014 10 latin-pulse Trendwatching
Tendencias 2014 10 latin-pulse Trendwatching
 
F jwt the-circular-economy.06.20.14
F jwt the-circular-economy.06.20.14F jwt the-circular-economy.06.20.14
F jwt the-circular-economy.06.20.14
 
Creafutur estudio ocio_entretenimiento
Creafutur estudio ocio_entretenimientoCreafutur estudio ocio_entretenimiento
Creafutur estudio ocio_entretenimiento
 
F play as-a-competitive-advantage-07.11.2012
F play as-a-competitive-advantage-07.11.2012F play as-a-competitive-advantage-07.11.2012
F play as-a-competitive-advantage-07.11.2012
 
Seminario Investigacion Casadecor
Seminario Investigacion CasadecorSeminario Investigacion Casadecor
Seminario Investigacion Casadecor
 
Programa Business Mindsets
Programa Business MindsetsPrograma Business Mindsets
Programa Business Mindsets
 
THE FUTURE OF MONEY
THE FUTURE OF MONEYTHE FUTURE OF MONEY
THE FUTURE OF MONEY
 
A activitats Exposicion Qué me Pongo??
A activitats Exposicion Qué me Pongo??A activitats Exposicion Qué me Pongo??
A activitats Exposicion Qué me Pongo??
 
Barbara barrera 17_dic2010_coolhunting
Barbara barrera 17_dic2010_coolhuntingBarbara barrera 17_dic2010_coolhunting
Barbara barrera 17_dic2010_coolhunting
 
The future of open fabrication
The future of open fabricationThe future of open fabrication
The future of open fabrication
 
MIDI INFO eng_Research_for_Design_and_Innovation
MIDI INFO eng_Research_for_Design_and_InnovationMIDI INFO eng_Research_for_Design_and_Innovation
MIDI INFO eng_Research_for_Design_and_Innovation
 
TrendsLab Barcelona 2014 : Laboratorio de tendencias e innovación
TrendsLab Barcelona 2014 : Laboratorio de tendencias e innovaciónTrendsLab Barcelona 2014 : Laboratorio de tendencias e innovación
TrendsLab Barcelona 2014 : Laboratorio de tendencias e innovación
 
TIME TO THINK: SME 2030+
TIME TO THINK: SME 2030+TIME TO THINK: SME 2030+
TIME TO THINK: SME 2030+
 
Food trends 2013 and beyond
Food trends 2013 and beyondFood trends 2013 and beyond
Food trends 2013 and beyond
 
Cultura en Derechos Humanos desde la innnovacion social
Cultura en Derechos Humanos desde la innnovacion social Cultura en Derechos Humanos desde la innnovacion social
Cultura en Derechos Humanos desde la innnovacion social
 
Gap Aging presentation
Gap Aging presentationGap Aging presentation
Gap Aging presentation
 
Master en investigación para el diseño y la innovación cast
Master en investigación para el diseño y la innovación castMaster en investigación para el diseño y la innovación cast
Master en investigación para el diseño y la innovación cast
 
Informe turisme
Informe turismeInforme turisme
Informe turisme
 

Similar to Tendenciascomunicacion2011

Fys Session 2 Trends
Fys Session 2 TrendsFys Session 2 Trends
Fys Session 2 Trends
Igor ter Halle
 
Presentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic JosuePresentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic Josue
Arena Media España
 
Whats next-in-marketing-advertising
Whats next-in-marketing-advertisingWhats next-in-marketing-advertising
Whats next-in-marketing-advertising
Việt Long Plaza
 
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media ClassMa cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
Royal Holloway, University of London
 
Social Media And Advertising 1196991487121589 4
Social Media And Advertising 1196991487121589 4Social Media And Advertising 1196991487121589 4
Social Media And Advertising 1196991487121589 4
mtk4
 
What might the future of social media look like?
What might the future of social media look like?What might the future of social media look like?
What might the future of social media look like?
CharityComms
 
Whats Next In Marketing Advertising
Whats Next In Marketing AdvertisingWhats Next In Marketing Advertising
Whats Next In Marketing Advertising
Chip Hysler
 
