Main Takeaways: - Living and working overseas is a great way to accelerate your professional career - Having cross-cultural skills can help you be a great Product Manager because it will make you empathetic - If you want to launch a product in Japan, there are a just few things you need to remember - If you do want to get out of town and do something wonderful overseas as a Product Manager, I highly recommend Japan

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How Working Abroad Will Help You in
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10. Michael Campbell
TONIGHT’S SPEAKER

11. What I’d Like to Talk About Today
Description of my
roles as product
marketing and
product management
Simple reasons
why I would highly
recommend going
abroad.
Why I would
recommend Japan
to do a PM role
My Roles
Reasons
to Go
Why Japan
Final
Thoughts

12. Who is this Guy?
• Born and raised in Saint Paul, Minnesota
• Graduated from Carleton College and
University of Wisconsin – Madison
• Currently woks for Intel and owns
consulting business.
• My wife and I have 2 children.

13. My Roles
Reasons
to Go
Why Japan Final Thoughts

14. Started the
US doing
Planning &
Operations
Transitioned
to Product
Management
Moved
overseas to
do Product
Marketing
My Career Progression
Started own
consulting
company
Today
Back at
Intel here in
the Valley

15. In the field
you ARE the CEO
of your product.

16. So what is
product marketing
in the field?

17. End CustomersManufacturers
Headquarters Sales
Product
Marketing

18. Product
Block &
Tackling
Customer
Adoption
& Enabling
Go to Market
Strategy &
Execution
Product
Planning &
Innovation
Key Product Marketing Roles
15% 40% 20% 25%

19. 500K Units
Shipped!
Negotiated resources for OEM product development
Architected the go to market plan.
Managed stakeholders with clear KPIs.
Represented the product category externally.
Tablet Go Big Strategy
Product Marketing
Work Example

20. Started the
US doing
Planning &
Operations
Transitioned
to Product
Management
Moved
overseas to
do Product
Marketing
My Career Progression
Started own
consulting
company
Today
Back at
Intel here in
the Valley

21. So what is
product mgmt
in the field?

22. End Customers &
Channel PartnersDesign & Development
Ecosystem Management Sales
Product
Mgmt

23. Ecosystem Partners (Not Comprehensive)

24. Product
Planning
End to End
Product
Management
Go to Market
Strategy &
Execution
Product
Block and
Tackling
Key Product Mgmt Roles
40% 25% 10% 25%

25. EXAMPLE
How do we win
market share in
the thin and light
category?
Market Assessment
Business Case & Analysis
Product Planning & Development
Focused on students and
young professionals.
Customer Centric New
Product Launch
• 11 Inch
• Lightweight
• Cost Effective
Product Management
Work Example

26. My Roles
Reasons
to Go
Why Japan Final Thoughts

27. Intel: More than
60% of the
company’s
business was done
overseas.

28. “He who is not courageous enough to take risks will
accomplish nothing in life.”
- Muhammad Ali

29. Raise Your Game
You will most likely
interact with
leaders, visionaries,
and successful
entrepreneurs on a
regular basis.

30. The Same Boat
You will meet and
bond with other
foreign working
professionals who
may become friends
for life.

31. Accelerate Your Career
You will
significantly
enhance your
cultural and
emotional
intelligence.

32. My Roles
Reasons
to Go Why Japan
Final
Thoughts

33. Safe
Clean
Public
Transportation
Quality of Life
Good Service Only in Japan
Reasonable Cost of Living
Polite
People Unique
Culture
DenselyPopulated
Technology

34. The #1 reason for me personally why I
wanted to live there and why I stayed.
Work Ethic

35. Japan’s Economy is Improving
1
2
4
3
Boosting human
resources to create
an inclusive society
Creating new
international
opportunities such as
free trade
Pursuing regulatory
reform in agriculture
and healthcare
Establishing a strong
infrastructure and
support system for
FDI.

36. My Roles
Reasons
to Go Why Japan
Final
Thoughts

37. 5 Things to Remember…
• You will wear many hats as a PM overseas.
• If you have the mindset that your product is YOUR business, you will do
well abroad.
• You will interact with many people internally and externally especially at
senior levels.
• If you learn the language, going abroad will enhance your ability to be
empathetic – this will only intensively your skills as a PM.
• If you do choose to go abroad, be sure to define you why. What is your
success? And then use that to define your next career step.

38. campbell@fullleffectinsiliconvalley.com
fulleffectmarketing.net
@tweetsineffect
Go Big or Go Home
We help ambitious tech companies create and execute marketing strategies that
deliver value and growth that they can manage.
Product Launch Go to Market Strategy Global Expansion

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