Aldi was founded in Germany in 1913 and has since expanded globally. They focus on keeping costs low through strategies like affordable prices, limited product selection, and efficient operations. This case study analyzes Aldi's business model, strategies, and external factors influencing its success. A SWOT, PESTEL, Porter's 5 Forces, and BCG matrix are used to evaluate Aldi's position and recommend further expanding product offerings and entering new markets in Asia.
Aldi has established itself as a reputable global retailer known for providing great quality products at low prices. To grow its market share, Aldi focuses its marketing strategies on generating customer loyalty and demonstrating that its store brand products are equal in quality to famous brands. Aldi's "Like Brands" campaign involves blind taste tests that confirm consumers like Aldi's brands as much as famous brands. This campaign allows Aldi to effectively communicate its quality and value.
This document provides an overview of Lidl's global strategy and expansion into new markets. It discusses Lidl's origins in Germany and its expansion across Europe and into the UK by 2000. Reasons for Lidl's international expansion include accessing new consumer bases and talent pools. Pakistan is identified as a potential target market due to its large population and growing retail industry. The document analyzes Pakistan using PESTLE factors and recommends Lidl pursue a multidomestic strategy and direct exporting approach to enter the Pakistani grocery market. Potential organizational challenges for Lidl subsidiaries include talent acquisition, employee management, and partner selection.
Colgate has been in business since 1806 starting as a soap and candle company. It introduced toothpaste in jars in 1873 and collapsible tubes in 1896. Today it focuses on oral care, personal care, home care, and pet nutrition, selling products in over 200 countries. Colgate promotes its toothpaste, toothpowder, and mouthwash through innovative packaging and advertising strategies. It has implemented successful marketing strategies like partnering with dentists and targeting rural markets for growth. While it faces competition and pressure to lower prices, Colgate remains a market-leading brand with high visibility and customer loyalty due to its long history and financial strength.
- Colgate was founded in 1806 and is now a global personal care company headquartered in the US.
- In India, Colgate has over 50% market share in the oral care segment, manufacturing and marketing toothpaste, toothbrushes and other oral care products.
- Colgate faces competition from HUL and other players but maintains leadership through strong brand recognition, rural expansion, and launching new products tailored to Indian consumers.
Ice Age is launching a new healthy ice cream parlor in Delhi offering fat-free and sugar-free ice cream flavors. It will open 7 outlets initially and aims to capture market share from competitors like Nirula's and Baskin Robbins by offering a healthy product at a low penetration price. Future plans include expanding franchises across Delhi and other cities while gradually introducing more healthy snack and dessert options. The document outlines Ice Age's products, pricing, placement, promotion and marketing strategy as it seeks to establish itself in the growing market for healthy frozen treats in India.
ALDI analyzed their top selling exclusive product, the Mamma Cozzi's Pizza Take and Bake. It is a popular item due to its affordable $6 price point and variety of pizza types. However, its extra-large size is too large for some customers. The pizza appeals to ALDI's target demographics of busy mothers and younger customers seeking convenient meals. ALDI sees opportunities to expand offerings to better meet customer needs.
The document discusses strategies for Aldi, a German grocery retailer, to expand further in the US market where it faces stiff competition. It performs a PEST and Porter's Five Forces analysis identifying threats from political lobbying against foreign companies, changing social attitudes, and technological disadvantages for Aldi. Recommendations include enhancing brand awareness through advertising to attract new customers and overcome decades of limited recognition, rather than focusing on strategic store locations that may be difficult to sustain against competitors' expansion.
Aldi has established itself as a reputable global retailer known for providing great quality products at low prices. To grow its market share, Aldi focuses its marketing strategies on generating customer loyalty and demonstrating that its store brand products are equal in quality to famous brands. Aldi's "Like Brands" campaign involves blind taste tests that confirm consumers like Aldi's brands as much as famous brands. This campaign allows Aldi to effectively communicate its quality and value.
This document provides an overview of Lidl's global strategy and expansion into new markets. It discusses Lidl's origins in Germany and its expansion across Europe and into the UK by 2000. Reasons for Lidl's international expansion include accessing new consumer bases and talent pools. Pakistan is identified as a potential target market due to its large population and growing retail industry. The document analyzes Pakistan using PESTLE factors and recommends Lidl pursue a multidomestic strategy and direct exporting approach to enter the Pakistani grocery market. Potential organizational challenges for Lidl subsidiaries include talent acquisition, employee management, and partner selection.
Colgate has been in business since 1806 starting as a soap and candle company. It introduced toothpaste in jars in 1873 and collapsible tubes in 1896. Today it focuses on oral care, personal care, home care, and pet nutrition, selling products in over 200 countries. Colgate promotes its toothpaste, toothpowder, and mouthwash through innovative packaging and advertising strategies. It has implemented successful marketing strategies like partnering with dentists and targeting rural markets for growth. While it faces competition and pressure to lower prices, Colgate remains a market-leading brand with high visibility and customer loyalty due to its long history and financial strength.
- Colgate was founded in 1806 and is now a global personal care company headquartered in the US.
- In India, Colgate has over 50% market share in the oral care segment, manufacturing and marketing toothpaste, toothbrushes and other oral care products.
- Colgate faces competition from HUL and other players but maintains leadership through strong brand recognition, rural expansion, and launching new products tailored to Indian consumers.
Ice Age is launching a new healthy ice cream parlor in Delhi offering fat-free and sugar-free ice cream flavors. It will open 7 outlets initially and aims to capture market share from competitors like Nirula's and Baskin Robbins by offering a healthy product at a low penetration price. Future plans include expanding franchises across Delhi and other cities while gradually introducing more healthy snack and dessert options. The document outlines Ice Age's products, pricing, placement, promotion and marketing strategy as it seeks to establish itself in the growing market for healthy frozen treats in India.