Whats Next In Marketing Advertising
Whats Next In Marketing AdvertisingWhats Next In Marketing Advertising
Whats Next In Marketing Advertising
Natasja van Stralen
 
Whats Next In Marketing Advertising - Paul Iaskson
Whats Next In Marketing Advertising - Paul IasksonWhats Next In Marketing Advertising - Paul Iaskson
Whats Next In Marketing Advertising - Paul Iaskson
James Scott
 
Whats next-in-marketing-advertising-1206247156803190-3
Whats next-in-marketing-advertising-1206247156803190-3Whats next-in-marketing-advertising-1206247156803190-3
Whats next-in-marketing-advertising-1206247156803190-3
Albert HAnanto Prasetyo
 
Whats Next In Marketing Advertising 1206247156803190 3
Whats Next In Marketing Advertising 1206247156803190 3Whats Next In Marketing Advertising 1206247156803190 3
Whats Next In Marketing Advertising 1206247156803190 3
Gary W. Druckenmiller, Jr.
 
The futureof advertising
The futureof advertisingThe futureof advertising
The futureof advertising
Melissa Riggs
 
Amcham pdf
Amcham pdfAmcham pdf
Amcham pdf
ali Bullock
 
Social media in 2010 and 2011
Social media in 2010 and 2011Social media in 2010 and 2011
Social media in 2010 and 2011
Havas Sports & Entertainment
 
Japan: Dow Jones / WSJ presentation on social media
Japan: Dow Jones / WSJ presentation on social mediaJapan: Dow Jones / WSJ presentation on social media
Japan: Dow Jones / WSJ presentation on social media
ali Bullock
 
How Can Small Business Use Social Media to Stand Out in a Crowded Marketplace
How Can Small Business Use Social Media to Stand Out in a Crowded MarketplaceHow Can Small Business Use Social Media to Stand Out in a Crowded Marketplace
How Can Small Business Use Social Media to Stand Out in a Crowded Marketplace
Fred Roed
 
Power Of People
Power Of PeoplePower Of People
Power Of People
Joakim Vars Nilsen
 
Wikibrands - Internet Hungary
Wikibrands - Internet HungaryWikibrands - Internet Hungary
Wikibrands - Internet Hungary
Sean Moffitt
 
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USASXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USA
dentsu
 
Class number 1: Anyscreen Storytelling
Class number 1: Anyscreen StorytellingClass number 1: Anyscreen Storytelling
Class number 1: Anyscreen Storytelling
brookeshepard
 

Similar to Tendenciascomunicacion2011 (20)

Fys Session 2 Trends
Fys Session 2 TrendsFys Session 2 Trends
Fys Session 2 Trends
 
Presentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic JosuePresentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic Josue
 
Whats next-in-marketing-advertising
Whats next-in-marketing-advertisingWhats next-in-marketing-advertising
Whats next-in-marketing-advertising
 
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media ClassMa cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
 
Social Media And Advertising 1196991487121589 4
Social Media And Advertising 1196991487121589 4Social Media And Advertising 1196991487121589 4
Social Media And Advertising 1196991487121589 4
 
What might the future of social media look like?
What might the future of social media look like?What might the future of social media look like?
What might the future of social media look like?
 
Whats Next In Marketing Advertising
Whats Next In Marketing AdvertisingWhats Next In Marketing Advertising
Whats Next In Marketing Advertising
 
Whats Next In Marketing Advertising
Whats Next In Marketing AdvertisingWhats Next In Marketing Advertising
Whats Next In Marketing Advertising
 
Whats Next In Marketing Advertising - Paul Iaskson
Whats Next In Marketing Advertising - Paul IasksonWhats Next In Marketing Advertising - Paul Iaskson
Whats Next In Marketing Advertising - Paul Iaskson
 
Whats next-in-marketing-advertising-1206247156803190-3
Whats next-in-marketing-advertising-1206247156803190-3Whats next-in-marketing-advertising-1206247156803190-3
Whats next-in-marketing-advertising-1206247156803190-3
 
Whats Next In Marketing Advertising 1206247156803190 3
Whats Next In Marketing Advertising 1206247156803190 3Whats Next In Marketing Advertising 1206247156803190 3
Whats Next In Marketing Advertising 1206247156803190 3
 
