This document discusses trends that will impact businesses and society in the future. It suggests that by 2020, great leadership will be measured by focusing first on people and planet, then purpose and profit. Various macro trends are presented that businesses will need to navigate, such as radical transparency, cloud collaboration, use of big data, a global citizen mindset, entrepreneurship, an aging population, and redefining success based on well-being rather than just profits. Organizations are advised to adopt a framework focusing on people, planet, purpose and profit to remain relevant in the future.

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TIME TO THINK: SME 2030+
‘Tomorrow's Global Citizens and the Inclusive Economy’

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Q: BY 2020, HOW WILL GREAT LEADERSHIP BE MEASURED?
The focus will be on:
a)People (Social Capital) and Planet (Sustainability)
b)Purpose
a)Profitability
a)By all 4: People, Planet, Purpose and then Profit (in that order )
POLL QUESTION

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INDIVIDUAL CORPORATE
TIME LINE
1910s Militarism
50s-60s Mass Consumption
INDIVIDUAL CORPORATE
Individualisation (ME) Agility & Expertise
Product is KingMaterialism
Sustenance Basic Products
Security More Choice
90s-00s Knowledge Era & Sustainability
2020+ The Good Life & New Models
70s-80s Post-Fordism & Oil Crisis Automation
Access & Services2000+ The Networked Society
20s-40s Keynesianism & Fordism SpecialisationSocial Attachment
Pre - 1900 Industrialisation
Mobility & Diversity
Meaning (WE)
& Wellbeing
Open Dialogue
& Engagement
TheEvolutionofConsumption–KjaerGlobal©2013
Status
SOCIETY
Keynes predicted that by 2030 we would only work a 15-hours week as we would have ‘enough to lead the Good Life’
THE EVOLUTION OF CONSUMPTION

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IcelandicNaturalHotspring-Photo:KjaerGlobalIcelandicNaturalHotspring-Photo:KjaerGlobalFamilyHolidayinNorway-Photo:HaraldBrekke
SanFranciscoMuseumofModernArt-Rendering:Snøhetta
NAVIGATING COMPLEXITY
So how do organisations navigate complexity and connect with people in a meaningful way?

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THE ‘4P’ MODEL
* PEOPLE
* PLANET
* PURPOSE and then
* PROFIT

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TheNationalGalleryLondonandGE-Photo:HaraldBrekke
Only 20% of brands globally are perceived to have a notable impact on our sense of wellbeing and quality of life
MEASURING PERFORMANCE kjær
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Q: ARE YOU A ‘LEFT’ OR A ‘RIGHT’ BRAIN THINKER?
a)Left Brain thinker (Logic, Analytic, Pragmatic)
b)Right Brain thinker (Intuitive, Synthesising, Idealistic)
c)I am a combination of both Left and Right
POLL QUESTION

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RIGHT
• Intuition
• Vision
• Possibilist
LEFT
• Facts
• Logic
• Pragmatist
WholeBrainThinking–KjaerGlobal©2013
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
1. SCIENTIFIC1. SCIENTIFIC
2. SOCIAL2. SOCIAL 3. EMOTIONAL3. EMOTIONAL
4. SPIRITUAL4. SPIRITUAL
‘Meaningful Brand Performance’ means delivering value in all dimensions in order to engage with people
MULTIDIMENSIONAL THINKING
Trends Filter

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Digital
Natives
Good Cause
TrendAtlas–KjaerGlobal©2012
UNIVERSAL VALUES
CARING ORGANISATIONS
MEANINGFUL EXPERIENCES
GLOBAL POLITICS & LEGISLATIONS ENVIRONMENT ISSUES
A BETTER WORLD
QUALITY OF LIFE
Mindfulness Happiness
Hunting
Brand
Engagement
Work/Life
Balance
Social
Capital
Cultural
Consumption
Enoughism
The
Real Thing
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
EMERGENT TECHNOLOGIES
Internet of
Things
Clean TechBio
Revolution
Empathic
Leadership
The Good Life
Convenience
Society
Learning
Communities
Crowded
Planet
Climate
Change
Alternative
Energies
ECONOMIC DRIVERS
PATCHWORK TRIBES
No Age
Society
Global Citizens Female
Empowerment
Creative
Class
Free-Range
Parents
COMMUNICATION NATION
Dialogue
Driven
Education 4.0
‘Deep’
Storytelling
Social
Entrepreneurship
Collaborative
Consumption
POSITIVE WELLBEING
Foodie
Culture
Alternative
Treatments
Active
Leisure
UrbanisationBio
Diversity
Considered
Consumption
Intelligent
Reduction
The
Big Society
Inclusive
Design
Transmedia
Platforms
Biomimicry
Cloud
Intelligence
One Planet
Living
Redefined
Families
Health
Challenges
Resource
Shortage
Soft Power Public
Policies
Turbulent
Markets
Rising
Economies
Innovation
Hubs
New
Models
Geopolitical
Issues
Total
Transparency
TREND ATLAS 2030+

