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Global IoT Portfolio & Partners Ecosystem

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This is the IoT path that we are building in Telefónica.
But we are not only talking about IoT.
We are talking about a future we can all create together.
This is the right moment to make it happen.
The Internet of Things… of the People.
Let’s make this future an actual reality.
Let’s do IoT.

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Global IoT Portfolio & Partners Ecosystem

  1. 1. INTERNET OF THINGS Global IoT Portfolio & PartnerS Ecosystem MAY 2018
  2. 2. MAYO 2018 INTERNET OF THINGS Global IoT Portfolio & PartnerS Ecosystem MAY 2018 the IoT path #1COLLECT #2CONNect #3process #4analYze
  3. 3. 4 5 We live at a time in which we talk and listen constantly about changes, digital revolution, transformations… Not only us, but also our clients. However, the true engine of all these changes is not based only in machines. It is boosted by millions of industries and people all around the globe that at one point decide to start their own single and unique revolution. It is in that ambition of change where we help them every time we offer them one of our products, and services. That is the reason why, in Telefónica, we don’t think of IoT only as a group of solutions, but as a way of evolution. When connected, the vast number of tools, items and machines we use throw us back into a data-composed universe where we obtain information more accurate than we could ever imagine about how we use those tools. In this way, we can make much righter, faster and safer decisions. IoT is the technological environment where the things connect with us and among themselves so that we can make a much better use of the time we dedicate to routines. Thus we can focus on what makes us special and different, to attend what is truly important to us. At home, at the office at shops, factories or transportation… everywhere we are present as the OnLife Telco we are. This is the difference we make at Telefónica. Not only our vision is distant to others, but it positions us exactly where we have to be, because connecting people with what they care about is what we’ve been doing for almost a century. It’s in our DNA. First, connecting houses; then, people; later on, the broadband mobile contents; and now… Now is time to connect objects: a new leap forward in connectivity and communication, which Telefónica is leading once again. This Telefónica IoT catalogue contains products, solutions and partners which together are much more than a showcase of stuff that measure, process and give relevant data to improve our clients’ business. One can also see it as a manual of pieces that compose and redesign their business plans. Because, at the moment of truth, when things tell us how we use them in real time our clients may evolve their vision and take it to a most inspirational and competitive level. We walk side by side with our clients in this journey of evolution, from connectivity to the discovery of new opportunities. And we do that in the best company along with everyone who contributes to the development of our exclusive and open innovation ecosystem in IoT, The Thinx. All together we can get closer to the goal of making the changes we want and need. This is the IoT path that we are building in Telefónica. But we are not only talking about IoT. We are talking about a future we can all create together. This is the right moment to make it happen. The Internet of Things… of the People. Let’s make this future an actual reality. Let’s do IoT. SOLUTIONS FOR EVOLUIoTN index Introduction: Solutions for EvoluIoTn 1. IoT catalogue Ingredients of IoT Connectivity Things Ready Mobility Retail Energy New Connectivities Consumer 2. Capabilities Introduction Hardware Ecosystem IoT Partner Programme IoT CloudReady IoT Analytics IoT Security 3. Partners strategy Introduction Partners ecosystem .............................. 5 .............................. 7 .............................. 9 ............................ 11 ............................ 17 ............................ 25 ............................ 31 ........................... 45 ........................... 51 ........................... 57 ........................... 63 ........................... 65 ........................... 66 ........................... 67 ........................... 68 ........................... 69 ........................... 70 ........................... 75 ........................... 77 ........................... 78
  4. 4. 7 1 Catalogue
  5. 5. 8 9 ingredients of IoT EN17 18 EN Energy insight Energy optimise CO19 20 CO My drive My TRACKER RE RE RE RE 12 15 11 14 13 16RE RE Signage engage Music engage Store insight Label engage Wifi engage Store Optimise NC NC 4 3 5 NC Industry ready NB-IoT lte-m MO9 10 MO Fleet optimise Workforce optimise KITE CN1 2 CN jasper TR TR 7 6 8 TR LINK REFIT track Connectivity platforms CN retailRE new connectivities NC mobilityMO energyEN consumerCOthings readyTR
  6. 6. 10 11 connectivity
  7. 7. 12 13 kite AVAILABILITY IN COUNTRIES United Kingdom, Germany, Brazil, Mexico, Colombia, Chile, Argentina, Peru, Spain, TUSA, TGS, and TIWS. Kite is a managed connectivity platform that adds multiple functionalities and services to the other elements that make up an IoT solution. It is an in-house solution and is hosted in the cloud, is accessible via a web portal or API, and supports an extensive portfolio of SIMs. It uses a dedicated IoT global network, offers an end-to-end service, and includes all kinds of network technologies. Main functionalities: information and management of data, voice, and SMS communications; control panels; geolocation of SIMs; remote diagnostics; alarms, automatic notifications and actions; user authentication; audits history; private connectivity between the Telefónica network elements and the customer’s systems. TARGET Covers the needs of all customer segments, from multinationals with deployments of hundreds of thousands of SIMs globally to small businesses with local deployments of dozens of SIMs. BENEFITS • Adds security and privacy to communications, only allowing encrypted communications for authorized services and equipment. • Facilitates the control of costs in real time and prevents situations of fraud that generate unexpected expenses. • Maximum network availability thanks to the global SIM and dedicated and redundant global network. • Enable new business models based on connectivity. • Operational efficiencies: real time inventories, remote diagnostics, and maximum exploitation of all the functions. WHY TELEFÓNICA? • Prices the line consumptions in real time. • Provides a wide range of security features that exceed the normal focus of prevention in the connectivity layer. • Geolocation of SIMs based on the cell to which the line connects. • It goes beyond connectivity and includes visual control panels to extract value from the communications data. RELATED PRODUCTS Services to combine and enhance the product: • Any solution of our IoT catalogue that requires connectivity should include, by default, our managed connectivity solution because it is compatible and complementary to any of our products. Case Studies Celular NB-IoT LTE-M KITE PLATFORMKITE PLATFORM A connectivity solution 12
  8. 8. 14 15 A connectivity solution Jasper AVAILABILITY IN COUNTRIES Spain, Brazil, United Kingdom, TIWS, TUSA, and TGS Jasper is a managed connectivity solution that provides multiple functionalities and services to all the elements of an IoT solution. The product provides the customer with everything it needs to connect its IoT devices to the network; in other words, an end-to-end service, a set of self- management functionalities, and a wide portfolio of SIMs. Main functionalities: information and management about data, voice, and SMS communications; remote inventory and diagnostics of SIMs in real time; access to the complete list of the customer’s devices together with associated information; diagnosis of the connectivity; alarms and automatic rules; monitoring, provision, control, and monitoring. TARGET This service is for companies of any size and sector, from multinationals to small businesses, that require a managed connectivity system. BENEFITS • It adds security and privacy to communications. • It facilitates the control of the consumed traffic and prevents situations of fraud due to inappropriate uses. • It offers maximum network availability thanks to the global SIM and to the use of a dedicated and redundant global network. • It generates operational efficiencies by having a real time inventory. WHY TELEFÓNICA? • Wide portfolio of integrations with the main development products of IoT applications. • Partnerships with other operators that sell the same product. RELATED PRODUCTS Services to combine and enhance the product: • This solution is compatible with any of our services of the IoT catalogue. Case Studies 14
  9. 9. 16 17 THINGS READY