The futureof advertising
The futureof advertisingThe futureof advertising
The futureof advertising
 
Amcham pdf
Amcham pdfAmcham pdf
Amcham pdf
 
Social media in 2010 and 2011
Social media in 2010 and 2011Social media in 2010 and 2011
Social media in 2010 and 2011
 
Japan: Dow Jones / WSJ presentation on social media
Japan: Dow Jones / WSJ presentation on social mediaJapan: Dow Jones / WSJ presentation on social media
Japan: Dow Jones / WSJ presentation on social media
 
How Can Small Business Use Social Media to Stand Out in a Crowded Marketplace
How Can Small Business Use Social Media to Stand Out in a Crowded MarketplaceHow Can Small Business Use Social Media to Stand Out in a Crowded Marketplace
How Can Small Business Use Social Media to Stand Out in a Crowded Marketplace
 
Power Of People
Power Of PeoplePower Of People
Power Of People
 
Wikibrands - Internet Hungary
Wikibrands - Internet HungaryWikibrands - Internet Hungary
Wikibrands - Internet Hungary
 
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USASXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USA
 
Class number 1: Anyscreen Storytelling
Class number 1: Anyscreen StorytellingClass number 1: Anyscreen Storytelling
Class number 1: Anyscreen Storytelling
 

More from La innovation Kitchen

Services at LIK copy.pdf
Services at LIK copy.pdfServices at LIK copy.pdf
Services at LIK copy.pdf
La innovation Kitchen
 
Jwt i health trends report
Jwt i health trends reportJwt i health trends report
Jwt i health trends report
La innovation Kitchen
 
F jwt the-future-of-payments-and-currency_10.22.14
F jwt the-future-of-payments-and-currency_10.22.14F jwt the-future-of-payments-and-currency_10.22.14
F jwt the-future-of-payments-and-currency_10.22.14
La innovation Kitchen
 
Susan Sontag, Notes on Camp_1964
Susan Sontag, Notes on Camp_1964Susan Sontag, Notes on Camp_1964
Susan Sontag, Notes on Camp_1964
La innovation Kitchen
 
Business Model Canvas #MIDIElisava
Business Model Canvas #MIDIElisavaBusiness Model Canvas #MIDIElisava
Business Model Canvas #MIDIElisava
La innovation Kitchen
 
Circular Economy 100 summary
Circular Economy 100 summaryCircular Economy 100 summary
Circular Economy 100 summary
La innovation Kitchen
 
Harnessing mobility 5_07
Harnessing mobility 5_07Harnessing mobility 5_07
Harnessing mobility 5_07
La innovation Kitchen
 
megatrends shaping thw future of work by cipd
megatrends shaping thw future of work by cipdmegatrends shaping thw future of work by cipd
megatrends shaping thw future of work by cipd
La innovation Kitchen
 
Els hàbits socialsi les ntic
Els hàbits socialsi les nticEls hàbits socialsi les ntic
Els hàbits socialsi les ntic
La innovation Kitchen
 
Future of Kids Tech & Play
Future of Kids Tech & PlayFuture of Kids Tech & Play
Future of Kids Tech & Play
La innovation Kitchen
 
137 youareinculturenotinretail 120506134336-phpapp02
137 youareinculturenotinretail 120506134336-phpapp02137 youareinculturenotinretail 120506134336-phpapp02
137 youareinculturenotinretail 120506134336-phpapp02
La innovation Kitchen
 
Md in research for design and innovation ang
Md in research for design and innovation angMd in research for design and innovation ang
Md in research for design and innovation ang
La innovation Kitchen
 
5keydesigntrends
5keydesigntrends5keydesigntrends
5keydesigntrends
La innovation Kitchen
 
Trendwatching 2012 12 citysumers
Trendwatching 2012 12 citysumersTrendwatching 2012 12 citysumers
Trendwatching 2012 12 citysumers
La innovation Kitchen
 
Copia de tendenciascomunicacion uribe part 3 ok
Copia de tendenciascomunicacion uribe part 3 okCopia de tendenciascomunicacion uribe part 3 ok
Copia de tendenciascomunicacion uribe part 3 ok
La innovation Kitchen
 
