The document discusses key topics and questions for brands and marketers to consider in 2011, including predicting the next big thing, finding inspiration, the role of the brand as a curator, the importance of product over marketing channels, what constitutes a viral success, and keys to innovation. It provides examples and perspectives from experts on trends in technology, social media, sustainability, and more. The overall message is that brands must look beyond past successes, think broadly about new opportunities, and experiment in order to stay relevant and innovative.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Mobile publishing - a chance for a digital do-overClaus Enevoldsen
Mobile and social media are leading the digital revolution and publishers need to adapt to survive. In this presentation, presented for The Alliance of Area Business Publishers, you'll find mobile trends and learn about digital natives, connected consumers and multi-screen behavior. You'll be presented with a digital content strategy framework (Content T.E.P.P.) as well as case studies to illustrate the key points.
Reaching Connected Consumers with Mobile and Social Marketing ToolsClaus Enevoldsen
In this presentation you will learn about:
Who the Connected Consumers are and why mobile and social marketing is so important
How Connected Consumers use mobile?
Overview of marketing tools to reach Connected Consumers: SMS/MMS, mobile web and responsive design, organic and paid social media
Easy steps to getting started with mobile
This is a presentation I gave on June 9, 2008 to the Minneapolis outpost of the Miami Ad School. The topic was "What's the future of advertising?" I question whether we can even define advertising at all today, and offer some different ways of thinking about the industry and a future career in it.
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
This was originally presented as the closing keynote at the APPA National Conference in Chicago on July 27, 2011. For more information, please check out http://www.nickwestergaard.com
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com
http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.
These are lessons that I have learned from studying Propagation Planning in 2009. These lessons will help you understand the philosophy, review case studies and apply the method to your communication plans.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Mobile publishing - a chance for a digital do-overClaus Enevoldsen
Mobile and social media are leading the digital revolution and publishers need to adapt to survive. In this presentation, presented for The Alliance of Area Business Publishers, you'll find mobile trends and learn about digital natives, connected consumers and multi-screen behavior. You'll be presented with a digital content strategy framework (Content T.E.P.P.) as well as case studies to illustrate the key points.
Reaching Connected Consumers with Mobile and Social Marketing ToolsClaus Enevoldsen
In this presentation you will learn about:
Who the Connected Consumers are and why mobile and social marketing is so important
How Connected Consumers use mobile?
Overview of marketing tools to reach Connected Consumers: SMS/MMS, mobile web and responsive design, organic and paid social media
Easy steps to getting started with mobile
This is a presentation I gave on June 9, 2008 to the Minneapolis outpost of the Miami Ad School. The topic was "What's the future of advertising?" I question whether we can even define advertising at all today, and offer some different ways of thinking about the industry and a future career in it.
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
This was originally presented as the closing keynote at the APPA National Conference in Chicago on July 27, 2011. For more information, please check out http://www.nickwestergaard.com
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com
http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.
These are lessons that I have learned from studying Propagation Planning in 2009. These lessons will help you understand the philosophy, review case studies and apply the method to your communication plans.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
The Future Of Money and What Matters to People in the Age of Transparency
KEYNOTE for Accenture's Annual European Financial Services CIO Event in Marlow, Buckinghamshire on Thursday 25th March 2010.
TrendsLab Barcelona 2014 : Laboratorio de tendencias e innovaciónLa innovation Kitchen
Within the frame of ELISAVA’s Master’s Degree in Research for Design and Innovation, we will develop a trend-analysis lab carried out in order to identify and apply trends in three main sectors: Social trends, fashion trends, and product trends.
The course provides the student with the tools for analyzing trends and planning them in future scenarios. It also supports the development of innovative projects.
Publicacion de Libro sobres las actividades que entre 2012 y 2014 formaron mas de 60 funcionarios en metodologias de innovacion, investigación empática, estrategia, diseño centrado en los ciudadanos, diseño de servicios para el sector público y capitalización del conocimiento, para dotarles de nuevas capacidades técnicas y conceptuales que les permiten generar programas y políticas basadas en derechos.