  10. 10. 18 19 A THINGS READY solution THINGS READY link AVAILABILITY IN COUNTRIES Spain Things Ready Link makes it possible to connect to the customer’s corporate network any of its assets, from coffee-makers or refrigerators for catering, to industrial machinery, wind generators, etc. Real time access to the information generated by the asset is possible, as is its use to enable the E2E digitalization of business processes. Main functionalities: connection of the assets with the customer’s corporate network; selection of the mobile communications network that is best suited to the type of information; integration with the device -router, modem, gateway- that is best adapted to the requirements of the asset; comprehensive management of the connectivity and the device with the IoT platform (consumption in communications, state of the device, advanced monitoring and diagnostics, etc.) TARGET Integrating companies that develop monitoring solutions, remote control of assets, automation of processes for end customers and companies that offer equipment as a service. Also, final customers who have many assets distributed to connect as: containers, refrigerators, vehicles, vending machines, industrial machines, heavy machinery, remote facilities (agricultural, mining, offices)... BENEFITS Collection of real time data about: • Remote monitoring and control of the assets without needing to redesign or replace. • Localization of the assets. • Automation of processes to reduce operational costs and maintenance. • Creation of new business models and improvement of the customer service. WHY TELEFÓNICA? • Single reliable contracting and support point for connectivity and the device. • Simplification of operations and logistics. • Global connectivity and the best local coverage in any country in the world using different national networks. • Management capabilities of devices and connectivity from a single platform, with flexibility for the growth of the customer’s IoT projects. RELATED PRODUCTS Services to combine and enhance the product: • Kite platform: joint commercialization with the managed connectivity platform, which makes it possible to manage the deployed SIMs and devices. Case Studies ICEBOX Coffee Consumption Filter Status GPS Location Water Temperature 55º 258uds. THINGS READY N 40º 30’ 56.484” O 3º 39’ 59.129” 18
  11. 11. 20 21 THINGS READY REFIT Commercial Brands A THINGS READY solution 20 THINGS READY Systole/Diastole Glucose Pulse 85pul./min. 72-145mg/dl 12/8mmHg Weight 78Kg Things Ready Refit makes it possible to connect via the mobile network and keep medical equipment, printers, meters, and other devices that are currently running through analogue line when faced with a possible black out of analogue networks. It also makes it possible for users without fixed line to expand the commercialization of their medical, printing, management solutions. Main functionalities: reproduce the behaviour of the telephone network analogue signal (dial tones, ring tones…) so that the assets can continue to perform the same functions anywhere, and regardless of the existence of a fixed line, using global mobile connectivity. The Kite platform makes it possible to manage and obtain real time information about the communications. TARGET End customers that have assets connected to analog lines such as health, energy and transportation companies. Or companies that have equipment at home of the final client such as patient equipment, printers, etc. BENEFITS • Adaptation of the equipment without investing in new equipment. • Customer service reliability and continuity of the business activity. • Greater flexibility of service offered without the installation problems fixed lines. • Competitive prices to keep the equipment connected. WHY TELEFÓNICA? • Single reliable contracting and support point for connectivity and the device. • Comfortable and smooth migration thanks to an extremely simple installation. • Simplification of the logistics and operational processes: the device is delivered with the SIM already installed. • Support of the IoT connectivity platform to manage communications. RELATED PRODUCTS Services to combine and enhance the product: • Kite platform: joint commercialization with the managed connectivity platform, which makes it possible to manage the deployed SIMs and devices. AVAILABILITY IN COUNTRIES Upcoming releases: United Kingdom
  12. 12. 22 23 THINGS READY Track AVAILABILITY IN COUNTRIES Mexico and Colombia Case Studies THINGS READYTHINGS READY A THINGS READY solution 22 Things Ready Track incorporates the necessary IoT equipment and connectivity to build vehicle localization applications, cargo and driver security, fleet optimization, recovery of stolen vehicles, Insurance Telematics, etc. The solution offers a set of pre-configured equipment and IoT networks options, and facilitates the growth of business by reducing the initial investment in equipment and communications needs. Main functionalities: connection to the client’s vehicle platform, capture of its data for real time monitoring and localization, obtaining information about its status, use, and mobility. The Kite platform makes it possible to manage and obtain information on communications in real time. TARGET Integrating companies that develop solutions for vehicle location and fleet optimization (AVL, insurance telematics ...). Or end customers who manage a fleet of vehicles such as car rental companies, leasing companies, insurance companies, security, technical services, logistics, courier or passenger transport among others. BENEFITS Collection of real time data about: • Geographical positioning to increase the security of the vehicle, occupants, and cargo; locate the vehicle in case of theft, detect unauthorized uses, etc. • Acceleration and position change to receive alerts about unauthorized movements, detect possible thefts in real time, etc. • Distance travelled to optimize fuel consumption, optimize the management of routes, etc. • State of the vehicle for predictive maintenance, plan reviews, etc. WHY TELEFÓNICA? • Single reliable contracting and support point for connectivity and the device, with facilities to deal with the initial investment in equipment and communications. • Simplification of the logistics and operational processes: the device is delivered with the SIM already installed. • Global connectivity and the best local coverage in any country in the world using different national networks. • Client training for the handling and self- management of the platform. RELATED PRODUCTS Services to combine and enhance the product: • Kite platform: joint commercialization with the managed connectivity platform, which makes it possible to manage the deployed SIMs and devices. • Fleet Optimise: device installed in the vehicle’s OBD port for obtaining the real time localization of vehicles, alerts, reports, or engine data.
  13. 13. 24 25 mobility
  14. 14. 26 27 A MOBILITY solution Fleet optimise Case Studies 26 AVAILABILITY IN COUNTRIES Mexico, Colombia, Ecuador, Brazil, Chile, Peru, Argentina, Venezuela, Spain, United Kingdom, and Germany. Fleet Optimise is a service that starts with the fast and easy installation of a small IoT device in the vehicle’s OBD port. From this device, information about the location of vehicles in real time can be obtained, as well as the management of alerts and tailor-made reports, or the engine’s data. It is based on the cloud to facilitate access to the collected information and to allow the downloading of reports. Main functionalities: use and status of the fleet, fuel consumption, mileage, location, engine data, and behaviour of the driver at the wheel; configuration of control panels to support decision making, creation of alerts, foresight in the event of breakdowns, and panic button. TARGET It is a B2B service aimed to most sectors and types of companies. Mainly, for those with fleets of vehicles or with businesses where transportation is an essential asset for its development, for example, Rent-a-Car companies, Renting/Leasing, roadside assistance, transportation, sales force, field forces, security... BENEFITS • Optimization of personnel, vehicles, and cargo. • Protection of personnel, vehicles, and cargo, view of the drivers’ behaviour. • Foresight of breakdowns: control of problematic engine symptoms and vehicle downtime. • Improvement of the driver’s habits through the monitoring of navigation routes, speed, alerts… WHY TELEFÓNICA? • Does not require professional installation service: the device is self-installing and connects to the vehicle’s OBD port. • Information of engine parameters: revolutions (rpm), speed, consumption, and other integrated data of nearly one thousand car models. • Modular and embeddable: two modules accessible by web or APIs that integrate with client systems. • Multi geography: global homogeneous service, operational without borders. • This service is leader in the sector and a reference in the industry with more than a million of connected vehicles. RELATED PRODUCTS Services to combine and enhance the product: • Workforce Optimise: application that reports on the GPS location of the company’s staff in the field, achieving a more efficient portfolio management, greater travel security, and more transparent billing. • Kite platform: joint commercialization with the managed connectivity platform, which makes it possible to manage the deployed SIMs and devices.