ALDI analyzed their top selling exclusive product, the Mamma Cozzi's Pizza Take and Bake. It is a popular item due to its affordable $6 price point and variety of pizza types. However, its extra-large size is too large for some customers. The pizza appeals to ALDI's target demographics of busy mothers and younger customers seeking convenient meals. ALDI sees opportunities to expand offerings to better meet customer needs.
The document discusses strategies for Aldi, a German grocery retailer, to expand further in the US market where it faces stiff competition. It performs a PEST and Porter's Five Forces analysis identifying threats from political lobbying against foreign companies, changing social attitudes, and technological disadvantages for Aldi. Recommendations include enhancing brand awareness through advertising to attract new customers and overcome decades of limited recognition, rather than focusing on strategic store locations that may be difficult to sustain against competitors' expansion.
Aldi is expanding rapidly in the US by opening 600 new stores in the next 3 years. They have a strategic focus on small store sizes and private label products to keep costs low. Aldi has over 1500 US stores and $10 billion in annual sales. Their competitive advantages include highly efficient operations, limited product selection, and low prices.
HUL and ITC are the two largest FMCG companies in India. HUL has the largest portfolio of household brands and saw higher sales turnover in 2013 than 2012. ITC was originally an tobacco company but has diversified into foods, hotels, and other sectors. Both companies divide customers into segments - striving, aspiring, and affluent - and target each segment differently with branded products at various price points. While HUL focuses on cost leadership, ITC aims to deliver value. ITC has overtaken HUL in food sales but HUL maintains an overall lead in the non-cigarette FMCG market. Both companies employ strategies around segmentation, targeting, and positioning to compete effectively.
This document outlines a business plan for a new portable health drink product. The vision is to provide an easy-to-make solution for busy populations and help reduce malnutrition globally. The strategy is to continuously innovate and maximize customer value. A 4 P marketing mix is proposed, focusing on the product's portability, nutrition, ease of making, and taste. Distribution will use a three-level model and target both developed and developing markets. The financial projections estimate near breakeven costs initially, with plans for vertical integration and international expansion to reduce costs and increase margins over time.
This document appears to be a marketing project report for Colgate-Palmolive Ltd submitted by a student. It includes an introduction to Colgate-Palmolive, the company profile, history dating back to its founding in 1937, and discussions of the marketing mix including product, price, place, and promotion strategies. It also includes sections on the BCG matrix and SWOT analysis. The report was submitted to fulfill an academic requirement and provides a high-level overview of Colgate-Palmolive as a case study.
The document provides an overview of the Indian oral care market and Colgate's position and strategies within it. Some key points:
- Traditional oral care methods like neem sticks are still commonly used in India, with low toothpaste consumption and a shortage of dentists.
- Colgate and Hindustan Unilever dominate the organized toothpaste market with over 85% share.
- When faced with aggressive competition from cheaper local brands, Colgate launched its own cheaper brand, Colgate Cibaca, which gained 50% of the discount segment market share within a year.
- A history of Colgate is given, from its founding in 1806 selling soap and candles to becoming a global consumer
The document provides an analysis of Cadbury including its external and internal environments. Models such as PESTEL, Porter's Five Forces, and TOWS matrix are used to analyze factors like the political, economic, social and technological landscape affecting Cadbury as well as its resources, capabilities, and competitive position.
Cadbury's corporate social responsibility efforts are also examined, including activities to support employees, communities, and sustainable practices. The analysis then considers opportunities for Cadbury to expand internationally by assessing conditions in Nigeria using PESTEL and CAGE frameworks.
Key recommendations include developing healthier products to meet consumer demands, expanding product offerings and distribution in growing markets like India, and maintaining competitive prices while upholding Cadbury's trusted
he food retail industry covers a broad range of stores and outlets involved in the selling of products to consumers. In most cases, the modern retail trade includes hypermarkets, supermarkets, grocery stores, convenience stores, and independent specialized stores (butchers, flower shops, etc.
P&G is an American multinational consumer goods company founded in 1837. It has a revenue of $84.17 billion and operates in 180 countries with 300 brands. P&G focuses on health care, beauty, grooming, fabric and home care, baby and family care, snacks and pet care, and household care. It has strong brands but growth is challenging due to its large size. Opportunities exist in emerging markets but there are also threats from competition, economies, consumers, and raw materials. P&G spends heavily on R&D, innovation, marketing, and acquisitions to drive growth. Its supply chain and distribution strategies aim to be demand-driven.
This document provides information about Procter & Gamble (P&G), including:
- P&G was founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio. They began by making candles and soap.
- Over the decades, P&G expanded its product portfolio and geographic reach through innovations like Ivory soap and Crisco. It became a global consumer goods leader.
- Today P&G's mission is to provide superior quality products that improve lives and allow communities to prosper. It aims to be sustainable and reduce environmental impacts while driving growth and shareholder value.
Hindustan Unilever Ltd. (HUL) is India's largest fast moving consumer goods company with leadership across home and personal care and food and beverages. The document discusses HUL's company overview, strategic position analyzing Porter's five forces, SWOT analysis and market segments. It also covers HUL's strategic choices regarding corporate strategies like acquisitions and joint ventures, business strategies around product innovation and pricing. Finally, it discusses HUL's strategy implementation covering their organization structure, balance scorecard, managing people and more. In summary, the document provides an in-depth analysis of HUL's business strategies across various levels to achieve their mission of adding vitality to people's lives in India.