En cuatro capítulos se muestra de manera visual aquellas herramientas y metodologías clave, para mejorar el desempeño de instituciones y públicas y organizaciones civiles a nivel estructural y de prestación de servicios al ciudadano.
Hemos combinado dos herramientas muy potentes en el
proceso de pre-diseño: La Investigación de Tendencias y Las herramientas de Cocreación, Interdisciplinariedad y Design Thinking.
Nos encontramos en medio de un movimiento sísmico donde la fragmentación de audiencias ha cambiado las reglas del juego. El inconformismo de los consumidores de ve reflejado en el estudio de Arena (Grupo Havas) donde el 75% de los consumidores consideran que las marcas no les aporta nada.
Hay un claro deseo de cambiar de marca constantemente. Las marcas deben alcanzar más valor en su comunicación y inversión en Marketing para ser competitivo y relevantes.
Vivimos en un mundo orgánico donde la conexión entre personas ha hecho que nuestro mundo sea más plano, pequeño. Por eso la comunicación se ha reestructurado para conseguir conexiones relevantes nutridas por el Data y el Contenido.
Bienvenido a este nuevo mundo y la visión de como enfocar el marketing desde una perspectiva orgánica.
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Can Small Business Use Social Media to Stand Out in a Crowded MarketplaceFred Roed
A presentation by Fred Roed, CEO of digital marketing agency World Wide Creative, aimed at small businesses looking to harness the new tools of marketing. The presentation includes a basic introduction to social media, some simple steps to follow and three case studies.
La Innovation Kitchen (LIK) is an experiential learning space where anyone can develop their innovation power and change-making skills through Project-Based-Learning and Learning-by-Doing Methods.
LIK helps grow both technical and soft skills that support the formation of a critical, creative, and proactive mindset oriented to complex problem-solving.
LIK's programs and activities involve real-life challenges that motivate participants and challenge sponsors to find practical solutions. We also provide a set of resources and mentors, that guide and support participants to develop unique solutions.
LIK has a deeply humanistic approach and a social, entrepreneurial, and professional concern for the future, in order to find new and better ways to participate in society, do business, create and run organizations and impact the natural and economic environment that surrounds us.
LIK is the evolution of traditional university or college learning program schemes, combined with a living lab and community-based action for a more agile, practical, and hands-on approach to creativity. All our efforts are applied to social and organizational problem-solving.
The Circular Economy 100 is a programme that will bring together 100 corporations together with emerging innovators and regions to accelerate the transition to a circular economy over an initial 1000-day innovation period
1. 2011 THINGS
TO THINK ABOUT
(for brands and marketers)
by @inahill – Karina Hillestad, Copywriter @MediaFront
MEDIAFRONT
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2. 1. WHAT WILL BE THE NEXT BIG THING?
2. CAN WE PREDICT THE FUTURE?
3. WHERE TO LOOK FOR INSPIRATION?
4. CAN THE BRAND BE THE CURATOR?
5. HOW IMPORTANT IS THE PRODUCT?
6. WHICH CHANNEL BETTER IS BEST?
7. WERE CAN WE FIND THE TRENDS?
8. WHAT IS A VIRAL?
9. WHAT IS HAPPENING IN THE MARKET?
10. IS THERE A KEY TO INNOVATION?
11. HOW BIG ARE THE POSSIBILITIES?
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3. "We expect that the next big thing
will be a bigger version of the last big thing.
What we don’t expect, yet what is most likely,
is that the next big thing won’t look important to us at all
—until it’s so important that we can’t ignore it. "
– Brian Eno http://www.prospectmagazine.co.uk/2010/11/brian-eno-next-big-thing/
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4. THE NEXT BIG THING WILL
BE NOTHING LIKE THE LAST ONE
The only thing we can be shure of,
is that the next big thing will probably
be nothing like the previous one.
Who knew that the One Piece would
become a success in 2009?
What will be the One Piece of 2011?
Can we find some mechanics and
other traits shared by the successfull
brands and campaigns?
