2. Master’s Degree in Research for Postgraduate Diploma in Coolhunting.
Design and Innovation Design and Global Trends
1st programme. October 2011: The qualification of Master’s Degree 3rd programme: from October 2011 to March 2012
in Research for Design and Innovation is obtained by studying the ECTS Credits: 30
Postgraduate Diploma in Coolhunting. Design and Global Trends, from Language: Spanish and English
October 2011 to March 2012, and the Postgraduate Diploma in Innovation Qualification: Postgraduate Diploma in Coolhunting. Design and Global Trends, degree
awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering
and Design Thinking, from March to July 2012.
of Barcelona.
2nd programme. March 2012: The qualification of Master’s Degree
in Research for Design and Innovation is obtained by studying the
Postgraduate Diploma in Innovation and Design Thinking, from March
to July 2012, and the Postgraduate Diploma in Coolhunting. Design and
Global Trends, from October 2012 to March 2013. Presentation Objectives
ECTS Credits: 60 The course focuses on qualitative research This programme’s main objectives are to:
techniques, analysis and direct contact with
Language: Spanish and English
users, gatekeepers and opinion leaders in – Offer professionals in all areas and indus‐
Qualification: Master’s Degree in Research for Design and Innovation, physical and digital environments to detect tries sound tools for research and analysis
degree awarded by Pompeu Fabra University (UPF) and ELISAVA School and project current and future consumer of social and market trends, providing them
with a realistic context concerning consum‐
of Design and Engineering of Barcelona. trends. Through practical trend‐seeking ex‐
ers’ lifestyles, preferences and attitudes in
ercises, case studies and information about
the contemporary world.
the latest social and consumer trends, each
student carries out a project with a practical – Provide methodologies to understand the
Entry Requirements application, making it possible to understand operation of global and local trends that
how trends operate globally and locally. have a constant influence on the creation
– Professionals and entrepreneurs in – Managers of production, marketing and and marketing of products and services
the world of design, communication, commercialisation departments. locally and internationally, and projecting
advertising, marketing and social or them into the future or in new markets.
– Civil servants involved in social matters
business science interested in developing – Train and update professionals to work
and the development of innovation and
qualitative research skills and perceiving as researchers, consultants and mem‐
government policies.
the outlook for global trends. bers of R&D, marketing, communication,
– Product managers and account strategy, design and international expan‐
– Fashion, industrial, product and graphic
designers and managers of R&D managers. sion departments in companies, industry,
departments. institutions and government.
– Professionals involved in areas and
processes concerning innovation, creation Programme Director
and service or product design.
– Design managers. JORGE RODRÍGUEZ NIETO
76 77

3. Entry Requirements Programme Director
– Professionals and entrepreneurs in the JORGE RODRÍGUEZ NIETO
world of design, communication, adver‐ Lecturer at ELISAVA. Advertising gradu‐
tising, marketing and social or business ate from Jorge Tadeo Lozano University,
science interested in developing qualita‐ specialising in Corporate Communication;
tive research skills and perceiving the
Master of Arts from University of the Andes,
outlook for global trends.
specialising in New Media in Bogota; further
– Fashion, industrial, product and studies at Rosario University, University
graphic designers and managers of R&D of Westminster and Birkbeck College, and
departments. Master’s Degree in Cultural Management
– Professionals involved in areas and pro‐ from the University of Barcelona. Confer‐
cesses concerning innovation, creation ence speaker and business and government
and service or product design. consultant on research matters and user‐
– Design managers. oriented communication. He has carried
out projects for companies such as Seat,
– Managers of production, marketing and Momentum McCann, Sony Pictures, Time
commercialisation departments. Warner and Barcelona Council, among other
– Civil servants involved in social matters companies and institutions.
and the development of innovation and
government policies.
– Product managers and account
managers.
Final master’s degree tesis: AD TÊ, Natasha Bernando.
78 79