This document provides a strategic analysis of the retail company Aldi over a 10 year period. It discusses Aldi's expansion globally and in the UK market specifically. The analysis covers Aldi's leadership, use of blue ocean strategy, a PESTEL analysis of external factors influencing Aldi, strategies for achieving competitive advantage through efficiency, and an analysis of Aldi's stakeholders, positioning, performance, and future strategies using tools like the Ansoff Matrix. Key points discussed include Aldi's continued growth in the UK under Managing Director Paul Foley from 2000-2009, strategies around everyday low prices and limited product ranges, and a new highly efficient warehouse and distribution center being developed in the UK.
Unit 5 - Marketing Mix & Pricing Methods
a. Marketing mix
b. Product classification
c. Product lifecycle
d. New product development lifecycle
e. Pricing strategy & steps
f. Pricing methods
“Green Harvest” is a startup company founded by some university students. This company creates organic hair & skin care product. This company was founded 1st January 2017. The company initially
started with developing products like Organic Face wash, Body wash, Organic Hair oil and Herbal soap.
With increase in buying capability, raising concerns for health safety, growing consumer awareness
about the hazards caused by synthetic chemicals and increasing green consciousness the demand for
organic cosmetics is on rise. This company will target similar women who are conscious about their skin
health and believe in looking good naturally. The primary marketing objective is to capture
approximately 10% of organic cosmetics market in Bangladesh within the next 5 years, increasing the
company’s annual sale to nearly 20 million
Colgate- Palmolive Company : The Precision ToothbrushSneh Ankur
The Slides were created by Sneh Ankur, Btech Nit Agartala (C.S.E) during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow. It contains the case study of Harvard Business School .
This document provides an executive marketing plan to fortify the brand image of Kardis, Lidl's frozen pastry brand in Greece. It begins with an executive summary that states the challenges facing the Kardis brand and the plan's aims and objectives. It then provides an analysis of Lidl and Kardis, including their relationship, Kardis' market position, and a PEST analysis of the operating environment in Greece. The document recommends rebranding and repositioning Kardis to communicate its quality attributes. It proposes marketing goals, strategies, and an implementation plan to revitalize the brand's image and increase sales.
This document provides an overview of ALDI's business strategies and human resource practices. It begins with an executive summary that outlines ALDI's strategy to compete effectively in the competitive grocery market. It then discusses ALDI's integrated cost leadership and differentiation strategies, which allow it to provide high quality products at low prices. The document analyzes ALDI's human resource strategies and how they help build relationships with employees. It evaluates ALDI's recruitment, training, performance management and other human resource practices. Finally, it concludes with recommendations for improving ALDI's processes.
This document provides an overview of Nestle Maggi noodles and Nestle's marketing strategy for the product in India. It discusses the origins of Nestle and Julius Maggi in the late 19th century. Nestle launched Maggi noodles in India in 1980, positioning it as a convenient snack. Through market research, Nestle discovered children were the main consumers and developed promotions targeting them. Nestle has maintained Maggi's popularity in India through constant innovation, including new variants, while positioning it as a quick and nutritious snack.
Segmentation, Targetteing and Positioning.pptSairish khokhar
To enhance your marketing skills. To learn consumer behavior is excellent work. So here we short listed this consumer behavior by segmentation, targeting and positioning them.
the ppt shows the inner images of components of laptop along with their functions. which can help beginners to understand the working of laptop. and how could they modify it.
Tencent is a Chinese conglomerate founded in 1998 that provides internet and technology services. It has over 112,000 employees worldwide and divisions include games, music, and pictures. Tencent aims to use technology for good and connect over 1 billion people while incorporating social responsibility into its products and services. One of Tencent's biggest future challenges will be managing compensation and workloads to prevent high turnover rates.
The document summarizes the Greek myth of Jason and the Argonauts' quest to retrieve the Golden Fleece from Colchis. It describes how King Pelias usurped the throne from Jason's father and an oracle said Pelias would be killed by a descendant of Jason's father. Jason was raised by the centaur Chiron. When Pelias met the one-sandaled Jason, he sent him on a quest to retrieve the Golden Fleece. Jason assembled a crew that included many great heroes. They had many adventures on their journey, including encounters with the Lemnian women and King Amycus. They received guidance from Phineus and passed through the Symplegades rocks. In Colchis, King
This document provides a historical overview of mythology from the Paleolithic period to modern times. It describes how mythology evolved with humanity, from early hunter-gatherer societies that worshipped sky gods, to agrarian societies that revered mother earth goddesses, to the rise of civilizations and their creation myths explaining the origins of the world. Key periods discussed include the Neolithic era, early civilizations like Mesopotamia and Egypt, and the Axial Age which saw the emergence of major world religions.
Aldi is expanding rapidly in the US by opening 600 new stores in the next 3 years. They have a strategic focus on small store sizes and private label products to keep costs low. Aldi has over 1500 US stores and $10 billion in annual sales. Their competitive advantages include highly efficient operations, limited product selection, and low prices.
HUL and ITC are the two largest FMCG companies in India. HUL has the largest portfolio of household brands and saw higher sales turnover in 2013 than 2012. ITC was originally an tobacco company but has diversified into foods, hotels, and other sectors. Both companies divide customers into segments - striving, aspiring, and affluent - and target each segment differently with branded products at various price points. While HUL focuses on cost leadership, ITC aims to deliver value. ITC has overtaken HUL in food sales but HUL maintains an overall lead in the non-cigarette FMCG market. Both companies employ strategies around segmentation, targeting, and positioning to compete effectively.
This document outlines a business plan for a new portable health drink product. The vision is to provide an easy-to-make solution for busy populations and help reduce malnutrition globally. The strategy is to continuously innovate and maximize customer value. A 4 P marketing mix is proposed, focusing on the product's portability, nutrition, ease of making, and taste. Distribution will use a three-level model and target both developed and developing markets. The financial projections estimate near breakeven costs initially, with plans for vertical integration and international expansion to reduce costs and increase margins over time.