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KEY MACRO TRENDS
* RADICAL OPENNESS (Total Transparency & Reputation Economy)
* WECONOMICS (Cloud Collaboration & Disruptive Innovation)
* ‘BIG-DATA’ NETWORKS (Meaningful Analytics & Multi-Channel)
* GLOBAL CITIZENS (Talent Mobility & Network Clusters)
* BETAPRENEURSHIP (Creative Communities & Autonomy Economy)
* NO AGE SOCIETY (Inclusive Solutions & Lifelong Learning)
* SOCIAL CAPITAL (Glocalisation & Authentic Storytelling)
* THE GOOD LIFE (Positive Psychology & New Models)

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In the digital Reputation Economy – organisations have to work harder not only to be noticed, but also to be trusted
RADICAL OPENNESS - Total Transparency & Reputation Economy

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Cloud Collaboration inspires disruptive innovation and new business models– where agility and scalability rule
WECONOMICS - Cloud Collaboration & Disruptive Innovation

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Windows7Phone
’Big Data’ intelligence – gathered by people, organisations, governments and things – brings huge opportunities
‘BIG-DATA’ NETWORKS - Meaningful Analytics & Multi-Channel

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The needs and wants of the Global Citizen will set new standards in virtually all areas of society and business
GLOBAL CITIZENS - Talent Mobility & Network Clusters
Source:GlobalTalentRally,CIFS,2010
1985-2010 GLOBAL WORKFORCE 2.0
2010-2020 GLOBAL WORKFORCE 3.0

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Entrepreneurship is key to personal autonomy, as well as the welfare state, jobs, innovation and competitiveness
BETAPRENEURSHIP- Creative Communities & Autonomy Economy
Photo:ThePhoto:TheTreehotelTreehotelininHaradsHaradsNorthSwedenNorthSweden

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According to the UN, 2 billion people will be aged 60+ by 2050 – 22% of the world population
‘NO AGE’ SOCIETY - Inclusive Solutions & Lifelong Learning kjær
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SenseofPurposePhotographbyDavidMcLain,NationalGeographic

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Social capital is not just the sum of the institutions which underpin a society– it is the glue that holds them together
SOCIAL CAPITAL - Glocalisation & Authentic Storytelling
Photo:ThePeople’sSupermarketLondon

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POLL QUESTION
Q: WILL ORGANISATIONS ADOPT A ‘GOOD LIFE’ INDEX BY 2020?
a)Absolutely
a)Maybe
a)Not at all

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As the definition of the ‘Good Life’ goes public, we start to question the conventional way of measuring success
THE GOOD LIFE - Positive Psychology & New Models

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TOMORROW’S INCLUSIVE SOCIETY
ME
WE
EMOTIONALRATIONAL
REPUTATION
Radical Openness
MULTI-CHANNEL
‘Big-Data’ Networks
SOCIAL INNOVATORS
INCLUSIVE VISIONARIES
CREATIVE ENTREPRENEURS
TECH COLLABORATORS
INCLUSIVENESS
No Age Society
THE
4Ps
MindsetMapIllustration2013©KjaerGlobal
GLOCAL
Social Capital
NEW MODELS
The Good Life
People Planet
Profit Purpose
AUTONOMY
Betapreneurship
MOBILITY
Global Citizens
COLLABORATION
Weconomics

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Winners of the future will be the organisations that are agile enough toadopt the 4Ps
CONCLUSION
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My ‘TRENDS MANAGEMENT TOOLKITS’ book is published by Palgrave Macmillan Business in 2014
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