4. Postgraduate Diploma in Innovation Objectives Entry Requirements
and Design Thinking This programme’s main objectives are to: – Professionals and entrepreneurs in
the world of design, communication,
– Train professionals in skills and abilities advertising, marketing and social
1 programme: from March to July 2012
st for co‐creation and management of or business science interested in
creativity for the organisation and developing qualitative research skills and
ECTS Credits: 30
channelling of innovation processes. perceiving the outlook for global trends.
Language: Spanish and English
Qualification: Postgraduate Diploma in Innovation and Design Thinking, degree awarded – Fashion, industrial, product and graphic
– Provide tools for coordinating
designers and managers of R&D
by the Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering multidisciplinary teams, which involve
departments.
of Barcelona. designers, the business area and the
technological area to produce innovation – Professionals involved in areas and
based on the user’s needs. processes concerning innovation,
creation and service or product design.
– Develop interdisciplinary working
Presentation and thought processes for problem‐
– Design managers.
solving, assessing technological – Managers of production, marketing and
Design thinking, which focuses on the user products and services produced by design, feasibility and the market for consumer commercialisation departments.
taking the lead in modern design, produc‐ proactively interconnecting the manage‐ products, services and experiences – Civil servants involved in social matters
tion and marketing processes, is the disci‐ ment, technical, communication and inno‐ enabling articulation of the languages and the development of innovation and
of technology, finance and design in a government policies.
pline that enables professionals in all areas vation forces in a company or organisation.
project in companies, organisations and – Product managers and account
to develop teamwork ability and skills, pro‐ It is thus a crucial issue for any profes‐
government. managers.
ducing projections for a product or service sional, businessman or designer nowadays.
and related innovation processes based on
their economic, technological and social First Design Thinking Conference in Barce‐
feasibility, creating products, services and lona: http://vimeo.com/19694531.
solutions in accordance with users’ real Programme Director
needs.
JORGE RODRÍGUEZ NIETO
This tool is a determining factor since Lecturer at ELISAVA. Advertising gradu‐
contemporary designers are constantly ate from Jorge Tadeo Lozano University,
involved in coordinating interdisciplinary specialising in Corporate Communication;
work teams in companies and must be able Master of Arts from University of the Andes,
to bring the various departments and areas specialising in New Media in Bogota; further
of organisations together to carry out an studies at Rosario University, University
innovation, design or redesign project. of Westminster and Birkbeck College, and
Design Thinking Week, Febrary 2011.
Master’s Degree in Cultural Management
Design thinking helps all areas of the com‐ from the University of Barcelona. Confer‐
pany understand, communicate and com‐ ence speaker and business and government
bine their viewpoints in company innova‐ consultant on research matters and user‐
tion, marketing, production and commer‐ oriented communication. He has carried
cialisation processes and prevents design out projects for companies such as Seat,
and innovation solutions from being smoth‐ Momentum McCann, Sony Pictures, Time
ered or shelved due to poor management. Warner and Barcelona Council, among other
It supports the development of solutions, companies and institutions.
80 81

5. Access Requirements, Registration
and Financing
SELECTION EVALUATION
Selection is done depending on educational – Minimum attendance at 80% of classes.
quality, skills, professional experience and the – Presentation of the works that are assigned
motivation of the candidates who would like to during the course modules.
study at our school. For this reason during the
– Execution of a final project that will apply
online application process (www.elisava.net),
the acquired knowledge.
the school asks students to send their CV, a
letter of presentation with reasons for want‐ – Presentation of the project to the evalua‐
ing to attend the school and a book containing tion committee.
their most noteworthy works. In case of need
other requirements, these will be described
specifically in programs that require it. REGISTRATION
Pre‐registration for masters and postgraduates
ACCESS REQUIREMENTS programmes are done online at www.elisava.net.
The steps are specified there, as well as the re‐
To enter the masters programme, you must quirements, for studying in all of the programmes.
have a higher university degree or a univer‐
sity degree with professional experience. To One week before the start of the course, regis‐
access the postgraduate programme, you tration is formalised at ELISAVA.
must be a university graduate and accredit,
via a curriculum and letter of expectations,
prior training in the subject and/or sufficient FINANCING
professional experience in the area of the
degree. Professionals will also be consid‐ Students who want to finance the regis‐
ered without degrees but with accredited tration fee can do so under advantageous
experience or people who want to develop conditions at Santander Central Hispano
a new professional skill, who will obtain a (SCH). ELISAVA has an information point and
certificate of attendance in the course when financing application procedures available
the programme has finished. with this entity. It is also possible to access a
limited number of grants, available for rigor‐
ous academic excellence.
8 9

6. a
es
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La Ra
Jaume I
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Liceu
Via
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Lai
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Plaça de
Hospital Fe Sant Jaume
eta
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Liceu
Location and Contact
Ram
Av
in
yó
bla
Plaça
del
au Reial
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Rav
Sa
al
ió A
Un IS
AV
la EL
ELISAVA has an enviable location on one of specialised magazines, and can even be con‐ mb r de
Ra Ta
lle
la
the most emblematic streets in Barcelona: La sulted on the telephone by calling 010.
ou
de ELISAVA
Rambla, which enhances the School of De‐ N
m
sign with its characteristic cultural vitality. This privileged location offers excellent lo
Centre de cultura Santa
Co
e
de
pl
Mònica
This location affords students with proximity public transport connections with the rest of
Am
Av
.D eig
to historic Barcelona, full of restless enthusi‐ Barcelona and the surrounding area: under‐ ras ss
san
es Pa
asm. The school’s base is an ideal epicentre ground (metro L1, L2, L3, L4), local railway M
Drassanes
from which to explore a city that has become (Ferrocarrils de la Generalitat de Catalunya
a point of reference in Europe for design and ‐ FGC), national railway (RENFE) and buses.
architecture. Barcelona’s cultural programme There are also several cycle hire docking
is published in schedules and newspapers, stations. Plaça de Colom
on the City Council’s website (ww.bcn.cat), in
ELISAVA GENERAL INFORMATION
School of Design and Communication Department
Engineering of Barcelona Monday to Friday, from 10:00 to 14:00,
La Rambla 30‐32 ‐ 08002 Barcelona and from 16:00 to 18:00
T. + 34 93 317 47 15 Undergraduate Courses:
T. + 34 93 553 59 04 T. + 34 93 317 47 15 | elisava@elisava.net
F. + 34 93 317 83 53 Master’s and Postgraduate Programmes:
elisava@elisava.net T. + 34 93 553 59 04 | postgraduate@elisava.net
postgraduate@elisava.net
www.elisava.net FUNDING
Administration Department
Design Training Programmes Monday to Friday, from 10:00 to 13:00,
Courses offered jointly by the Institució and Monday, Tuesday and Thursday
Cultural del CIC and ELISAVA: from 16:00 to 19:00
Torrent de les Flors 68‐70 ‐ 08024 Barcelona T. + 34 93 317 47 15 | administracio@elisava.net
T. + 34 93 200 11 33
F. + 34 93 209 29 60
cf@iccic.edu MATRICULATION
www.iccic.edu Academic Management Section
Monday to Friday, from 08:00 to 13:00,
and from 14:30 to 21:00
T. + 34 93 317 47 15 | uga@elisava.net
166 167