J ripoll clase filmin-elisava-CINE
J ripoll clase filmin-elisava-CINEJ ripoll clase filmin-elisava-CINE
J ripoll clase filmin-elisava-CINE
La innovation Kitchen
 

More from La innovation Kitchen (16)

Services at LIK copy.pdf
Services at LIK copy.pdfServices at LIK copy.pdf
Services at LIK copy.pdf
 
Jwt i health trends report
Jwt i health trends reportJwt i health trends report
Jwt i health trends report
 
F jwt the-future-of-payments-and-currency_10.22.14
F jwt the-future-of-payments-and-currency_10.22.14F jwt the-future-of-payments-and-currency_10.22.14
F jwt the-future-of-payments-and-currency_10.22.14
 
Susan Sontag, Notes on Camp_1964
Susan Sontag, Notes on Camp_1964Susan Sontag, Notes on Camp_1964
Susan Sontag, Notes on Camp_1964
 
Business Model Canvas #MIDIElisava
Business Model Canvas #MIDIElisavaBusiness Model Canvas #MIDIElisava
Business Model Canvas #MIDIElisava
 
Circular Economy 100 summary
Circular Economy 100 summaryCircular Economy 100 summary
Circular Economy 100 summary
 
Harnessing mobility 5_07
Harnessing mobility 5_07Harnessing mobility 5_07
Harnessing mobility 5_07
 
megatrends shaping thw future of work by cipd
megatrends shaping thw future of work by cipdmegatrends shaping thw future of work by cipd
megatrends shaping thw future of work by cipd
 
Els hàbits socialsi les ntic
Els hàbits socialsi les nticEls hàbits socialsi les ntic
Els hàbits socialsi les ntic
 
Future of Kids Tech & Play
Future of Kids Tech & PlayFuture of Kids Tech & Play
Future of Kids Tech & Play
 
137 youareinculturenotinretail 120506134336-phpapp02
137 youareinculturenotinretail 120506134336-phpapp02137 youareinculturenotinretail 120506134336-phpapp02
137 youareinculturenotinretail 120506134336-phpapp02
 
Md in research for design and innovation ang
Md in research for design and innovation angMd in research for design and innovation ang
Md in research for design and innovation ang
 
5keydesigntrends
5keydesigntrends5keydesigntrends
5keydesigntrends
 
Trendwatching 2012 12 citysumers
Trendwatching 2012 12 citysumersTrendwatching 2012 12 citysumers
Trendwatching 2012 12 citysumers
 
Copia de tendenciascomunicacion uribe part 3 ok
Copia de tendenciascomunicacion uribe part 3 okCopia de tendenciascomunicacion uribe part 3 ok
Copia de tendenciascomunicacion uribe part 3 ok
 
J ripoll clase filmin-elisava-CINE
J ripoll clase filmin-elisava-CINEJ ripoll clase filmin-elisava-CINE
J ripoll clase filmin-elisava-CINE
 

