A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming. Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone. This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond. We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact: Coralie LATCHOUMANE – Account Director coralie.latchoumane@havas-se.com http://www.havas-se.cn http://www.facebook.com/havas.se http://www.twitter.com/havas_se_ We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.

1. Havas Sports & Entertainment China
Review of 2011 and predictions for 2012
A Selection of Best Cases from Asia-Pacific

2. PR & CONTENT
 Media relations
 Editorial content
 Celebrities endorsement
 E-influence
 Lobbying
 Social Media
 Media partnerships
 Branded TV programs
 Cross media strategies
 Product placement
 Brand TV channels
 Radio programming
 Web channels
 Advertiser Funding
Programs
 …
SOCIAL MEDIA/DIGITAL
 Viral Marketing
 Community management
 Advergaming
 Mobile Marketing
 Seeding
 Blogger relations
 Social Media
 Influence Marketing
 Live Measurement
 …
EXPERIENTIAL
 Live events
 Grassroots programs
 Hospitality
 POS animations
 Street Marketing
 Product sampling
 Internal incentives
 Creative/ OOH
 Guerrilla Marketing
 …
HS&E selected Asia-Pacif cases in 2011

3. THE NIKE SHOUT by Nike
or how to create a real-time interactive platform…
What's the story…
 In order to show fan support during the AFF Suzuki Cup, Nike used a proprietary software that
broadcasts support messages from social media onto the pitch itself
Shout out your support!
 The more than 400K Nike Football Facebook and Twitter fans could write their messages via these
two social media platforms
 The messages were sent to the Nike Software Tool, and then displayed into the specially designed
perimeter boards
 Real time messages were displayed on the pitch at the while the game was being played
Success
 More than 400 messages displayed per game over the 18 game tournament
 Nike’s SEA Facebook & Twitter community grew by 200K in six weeks, as fans shouted their
support
Why we liked it…
 Very interesting real time communication platform, which enables one way
communication between fans and players while the event is taking place
 Very marketable platform that can be exported to other properties/territories
Go watch the video: http://bit.ly/lJE7xi
Ogilvy
May 2011
AGENCY
Image Credit: bolasepako
Image Credit: YouTube
Image Credit: YouTube

4. SUBWAY VIRTUAL STORE by Tesco
or how to increase sales without opening stores…
What's the story…
 Koreans are the 2nd most hard working people in the world and Tesco (Home Plus) used this to
interact with its consumers. The company tried to overcome the fact that it had less stores in
comparison to their competitor E-Mart (leader in the country) with virtual stores implemented in
subway stations
Bring the store to the people
 Although virtual, the displays were similar to actual stores
 Users scanned the product’s code with their mobile which allowed them to build an online cart in a
very short time. Selected items were then home delivered
Success
 Number of new registered members rose by 76%
 More than 10,000 consumers visited the online Home Plus mall using smart phones
 Online sales increased by 130% & Home Plus became n°1 in the online market
Why we liked it…
 The challenge was bold but the campaign was cost efficient. They managed to
transform a dreaded task into an intuitive & fun experience, which saved daily time
for the users
Go watch the video: http://bit.ly/kPKlA8
Cheil Worldwide
June 2011
AGENCY
Image Credit: YouTube
Image Credit: YouTube
Image Credit: YouTube

5. AUTO ROMEO FLIRTING APP by LYNX
or how to help male consumers feel like studs…
What's the story…
 LYNX’s message to their male consumers is ‘use our product and you will have to fight
conquests away with a stick…’. To stress this message LYNX created a new mobile app so that
these irresistible men could manage all of these women at once
The Ladies Man…
 An App was created where the Don Juans simply have to compile a few vital stats about the
girls they met recently such as name, birthday, eye color or where they met, so that the app
can send individualized messages to them automatically
 A video on YouTube explained the concept of the app to encourage men to sign in
Success
 Over 14,500 views on YouTube
 High coverage in the blogosphere
Why we liked it…
 Even though we highly doubt the actual use of this app in daily life, it is a
fun idea to connect with Lynx’s young target group and to create
awareness through online coverage
Go watch video: http://bit.ly/njrUeX
BBH Asia Pacific
November 2011
AGENCY
Image Credit: android-apps
Image Credit: androidzoom
Image Credit: YouTube

