This document discusses a potential partnership between content and app providers and Telkom Indonesia's webstore. Some key points: 1. The webstore provides a way for partners to access Telkom's large customer base in a cost-effective way through simple HTTP connections. 2. Telkom will handle marketing and billing, while partners provide content/apps. Partners can offer various monetization models like subscriptions and one-time purchases. 3. An integration process is outlined including partner registration, content/pricing registration, contract signing, testing, and settlement/invoicing processes.

1. Content & Apps Partners
More Billions Revenue
with Telkom Webstore
Divisi Covergence Service Center, Telkom Indonesia - 2012

2. Why

3. why should we collaborate ?
Content & Apps
Partners
2M Speedy Existing Definitely out there.
+ 40K New Sales per
Month Customer
rovider
15M
Flexi Customer
Game Web Apps SDP
113M Hosting
Business Apps SUBSCRIPTION
TSel Customer Service Telkom ID
Music Education
BILLING
Other Telkom ONE TIME CHARGE
Anti Virus Desktop Apps
Customer
Others ? Telkom Stack

4. why should we collaborate ?
Content & Apps
Partners
2M Speedy Existing Definitely out there.
+ 40K New Sales per
Month Customer
rovider
15M
Flexi Customer
Game Web Apps SDP
113M Hosting
Business Apps SUBSCRIPTION
TSel Customer Service Telkom ID
Music Education
BILLING
Other Telkom ONE TIME CHARGE
Anti Virus Desktop Apps
Customer
Others ? Telkom Stack

5. why should we collaborate ?
highlight ...
1. Cheap connection through internet
and simple http POST/GET method. Content & Apps
2. Telkom does marketing for Partners
2M Speedy Existing Definitely out there.
+ 40K New Sales per webstore with all contents inside.
Month Customer 3. Hit the huge volume prospect
market by bundling and repackaging
lowest price and discounts for
customers.
rovider
4. Support multi payment method,
15M even one bill for Speedy, Flexi or
Flexi Customer other subsidiary.
5. Real time payment to Telkom’s
backend, support Prepaid &
Postpaid.
6. Connected to single Telkom ID
platform for leveraging market size. SDP
Game Web Apps
113M Hosting
Business Apps SUBSCRIPTION
TSel Customer Service Telkom ID
Music Education
BILLING
Other Telkom ONE TIME CHARGE
Anti Virus Desktop Apps
Customer
Others ? Telkom Stack

7. Webstore Experience - Content Transaction
Customer Webstore Partner
2
1
Sign In
Member
Registration 5
Membership
Change 3 Management
Password Payment 4
Profiling Pick
Content Buy 6
Content Content
Delivery
My
Content 9
Email
Content
Unsubs
8 7 Information
Content

8. more Billions Revenue ???
Marketing & Campaign Plan

9. Webstore Campaign . . . Campaign and Campaign !
1. Booth at Event
2. Telkom Webstore Special
Event
3. Seasonal BTL
1.Awareness
2.Engagement
1. All Telkom’s Portal 3.Sales & Commitment
2. Social Media
3. Forum & Discussion
4. Email Blast
5. Rich Media Product
Knowledge (Image, Video)

10. Make More Billions with webstore
1. Great Products 2. Experience 3. Addicted
Promo Concept
1 2 3 4 … 12
>>30 %
continues
3
Bulan Gratis
Out Option
Subscription
9
per Bulan
rb