This document appears to be a marketing project report for Colgate-Palmolive Ltd submitted by a student. It includes an introduction to Colgate-Palmolive, the company profile, history dating back to its founding in 1937, and discussions of the marketing mix including product, price, place, and promotion strategies. It also includes sections on the BCG matrix and SWOT analysis. The report was submitted to fulfill an academic requirement and provides a high-level overview of Colgate-Palmolive as a case study.
The document provides an overview of the Indian oral care market and Colgate's position and strategies within it. Some key points:
- Traditional oral care methods like neem sticks are still commonly used in India, with low toothpaste consumption and a shortage of dentists.
- Colgate and Hindustan Unilever dominate the organized toothpaste market with over 85% share.
- When faced with aggressive competition from cheaper local brands, Colgate launched its own cheaper brand, Colgate Cibaca, which gained 50% of the discount segment market share within a year.
- A history of Colgate is given, from its founding in 1806 selling soap and candles to becoming a global consumer
The document provides an analysis of Cadbury including its external and internal environments. Models such as PESTEL, Porter's Five Forces, and TOWS matrix are used to analyze factors like the political, economic, social and technological landscape affecting Cadbury as well as its resources, capabilities, and competitive position.
Cadbury's corporate social responsibility efforts are also examined, including activities to support employees, communities, and sustainable practices. The analysis then considers opportunities for Cadbury to expand internationally by assessing conditions in Nigeria using PESTEL and CAGE frameworks.
Key recommendations include developing healthier products to meet consumer demands, expanding product offerings and distribution in growing markets like India, and maintaining competitive prices while upholding Cadbury's trusted
he food retail industry covers a broad range of stores and outlets involved in the selling of products to consumers. In most cases, the modern retail trade includes hypermarkets, supermarkets, grocery stores, convenience stores, and independent specialized stores (butchers, flower shops, etc.
P&G is an American multinational consumer goods company founded in 1837. It has a revenue of $84.17 billion and operates in 180 countries with 300 brands. P&G focuses on health care, beauty, grooming, fabric and home care, baby and family care, snacks and pet care, and household care. It has strong brands but growth is challenging due to its large size. Opportunities exist in emerging markets but there are also threats from competition, economies, consumers, and raw materials. P&G spends heavily on R&D, innovation, marketing, and acquisitions to drive growth. Its supply chain and distribution strategies aim to be demand-driven.
This document provides information about Procter & Gamble (P&G), including:
- P&G was founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio. They began by making candles and soap.
- Over the decades, P&G expanded its product portfolio and geographic reach through innovations like Ivory soap and Crisco. It became a global consumer goods leader.
- Today P&G's mission is to provide superior quality products that improve lives and allow communities to prosper. It aims to be sustainable and reduce environmental impacts while driving growth and shareholder value.
Hindustan Unilever Ltd. (HUL) is India's largest fast moving consumer goods company with leadership across home and personal care and food and beverages. The document discusses HUL's company overview, strategic position analyzing Porter's five forces, SWOT analysis and market segments. It also covers HUL's strategic choices regarding corporate strategies like acquisitions and joint ventures, business strategies around product innovation and pricing. Finally, it discusses HUL's strategy implementation covering their organization structure, balance scorecard, managing people and more. In summary, the document provides an in-depth analysis of HUL's business strategies across various levels to achieve their mission of adding vitality to people's lives in India.
This document provides a strategic analysis of the retail company Aldi over a 10 year period. It discusses Aldi's expansion globally and in the UK market specifically. The analysis covers Aldi's leadership, use of blue ocean strategy, a PESTEL analysis of external factors influencing Aldi, strategies for achieving competitive advantage through efficiency, and an analysis of Aldi's stakeholders, positioning, performance, and future strategies using tools like the Ansoff Matrix. Key points discussed include Aldi's continued growth in the UK under Managing Director Paul Foley from 2000-2009, strategies around everyday low prices and limited product ranges, and a new highly efficient warehouse and distribution center being developed in the UK.
Unit 5 - Marketing Mix & Pricing Methods
a. Marketing mix
b. Product classification
c. Product lifecycle
d. New product development lifecycle
e. Pricing strategy & steps
f. Pricing methods
“Green Harvest” is a startup company founded by some university students. This company creates organic hair & skin care product. This company was founded 1st January 2017. The company initially
started with developing products like Organic Face wash, Body wash, Organic Hair oil and Herbal soap.
With increase in buying capability, raising concerns for health safety, growing consumer awareness
about the hazards caused by synthetic chemicals and increasing green consciousness the demand for
organic cosmetics is on rise. This company will target similar women who are conscious about their skin
health and believe in looking good naturally. The primary marketing objective is to capture
approximately 10% of organic cosmetics market in Bangladesh within the next 5 years, increasing the
company’s annual sale to nearly 20 million
Colgate- Palmolive Company : The Precision ToothbrushSneh Ankur
The Slides were created by Sneh Ankur, Btech Nit Agartala (C.S.E) during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow. It contains the case study of Harvard Business School .
This document provides an executive marketing plan to fortify the brand image of Kardis, Lidl's frozen pastry brand in Greece. It begins with an executive summary that states the challenges facing the Kardis brand and the plan's aims and objectives. It then provides an analysis of Lidl and Kardis, including their relationship, Kardis' market position, and a PEST analysis of the operating environment in Greece. The document recommends rebranding and repositioning Kardis to communicate its quality attributes. It proposes marketing goals, strategies, and an implementation plan to revitalize the brand's image and increase sales.
This document provides an overview of ALDI's business strategies and human resource practices. It begins with an executive summary that outlines ALDI's strategy to compete effectively in the competitive grocery market. It then discusses ALDI's integrated cost leadership and differentiation strategies, which allow it to provide high quality products at low prices. The document analyzes ALDI's human resource strategies and how they help build relationships with employees. It evaluates ALDI's recruitment, training, performance management and other human resource practices. Finally, it concludes with recommendations for improving ALDI's processes.