6. What's the story…
 In Hong Kong, McDonald’s launched its Chicken bacon deluxe burger, one of its best sellers from
New York
 To highlight the launch the brand commissioned a special fleet of typical NY yellow cabs
The New York burger for the Chinese socialite
 Customers simply needed to call a free dedicated hotline to make a reservation in advance. The
following day the yellow cab showed up to bring them to the McDonald’s restaurant of their
choice, free of charge
 Passengers were given a coupon for a free New York style burger
 For 2 weeks, passengers could flag them down or wait at one of the NY taxi stands that
MacDonald’s installed around the city
Success
 Big impact on all different kinds of media (blogs, twitter, facebook, national TV…)
 Most restaurant sold out on launch day
 The Chicken Bacon Deluxe became of the fastest-selling burgers for McDonald’s in years
Why we liked it…
 The effect on sales was phenomenal
 McDonalds did an excellent job playing off the image of New York to increase sales
and buzz
NY YELLOW CABS by Mc Donald’s
or how to use an image to increase sales...
DDB
June 2011
AGENCIES
Go watch the video: http://hpar.is/4drn
Image Credit: YouTube
Image Credit: YouTube
Image Credit: trendhunterstatic

7. Go watch the video: http://tinyurl.com/3u6jph3
Why we liked it…
 This innovative idea shows that with simple promotion measures even traditional
cultural habits can be overcome
XERUD FORTUNE TELLER BY DUREX
or how to overcome cultural barriers…
Ogilvy Action
October 2011
AGENCY
Image Credit: creamglobal
Image Credit: advertising.chinasmack
What's the story…
 The condom producer Durex had trouble connecting and informing Taiwanese people
about the importance of condoms as the culture is not sexually ‘open’. For that reason,
street promoters had difficulties approaching people with the topic of condoms and
distributing product samples
“See your future”
 In order to connect with their target group, Durex installed “Xerud – the Fortune Teller” in
several restaurants, bars and clubs where young people gather
 Users of the fortune teller machine not only received a fun message about their sexual
future, they also received a condom as product sample and information material
Success
 The machine overcome the strong Taiwanese stigmatism to approach condoms as users of
the machines got hands on them without knowing
 Product sample distribution increased from 23 samples per hour by street promoters to 77
samples per hour by “Xerud – the Fortune Teller”
 Conversation with consumers via Social Media has finally started

8. What's the story…
 Ariel created a very amusing way to demonstrate the cleaning power of its products using one of
the most beloved toys in China - the Wii
Stained or clean…
 Starting in Guangzhou, they placed five-story t-shirts around sixty different locations in China
 Ariel turned a Wii controller into an everyday household items – Ariel (the cleaning power),
ketchup, mustard and soy sauce (the stainers)
 Members of the public were invited to cover the giant T-shirts in sauce, then remove the sauce
with the Ariel Wii controller
Success
 113% increase in sales and a 300% increase in brand awareness during the campaign period
 Over $1,000,000 in PR value
Go watch the video: http://bit.ly/kRKoSb
Why we liked it…
 Ariel managed to combine the product attributes with a Chinese pastime – the Wii
 The platform was innovative and entertaining, finding new usage for new
technology
THE BIG STAIN by Ariel
or how to increase interaction around a very un-sexy product line...
Saatchi & Saatchi
May 2011
AGENCY
Image Credit: theinspirationroom
Image Credit: advertising.chinasmack
Image Credit: theinspirationroom

9. What's the story…
 Adidas has followed this principle to bring to life its latest Chinese ad campaign titled, “Don’t
Waste Your Wait”. It reinforces the sports brand’s “adidas is all in” campaign.
 The idea is to encourage people (in particular urban workers) to better use the time they spend
“waiting” by engaging with sports and fitness.
Come and have some punch in the subway!
 The outdoor promotion was the highlight of the campaign. Customized padded punch-bags were
placed in Shanghai’s subway.The slogan said: “Every year you have to wait on the platform for
about 1,824 minutes. Don’t waste your time, come and have a punch to relieve some tension!“.
 It was supported by TV, Online, and Outdoor advertising that feature Chinese celebrities to show
that:“If even the busiest of celebrities can find the time for sport, using anything and everything as
a training object, what’s my excuse?“
Success
 The movie star of the 3rd photo had 1,011K+ fans of China. More than 10,000 forwarded the
advertisement on Weibo (China’s biggest microblogging platform).
Why we liked it…
 A fun and ‘integrated’ campaign – an advertising campaign that effectively utilises
multiple communication channels to engage people at key moments.
 Great advertising without spending fortunes on billboards and TV commercials
Go watch the video: http://bit.ly/rLd4My
TBWA
August 2011
AGENCY
Image Credit: WEIBO
Image Credit: WEIBO
Image Credit: campaignbrief
DON’T WASTE YOUR WAIT by adidas
or how to promote a brand in one of the busiest places…