Tendenciascomunicacion2011

  • 1. 2011 THINGS TO THINK ABOUT (for brands and marketers) by @inahill – Karina Hillestad, Copywriter @MediaFront MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 2. 1. WHAT WILL BE THE NEXT BIG THING? 2. CAN WE PREDICT THE FUTURE? 3. WHERE TO LOOK FOR INSPIRATION? 4. CAN THE BRAND BE THE CURATOR? 5. HOW IMPORTANT IS THE PRODUCT? 6. WHICH CHANNEL BETTER IS BEST? 7. WERE CAN WE FIND THE TRENDS? 8. WHAT IS A VIRAL? 9. WHAT IS HAPPENING IN THE MARKET? 10. IS THERE A KEY TO INNOVATION? 11. HOW BIG ARE THE POSSIBILITIES? MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 3. "We expect that the next big thing will be a bigger version of the last big thing. What we don’t expect, yet what is most likely, is that the next big thing won’t look important to us at all —until it’s so important that we can’t ignore it. " – Brian Eno http://www.prospectmagazine.co.uk/2010/11/brian-eno-next-big-thing/ MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 4. THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE The only thing we can be shure of, is that the next big thing will probably be nothing like the previous one. Who knew that the One Piece would become a success in 2009? What will be the One Piece of 2011? Can we find some mechanics and other traits shared by the successfull brands and campaigns? Photo credit: Screenshot from http://www.onepiece.no MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 5. CREATIVITY DRIVES THE FUTURE Visual Futurist, Syd Mead – technology tends to build on itself, grow together and cross-reference each other – technology is just an assistant to the human intellect – creativity is the creation of putting elements together in different combinations, and creativity drives the future - science fiction is reality ahead of future Video resource: http://vimeo.com/17376932 MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 6. LOOK AT THE BIG PICTURE FOR INSPIRATION The following model and words was made by Matt Might who made The Illustrated Guide to a Ph.D, to explain to a fresh batch of students what a Ph.D. is. Please support his work at http://matt.might.net/articles/phd-school-in-pictures/ MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 7. IMAGINE A CIRCLE THAT CONTAINS all of human knowledge Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 8. BY THE TIME YOU FINISH ELEMENTARY SCHOOL you know a little Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 9. BY THE TIME YOU FINISH HIGH SCHOOL you know a bit more Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 10. WITH A BACHELOR’S DEGREE you gain a speciality Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 11. A MASTER’S DEGREE deepens that speciality Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 12. READING RESEARCH PAPERS takes you to the edge of human knowledge Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 13. ONCE YOU’RE AT THE BOUNDARY you focus Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 14. YOU PUSH AT THE BOUNDARY for a few years Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 15. UNTIL ONE DAY the boundary gives way Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 16. AND, THAT DENT YOU’VE MADE is called a Ph.D. Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 17. OF COURSE the worlds looks different to you now Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 18. SO, don’t forget the bigger picture! Matt Might MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 19. HOW IS THIS RELEVANT? Your Ph.D. is your brand, and your field of interest. Let’s not forget to be inspired by what happens in other fields and in the big picture! MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 20. WHAT POSSIBILITIES HAVE THE WEB GIVEN US? MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 21. Can kids teach themselves? Scientist, Sugatra Mitra Hole in the Wall (HIW) experiment, where in the year 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji, Delhi and children were allowed to freely use it. The experiment aimed at proving that kids could be taught by computers very easily without any formal training. Sugata termed this as Minimally Invasive Education (MIE). The experiment has since been repeated at many places. Video resource: http://www.ted.com/talks/sugata_mitra_shows_how_kids_teach_themselves.html MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 22. "Beyond the age of information is the age of choices." – Charles Eames " The power of influencers is not new. But having tools available to instantly convey personal opinions is a revolution. As the number of choices expand, our dependence on curators increases proportionally." - Steve Addis http://curatoreffect.blogspot.com/ MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 23. CAN THE BRAND BE THE CURATOR? "Discovery is a problem that will always need to be solved." – John Battelle 1) Help people create an exchange value 2) Give them the tools, the motivation, the information to do so 3) Represent the culture they serve, be the senter of the thing you do 4) Pick the most qualified and enthusiasthic people to represent you – Douglas Rushkoff http://rushkoff.com/2010/03/25/program-or-be-programmed/ MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 24. GOOGLE find a strong signal LINKS curate it at scale SEARCH ENGINE currency HUMAN ATTENTION FACEBOOK find a strong signal THE SOCIAL ENGINE curate it at scale