This document provides an overview of Nestle Maggi noodles and Nestle's marketing strategy for the product in India. It discusses the origins of Nestle and Julius Maggi in the late 19th century. Nestle launched Maggi noodles in India in 1980, positioning it as a convenient snack. Through market research, Nestle discovered children were the main consumers and developed promotions targeting them. Nestle has maintained Maggi's popularity in India through constant innovation, including new variants, while positioning it as a quick and nutritious snack.
Segmentation, Targetteing and Positioning.pptSairish khokhar
To enhance your marketing skills. To learn consumer behavior is excellent work. So here we short listed this consumer behavior by segmentation, targeting and positioning them.
the ppt shows the inner images of components of laptop along with their functions. which can help beginners to understand the working of laptop. and how could they modify it.
Tencent is a Chinese conglomerate founded in 1998 that provides internet and technology services. It has over 112,000 employees worldwide and divisions include games, music, and pictures. Tencent aims to use technology for good and connect over 1 billion people while incorporating social responsibility into its products and services. One of Tencent's biggest future challenges will be managing compensation and workloads to prevent high turnover rates.
The document summarizes the Greek myth of Jason and the Argonauts' quest to retrieve the Golden Fleece from Colchis. It describes how King Pelias usurped the throne from Jason's father and an oracle said Pelias would be killed by a descendant of Jason's father. Jason was raised by the centaur Chiron. When Pelias met the one-sandaled Jason, he sent him on a quest to retrieve the Golden Fleece. Jason assembled a crew that included many great heroes. They had many adventures on their journey, including encounters with the Lemnian women and King Amycus. They received guidance from Phineus and passed through the Symplegades rocks. In Colchis, King
This document provides a historical overview of mythology from the Paleolithic period to modern times. It describes how mythology evolved with humanity, from early hunter-gatherer societies that worshipped sky gods, to agrarian societies that revered mother earth goddesses, to the rise of civilizations and their creation myths explaining the origins of the world. Key periods discussed include the Neolithic era, early civilizations like Mesopotamia and Egypt, and the Axial Age which saw the emergence of major world religions.
The document summarizes several Greek myths. It describes how Sisyphus was punished in the underworld by being forced to roll a boulder up a hill for eternity. It also tells the story of Daedalus and his nephew Perdix, and how Daedalus killed Perdix out of jealousy. Daedalus then fled to Crete where he helped Pasiphae mate with a bull and built the labyrinth to contain the Minotaur. It concludes with how Daedalus and his son Icarus tried to escape the lab
1) There were several ancient Greek creation myths, including the Pelasgian myth where Eurynome separated earth and sky and created other gods from a universal egg.
2) The Homeric and Orphic myths were similar but had Oceanus or Night and Wind playing the role of the first beings instead of Eurynome.
3) Hesiod's Theogony and Ovid's Metamorphoses were two philosophical creation myths describing how Gaia, Uranus, and other early gods came into existence.
4) The dominant Olympian creation myth told of Cronus castrating Uranus, and Zeus later overthrowing Cronus with the help of other gods to become the ruler of the
This document summarizes the common motifs and archetypes found in stories about heroes, including challenges they face, allies who help them, obstacles they must overcome, and rewards they receive. It then provides a detailed summary of the myth of Heracles/Hercules and his 12 labors, including struggles with monsters like the Nemean Lion and Lernaean Hydra. The summary traces Heracles' lineage, madness inflicted by Hera, purification rites, tasks assigned by Eurystheus to prove himself, and adventures during each labor.
The document discusses various philosophical methods, including:
- Empiricism, which holds that all knowledge comes from sense experience and observation.
- Skepticism, which doubts claims to knowledge and questions established doctrines.
- Rationalism, which believes that reason, not just experience, can lead to knowledge.
- The dialectical method, which involves a discourse between opposing views to determine truth through reasoned arguments.
- Pre-Socratic philosophy focused on rational explanations of the natural world rather than attributing everything to gods.
The document discusses theories of language acquisition, including behaviorist and mentalist perspectives. It focuses on behaviorist theories proposed by Ivan Pavlov, John Watson, and B.F. Skinner. Pavlov discovered classical conditioning through his dog experiments. Watson further applied classical conditioning to humans in his "Little Albert" experiment. Skinner proposed operant conditioning through his rat experiments in a "Skinner Box." Behaviorists believe language is learned through positive and negative reinforcement from the environment, while mentalists believe an innate language acquisition device is involved.
Culture is defined as the set of learned behaviors, beliefs, attitudes, values and ideas that characterize a society. Language is the primary means of preserving and transmitting culture between generations. There is a close relationship between language and culture - they influence each other. Language reflects the physical and social environment of its culture through vocabulary related to areas like climate, occupations, and kinship terms. Different cultures categorize family relationships differently, and this is reflected in their language.
The key symbols in "A Pair of Silk Stockings" are Mrs. Sommers' old cotton stockings, representing her past struggles, and her new silk stockings, representing her momentary return to a higher social class. The $15 she finds also symbolizes both her past difficulties and her brief glimpse of an easier future. Through these and other symbols like gloves and magazines, the story reveals Mrs. Sommers' internal conflict between caring for her family and indulging her own desires.
A good citizen plays an active role in society by obeying laws, respecting authority, and contributing to the community through civic duties like participation in sectors like agriculture, health, and education. Some key qualities of good citizenship include patriotism through loyalty to one's country, respect for others' rights and opinions, honesty, moral courage, responsibility, self-discipline, perseverance, compassion, and a passion for equality. Being a good citizen means understanding one's duties to support institutions like the military and government that protect citizens, and respecting diversity in society.