7. Summary
07 Introduction Design and Product
08 Access Requirements, Registration and Financing
166 Location and Contact 70 Master’s Degree in Product Design
71 Postgraduate Diploma in Product Conceptualisation
74 Postgraduate Diploma in Product Development
76 Master’s Degree in Research for Design and Innovation
Graphic Design and Communication 77 Postgraduate Diploma in Coolhunting. Design and Global Trends
80 Postgraduate Diploma in Innovation and Design Thinking
10 Master’s Degree in Branding
11 Postgraduate Diploma in Brands, Core of Communications
14 Postgraduate Diploma in Innovating through Brands
83 Postgraduate Diploma in Design and Advanced Development of Products.
16 Master’s Degree in Design and Art Direction
New Production Processes
17 Postgraduate Diploma in Design and Communication Strategies
87 Postgraduate Diploma in Furniture Design
20 Postgraduate Diploma in Art Direction
91 Postgraduate Diploma in Digital Modelling
22 Master’s Degree in Graphic Design
23 Postgraduate Diploma in Graphic Design Applied to Communication
26 Postgraduate Diploma in Graphic Design and Publishing Projects
28 Master’s Degree in Packaging Design
29 Postgraduate Diploma in Packaging Design and Strategy
32 Postgraduate Diploma in Packaging. Graphic and Structural
34 Master’s Degree in Web Project Design
35 Postgraduate Diploma in Web Project Management and Design
38 Postgraduate Diploma in Web 2.0 Design
42 Master’s Degree in Advertising Design and Communication
43 Postgraduate Diploma in Design and Communication Strategies
46 Postgraduate Diploma in Advertising Design and Creativity
48 Master’s Degree in Design, Graphics Technology and Production
49 Postgraduate Diploma in Design and Editing of Graphic Projects
52 Postgraduate Diploma in Graphic Technology in Design and Production
55 Postgraduate Diploma in Design, Society and Thought
59 Postgraduate Diploma in Design and Television
63 Postgraduate Diploma in Design and Photography: Image and Creation
67 Postgraduate Diploma in Typography
3

8. Interior Design and Space Design and Building
94 Master’s Degree in Design, Art and Public Space 126 Master’s Degree In Design and Architecture
95 Postgraduate Diploma in Exterior Design. 127 Postgraduate Diploma in Design, Image and Architecture
Events and Ephemeral Spaces 130 Postgraduate Diploma in Design, Environment and Architecture
98 Postgraduate Diploma in Design, Art and Society 132 Master’s Degree in Advanced Design and Digital Architecture
100 Master’s Degree in Design and Exhibition Project Management 133 Postgraduate Diploma in Design of Material Systems
101 Postgraduate Diploma in Exhibition Project Management 136 Postgraduate Diploma in Laboratory of Digital Design of Spaces
104 Postgraduate Diploma in Design and New Exhibition Formats 138 Master’s Degree in Design and Habitat
106 Master’s Degree in Retail Space: Retail Design 139 Postgraduate Diploma in Strategic Habitat Design: Mobility
107 Postgraduate Diploma in Retail Design. Design and Space: Shopping and Temporality
110 Postgraduate Diploma in Retail Design. Design and Concept: Branding 142 Postgraduate Diploma in Eco‐habitat. Designing Eco‐efficient Housing
112 Master’s Degree in Interior Design 144 Master’s Degree in Sustainability and Light Membrane Design
113 Postgraduate Diploma in Interior Space. Private Perimeters 145 Postgraduate Diploma in Tensile Structure Design
116 Postgraduate Diploma in Design of Work Space 148 Postgraduate Diploma in Eco‐habitat. Designing Eco‐efficient Housing
119 Postgraduate Diploma in Set Design 151 Postgraduate Diploma in Design and Energy Saving
123 Postgraduate Diploma in Interior Architectural Lighting 155 Postgraduate Diploma in Design and Strategies of Tourist Areas
Fashion
158 Master’s Degree in Fashion Design
159 Postgraduate Diploma in Fashion Design: Creativity and Trends
162 Postgraduate Diploma in Fashion Design: Collection and Context
4 5