  15. 15. 28 29 Workforce optimise Case Studies A MOBILITY solution 28 AVAILABILITY IN COUNTRIES Colombia, Ecuador, Peru, Brazil, Chile, Argentina, Spain, and Mexico Workforce Optimise is a real time GPS location service of the field personnel, and productivity and efficiency management, of the company’s activity. At the same time, it is a tool that allows employees to plan better their work. Main functionalities: location and tracking of the routes, assignment of customer and activity portfolios according to proximity, sending of alarms, creation of geo-fencing, reports for managers, immediate request of documents, business chat, dispatch of internal news and communications, registration of working hours, panic button, and forms on the employee’s APP. TARGET This product is aimed at any small, medium or large company, whose employees base their activity outside the offices: medical assistance, commercial force, security agents, delivery... BENEFITS • Communications channel: improvement of the relationship with the company and colleagues. • Business efficiency and knowledge: understanding the activity of employees and streamlining their working day. • Security: immediate location of employees in risk situations. • Balance of the employees’ work and professional lives. WHY TELEFÓNICA? • Experience in project management, customer satisfaction, and service continuity over time. • Comprehensive end-to and-solution, covering the entire value chain: Communications, Value Added Services, Billing Services, and Customer Service. • Globally homogeneous connectivity service, operational without borders. • Personalized support without professional installation: cloud service and mobile application that can be installed by the client itself. Compatible with iOS and Android. RELATED PRODUCTS Services to combine and enhance the product: • Fleet Optimise: quick and easy installation of an IoT device in the vehicle’s OBD port to obtain information regarding the location of vehicles in real time, alerts management, reports, or engine data. • Kite platform: joint commercialization with the managed connectivity platform, which makes it possible to manage the deployed SIMs and devices.
  16. 16. 30 31 retail
  17. 17. 32 33 A Retail Solution Signage engage Case Studies 32 AVAILABILITY IN COUNTRIES Spain, Mexico, Peru, Argentina, Chile, and Brazil. With Signage Engage the retailer can create its own channel of contents and communicate with its customers in the sales point. In addition to enhancing its brand image, it makes it possible to personalize contents to promote its products and centrally manage the marketing strategy of all its sales points. The main functionalities are the management, programming, distribution, segmentation, and synchronization of contents. It also makes proactive monitoring possible, with personalized control panels about different performance indicators, and the creation of business reports. TARGET Small, medium or large companies of any sector that have the need to communicate with their customers in a dynamic and innovative way by launching promotional campaigns at the point of sale and that want to optimize their profitability. BENEFITS • Increase of sales through high impact dynamic contents. • Improvement of the brand image. • Optimization of campaigns: more flexible and dynamic communication in sales point (promotions, personalized contents...). • Cost savings: eliminates the traditional supports, simplifies the updating process and makes it more amenable. • Proposes purchase inspirations and recommendations. • Improves the customer experience and makes waiting times more amenable. WHY TELEFÓNICA? • Quality end-to-end service and with own equipment. • Internal platform with real time monitoring and multilingual 24x7 customer service. • Facilities and logistics deployed at a global level. • Care of the environment: reducing the use, logistics, and storage of paper. RELATED PRODUCTS Services to combine and enhance the product: • Store Insight: Set of IoT-based technologies for statistically and aggregately learning about the influx of customers and their behaviour in the store. Greater knowledge of the business and its customers, increase sales and improve the operational processes. Content Management Distribution Reports User Players
  18. 18. 34 35 Store insight Case Studies A Retail Solution 34 AVAILABILITY IN COUNTRIES Spain. Store Insight is a set of IoT-based technologies for statistically and aggregately learning about the influx of customers and their behaviour in the store. As the retailer’s knowledge about its business and customers increases, so do the sales and operational processes. Main functionality: using people counting cameras, beacons, WiFi access points, and other sensors, relevant data about the in-store customer behaviour is obtained: number of visits, time of stay, visited areas of interest, conversion and sales «funnel». TARGET Any company in sectors such as: fashion, supermarkets, hotels, restaurants, cafeterias, specialist distribution, shopping centers. BENEFITS • Increase of conversion ratios: crossing- referencing the data about the customer and the sales data to design ideal business strategies. • Improvement of the operational efficiency and cost reduction: organization of the staff according to the behaviour of the customers; adjustment of costs of resources. • User satisfaction and loyalty: the store environment adapts to enhance their experience. • Optimization of the use of the sales surface: it makes it easier to discover products, receive promotions, and avoid unnecessary queues. WHY TELEFÓNICA? • Profiling and segmentation information about the customer through Telefónica’s Big Data (anonymized) analysis capabilities. • End-to-end service. Facilities and logistics deployed at a global level. • Compatibility with multiple sensors/devices hardware from different providers. • Modular solution adapted to the needs of each customer. RELATED PRODUCTS Services to combine and enhance the product: • Signage Engage: communications channel for increasing sales and enhancing the brand through devices (screens, projectors, or totems) with customized contents. ReportsAnalítycsData capture Sensors Video Wifi Beacons People Counter
  19. 19. 36 37 WIFI engage Case Studies A Retail Solution 36 AVAILABILITY IN COUNTRIES Spain, Mexico, Peru, Argentina, Chile, and Brazil. Wifi Engage makes it possible to offer free WiFi to the customers of a sales point and interact with them through communications campaigns: share promotions, redirect traffic to social networks, perform surveys, deliver coupons, corporate videos/website… Main functionalities: remote control parameters of the device’s parameters, connection with external tools (CRM), personalization of captive portals, segmentation of campaigns, downloading of customer data of each location, and access to the control panel (with information about connected visitors, profiles, types of sessions, percentage of users, etc.). TARGET Aimed at small and large companies in sectors such as: hotels, restaurants, cafeterias, public administrations and commerce. BENEFITS • Customer loyalty: direct communication of campaigns and promotions for customers. • Increase of public and visiting times thanks to the attraction generated by the Wifi connection. • Knowledge about the customers (gender, age range, and repeat visitors). • Personalization of the experience: identification of the images of the captive portals, traffic redirecting, limitation of the connection time, etc. WHY TELEFÓNICA? • End-to-end service. • Operations: extensive network of partners and alliances; global level facilities and logistics; real time monitoring service. • Multilingual 24X7 customer service. • Content: digital contents agency (multimedia design and production). RELATED PRODUCTS Services to combine and enhance the product: • Signage Engage: communications channel for increasing sales and enhancing the brand through devices (screens, projectors, or totems) with customized contents. • Music Engage: 24h music service, without interruptions, without advertising, and with playlists that influence customer’s response. Activation of account Campaign personalization Customer insight Free Wifi