A phrase is a group of words that does not contain both a subject and a verb. It can function as a noun, adjective, or adverb but does not express a complete idea on its own. There are four main types of phrases: noun phrases, verb phrases, adjective phrases, and adverb phrases. A sentence contains both a subject and a predicate and can stand alone, while clauses contain a subject and verb but may or may not be able to stand alone. Subject-verb agreement requires that the verb matches the subject in number - singular verbs must go with singular subjects and plural verbs with plural subjects.
This document defines and provides examples of simple, compound, and complex sentences. A simple sentence contains one independent clause. A compound sentence contains two or more independent clauses joined by a coordinating conjunction. A complex sentence contains one independent clause and one or more dependent clauses joined by a subordinating conjunction. Examples of each sentence type are given to illustrate their structures. Complex-compound sentences containing both independent and dependent clauses are also described.
There are four main types of sentences defined by their function: declarative sentences make statements, interrogative sentences ask questions, imperative sentences give commands or requests, and exclamatory sentences express strong feelings. Declarative sentences typically have a subject followed by a predicate and end with a period. Interrogative sentences can be yes/no questions, alternative questions using "or", wh- questions starting with "what" or "where", or tag questions ending with a tag. Imperative sentences give commands and always have an understood "you" as the subject, ending with a period. Exclamatory sentences convey emotion through exclamation points or periods.
1) The document provides background on the 2004 film Troy, based on the epic poem The Iliad, including its plot, characters, production details, and critical reception.
2) It summarizes the plot, which follows the story of the Trojan Prince Paris abducting Helen from Sparta, sparking the Trojan War. It describes key events like Achilles' role in battle and his killing of Hector.
3) It also lists details on the cast and crew, such as Brad Pitt playing Achilles and director Wolfgang Petersen. Production involved locations in Malta and Mexico to stand in for Troy.
This document discusses various barriers to communication. It identifies physical, semantic/language, socio-psychological, organizational, and cross-cultural barriers. Physical barriers include large work areas, closed doors, and noise. Semantic barriers involve words with multiple meanings or pronunciations. Socio-psychological barriers stem from human psychology like inattention or status differences. Organizational barriers occur from message distortion between levels. Cross-cultural barriers involve differences in concepts of space, gestures, and traditions across cultures. The document provides recommendations to overcome these barriers through appropriate environments, simple language, active listening, understanding different cultures, and creating open communication channels.
A good citizen plays an active role in society, understands both their privileges and duties as a citizen, and is a blessing to society. Key qualities of good citizenship include patriotism, respecting authority and laws, contributing to the community through civic participation, courtesy, honesty, tolerance, moral courage, responsibility, self-discipline, and respect for others regardless of nationality. Being a good citizen means understanding citizenship as both a legal status and membership that comes with obligations to one's country.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
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3. Breif overview of Aldi
• In Essen Germany, Aldi was founded by 2 brothers Karl & Theo Albrecht in 1013.
• In 1960 they had 300 stores in Germany, they work hard and put all their efforts
in making best retailer of grocery in Germany. They achieve it and become very
popular in Germany and then make business expansion.
• The most important factor in their success and popularity are affordable prices
and great quality.
• Karl & Theo decide to split the Aldi operations in two groups Nord and Sud
because they have encountered a small misunderstanding regarding the sale of
cigarettes in the store. This issue becomes the main reason of dispute among
them and they had separated. The Nord Aldi operates in the north Germany and
the Sud Aldi operates in the south Germany. In 1967 the Sud Aldi expands its
operations and started opening stores in Austria. In 1973 the Nord Aldi starts its
expansion by opening stores in Netherland and other countries.
4. • Now Aldi has more than 10,000 Branches all over the world in almost
70 countries.
• It’s been in last few years that Aldi has gained its market share
(Kantar, 2015). In 2010, Aldi is not performing its full potential, at-
least not on potential level in accordance to their expectations.
• Aldi wins “Which? Supermarket of the Year Award 2015”. Which? Its
a magazine that focus on searching the best products and savings for
customers and is a very well respected and coveted award in the
supermarket s
5. Aldi’s mission, vision, objectives and core
values
• Mission is to deliver the best quality products to its customers which
fulfill the needs & wants of the customers in a more satisfactory way.
• Vision is to facilitate to its buyers so that they can enjoy the flavor of
rich life by paying low prices and the key purpose is to provide the
• opportunity to peoples for using the quality products at the equal
level.
• Aldi offers their customers a smoother way to purchasing the goods.
• Goals and objectives are to provide quality and value through fairness
and efficiency in all systems and to achieve growth in market share. o
6. • Core Values include consistency, simplicity and responsibility that will
lead to reliability, efficiency and commitment respectively.
7. Factors to be considered while formulating
strategies
• : Guardian (2017) indicates that market share of Aldi will grow by 19.8
percent in the 12 weeks to May 21 2017 whereas the 4 big rivals like
Sainsbury’s, Tesco, Asda & Morrison’s will grow mutually by 1.6 %
only.
• In this situation Aldi should plan and implement new strategies for its
growth, the following factors should be considered while planning for
new strategies:
8. • Workers: Workers are type of stakeholders for Aldi and they can also
be called as internal stakeholders. Aldi encourage the employees and
expect hard work from them, work honestly and also fulfill their
responsibilities and ensure commitment.
• Delegation In the delegation process Aldi allocates responsibilities
among all the workers in accordance with the hierarchy.
• Resources Aldi owns the important resources and it’s the strength of
Aldi. Strategic strength plays an important role in success of a
company and is known as strategic necessities such as good quality at
low cost.