11. Marketing Campaign Plan
Online Merchandise Offline
Campaign & Rewards Campaign
1. Facebook forum 1. Facebook Quiz & 1. Cup Holder for Crowd
discussion, let people Ask Referral Program, Center, with info printed
& Answer (Content ABC winners are picked for 2. Silicone bracelet with
Indonesia Fanpage) Grand Prize and tagline printed on it
2. Mass Awareness Merchandise 3. Others merchandises.
Facebook Quiz &
Referral Program 2. Re-Tweet Contest with 4. Leaflet, Standing Banner,
Hashtag, winners are Decorative Flag all over
3. More Tweeting about picked for Grand Prize in Plasa Telkom
Product from Official and Merchandise 5. Give Welcome Kit
Account Package for each new
4. Mass Awareness Paid 3. Grand Prize or Speedy Subscribers
Tweet, with account more Merchandise for each 6. Insertion Campaign from
than 100k Followers Activation Outbound Call when
5. Mass Awareness, Re- offering Speedy Product
Tweet Contest with 7. Insertion Seasonal
Hashtag for poin 3 & 4 Campaign

12. Sales Plan
M FREE EXTEND REVENUE
USER USER
Get as Many as 12 360rb 90rb 810jt
Free Content Users
30 % 11 330rb 80rb 720jt
continues 10 300rb 70rb 630jt
1. Activation Offers for
9 270rb 60rb 540jt
every new Speedy
Subscriber via Email 8 240rb 50rb 450jt
Link, Welcome Kit or OUTCOMES 7 210rb 40rb 360jt
others which reachable REVENUE
6 180rb 30rb 270jt
2. Activation Offers for 5 150rb 20rb 180jt
existing Speedy 4 120rb 10rb 90jt
Subscriber, via URL Link
2 jt 40 rb 3 90rb Rp.
Existing Targeted
Subscriber Spedy Sales 2 60rb 4.95
1 30rb Miliar

13. Webstore Integration

14. Partner Integration Scheme
1 3
Partner 2 FAB 4
Registration Integration
Content & Apps Transaction /
Registration Integration Test
7 9
6 Sign Off Contract 8 Settlement &
Telkom’s Legal & QA Digital Signature via Live / Commercial Invoicing
Approval Email Content & Apps

15. Partner Integration Scheme
1. Partner User 1. Download API
Account Document
2. 1Company 1. Content & Apps 3
2. Integration
Information Information Development
Partner FAB 1. Buy / Subscription
3. Legal Information 2
2. Price & Rating 4
Testing
Registration
4. Bank Account Integration
3. Revenue ShareApps
Content & 2. Unsubscription /
Transaction
T: 35% & P: 65% Testing
Registration Integration Test
4. URL Forwarding 3. Email Notification
5. URL Redirect Access
6. URL Demo 4. Content & Apps
7. Term Of Service Access Testing
1. Contract Signing by
7
Telkom’s Signature
9
1. 6Company Sign Off Contract
2. Contract Emailing 8
1. Avalaible for Sale & 1. Check Settled &
Settlement
Clarification 3. Digital Signature via
Partner Email Commercial Invoicing
Transaction
Telkom’s Legal & QA Checking & Reply Live / Commercial
2. Transaction Testing
Approval Email 2. Promotion via online
Content & Apps 2. Do your offline
3. Content Evaluation with Certificate through iframe Invoicing
Embedded

16. Transaction Order - Partner Integration Scheme
Customer Webstore SDP Billing Partner
dtcontentorder
1
dtformorder dttrxorder
3
2 dttrxorder_resp
dtpaymentaccount
4
dtpaymentaccount_resp
dttrxreversal
Dtformorder_resp
6
dttrxreversal_resp

17. Content & Apps Email Notification - Partner Integration Scheme
Customer Webstore SDP Billing Partner
dttrxvalidation
1 dttrxvalidation_resp
Next 10 sec – 20 sec
dttrxvalidationrepeat
2 dttrxvalidationrepeat_resp
Next 10 sec – 20 sec
dttrxvalidationrepeat
3 dttrxvalidationrepeat_resp
4 emailnotification
5 emailnotificationlog

18. Transaction Order - Partner Integration Scheme
Customer Webstore SDP Billing Partner
dtunsub
dttrxunsub
2 3
dttrxunsub_resp
1
dttrxunsubs
4
dttrxunsubs_resp
dtunsub_resp

19. Thanks for your Time
Happy Ramadhan – 14 33h !