  20. 20. 38 39 Music engage AVAILABILITY IN COUNTRIES Spain, Mexico, Peru, Chile, Brazil and Argentina. Music Engage is a service to offer the client music ambience 24 hours a day, without interruptions, without advertising and with different playlists, taking advantage of the value that music adds to the point of sale. This service helps creating the right music environment for each moment and influencing the activity and response of customers. Main features: programmed music channels by time slots or by days of the week; ad spot schedulling within the same reproduction channel; monitoring of the terminals to know the status of their terminals in real time. TARGET For small and large companies or multinationals of any sector or market. The companies that request it the most belong to retail, tourism / hospitality and offices sectors. Benefits • Facilitates the recall of the brand image and enriches to the customers’ journey. • Increase sales and improve the customer experience thanks to an appropriate atmosphere. • Makes content management easier. • Incorporates a channel to include promotional locutions ad spots, (campaigns, promotions, etc.). WHY TELEFÓNICA? • Simple and autonomous: more than 100 musical channels with different styles and rhythms. • MusicLab: own department of expert musicologists who develop musical channels based on the selection of the most appropriate topics for each type of business. • Online management through the web platform. • Local storage: in case of connection problems, the music continues playing. RELATED PRODUCTS Services to combine and enhance the product: • Signage Engage: communications channel for increasing sales and enhancing the brand through devices (screens, projectors, or totems) with customized contents. • Wifi Engage: free WiFi to the customers of a sales point and interact with them through communications campaigns. Case Studies A Retail Solution 38 Content management Distribution ReportsStore Manager MusicBox
  21. 21. 40 41 Label engage AVAILABILITY IN COUNTRIES Spain. Label Engage is a digital labelling solution, easy to install and self-managed, to help our clients to create a small, dynamic and attractive communication channel in the establishment to inform about products and promotions. You can assign product information to a screen either from a web interface or from a smartphone. Main features: to manage catalogue items (add / edit / delete articles, export of catalogue...), process of promotions, configuration of screens by editing attributes, and organize labelling. TARGET It is aimed at medium and large companies in sectors such as distribution, fashion, retail or companies with a broad product catalogue that cannot be displayed in the store. Especially for points of sale with a high product turnover in exhibitors. BeneficiTs • Efficiency: reduces the updating times of the exhibitors, eliminates human errors in the labelling labor and the cost of traditional labelling such as, paper and printing. • Sales: increases sales with dynamic and innovative contents in store and shop windows, adapted to the brand image of the company. • Integrated content: fast, dynamic, immediate and centralized updating of the contents of all labels. • Communication: enables screens distributed throughout the store as an extra communication channel for promotions and campaigns. WHY TELEFÓNICA? • End-to-end service: from connectivity to data analytics through establishment management of immediate adaptation. • Technical service: includes a commercial and technical assistance service both by telephone and personally at the establishment. • Innovation and brand image: modernizes the image of the establishment and incorporates it into the current digital context. • Customer experience: we get a unique establishment that offers the user a special shopping experience, with an added value that end users can appreciate. • Customer experience: differentiation and originality of the point of sale, a unique consumer experience, with visible added value. RELATED PRODUCTS Services to combine and enhance the product: • Signage Engage: communications channel for increasing sales and enhancing the brand through devices (screens, projectors, or totems) with customized contents. • Wifi Engage: free WiFi to the customers of a sales point and interact with them through communications campaigns. • Music Engage: 24h music service, without interruptions, without advertising, and with playlists that influence customer’s response. Case Studies A Retail Solution 40 Brochure Manager Special Offers Data Upload
  22. 22. 42 43 Store Optimise AVAILABILITY IN COUNTRIES Spain, México, Peru, Chile and Brazil. Store Optimise helps avoiding waiting queues to improve customer service in offices. Based on the capacity of the establishment and the profile of employees in direct contact with the client, it is configured to obtain a perception of the most positive service received. In this way, the end user is more loyal, the brand positioning is improved and productivity and efficiency are increased. Main features: Configuration of the services that are provided, assignment of care posts, establishment of priority rules, possibility to request a shift at the dispensing point or previously via the web. TARGET For medium or large companies that want to improve customer service and waiting times. The sectors of greatest application are: customer service offices of the public or private sector and the healthcare sector. Beneficits • Guides, runs and informs the public, and reduces waiting times. • Provides statistics to increase the quality of the service offered and improve brand positioning. • Increase the productivity of the staff of the department. • It facilitates a more personalized attention. • Establishes a security system in the different confidential conversations with the user-client . WHY TELEFÓNICA? • Provides real-time data facilitating faster and more efficient decisions. • Due to its robustness and operational simplicity, it optimizes the quality of customer service. • Innovative, flexible and very easy-to- implement tool. • Improves working conditions of the staff, making easier to employees to attend individually and in an orderly manner. RELATED PRODUCTS Services to combine and enhance the product: • Signage Engage: communications channel for increasing sales and enhancing the brand through devices (screens, projectors, or totems) with customized contents. Case Studies A Retail Solution 42 Turn notification Waiting status Ticket delivery Customer Service
  23. 23. 44 45 energy
  24. 24. 46 47 ENERGY insight Case Studies AN energy solution 46 AVAILABILITY IN COUNTRIES Service mode: Spain and Peru Platform as a Service: Spain, Peru, Ecuador, Mexico, and Brazil. Upcoming releases: Chile, Argentina, and United Kingdom. We call Energy Insight to the installation of energy monitoring equipment in the customer’s site with which information about the energy consumption (electricity, gas, water, renewables...) and other relevant variables, is generated. The data is periodically sent to the platform (in the cloud) where it is transformed into reports that are useful for the customer. Main functionalities: detailed knowledge of the energy cost, prediction and control of consumptions, detection of deviations, energy performance analysis, custom reports, creation of Sankey diagrams, savings measures, opportunities for improvement, monitoring of objectives, document management, task management, and alerts system. TARGET The service has been created for any customer that has a high energy consumption. Besides, we find great advantages for three sectors: Industry, Tertiary sector (banking, hotels, retail, shopping centers...) and Utilities. BENEFITS • Savings in the consumption of energy and, therefore, in the energy bill. • More efficient management of the energy infrastructures and operational improvements. • Better investment decisions based on data (return on investment). • Focus in a single point all the information about the energy infrastructures. WHY TELEFÓNICA? • 360° service thanks to its own capabilities and to the open ecosystem of partners. • Customizable tool that adapts to the customer’s needs. • Pay-per-use. • Using the Telefónica network makes it possible for the information to safely reach, with high availability, our Smart Energy platform. RELATED PRODUCTS Services to combine and enhance the product: • Energy Optimise: it is the second level of contact with energy efficiency through an upsell towards the Telecontrol mode with which the devices can be controlled. It includes data analytics as a complementary service. PDF REPORTXLS
  25. 25. 48 49 Energy optimise Case Studies AN energy solution 48 AVAILABILITY IN COUNTRIES Service mode: Spain. Platform as a Service: Brazil. Upcoming releases: Peru, Ecuador, Mexico, Chile, and Argentina. Energy Optimise makes it possible to remotely measure, control, and manage the energy facilities in a centralized manner. It also provides all kinds of reports, prediction of consumptions, comparisons between branches, alerts, etc., that facilitate investment decisions, energy and operational costs savings, energy efficiency, and maintenance. Main functionalities: efficient remote management through the automatic regulation of air conditioning and lighting; rules for the automation of the behaviour of the facilities; query of the changes occurred in the devices; real time monitoring of the functioning status and operating parameters. TARGET The service has been created for any customer that has a high energy consumption. Besides, we find great advantages for three sectors: Industry, Tertiary sector (banking, hotels, retail, shopping centers...) and Utilities. BENEFITS • Savings in energy consumption and CO2 emissions and, therefore, in the energy bill. • Greater knowledge of the functioning status of the facilities, which translates into energy and operational improvements. • Remote management and control of the energy facilities to adapt them to the needs of the business. • Automation of the operation of the facilities and optimization of their performance. WHY TELEFÓNICA? • End-to-end service: detection of needs, acquisition and installation of the hardware, software platform integration, operation, and maintenance. • Remote real time management of multiple energy facilities of a property network. • Commitment to the reduction of energy consumption and the operational optimization of the facilities. • Traceability of the behaviour of the property through the historical analysis of events. RELATED PRODUCTS Services to combine and enhance the product: • Energy Monitor: first level of interaction with energy efficiency through a simple implementation for the monitoring and measurement of energy consumptions. PDF REPORTXLS ON OFF