9. Boston Consulting Group’s (BCG)
Growth Matrix of Aldi
• Star stage Aldi is positioned in the star box of the matrix as it has the high
market share and growth rate. Aldi is the market leader and also endowed
to maintenance of the leadership position and decides to continue
operations for longer.
• Question mark The question mark refers to relatively lower market share &
high growth rate and it’s not profitable for firm, it also affects cash flows.
• Cash cow The cash cow shows high profitability and low investment. It also
displays relatively high market share and lower growth. The excess of cash
is employed to fund the stars & question marks.
• Dogs Products or brands in this category are sufficiently weak so they can’t
achieve dominance in market and have low growth and they started
developing negative cash flows.
11. Organizational Audit ➢
1. SWOT Analysis for Aldi
2. PESTAL analysis of Aldi
3. Porter’s 5 Forces Analysis:
12. The SWOT analysis of Aldi
Strengths
• Strong associations with supplier
• Low priced quality products
• Focuses on CSR ( respecting the planet
by using our resources responsibly)
• Ethical trade & protect the environment
• Make efforts for well-being & development of workers.
• Operating costs is kept as low as possible.
• Loyal customers
13. Weaknesses
• Smaller range of product
• Assumption in consumers that the products of low prices have poor
quality.
• The use of “Just-In-Time” production system. It means that when
store runs-out of any product it’s possible that they may have to wait
for a number of days for the delivery
• Not utilizing technology for operations
• Advertisement is less focused by Aldi
• British people do not accept change easily and don’t give attention to
the products that are not cultivated in British Isles
14. Opportunities
• ▪ To expand the market share through new offerings
• Can increase customer by introducing loyalty programs
• Can take advantage of increase in market share through high
advertisement.
• Can use business expansion to grow in other countries that are not
targeted at present.
• They can open new modern store to attract more customers.
15. • Threats ▪ Low Price Low Quality perception ▪ Competitive rivalry ▪
Price war with other brands CASE STUDY - ALDI 5 ▪ Other brands are
taking advantage of latest technology ▪ Competitors have highly
skilled labor.
17. Political Influences
• The governments of all over the world have become increasingly worried about
the future terrorist attacks around the world as 130 people in Paris have been
died recently. Thus they start to introduce new legislation that have a major
influence on the organization. That legislation must be followed by all companies
in the UK and non-adherence to these legislation may result into fines upto
£500,000 that may result into revenue loss and can damage the corporate image
(commissioner’s office information, 2015) Tax can be increase as the value added
tax was risen by 17.5% to 20% in the tax year 2011/12.This had a great impact on
Aldi because it rises the product price by at least 2.5%. This impact can’t be
avoided by anyone in the UK. To survive for this tax increase, Aldi had to keep
their operational cost low to maintain their competitive advantage over their
competitors. This indicates that Aldi value their employees. Aldi can be affected
by National minimum wage that it employs. They believe that UK national
minimum wage rate of £6.70 is not enough to survive in the UK so Clements
(2015) argue that Aldi pays it employees the living wage with sights to rise it to at
least £8.40 in 2016
18. Economical Influences
• Economical Influences Recession has a greater impact on Aldi’s strategy
indicating fewer disposable income in the UK and that customers were
shrinking their budgets. It means that they were just shopping for
important items. Aldi was able to make their influence on the market by
this point. Another main influence was the price war with the big four
super markets i.e. Morrison’s, Sainsbury’s, Tesco and Asda. These are huge
organizations having capacity to sell up to 25,000 products (Ruddick, 2014)
in each store while Aldi have a 1350 product’s capacity. To keep cost down
Aldi has adopted such a strategy of offering a small range. That enable
them the customers to do savings. Aldi has competed against the price war
with these big four by keeping the same margin. It has again lowered their
price by noticing that Asda and Tesco have down their prices to be
competitive with the price range. Close margin could result into loss of
competitive advantage for Aldi. This has a well effect on Aldi.
19. Social Influences Aldi
• Social Influences Aldi can be socially defined as being a low quality shop
with the assumption that low price equals to low quality. Harrison (2014)
studied that 95% of their products have their own label. These products
especially comes from Germany. The part of British fear of change is trying
a new product from a different country which has been overcome by using
a market campaign of Aldi brands that are “like brands only cheaper”. After
market research that indicated Aldi is a top up shop and people use the big
four super markets for their main shop. Ruddick (2014) studied Aldi’s has
changed the public opinion by increasing 800 to 1350 new products range
of fresh fruits, newspapers, flowers and nappies in 2013 to encourage and
rise the amount of customers doing their main shopping at Aldi.
20. Technological Influences
• There is also a big impact of Technology. The use of credit/debit cards
without a surplus modification as recent as September 2014 has
introduced by Aldi (Wikipedia, 2015). It means shopping process
could be increased for the customer. Aldi has a competitive
disadvantage with The Big Four as they do not offer online shopping
services which can result into percentage loss of market. But it’s a
part of Aldi cost saving strategy that remains effective.