THE FACEBOOK PLATFORM currency HUMAN ATTENTION TWITTER find a strong signal TWEETS curate it at scale THE TWITTER PLATFORM currency HUMAN ATTENTION TUMBLR, QUORA, GOWALLA? – John Battelle http://battellemedia.com/archives/2010/12/signal_curation_discovery MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 25. "The inflexibility to deal with individual's specific discovery needs is still there...This is an opportunity for every brand." – John Battelle http://battellemedia.com/archives/2010/12/signal_curation_discovery MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 26. THE PRODUCT IS STILL MORE IMPORANT THAN THE TERRITORY Video resource: http://www.youtube.com/watch?v=BPS9YKGaKQE MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 27. WHICH CHANNEL TO CHOOSE? "A new channel is like a new window in the brands building..." – Khartik S. http://itwofs.com/beastoftraal/2010/12/20/social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization/ "A truly great story doesn’t need a gatekeeper...it just needs a home." – The new journalism http://www.twistimage.com/blog/archives/the-new-journalism/ MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 28. WHAT CHANNEL IS THE NEXT? "Fish were the developers are" Open API Timeline – Steve Rubel http://www.steverubel.com/ fish-where-the-developers-are-2011-digital-tr Share your data with open API! «Marketers typically don't try to becomeplatforms or court developers, but that's all about to change. An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of them.» MEDIAFRONT A PART OF MCCANN WORLDGROUP Photo resource: http://blog.programmableweb.com/2011/
  • 29. 8: THE MARKET Sustainability! Watch video: http://vimeo.com/10718086 MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 30. The Post-Consumer! Photo resource: http:// MEDIAFRONT darmano.typepad.com/ logic_emotion/2009/04/ A PART OF MCCANN WORLDGROUP why-marketing-in-a-post- consumer-era-wont-look- like-marketing.html
  • 31. A VIRAL IS JUST REALL GOOD CONTENT Y that people voluntarily wants to share Watch video: http://abcnews.go.com/US/video/homeless-man-golden-radio-voice-12539245 MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 32. MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 34. EVOLVE OR DIE Can the five key traits that innovaters share inspire us? – Kaihan Krippendorff http://www.fastcompany.com/1711531/five-innovative-new-year-s-resolutions?partner=rss MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 35. ASSOSIATE – connect the dots – seek the patterns in seemingly unrelated information – find diverse sources of information and inspiration THE MUSIC INDUSTRY http://www.robyn.com/wedancetothebeat/ THE FASHION INDUSTRY http://looklet.com/ MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 36. OBSERVE – observe intensly – spot customer needs and emerging week signals – put your antenna up for this months buzz topics and issues MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 37. EXPERIMENT – try things just to see if they work – sign up to all possible new services – launch beta products - try five low risk experiments on behalf of the brand? MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 38. QUESTION – be curious, walk the journey of discovery – challenge your discoveries – Ask! – When, what, how, who, why? The mind is not contained to the cranium. It’s province is of the infinite imaginative spirit. http://synapticstimuli.com/ Photo resource: Jung-Yeon Min http:// www.kashyahildebrand.org/ zurich/min/index.html MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 39. NETWORK – without a precise goal in mind – meet and talk to people with opposing views – get access to a breadth of information Photo resource: http://www.exactitudes.com/ - open serendipitous opportunities MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 40. DO NOT FORGET TO EXLPORE THE UNLIMITED POSSIBILITIES THE AMAZING WORLD WIDE WEB AND ALL THE SHARERS OUT THERE WHO GIVE AWA THEIR KNOWLEDGE, TIME AND THOUGHTS FOR US TO BUILD UPON! Y MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 42. "Creativity requires the courage to let go of certainties." – Erich Fromm MEDIAFRONT A PART OF MCCANN WORLDGROUP
  • 43. PLEASE, MAKE SHURE TO READ MORE FROM THE ORIGINAL SOURCES http://matt.might.net/articles/phd-school-in-pictures/ http://www.exactitudes.com/ http://synapticstimuli.com/ Jung-Yeon Min http://www.kashyahildebrand.org/zurich/min/index.html http://www.facebook.com/skittles http://darmano.typepad.com/logic_emotion/2009/04/why-marketing-in-a-post-consumer-era-wont-look-like-marketing.html http://www.quora.com/ http://www.onepiece.no http://vimeo.com/17376932 http://vimeo.com/10718086 http://www.youtube.com/watch?v=BPS9YKGaKQE http://abcnews.go.com/US/video/homeless-man-golden-radio-voice-12539245 http://www.ted.com/talks/sugata_mitra_shows_how_kids_teach_themselves.html http://www.prospectmagazine.co.uk/2010/11/brian-eno-next-big-thing/ http://www.fastcompany.com/1711531/five-innovative-new-year-s-resolutions?partner=rss http://rushkoff.com/2010/03/25/program-or-be-programmed/ http://battellemedia.com/archives/2010/12/signal_curation_discovery http://curatoreffect.blogspot.com/ http://www.twistimage.com/blog/archives/the-new-journalism/ http://itwofs.com/beastoftraal/2010/12/20/social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization/ Questions? Contact me @inahill or @mediafront MEDIAFRONT A PART OF MCCANN WORLDGROUP