  26. 26. 50 New connectivities
  27. 27. 52 53 LPWA: NB-IoT y LTE-M commercial brands NB-IoT Network A New connectivities solution 52 AVAILABILITY IN COUNTRIES Spain. LPWA are the first standard 3GPP technologies designed ad-hoc for IoT that enable operators to offer solutions in the licensed spectrum. The LPWA networks have been designed to optimize the massive, low data consumption, and low cost IoT use cases. They are part of the launch of the 5G networks concept. The LPWA functionalities themselves make it possible to reduce the cost of devices and lengthen the life time of batteries by years. In addition, the network’s coverage is improved both indoors (complicated coverage sites: e.g. basements) and outdoors (long range). TARGET These connectivities are aimed at companies with low data consumption IoT solutions. BENEFITS • Maximum coverage: makes it possible to have service in places where there is no electricity or with coverage problems, in the open air, cities… • Generalization of the solutions due to the low cost of the devices. • Makes it possible to guarantee an alternative future for the current use cases solved with 2G. • Extend the life of the devices thanks to the use of new connectivities. WHY TELEFÓNICA? • Deployment in Telefónica’s entire footprint. • The integration of technologies within the same Kite platform makes it possible to offer hybrid solutions. • Telefónica’s value proposition goes beyond connectivity, and may include hardware or services platform to build an end-to-end solution. • Access to the “The Thinx” laboratories to accelerate the deployment times of our customer’s solutions. RELATED PRODUCTS Services to combine and enhance the product: • Any new optimized vertical solution of our IoT catalogue can be supported in LPWA, as well as the evolution of the current solutions deployed in 2G, optimizing them in terms of costs and benefits.
  28. 28. 54 55 INDUSTRY READY Case Studies A New connectivities solution 54 AVAILABILITY IN COUNTRIES Spain, Germany, United Kingdom, and Latin America. The production chains of factories are increasingly flexible in the industrial digitalization processes. Industry Ready is the wireless network solution that connects all the components of the chain with the flexibility required. Main functionalities: optimize the production process, avoid work accidents, and reduce the environmental impact, provide mobility and flexibility in the production processes, being aware of the location of the workers, manage and be aware of the in/out-bound supply chain status, predictive maintenance... all in real time. TARGET This connectivity benefits mining, Oil & Gas, ports, airports, construction, automakers... BENEFITS In comparison with other wireless technologies, LTE connectivity makes it possible: • To have an interference-free network. • Possibility of massively connecting to devices. • Prioritization of traffic to respond to the needs of each of the elements connected to the network. • Improved coverage, both indoors and outdoors. WHY TELEFÓNICA? • The integration of technologies within the same Kite platform makes possible to offer public/private hybrid solutions. makes it Kite platform makes possible to offer public/private hybrid solutions. • Network infrastructure adapted to the specific industry needs. • Mobile and wireless connectivity of all of the company’s elements for total mobility. • End-to-end service: detection of needs, configuration and instalation of network hardware, integration, operation, and maintenance. RELATED PRODUCTS Services to combine and enhance the product: • Kite platform: IoT managed connectivity platform that makes it possible to control the life cycle of the SIM card, obtain real time information, and carry out monitoring and diagnosis tasks on the deployed SIMs. • Things Ready Track: comprehensive solution that enables a more efficient management of the communications and devices needed to locate the vehicles of a customer in real time and at any time.
  29. 29. 56 57 consumer
  30. 30. 58 59 My drive Marcas comerciales A consumer solution 58 AVAILABILITY IN COUNTRIES Upcoming deployments in Spain and United Kingdom. Other deployments: Chile, Ecuador, Peru and Brazil. My Drive is a device equipped with a SIM and connected to the car’s OBD port that transmits real time information about the functioning and use of the vehicle to our solution. It integrates into the day-to-day life of the user who connects while driving and who can access the information through a mobile application. It provides a smart vehicle driving experience, and facilitates real time information which helps the user to make more efficient decisions. Main functionalities: in-car wifi hotspot to provide connectivity to all of the vehicle’s passengers; access to the vehicle’s telemetry data, and reminders of maintenance services; vehicle localization in real time; information about the routes; driving mode, and access to discounts in businesses related to the vehicle. TARGET People who want their car to be connected in real time at any time to optimize the use. BENEFITS • Connectivity in your car: data plan for connecting devices in the car via wifi. • Peace of mind: thanks to telemetry data, the consumer will be able to know what the vehicle’s problems are before going to the mechanic. • Localization: makes it possible to know its location in real time at all times, as well as the routes taken, and entrance and exit alerts to areas. • Monetization of the data: valuable information is obtained about the users by creating a source of revenue for the operator, and benefits (e.g. discounts) for the end user. WHY TELEFÓNICA? • New services: consumer support continuity in every aspect of the activity that matter to it (office, home, mobile, and now also its car). • Hardware: easy and intuitive use of the device. • Plataform: we rely on the best partners and with internal developments and integration with Telefónica’s quality standards. RELATED PRODUCTS Services to combine and enhance the product: • My Tracker: localization solution for objects, pets, and people based on a device equipped with a SIM card. The information is accessible to the user by downloading a mobile application.
  31. 31. 60 61 My Tracker Marcas comerciales A consumer solution 60 AVAILABILITY IN COUNTRIES Upcoming deployments: Germany, Spain, Brazil and Chile. My Tracker is a localization solution for objects, pets, and people based on a device equipped with a SIM card which transmits the information to a downloadable mobile application. In this way, the customer can have the things and people that matter the most to it located in real time, and at all times. Main functionalities for any use case (pets, objects, and people): real time localization, smart alerts, and geo-zones, panic button, and history of trips made. In addition, and depending on the use, other specific functionalities such as light detection -e.g. in a suitcase-, emergency call from the device, etc. TARGET People can obtained information of what more matter to them: any object, any pet or any person that needs special care. BENEFITS • Real time localization: location and routes. • Peace of mind: knowledge, monitoring, and reception of alerts. • Smart alerts: creation of alerts and notifications depending on the location or of other possible incidents. • Monetization: depending on the use case, big data can provide greater value to the user’s service and this generate new sources of income. WHY TELEFÓNICA? • Services: consumer support continuity in every aspect of the activity that matter to it (office, home, mobile, and now also things). • Hardware: easy and intuitive use of the device. • Plataform: we rely on the best partners and with internal developments and integration with Telefónica’s quality standards. RELATED PRODUCTS Services to combine and enhance the product: • My Drive: provides a smart vehicle driving experience, and facilitates real time information which helps the user to make more efficient decisions.