10. What's the story…
 During the MINI LIVE gala several limited edition and customized models were presented to
thousands of fans
 MINI wanted to find a way to engage its target group which includes people who work in creative
industries as artists, fashion designers and movie directors,as well as ordinary people with
interesting hobbies
Let the show begin!
 In order to promote the MINI CLUBMAN , famous people were invited as symbols of “CROSS
OVER”. The MINI LIVE guests included choreographer Christopher Scott and his dance team The
LXD (The Legion of Extraordinary Dancers) , former national women volleyball team member Zhao
 Ruirui who also draws comics, and chef Richard Blais, renowned for his innovative cooking.
 The new creative features of MINI cars were presented by the brand’s top management
Success
 18,000 people attended the show
 People better understood the brand and the cross over identities
Why we liked it…
 Innovative content about “cross-over” to highlight MINI”s unique identity towards
creative and passionate fans.
 Thanks to this stylish show, Mini managed to seduce a Chinese audience who mostly
prefers big cars
QIYI
June 2011
AGENCY
Image Credit: Tudou
MINI LIVE 2011 by MINI
or how to promote a mini car to BIG-car oriented fans…
Image Credit: Tudou
Image Credit: Tudou
Go watch the video: http://bit.ly/rUWjW5

11. What's the story…
 The campaign began with the idea that “All ideas start with an ABSOLUT BLANK.”
 To support the global ATL campaign, TBWA aimed to encourage the creative community and
ABSOLUT fans to interact with each other, fill in the blank and make the ordinary extraordinary via
BTL activations.
ABSOLUT Art Collection exhibition 2011
 The exhibition made its final stop on the 2011 Asia-Pacific tour in Shanghai in July 2011
 The promotion was a celebration of art, creativity and popular culture.
 The Shanghai exhibition showcased 20 pieces of original artwork from artists like Warhol,
Francesco Clemente, Louise Bourgeois and other Chinese artists
 TBWA also created a new Chinese website to promote this event.
Success
 38,736 followers on the offical weibo account (Chinese Twitter)
 Hundreds of guests were encouraged to paint their own blank Absolut bottles, an activity that
proved a big hit with attendees.
TBWA
July 2011
AGENCY
ABSOLUT BLANK by Absolut Vodka
or how to reconcile Art and Popular Culture
Why we liked it…
 Very interesting platform mixing experiential & digital
 Very marketable platform which has successfully been exported to many countries in Asia
Pacific
Go watch the video:http://v.youku.com/v_show/id_XMjg2NDE0ODg0.html
Image Credit:http://edge.neocha.com
Image Credit: absolut.com/cn/blank
Image Credit: absolut.com/cn/blank

12. What's the story…
 Peugeot wanted to present its RCZ within an engaging artistic installation at PhotoSpring – Arles in
Beijing and redefine Peugeot’s image as an emotions trigger and facilitator of the arts
Enter the Black Box!
 HS&E China created the Peugeot Blackbox -- a large-scale camera obscura, the symbol of
photography’s technological origin. Visitors peered inside to discover a video projection of alluring
abstractions
 The mysterious structure held bright, exciting images, sparking spectators’ curiosity and leaving an
impression
Success
 Local reviews and blogs revealed the impact of the one-month-long installation as having brought
a new meaning to the car and the role of Peugeot in the hearts and minds of China’s art world.
 Peugeot’s re-positioning enabled the brand to forge a new identity in the media and establish
collaborations, present and future, within China’s expanding creative communities
Why we liked it…
 Playing with the codes: in China, cars are often displayed on a regular stage during car
shows etc; on the contrary, our installation aimed at attracting visitor’s curiosity by hiding
the car.
Image Credit: Peugeot website
Image Credit: Peugeot website
Image Credit: Peugeot website
BLACK BOX by PEUGEOT
or how to re-position the brand’s identity “Motion & Emotion” in China…
HSE
Mai 2011
AGENCY

