Tencent is a Chinese conglomerate founded in 1998 that provides internet and technology services. It has over 112,000 employees worldwide and divisions include games, music, and pictures. Tencent aims to use technology for good and connect over 1 billion people while incorporating social responsibility into its products and services. One of Tencent's biggest future challenges will be managing compensation and workloads to prevent high turnover rates.

1. Tencent holding company
PRESENTED BY :
FAIZA JAWAD
FARWA ZAINAB
MARYAM AKHTAR
PRESENTED TO :MAM SADAF
FACULTY:FMS. DEPARTMENT:BBA(2Y)
INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD DATE :6.12.2022

2. Introduction
 Native name: 腾讯控股有限公司
 Type: public
 Industry: Conglomerate
 Founded:11 November 1998; 24 years ago
 Founders: Pony Ma,Tony Zhang Chenye,Charles Chen,Zeng Liqing
 Headquarters :tencent binhai , Shenzhen, Guangdong, China
 Area served: Worldwide
 Number of employees:112,771 (2021)[1]
 Divisions: tencent Games, tencent Music, tencent Pictures
 Website:tencent.com

4. History
 Founded in 1998 with its headquarters in Shenzhen, China, Tencent’s guiding
principle is to use technology for good. Our communication and social services
connect more than one billion people around the world, helping them to keep in
touch with friends and family, access transportation, pay for daily necessities, and
even be entertained.
 Tencent also publishes some of the world’s most popular video games and other
high-quality digital content, enriching interactive entertainment experiences for
people around the globe

5. Aims and objectives
 Value for Users, Tech for Good
 User value is our guiding principle,
 we strive to incorporate social responsibility into our products and services;
promote technology innovation and cultural vitality;
 help industries digitally upgrade;
 collaborate for the sustainable development of society.

7. SWOT Analysis of Tencent
 Strengths of Tencent
 Strengths of Tencent is the first element of the SWOT matrix.
 The geographic presence in different regions can act as one of the major strength
of the organization.
 Weaknesses of Tencent
 Weaknesses of Tencent is the second element of the SWOT matrix.
 The organization can draw the criticism from the environmentalists for its poor
waste management practices and inability to integrate sustainability in business
operations.

8.  Opportunities of Tencent
 The exponential growth in the population, and particularly in the existing or
potential customer segments is a great growth opportunity for the business
organization.
 Threats of Tencent
 The rise in inflation increases the cost of production and affects the business
profitability.

9. Tencent PESTLE Analysis
 PESTLE Analysis of Tencent analyses the brand on its business tactics.
 Tencent PESTLE Analysis examines the various external factors like political,
economic, social, technological (PEST) which impacts its business along with legal
& environmental factor
 The PESTLE Analysis highlights the different extrinsic scenarios which impact the
business of the brand.

10. Tencent porter analysis

11. Tencent porter analysis
 Threats of new entrants
 Entry in the industry requires substantial capital and resource investment.
 This force also loses the strength if product differentiation is high and customers
place high importance to the unique experience.
 Bargaining Power of Suppliers
 Suppliers have concentrated into a specific region, and their concentration is
higher than their buyers.

12.  Bargaining Power of Buyers
 A more concentrated customer base increases their bargaining power against
Tencent
 Low switching costs (economic and psychological) also increase the buyers’
bargaining power.
 Threat of Substitute Products or services
 A cheaper substitute product/service is available from another industry
 The psychological switching costs of moving from industry to substitute products
are low.

13. Question answer
 Do you think the work culture at Tencent is effective? Would it work in other organizations?
Why or why not?
 This is the type of corporate culture. This type of corporate culture emphasizes competitiveness
between organizations, not only between them, but between employees as well. Working in a
results based environment can become unpleasant to work in.
 How would you understanding Of organizational behavior Helps manager? What Do you
think will be Tencent biggest challenge in the future?
 Huateng recognized how to boost the effectiveness of the employee byremuneration
and internal competition caused by parallel team structure. Therefore, revenue of the company has
increased noticeably
 In 2016 Tencent grabbed the headlines After it gave Hk$2.6 billion Worth of shares to 7068
employees As part of company anniversary celebration.
 Biggest challenge in the future Of Tencent : remuneration=stress, work overload=High turnover
rate
 Organizations need individuals who will do more than their usual job duties, and the evidence
indicates that organizations that have such employee soutper- form those that don’t.

14.  Using what you’ve learned from the various behavior theories, what does
Tencent’s situation tell you about employee behavior?
 Tencent provides open and comfortable atmosphere in the workplace, an ease of
communication with management, recognition of individual accomplishments,
high compensation overall, which is to achieve the employees’ satisfaction in their
job. An outcome of this is that employees’ behavior is positive, in all employee
productivity, absenteeism, turnover, organizational citizenship behavior, and
counterproductive workplace behavior

15.  Looking at the incentives System offered by Tencent What does that tell you
about the importance of Understanding individual behavior?
 understanding individual behavior is important because if managers don’t
 Understand about individual behavior they can’t boost employees Loyalty.
 Tencent Gave it’s employees share means Employees are Companies shareholders.
It means employees can develop and create new idea which is helpful to the
company which is not only develop the company but also increase their worth Of
the shares .

16. Conclusion
 Tencent has promised that its technology will do good as its mission is to
improvise the quality of life through internet value-added services.
 It has a strong brand portfolio, reliable suppliers, a strong dealer community, and
excellent performance in new markets.