  32. 32. 62 63 capabilities 2
  33. 33. 65 An instrumental part of IoT is connecting assets. But the most significant part of the opportunities are extracted when additional value is extracted from the asset that is connected. Accordingly, Telefónica is a true believer in value proposition that goes that go beyond connectivity as the way to increase our revenues by fulfilling real customer needs. The “Beyond Connectivity” area includes the value proposition that build on top of the connectivity, including joint market approaches with the most important IoT cloud providers and all the IoT E2E services offering. Besides the IoT Connect and the Beyond Connectivity domains, there is a series of capabilities that are present in the whole Telefónica portfolio, but that are particularly significant in the case of IoT. These capabilities are currently related to all the Data Analytics technologies as well as the Security capabilities. Both domains are critical at this point. Data Analytics capabilities will be executed on top of the E2E services and are the next step in terms of extracting real useful value for the customer. The Security domain will be present in all the elements of the IoT architecture, including HW, connectivity, platform proposals, E2E services, Data analytics. All features are to be secured with the appropriate and specific technologies. IntroDUCtioN Company Vision IoT value proposition BIG DATA BIG DATA IOT ANALYTICS TRANSVERSAL CAPABILITIES Present in all Telefónica solutions, but especially important for IoT BEYOND CONNECTIVITY Application Enablement Platform and E2E service offering IOT CONNECT “Foundational” capability aimed at making connectivity easy to our customers and partners PRODUCTS AND SERVICES IOT PLATFORM AND SERVICES MANAGED CONNECTIVITY PHYSICAL ASSETS IOT NETWORK DEVICES SECURITY OSS/BSS/IT
  34. 34. 66 67 Hardware Ecosystem In order to achieve the adoption of IoT technology by the industry as a whole, dialogue between the main hardware players at a global scale is more necessary than ever, and this includes establishing key relationships with many companies in the world, such as, chipsets, modules and device manufacturers. We communicate regularly with all those relevant stakeholders, and we guide them towards the technologies supported by our networks and towards the commercial needs we perceive in our clients. Due to our neutral role, Telefónica communicates with all of them with sincerity, while we filter the noise of customers and smaller markets. Benefits The manufacturers of chipsets and modules provide us with samples of modules, so that Telefónica and its most special customers can perform pre-tests of the characteristics of the network. The modules are regularly certified by Telefónica, which guarantees the compatibility of the network. On the other hand, the module manufacturers provide us with access to the final device manufacturers and, in this way, they help us find - among thousands of options - the best solutions for our customers. Telefónica IoT also maintains regularly its relationship with the largest manufacturers in the world: Foxconn, WNC and Flex, as well as some very strong regional companies in IoT such as Fagor, Ikerlan, Telnet or Erictel. All of them help us providing our customers with specific devices when they are not available in the usual shopping channels. why Telefónica As connectivity providers, we can establish relationships with all stakeholders, encourage interaction between them and energize the ecosystem completely, as well as promote the adoption of IoT connectivity technologies and obtain privileged access to chipsets, modules and devices. RELATED PRODUCTS Kite platform: joint commercialization with the managed connectivity platform, which makes it possible to manage the deployed SIMs and devices. Things Ready: comprehensive solution that enables a more efficient management of the communications and devices of a customer in real time and at any time. IoT Partner Programme The IoT Partner Programme (IPP) is Telefónica’s unique approach to IoT business. IoT device manufacturers, solution providers and connectivity distributors will find in our Programme the best way to approach the market jointly with Telefónica. We provide our Partners with a fully customised platform with a seamless user experience for all transactions online. Our innovative, state-of-the-art set of tools (such as our Pricing Simulator, Coverage Maps, Deal Manager, Ordering tools and Support Centre) make our Partners’ life easier: they can manage the whole process online, from quoting to ordering, and operate anytime, anywhere. In addition to the unique transactional tools, Partner Account Managers (PAMs) act as the single point of contact for our Partners and support them during their daily activity, making the most of their journey with Telefónica. Furthermore, the central IPP Team is permanently supporting the operation of the Programme in order to ensure the maximum efficiency in all processes. Partners are categorized depending on their position in the IoT value chain. Accordingly, each type of partner counts with all the tools and processes to make them full owners of their digital experience with Telefónica. Benefits The IoT Partner Programme provides with: • End to end transactional tools to execute all processes oriented to purchase, configuration and getting ready to launch the IoT connectivity. • This complete set of tools can be integrated with the customer’s systems for an easy automation of processes and orders. • Operational simplicity and commercial flexibility. • Efficiency in all processes, ‘right first time’. There is no learning curve for specific processes. • Scalability and global reach. why Telefónica? Telefónica is a world leader in IoT connectivity, with a well-known brand and reputation on a global scale. In addition, Telefónica has the capabilities to develop internally and with specific expert partners, all the digital experience and devices to deploy the most complete and flexible IoT Partner Programme worldwide, with more than 1200 commercial partners globally. Related products Kite platform: Selected distributors and customers worldwide that require a clear, flexible and competitive purchase mechanism for IoT connectivity, complemented with a differential set of tools to automate and follow up all the process.
  35. 35. 68 69 IoT CloudReady IoT Analytics In collaboration with the main public cloud providers, we have evolved the traditional connectivity to an IoT connectivity “prepared for the cloud”, developing connectors and complements in the Kite platform that increase security and facilitate the integration of the devices with the IoT platforms that provide the public clouds. Analytics is considered to be the other side of the IoT coin. The huge amount of information captured by the global deployment of connected assets is a unique source of value for our clients, and Telefónica is fully committed to fulfilling their needs as well as playing the role of the strategic partner during the digital transformation processes in which our clients are involved. Accordingly, we are developing a series of capabilities to process IoT information, from the E2E services that we provide, as well as from the IoT traffic information that the IoT devices we connect are generating. These capabilities are developed both in-house, via our internal Data Analytics factory, LUCA, but also via partnerships with key stakeholders in the industry that bring differential knowhow in this area.features Telefónica’s CloudReady IoT Connectivity consists of three main components on its Kite platform: • Cloud connectors: with just a configuration change to Telefónica’s Kite platform; network, consumption and location data can be sent to the Cloud. • Secure communications: procedures to setup VPN cellular IPSec efficiently with the Cloud VPG. • Credentials manager: service that provides the device its Cloud credentials using a secure network. benefits Telefónica’s CloudReady IoT connectivity enables SIM and connectivity information in the Cloud in an easy, secure and reliable way. This supposes significant savings in cost and time for our customers. In addition, having SIM and connectivity information in the Cloud provides the following use cases for the customer: • Service enhancement: enriches the application with network-based data. • Security and fraud detection: detects potential breaches in the device. • Service Assurance: detects service outages due to connectivity status and SIM current consumption. why Telefónica? Our vision is to empower people to connect with the things that really matter to them. Telefónica is a reference in the IoT market, positioned as “IoT Leader” in Gartner’s magic quadrant for 4 years in a row. CloudReady IoT connectivity helps to position Telefónica as the leading E2E IoT provider for digital transformation projects involving connectivity & cloud services allowing us to provide more customer centric solutions and with more added value for customer E2E needs. benefits Via an expert Data Analytics system, the client is able to extract all the insights that are relevant to the business. If the strategies applied are accurate and domain-specific expertise is involved, the client will get a true driver of business transformation, as the data captured is turned into business insights. Telefónica has experts in a diverse range of fields (Smart Retail, Industry, etc.) and in some areas a partner with world-class knowledge is involved. why Telefónica? Telefónica has a cross-domain approach to the IoT, as E2E service provider and one-stop shop for IoT solutions. But Telefónica has in-depth knowledge in terms of Data Analytics and information processing in general, as this is a strategic part of the company. The combination of these two aspects gives Telefónica a unique position to provide data analytics capabilities on top of IoT products and services. Related products Energy Optimise: it is the second level of contact with energy efficiency through an upsell towards the Telecontrol mode with which the devices can be controlled. It includes data analytics as a complementary service. CloudReady: evolution of traditional connectivity to IoT connectivity “ready for the cloud”, through the use of connectors and add-ons in the Kite platform that facilitate and increase security in the integration of IoT devices with IoT public clouds.