21. Environmental Influences
• Environmental Influences Aldi is really aware of the environmental effects of their
organization & have established the corporate responsibility policy about the
different issues related to environment and are devoted to reduce their
environment footprint. There are six pillars of CRP (Aldi UK, 2015) 1. Consumers:
focus on three things i.e. healthy lifestyles, product safety and responsible
drinking 2. Suppliers: emphasis on Ethical working conditions 3. Resources for
Aldi’s products: concentrate upon several areas including fish, palm oil,
packaging, cocoa, forestry, detergents. 4. Operations: concentrate upon
decreasing their carbon footprint, being energy efficient, meeting global
standards for reducing and recycling their waste. 5. Our people: focus upon
delivering high quality, developing opportunities and structured training
programmers. 6. Communities: emphasis upon a number of different charity-
based activities through charitable organizations CASE STUDY - ALDI 7 Aldi’s
reputation can be improve by emphasizing upon these pillars and operational
cost can be reduce
22. Legal Influences
• In context of legal influences, there are several things that Aldi
require to adhere by. Aldi imports goods into the UK from another
country so they must follow UK and EU legislation for testing foods
and checking to ensure that they follow legislation on food additives,
irradiated foods, labelling and licences. Aldi follows legislation i.e. the
food Standards Act 1999 to ensure the food standards, how they are
made. Reputation and organization funding can be affected by not
following the legislation. So it is essential to ensure customers return
24. Threat of new Entrants
• Threat of new Entrants: (Low) In the grocery business it is the most
favorable point that there is a low threat of new comers due to the
large number of barriers in the way of new entrants in the retail
industry. It is known that it’s a profitable business and in this business
huge profits are earned by Aldi. But in this industry Aldi has to face
tough competition from the already existent competitors.
25. Threats of Substitution
• : (From Low to Medium) Aldi is facing a substitution threat but it is
low to medium but there are chances of it to rise in the future
because the competitors are trying to beat Aldi. Aldi is maintaining
the competitive advantage of great quality in low prices by this they
are dealing with this threat. It is difficult for the competitors to
provide substitute on such a low price like Aldi is providing as the
prices of Aldi products are 20 to 30 percent lower than the market
prices. Aldi is implementing new strategies to reduce the impact of
these threats.
26. Suppliers’ bargaining Power
• (Low) Aldi is a company that operates more than 10,000 store
worldwide, it purchase in the bulk quantity from the suppliers and
have in its own right the buying power. To get more power and
favorable terms they buy from multiple countries. Aldi does not
change their suppliers since CASE STUDY - ALDI 8 starting, they have
the shipping and bundling coordination with the suppliers for their
own advantage. The suppliers help them to control the cost and to
win the competition from rivals.
27. Buyers’ Bargaining Power : (High)
• The buyer are called “king” as they always have the highest power.
The customers have many options to buy, because there is a large
number of sellers. The competitors try to copy each other’s products,
it increases the similarity in the products. This situation increases the
power of buyers as it only depends of their choice that which product
they select. Aldi in coping with this situation by providing high quality
in less prices.
28. Strategic Evaluation and Choice
• The Britain recession forced people to reduce their shopping expense
and Aldi is well known for its discount retailing. Therefore it became
the reason for Aldi’s success.
• Aldi’s strategic focus is on keeping cost low and improving quality, and
through this they hare focuses on increasing the market share.
• Aldi’s strategy of keeping prices as low as possible requires to keep
controlling the cost of operations, therefore their main focus is on
cost control.
• For this CASE STUDY - ALDI 9 purpose they use the lean working
system, it is about receiving more by investing less. Lean working
system uses many efficiency programs that include:
29. • Continuous Improvement: All the employees should persistently involve in making quality
improvements. Employees should understand importance of continuous improvement so that the
organization will run smoothly. Aldi clearly defines and implement the improvement strategies.
• Just In Time Production: Aldi hold only the needed stock because the stock is expensive and this
results in the upped capital because it’s not tied up in stock. The negative effect of this strategy is
that the store has to wait for long time to get the products delivered, it wastes the time and may
become a reason for decrease in sales.
• Time Based Management: To reduce the time wasted in operations the employees should be
skilled and flexible in their duties. Aldi provides a training programme for the development of
new, and to polish the existing skills. Time management can reduce the cost and ensures
efficiency in the whole system.
• Total Quality Management: This is associated with the Continuous Improvement of Aldi. Its rules
or codes are linked with improvement in quality of products or services to meet the customers’
needs. TQM approach helps the organization to build strong relationship among Aldi and their
suppliers and hence, they ultimately move towards the continuous improvement.
30. • Aldi should control its cost to be lower than the competitors. They works
on the leadership strategy, they can become the market leader when their
competitors couldn’t beat them on prices. If they successfully achieve the
market share they will also achieve greater scope and economies of scale
(Witcher and Chau 2015).
• All of these applied strategies together enable Aldi to keep the cost low, to
increase level of quality and to become a tough competitor in the retail
industry. Aldi also controls cost through keeping the layout of stores
simple, small size of stores and by employing less staff (Sandberg, E. 2013).
• Based on the above discussion Aldi is suggested to apply the differentiation
strategy. The Matthew Barnes and Roman Heini, new director of Aldi want
change in the company to grow and to achieve success and to win the
competition (Burrows, T. 2014).
31. • So they are suggested to use the differentiation strategy and to
introduce the new products like fresh vegetables & fruits and
newspaper and many other products that they can develop and to
open new stores in Asian market. Use an approach under which Aldi
will develop and market new and unique
• CASE STUDY - ALDI 10 products for different customer segments. They
have a competitive advantage and they should grow and take risk of
entering into a new market with new products. It will enhance their
image, increase their market share and competitive position. Aldi
should move towards the Asian countries with the new products that
are in accordance with the choices of custom
32.
33. Conclusion
• In conclusion, we can say that Aldi is a strategically stable firm, and they
wins this position in the retail market after years of fighting, struggle &
wondering. Their use of Cost Leadership & Differentiation strategy mixed
with the Production development & Market penetration strategies ensures
the success of Aldi, and with the implementation of new strategy they
could expect for further progress. For the further success the following
recommendation should be followed by Aldi, they make them able to
strengthen their position in the market. Aldi is recommended to change
their stores’ layout. The stores of Aldi seems messy because of their
settings. By giving extra space for the setting of products on the shelf help
customers to see them clearly and the customers will enjoy the shopping
when the store look good and wellarranged. Aldi is also recommended to
start loyalty schemes for customers, they should start introducing a reward
system, and it will encourage customers to shop again and again.