3G/4G mobile broadband connectivity enables enterprises to do business anywhere a cellular signal is available. While instant and pop-up networks can facilitate innovative merchandising and customer engagement opportunities, there are many pitfalls and obstacles to successful implementation. This webinar will address the business case for pursuing instant and pop-up networks while considering technology implementation strategies and rapid-deployment solutions for connecting these networks with mission-critical applications and the cloud

1. Speed to Deployment
Implement Instant and Pop-up Networks
Using Flexible 3G/4G Connectivity
May 31, 2012
Global Leader in 3G/4G Network Solutions

2. Deploy Instant Networks for Innovative Customer Engagement
Agenda
Trends in Instant Networking!
George Mulhern, CEO
– Definitions
– Examples used by enterprises
– Why instant and pop-up networks
– Customer Case Study
Deployment Strategies!
Todd Kelly, VP of Customer Support and Services
– Challenges
– Network segmentation
– WiFi hotspot services
– VPN Configuration
– Proactive Remote Management –WiPipe Central
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3. 3G/4G Networking Strategies
Our Expertise
Retail Stores M2M (Kiosks, ATM, Digital Signage)
CradlePoint
provides
3G/4G
networking
solu?ons
to
distributed
enterprise
(2012
focus
on
failover
&
M2M)
Restaurants Branch Offices
Convenience Stores
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4. Deploy Instant Networks for Innovative Customer Engagement
Definitions
Pop-up networking is the trend of creating instant
networks for temporary or immediate business needs.
These installations are most popular in:
– Retail, construction, transportation
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5. Deploy Instant Networks for Innovative Customer Engagement
Examples of Pop-up Networks
Brick and Mortar Mobile
Kiosk Inside Temporary Structure
Brick and Mortar
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6. Deploy Instant Networks for Innovative Customer Engagement
Why Instant or Pop-up Networks?
1. Test new products, markets,
and concepts
2. Deploy permanent locations
quickly and reliably
3. Meet temporary operational or
customer service challenges
4. Generate buzz
5. Utilize an economic alternative
to full-scale retail set-up
6. Unload old inventory
7. Aggressively market
merchandise around a finite
period of time
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7. 4G Networking Strategies to Reduce Downtime & Increase Efficiency
Instant Networks: Speed to Deployment
Retail POS Branch Office Kiosk & Signage
§ POS
Applica+ons
§ Customer
Records
§ Payment
Processing
§ Payment
Processing
§ Loan
Applica+ons
§ Real-­‐+me
Informa+on
§ Customer
Loyalty
§ Tax
Prepara+on
Apps
§ Inventory
Management
§ Digital
Receipts
§ Quota+on
Systems
§ Display
Graphics
§ Inventory/Distribu+on
§ Billing
Systems
§ Mobile
&
Social
Apps
§ Delay
of
sales
due
to
lead
Wired
?me
for
wired
lines
Internet
Connec+on
§ No
ability
to
look
up
customer
informa?on
required
for
loyalty,
digital
receipts,
account
info,
etc
§ Card
Payment
fees
increase
exorbitantly
when
not
connected
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8. 4G Networking Strategies to Reduce Downtime & Increase Efficiency
Business Continuity for the Long Term
Retail POS Branch Office Kiosk & Signage
§ POS
Applica+ons
§ Customer
Records
§ Payment
Processing
§ Payment
Processing
§ Loan
Applica+ons
§ Real-­‐+me
Informa+on
§ Customer
Loyalty
§ Tax
Prepara+on
Apps
§ Inventory
Management
§ Digital
Receipts
§ Quota+on
Systems
§ Display
Graphics
§ Inventory/Distribu+on
§ Billing
Systems
§ Mobile
&
Social
Apps
§ Wireless
Wireless
4G
LTE:
Wired
Internet
Internet
§ Affordable
Connec+on
Connec+on
§ Plenty
of
X
bandwidth
§ Not
buried
in
the
same
trench
§ Cost
of
down?me
varies
for
each
business
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9. CradlePoint Allows Retail Jewelry Store to Open, Saving $50,000
Pandora Jewelry Case Study
Company Profile
Results
Jewelry Manufacture and Retailer
• Able to build the awareness necessary to
• 550 PANDORA branded concept stores
maximize holiday sales
• Sold in more than 65 countries on six • Seamless failover in store locations prevents
continents
lost revenue and poor customer experience
• $7 Billion in annual revenue
“Just missing opening our doors by a
Business Needs
few weeks could have cost us more
Instant Network Deployment
than $50,000 in sales and expenses.”