13. Havas Sports & Entertainment China
Predictions for 2012

14.  After heavy flirting with social media in 2011,
brands will go beyond merely looking at Likes and
Fans, and start caring and measuring engagement
and community building
 The value of a meaningful relationship will be
properly appreciated to build strong communities,
CRM programs, loyalty and integrated transactions
 To prove the effectiveness of social media
campaigns, brands will develop more sophisticated
measurement algorithms to prove the ROI, more
commonly to be known as ROSS (return on social
spend)
 By the end of 2012, successful brands in social
media will have focused more upon increasing their
levels of engagement with fans, than the number of
fans
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/owenwbrown/4857593259/
Social Media Effectiveness ‘Beyond Fans and Likes’

15. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/31808226@N05/6130296771/
 London 2012 will be swamped in social media
 More Tweets, shares, Likes, posts, comments,
views will take place in 1 month, than ever before
 News, scandals, records & exclusives will all be
read on Twitter first. Then on the news channels
and papers. Footage we aren’t supposed to see,
we will. Thanks to Facebook, bit.ly and YouTube
 There will be more Likes and friends for London
2012 than any other sporting event, ever. It will
remain one of the top 5 trending topics in Twitter
globally, for 1 month
 During the 100m final there will be more messages,
images and videos shared via social media, than
at any other time since the dawn of the world wide
web
The Social Olympics 2012

16.  Federations, athletes, brands and celebrities will
embrace the new digital and social landscape with
more confidence
 Those that are un-prepared, under resourced and
schizophrenic will continue to fear the new world of
communities and communications
 Athletes will be seen to check-in, update, upload
and respond pre, after and even sometimes during
a sporting event. Digital devices and applications
will relay a kaleidoscope of information about the
athlete, in real time, direct to fans and desktops
 The ability for a fan to get closer to their hero, will
present an enormous opportunity for communities
and brands
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/caguard/6094723130/
Confidence not fear

17.  Cyber PR will become more challenging across
online influencers who traditionally would blog or
tweet about a campaign for free. This will change in
2012. The world’s first million dollar blogger will be
created
 Already in LATAM, and especially in Mexico, it is
not un-common for a blogger to request $15,000 for
a Tweet or blog post mentioning or linking to a
brand. This emerging trend will spread across the
globe
 Accessing a blogger, will in some instances require
contacting a blog management agency. Blog
networks will manage the syndication of posts
across a diverse range of interests and passions
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/suzanneandsimon/1746100681/
Million Dollars Bloggers

18. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/pe5pe/3242342574
 Sport will continue to become more scientific, and
technology will bring the most dramatic imagery
and revelations to both big screen and little screen
 Enjoyment of sport, even from an armchair, will
become a thrilling experience. No longer a lean
back and enjoy, but lean forward and immersion
 Sports cam technology will bring footage to our
screens that we’ve never seen before. From 3D to
4D; slow motion to split screen; helmet cam to ball
cam; adrenalin sensors to heart monitors…
Sport & Technology

19.  Campaigns will be created in days and weeks, not
months or years. Real time listening, creation, and
distribution will mean a trending topic is acted upon,
to create the long tail effect of relevance, overnight
 Traditional production and content costs will go
down, but licensing costs will go up, benefiting
bedroom content creators
 A fan at a sporting event will get rich quick, over the
course of the weekend, at the press of a button. His
unique content will be viewed (YouTube giving him
advertising revenue for his page), licensed
(broadcast revenue) and used without permission,
winning a liable case
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/walmartcorporate/5793422190/
Agile content : more relevant, less costly

20. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/mwiththeat/3712998374/
 Artists are increasingly asking their fans to not only
suggest or create their album artwork, but to
contribute to the actual audio that is released on the
single or album.
 During 2012 we predict an increase in fan sourced
audio. More and more fans will contribute to the
official release, making the list of credits read like a
who’s who of the ultimate fan club.
 Brands and artists will embrace this collaborative
opportunity. A fan will be supersaulted from his
bedroom to the 02 or Wembley stage. Royalties will
take this fan from a 1 bedroom apartment, to a
beach front bungalow.
Fan Sourced Singles