Photo credit:
Screenshot from http://www.onepiece.no
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5. CREATIVITY DRIVES THE FUTURE
Visual Futurist, Syd Mead
– technology tends to
build on itself, grow together
and cross-reference
each other
– technology is just
an assistant to the
human intellect
– creativity is the creation
of putting elements together
in different combinations,
and creativity drives the future
- science fiction is
reality ahead of future
Video resource: http://vimeo.com/17376932
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6. LOOK AT THE BIG PICTURE FOR INSPIRATION
The following model and words was made by
Matt Might who made The Illustrated Guide to a Ph.D,
to explain to a fresh batch of students what a Ph.D. is.
Please support his work at
http://matt.might.net/articles/phd-school-in-pictures/
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7. IMAGINE A CIRCLE THAT CONTAINS
all of human
knowledge
Matt Might
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8. BY THE TIME YOU FINISH ELEMENTARY
SCHOOL
you know
a little
Matt Might
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9. BY THE TIME YOU FINISH HIGH SCHOOL
you know
a bit more
Matt Might
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10. WITH A BACHELOR’S DEGREE
you gain
a speciality
Matt Might
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19. HOW IS THIS RELEVANT?
Your Ph.D.
is your brand,
and your field
of interest.
Let’s not forget
to be inspired
by what happens
in other fields
and in the
big picture!
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21. Can kids teach themselves?
Scientist, Sugatra Mitra
Hole in the Wall (HIW) experiment,
where in the year 1999 a computer was placed in a kiosk
created within a wall in an Indian slum at Kalkaji, Delhi and
children were allowed to freely use it.
The experiment aimed at proving that kids could be
taught by computers very easily without any formal training.
Sugata termed this as Minimally Invasive Education (MIE).
The experiment has since been repeated at many places.
Video resource:
http://www.ted.com/talks/sugata_mitra_shows_how_kids_teach_themselves.html
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22. "Beyond the age of information is the age of choices."
– Charles Eames
" The power of influencers is not new. But having tools available to
instantly convey personal opinions is a revolution.
As the number of choices expand, our dependence on curators
increases proportionally."
- Steve Addis http://curatoreffect.blogspot.com/
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23. CAN THE BRAND BE THE CURATOR?
"Discovery is a problem that will always need to be solved."
– John Battelle
1) Help people create an exchange value
2) Give them the tools, the motivation, the information to do so
3) Represent the culture they serve, be the senter of the thing you do
4) Pick the most qualified and enthusiasthic people to represent you
– Douglas Rushkoff http://rushkoff.com/2010/03/25/program-or-be-programmed/
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24. GOOGLE
find a strong signal LINKS
curate it at scale SEARCH ENGINE
currency HUMAN ATTENTION
FACEBOOK
find a strong signal THE SOCIAL ENGINE
curate it at scale THE FACEBOOK PLATFORM
currency HUMAN ATTENTION
TWITTER
find a strong signal TWEETS
curate it at scale THE TWITTER PLATFORM
currency HUMAN ATTENTION
TUMBLR, QUORA, GOWALLA?
– John Battelle http://battellemedia.com/archives/2010/12/signal_curation_discovery
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25. "The inflexibility to deal with individual's specific discovery needs
is still there...This is an opportunity for every brand."
– John Battelle http://battellemedia.com/archives/2010/12/signal_curation_discovery
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26. THE PRODUCT IS STILL MORE IMPORANT
THAN THE TERRITORY
Video resource:
http://www.youtube.com/watch?v=BPS9YKGaKQE
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27. WHICH CHANNEL TO CHOOSE?
"A new channel is like a new window in the brands building..."
– Khartik S. http://itwofs.com/beastoftraal/2010/12/20/social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization/
"A truly great story doesn’t need a gatekeeper...it just needs a
home."
– The new journalism http://www.twistimage.com/blog/archives/the-new-journalism/
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28. WHAT CHANNEL IS THE NEXT?
"Fish were the developers are" Open API Timeline
– Steve Rubel
http://www.steverubel.com/
fish-where-the-developers-are-2011-digital-tr
Share your data with open API!