  36. 36. 70 71 IoT Security SANDAS GRC SandaS GRC helps organizations support their business strategy, improve their operational performance, reduce operational risks and ensure regulatory compliance, by integrating their key processes around three strategic domains: Corporate Governance, Risk Management and Regulatory Compliance. SandaS GRC is the perfect complement to create an effective programme for the governance, risk management and compliance of your organization’s information security. It is oriented to public and private entities that need to ensure their security and correctly manage risks, organizations that need to meet obligations and internal policies imposed by legislators, regulators and clients, companies that need to safeguard and protect information in order to maintain its confidentiality, availability and integrity and organizations that need to have a comprehensive and unified view of their security, covering both operational and business aspects. Sandas GRC incorporates the checklist of the recommendations of the IoT security guides published by the GSMA, which allows a security assessment of the IoT ecosystem of the clients. WAF Nowadays, it is no longer enough simply to classify and block potentially harmful traffic based on data from network traffic or protocol vulnerabilities. HTTP/HTTPS are extensively used protocols for carrying traffic of all kinds of applications. Web Application Firewalls (WAFs) are capable of preventing attacks that network firewalls and intrusion detection systems cannot, and they do not require modification of the application source code. They offer a high level of visibility within the application layer, being used not only for protection against web-based attacks but for identifying gaps, information leaks, configuration errors, etc. Features are: protection against most frequent attacks (OWASP Top 10 and more), availability of the system even under attack, protection against zero-day web vulnerabilities, protection against encrypted attacks. benefits • It helps to develop and prove compliance with legislation (DPL “Data Protection Law”, ENS “Esquema Nacional de Seguridad”, critical infrastructures…), international standards (ISO 27001, ISO 27002, ISO 22301, PCI DSS…) and corporate policies in an efficient and centralized way. • Full and unified view of the risk, helping to manage the key risks and normative and regulatory compliance difficulties in the organization, minimizing their impact on the business. • It allows us to conduct a strategic assignment of resources and to ensure the appropriate controls for an integrated security plan. Why telefónica? Telefónica has a very in-depth and broad expertise in cybersecurity and in recent the company has been working on providing and adapting security solutions that can help in the protection of the IoT ecosystem. In parallel, Telefónica has consolidated a leadership position in the worldwide IoT market. The combination of these two assets, together with a strong reputation in the B2B market, in-depth knowledge of customer needs and a world-class selection of partners, give Telefónica a unique position to be the one-stop shop to deliver differential IoT security value propositions. Related products WAF: protocols used to transport traffic of all types of applications. Vamps: continuously manage of all vulnerabilities that represent a threat to the security of your organization. Cyberthreats: anticipation, monitoring and continuous response against cyber attacks, in anticipation. benefits • Ensures the security of commercial transactions on the Internet and compliance with international payment regulations PCI-DSS. • Protection without having to change the code of the applications. • Simplicity and flexibility as a fully managed service with 24x7 support. • Cost savings through requiring installations or deployment and as a cloud service it is easily scalable. Why telefónica? Telefónica has a very in-depth and broad expertise in cybersecurity and recent the company has been working on providing and adapting security solutions that can help in the protection of the IoT ecosystem. In parallel, Telefónica has consolidated a leadership position in the worldwide IoT market. The combination of these two assets, together with a strong reputation in the B2B market, in-depth knowledge of customer needs and a world-class selection of partners, give Telefónica a unique position to be the one-stop shop to deliver differential IoT security value propositions. Related products Sandas GRC: helps organizations to support their commercial strategy, improve their functional performance, reduce operational risks and ensure regulatory compliance. Vamps: continuously manage of all vulnerabilities that represent a threat to the security of your organization. Cyberthreats: anticipation, monitoring and continuous response against cyber attacks, in anticipation.
  37. 37. 72 73 VAMPS Vamps continuously manages all vulnerabilities that pose a security threat to your organization. Companies, which are increasingly present in the digital world, are more exposed to receiving a variety of attacks and assaults on their systems. 53% of attackers take advantage of organizations’ software vulnerabilities as a gateway to their systems, so early detection of the existing vulnerabilities in the systems of an organization is vital nowadays. Vamps provides a global view of organizations’ weaknesses, helping to identify security threats and potential means of attack, revealing all the assets of an organization that are exposed on the Internet and allowing a quick management of their correction. Vamps is especially suitable to be applied to IoT world as it includes specific plugins for IoT devices and systems. CYBERTHREATS Cybersecurity is part of the digital era and is one of the current concerns of governments, businesses and citizens around the world. It would take an average of 205 days for an organization to discover that it has been hacked or breached, and other 46 days to resolve the incident from its detection. The challenge is to continuously anticipate, monitor and respond to cyber-attacks long before they occur. CyberThreats allows organizations to detect and respond to the different threat types. Unlike other security solutions, CyberThreats covers all phases of the cyber threat lifecycle, based on its cyberintelligence model. Its end-to-end global view of risks provides a proactive approach focused on the early identification and effective response to cybercrime. In the case of IoT, the constant monitoring of the Internet (not only the surface but also the Deep Web and Dark Web) makes it possible to protect against carding, credential theft, publication of devices vulnerabilities, phishing and suspicious domains, information about devices exposed on the Internet, brand abuse and security incidents related to botnets. All these are critical aspects to constantly guarantee the full security of the IoT environment. benefits • Persistent approach by providing an early detection and correct management of security threats, from the time they are discovered to their remediation. • It reduces costs by not requiring investment in additional hardware or software and also avoiding maintenance costs. • 24x7 support by our qualified and certified technical team, which verifies each detected weakness to determine its severity, favours its fast mitigation and minimizes the exposure time. • It facilitates organizations focus on their resources by managing the vulnerabilities among different operative groups or companies through the customization of user profiles. Why telefónica? Telefónica has a very in-depth and broad expertise in cybersecurity and in recent years the company has been working on providing and adapting security solutions that can help in the protection of the IoT ecosystem. In parallel, Telefónica has consolidated a leadership position in the worldwide IoT market. The combination of these two assets, together with a strong reputation in the B2B market, an in-depth knowledge of customer needs and a world-class selection of partners, give Telefónica a unique position to be the one-stop shop to deliver differential IoT security value propositions. Related products Sandas GRC: helps organizations to support their commercial strategy, improve their funtional performance, reduce operational risks and ensure regulatory compliance. WAF: protocols used to transport traffic of all types of applications. Cyberthreats: anticipation, monitoring and continuous response against cyber attacks, in anticipation. benefits • Reduces costs by early identification and resolution of potential attacks that could pose a financial and reputational effect on your organization. • End-to-end global vision providing a proactive approach aimed at the anticipation, detection and response to cybercrime. • 24x7 monitoring thanks to our expert team of intelligence analysts specialized in cybersecurity (CyberSOC). • Accessibility and simplicity through an online portal offering a unified control point, centralizing all information. Why telefónica? Telefónica has a very in-depth and broad expertise in cybersecurity and in recent year years the company has been working on providing and adapting security solutions that can help in the protection of the IoT ecosystem. In parallel, Telefónica has consolidated a leadership position in the worldwide IoT market. The combination of these two assets, together with a strong reputation in the B2B market, an in-depth knowledge of customer needs and a world-class selection of partners, gives Telefónica the unique position to be the one-stop shop to deliver differential IoT security value propositions. Related products SandasGRC: helps organizations to support their commercial strategy, improve their funtional performance, reduce operational risks and ensure regulatory compliance. WAF: protocols used to transport traffic of all types of applications. Vamps: continuously manage of all vulnerabilities that represent a threat to the security of your organization.