21. Thanks to Flickr.com- creative
commonshttp://www.flickr.com/photos/42931449@N07/6088751332/
 There will be a continued integration of PR in the
marketing, advertising and customer service mix.
 Every campaign will have a strong role for PR and
this will lead to a stronger and more strategic place
for PR professionals around an integrated planning
table. Silo’s will continue to be broken down.
 Earned media, paid media, owned media and
shared media will become standard categories for
all PR professionals to consider how they plan and
integrate campaigns.
 Developing relationships with bloggers in ‘earned
media’ will no longer be a speciality of a digital
team or agency. All PR agencies will offer this
outreach.
PR in the media and marketing mix

22. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/ibikefresno/5892802181/
 2011 saw an explosion in the use of Infographics to
decipher an analytical story. More than 500,000
Infographics were created. 2012 will continue this
trend, but with the addition of video Infographics.
 Infographics will evolve with he ability to click
through multiple layers of content, creating a rabbit
hole of data visualization.
 Agencies will create presentations leveraging these
new formats. PowerPoint presentations will reduce
in the number of slides, with more and more
information being displayed creatively on one slide.
Infographics and story telling through imagery

23. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/sanjoselibrary/2944498979/
 Content will be more customized for each target
audience based upon location, profile, interests and
their networks.
 Smart filtering and customization will make content
more shareable and rewarding. Sharing content
across a consumer’s peer groups, will provide
another layer of rewards for the consumer. Great
content will continue to be viral and shareable.
 An increase in mobile content, delivered direct to a
consumer’s handset will create connections all
through the day, the night, and weekend.
Personalized Content

24.  PR will become more accountable and more
accurate in measuring the ROI.
 Traditional media monitoring agencies will integrate
buzz monitoring services and metrics to provide
more accurate qualative and quantative results.
 Every PR agency will provide as part of a campaign
evaluation : reach, sentiment, influencer analysis
and equivalent media value (through an updated
media evaluation tool).
 Accountability and campaign evaluation will
become more accurate and enable more accurate
campaign planning and re-optimization. Clients will
request greater accountability and performance
related pricing models.
Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/cambodia4kidsorg/3290848259/
PR accountability

25. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/9382228@N08/4836210531/
 Influencer marketing will not just mean inviting a
high profile celebrity to an event. Much of the
influencer engagement and marketing will take
place online.
 Influencer identification tools will enable the PR
industry to more accurately identify and engage
with powerful online advocates. These influencers
will be leveraged to not online feature and talk
about a campaign, but to be involve din the
planning, ideation and evolution of a campaign.
 Each agency will create their own rating system to
identify the most important influencers pertinent to
their objectives
PR and the role of Influencers

26. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/brook/33496825/
 1 day a year, everything will shut down, almost.
Companies will ask all their staff to ‘switch off and
unplug for 24 hours’.
 At first employees will be scared and confused.
They will scratch their heads wondering how they
can perform their job or task, without a digital
connection.
 After 3 hours a smile will spread across their faces.
It will be a beautiful day or real relationships and
friendships the old fashioned way, face to face. We
will re-discover social skills, beyond Facebook. We
will put into perspective the role of digital. It will
become a yearly event.
Digital Amnesty Day

27. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/da_belkin/6462640765/
 Sporting venues and stadiums are the second most
checked-in places worldwide. The most popular
checked-in places are airports
 Brands, sponsors and rights holders will leverage
this opportunity to geo target fans with compelling
and shareable content and promotional messages.
Having identified a physical fan, data will provide an
on-going and customized relationship back to their
home
 2012 will see a huge increase in the connections
between these attending fans, virtual fans and
brand messages. 2012 will become the year of
social currency – more shareable, more
entertaining and more personalized
Location Based Entertainment (LBE)

28. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/zoetnet/4212133196/
 Stronger corporate social responsibility, combined
with increased consumer awareness of recycling
and the need for a cleaner environment, will result
in more environmentally friendly events.
 Sponsors will require event producers to have
committed to make the event as carbon neutral as
possible. Sponsors will consider this ‘green score’
just as much as the number of attendees and
media value.
 Recycling will have high visibility at each event and
be a creative and entertaining activity that
attendees warmly embrace.
Live events get greener

29. Thanks to Flickr.com- creative commons
http://www.flickr.com/photos/vdrg/5458584580/
 Whilst large scale events will remain a key feature
of a brand’s yearly outdoor calendar, increasingly
brands will take to the streets, beaches and parks
with impromptu pop up events.
 There will be equal investment in large scale one
offs with small socially promoted flash mobs.
 Mystery and intrigue will be created in the run up to
a pop up event, but only announced in the last 48
hours through social media.
Pop Up Events and Experiences