«Marketers typically don't try
to becomeplatforms or court
developers, but that's
all about to change.
An ever-changing array of
platforms will erode our
fascination with single
venues and get us thinking
about how we can hedge
our bets by helping
developers succeed across
a portfolio of them.»
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Photo resource: http://blog.programmableweb.com/2011/
30. The Post-Consumer!
Photo resource: http://
MEDIAFRONT
darmano.typepad.com/
logic_emotion/2009/04/
A PART OF MCCANN WORLDGROUP why-marketing-in-a-post-
consumer-era-wont-look-
like-marketing.html
31. A VIRAL IS JUST REALL GOOD CONTENT
Y
that people
voluntarily
wants to share
Watch video: http://abcnews.go.com/US/video/homeless-man-golden-radio-voice-12539245
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34. EVOLVE OR DIE
Can the five key traits that innovaters share inspire us?
– Kaihan Krippendorff http://www.fastcompany.com/1711531/five-innovative-new-year-s-resolutions?partner=rss
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35. ASSOSIATE
– connect the dots
– seek the patterns in seemingly unrelated information
– find diverse sources of information and inspiration
THE MUSIC INDUSTRY
http://www.robyn.com/wedancetothebeat/
THE FASHION INDUSTRY http://looklet.com/
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36. OBSERVE
– observe intensly
– spot customer needs and emerging week signals
– put your antenna up for this months buzz topics and issues
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37. EXPERIMENT
– try things just to see if they work
– sign up to all possible new services
– launch beta products
- try five low risk experiments on behalf of the brand?
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38. QUESTION
– be curious, walk the journey of discovery
– challenge your discoveries
– Ask!
– When, what, how, who, why?
The mind is not
contained to the
cranium. It’s province is
of the infinite
imaginative spirit.
http://synapticstimuli.com/
Photo resource:
Jung-Yeon Min http://
www.kashyahildebrand.org/
zurich/min/index.html
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39. NETWORK
– without a precise goal in mind
– meet and talk to people with opposing views
– get access to a breadth of information Photo resource: http://www.exactitudes.com/
- open serendipitous opportunities
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40. DO NOT FORGET TO EXLPORE
THE UNLIMITED POSSIBILITIES
THE AMAZING WORLD WIDE WEB AND ALL THE SHARERS OUT THERE
WHO GIVE AWA THEIR KNOWLEDGE, TIME AND THOUGHTS FOR US TO BUILD UPON!
Y
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42. "Creativity requires the courage to let go of certainties."
– Erich Fromm
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43. PLEASE, MAKE SHURE TO READ MORE
FROM THE ORIGINAL SOURCES
http://matt.might.net/articles/phd-school-in-pictures/
http://www.exactitudes.com/
http://synapticstimuli.com/
Jung-Yeon Min http://www.kashyahildebrand.org/zurich/min/index.html
http://www.facebook.com/skittles
http://darmano.typepad.com/logic_emotion/2009/04/why-marketing-in-a-post-consumer-era-wont-look-like-marketing.html
http://www.quora.com/
http://www.onepiece.no
http://vimeo.com/17376932
http://vimeo.com/10718086
http://www.youtube.com/watch?v=BPS9YKGaKQE
http://abcnews.go.com/US/video/homeless-man-golden-radio-voice-12539245
http://www.ted.com/talks/sugata_mitra_shows_how_kids_teach_themselves.html
http://www.prospectmagazine.co.uk/2010/11/brian-eno-next-big-thing/
http://www.fastcompany.com/1711531/five-innovative-new-year-s-resolutions?partner=rss
http://rushkoff.com/2010/03/25/program-or-be-programmed/
http://battellemedia.com/archives/2010/12/signal_curation_discovery
http://curatoreffect.blogspot.com/
http://www.twistimage.com/blog/archives/the-new-journalism/
http://itwofs.com/beastoftraal/2010/12/20/social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization/
Questions? Contact me @inahill or @mediafront
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