• Store opening delayed due to ISP strike
• Risked lease-associated penalties for
missing agreed upon opening deadlines
• Lost opportunity costs are as real a
factor as actual revenue
Solution
• CradlePoint CBR450 Broadband Router
Case Study Link
• Pandora Case Study
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10. Deployment Strategies
Implementing Instant and Pop-up Networks
Using Flexible 3G/4G Connectivity
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11. Implementing Instant Networks Using 3G/4G Connectivity
Challenges
§ Realistic and practical IT investment for a temporary
initiative
§ Reliable Internet
– Temporary outage of POS service could result in:
§ Lost revenue (short-term, exclusive offers lose impact)
§ Customer retention and abandonment
§ A brand black eye
§ Network Security
– Public WiFi for mobile consumers
– VPN/Encryption and Firewall Policies
– PCI Compliance
§ Training
– New configurations of POS, voice, and data systems for
employees who are temporarily redeployed
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12. Implementing Instant Networks Using 3G/4G Connectivity
Network Segmentation
Use Case: Multiple Applications on a Single Network
§ Securely
enables
shared
use
of
Internet
WAN
connec?on
&
router
for
Connec+on
mul?ple
applica?ons
in
a
PCI
environment
§ Segments
consist
of
Ethernet
ports
SSID
#1
SSID
#2
SSID
#3
SSID
#4
&
groups,
WiFi
SSIDs
and
VLANs
“Employee”
“POS”
“Vendor”
“Public”
§ Each
network
segment
can
have
its
own:
– IP
Address
configura?on
(sta?c,
dynamic,
range)
– Rou?ng
Mode
(NAT,
non-­‐NAT,
Public
Hotspot
&
LAN
Ports:
1
2
3
4
Cap?ve
Portal)
– Access
Control
(Admin
Access,
LAN
Isola?on)
– WAN
Bandwidth
and
QoS
control
Employee POS Device Digital Signage Public
Segment Segment Segment Segment
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13. Implementing Instant Networks Using 3G/4G Connectivity
Public WiFi Hotspot Services
Use Case: Customer WiFi at Retail & Branch
Your
Logo
Here
§ Na?ve
support
for
Terms-­‐of-­‐
Service(ToS)
acceptance
§ Supports
sta?c
or
dynamic
content
filtering
rules.
§ Op?on
to
either
allow
customer
to
con?nue
to
desired
web
URL
acer
ToS
acceptance,
or
force-­‐
direct
to
specified
URL
§ Enforce
intelligent
QoS
rules
to
prevent
any
single
user
from
consuming
all
bandwidth.
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14. Implementing Instant Networks Using 3G/4G Connectivity
VPN Set-up
Easily transfer applications to a new location.
§ Ensures encrypted connection for
corporate data, PoS and applications with
easy wizard setup.
§ Corporate office access to POS
transactions and inventory management.
§ Integrated and configurable firewall rules INTERNET
enable VoIP Communications
§ Intelligent tunneling allows Internet
applications(like public WiFi, Digital
Signage) direct connectivity to Internet
Digital
Signs
without wasting corporate resources. Public
WiFi
Point
of
Sale
&
NFC
VoIP
Corporate
Headquarters
Pop
Up
Loca+on
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15. Implementing Instant Networks Using 3G/4G Connectivity
WiPipe Central
Cloud-Based Management Software
Deployed
Devices
Device
Administrator
Benefits
§ Centralize
control
&
remote
updates
for
all
your
CradlePoint
devices
§ Enable
configura?on
of
individual
or
groups
of
devices
for
greater
efficiencies
§ U?lize
automated
usage
alerts
for
managing
WAN
usage.
§ Reduce
need
for
on-­‐site
IT
&
truck
rolls,
saving
?me
and
money
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16. Implementing Instant Networks Using 3G/4G Connectivity
Deploying is easy
§ Learn More
CradlePoint.com/Popup
§ Contact Sales
sales@cradlepoint.com
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17. Questions?
George Mulhern
CEO
CradlePoint
Todd Kelly
VP of Customer Support and Services
CradlePoint
sales@cradlepoint.com
+1.855.813.3385
www.CradlePoint.com
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