30.  http://www.venturebeat.com
 http://www.businessweek.com/the_thread/brandnewday/
 http://trendwatching.com
 http://mashable.com/
 http://www.nma.co.uk/
 http://www.partnershipactivation.com/
 http://www.fastcompany.com/
 http://brand-e.biz/
 http://www.eventmarketer.com/
 http://www.bloguerrilla.it/
 http://www.adforum.com/index.asp
 http://www.adweek.com/aw/index.jsp
 http://adverblog.com/
 http://mastercom.over-blog.com/
 http://creativecriminals.com/
 http://clients.pcni.fr/trendz/index_en.html
 http://www.auslatics.com/
 http://blog.becausexm.com/
 http://trendspotting.com/
 http://www.luckie.com/
 http://mpg.com/case-studies.php
 http://www.electronlibre.com/

http://www.saycheese.co.uk/magazine/SCMAGAZINE2010.ht
ml
 http://www.brandrepublic.com
 www.trendcentral.com
 http://www.mediapost.com/publications/
 http://www.agentwildfire.com/
 http://www.springwise.com/ideas/
 http://www.trendhunter.com/
 http://adage.com/
 http://www.psfk.com/
 http://blog.becausexm.com/
 http://www.docnews.fr
 http://www.contagiousmagazine.com/
 http://blogopub.tv/
 http://www.gaduman.com/
 http://www.paper-plane.fr/
 http://www.blogoergosum.com/
 http://publigeekaire.com/
 http://trendspotting.com/
 http://www.luckie.com/
 http://mpg.com/case-studies.php
 http://www.electronlibre.com/
 http://www.novactif.com/
 http://fr.blog.buzzparadise.com
 http://www.wired.com
 http://www.techcrunch.com
OUR SOURCES OF INSPIRATION

31.  http://gregorypouy.blogs.com
 http://www.woweffect.be/
 http://www.marketing-alternatif.com/
 http://www.influencia.net/
 http://www.vanksen.fr/blog
 http://blogopub.tv/guerilla+marketing
 http://www.fubiz.net
 http://www.leblogdebango.fr
 http://www.artskills.net
 http://www.tribords.com
 http://www.trendsnow.net
 http://www.buzzeum.com
 http://www.roycod.com
 http://www.culturepub.fr
 http://viacomit.net
 www.adsoftheworld.com
 http://theadbuzz.com/
 http://theinspirationroom.com
 http://www.ibelieveinadv.com
 http://scaryideas.com/
 www.mashable.com
 http://emarketinglicious.fr/
 http://publigeekaire.com/
 http://www.paper-plane.fr/
 http://gregorypouy.blogs.com/
 http://jedblogk.blogspot.com/
 http://www.trendspotin.com/
 http://curiositycounts.com/
 http://www.brandingmagazine.com/
 http://www.adverblog.com/
 http://notrelienquotidien.com/
 http://www.camillejourdain.fr/
 http://www.conseilsmarketing.fr/
 http://www.jbonnel.com/
 http://www.marketing-chine.com/
 http://www.darkplanneur.com/
 http://www.culture-buzz.fr/
 http://www.webandluxe.com/
 http://www.narominded.com/
 http://www.blogoergosum.com/Publiz
 http://www.blogpersonalbranding.com/
 http://www.webmarketing-com.com/
 http://www.reseaux-professionnels.fr/
 http://marketing-insolite.blogspot.com/
 http://henrikaufman.typepad.com/et_si_lon_parlait_marketing
 http://www.webmarketingjunkie.com/
 http://www.creativeguerrillamarketing.com/
 http://www.docnews.fr
 http://up2social.com
 http://thenextweb.com/dd/
 http://www.pariscomlight.com/
 http://publigeekaire.com/
 http://www.nicolasbordas.fr/
 http://gregorypouy.blogs.com/
 http://www.minutebuzz.com/
 http://z-factory.blogspot.com/
 http://www.paper-plane.fr/
 http://www.kesako-le-blog.fr/
 http://mashable.com/
 http://www.publiz.net/
 http://www.vanksen.fr/blog/
 http://www.emarketinglicious.fr/
OUR SOURCES OF INSPIRATION

32. For any question, comment or request,
please contact us:
Xavier Daurian
General Manager - China
Xavier.Daurian@havas-se.com
http://www.havas-se.cn