  38. 38. 74 75 Global partners3
  39. 39. 77 IoT is a combination of a diversity of technologies, impacting the 4 layers, and requiring a close collaboration with partners in order to move as fast as the market requires. So IoT is an industry where the collaboration between companies with different expertise is the way to succeed. Thus, at Telefónica IoT Global, we are creating an ecosystem of partners that complement both our catalog of solutions and our IoT capabilities. Introduction EN17 18 EN Energy insight Energy optimise CO19 20 CO My drive My TRACKER RE RE RE RE 12 15 11 14 13 16RE RE Signage engage Music engage Store insight Label engage Wifi engage Store Optimise NC NC 4 3 5 NC Industry ready NB-IoT lte-m MO9 10 MO Fleet optimise Workforce optimise KITE CN1 2 CN jasper TR TR 7 6 8 TR LINK REFIT track Capabilities IOT
  40. 40. 78 79 CONNECTIVITY PARTNERS Connectivity partners are Global network technology providers, including network equipment at a radio access level and core network level. They are all worldwide leaders in network design, deployment, operation and support, for 2G, 3G, 4G and the IoT connectivity, NB-IoT and LTE CatM. They closely adhere to the network standards so we can make sure that our customers get the best experience by using their technology. Due to its worldwide footprint, Telefónica maintains a close collaboration with specialized engineering units and research divisions that these partners XXXX, in order to build the network of the future at a global scale. These partners also provide end-to-end service and their own set of technology partners. Value proposition: Telefónica collaborates with all of the partners to deploy a unique testing environment for the IoT connectivity technologies, namely NB-IoT and LTE CatM. This differential testing facility is called The Thinx and is oriented to making it possible for chipsets, modules, devices manufacturer, as well as e2e solutions providers, to get an early, quick, but detailed and reliable validation of their solutions with the IoT connectivity technologies. Market Footprint: Global reach and footprint. THINGS READY PARTNERS ROBUSTEL Guangzhou Robustel Technologies Co., Ltd. is a leading industrial IoT and M2M hardware and solution provider. Since its establishment in 2010 in Guangzhou, China, Robustel provides industrial cellular routers, gateways, modems, cloud platforms, and E2E solutions to customers in more than 100 countries worldwide. The company´s solutions aim at smart grids, oil & gas, the financial sector, security & surveillance, industrial automation, eHealth, and many other industries. Robustel has subsidiaries in Germany, Australia, Japan, and Hong Kong. Value proposition: The partnership with Robustel allows Telefónica to strengthen its Things Ready solutions portfolio, based upon an excellent combination of Smart Managed Connectivity, IoT terminals and Remote Management Services, with the certainty that it relies on the best technology and devices, provided by a leading global high- tech IoT hardware manufacturer. Within the scope of the partnership, Robustel supplies IoT industrial routers and gateways, including R3000, R2000 and M1000 series. Market Footprint: It is targeted at all of Telefónica’s footprint countries . NETCOMM WIRELESS NetComm Wireless Limited is a leading developer of Fixed Wireless broadband, wireless M2M/Industrial IoT and Fibre and Cable to the distribution point (FTTdp/CTTdp) technologies that underpin an increasingly connected world. Their Listen. Innovate. Solve. methodology supports the unique requirements of leading telecommunications carriers, core network providers, system integrators, government and enterprise customers worldwide. For over 36 years, NetComm Wireless has engineered new generations of world-first data communication products and is now a globally recognized communications technology innovator. With its Headquarters in Sydney (Australia), NetComm Wireless has offices in the US, Europe/the UK and New Zealand. Value proposition: The partnership with Huawei allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent combination of Smart Managed Connectivity, IoT terminals and Remote Management Services, with the certainty that it relies on the best technology and devices, provided by a leading global high- tech IoT hardware manufacturer. Within the scope of the partnership, Huawei supplies IoT industrial modems, routers and gateways, including AR502, AR503, AR509, AR129 and AR161 series, and also MS2131i Industrial USB stick and CarFi E8377. Market Footprint: It is targeted at all of Telefónica’s footprint countries. HUAWEI Huawei is a leading global information and communications technology (ICT) solutions provider. Driven by responsible operations, ongoing innovation, and open collaboration, they have established a competitive ICT portfolio of end-to-end solutions in telecom and enterprise networks, devices, and cloud computing. Their ICT solutions, products, and services are used in more than 170 countries and regions, serving over one-third of the world’s population. With more than 170,000 employees, Huawei is committed to enabling the future information society, and building a Better-Connected World. Value proposition: The partnership with Huawei allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent combination of Smart Managed Connectivity, IoT terminals and Remote Management Services, with the certainty that it relies on the best technology and devices, provided by a leading global high- tech IoT hardware manufacturer. Within the scope of the partnership, Huawei supplies IoT industrial modems, routers and gateways, including AR502, AR503, AR509, AR129 and AR161 series, and also MS2131i Industrial USB stick and CarFi E8377. Market Footprint: It is targeted at all of Telefónica’s footprint countries.
  41. 41. 80 81 SIERRA WIRELESS Sierra Wireless (NASDAQ: SWIR) (TSX: SW) is an IoT pioneer, empowering businesses and industries to transform and thrive in the connected economy. Customers Start with Sierra because they offer a device to cloud solution, comprised of embedded and networking solutions, seamlessly integrated with their secure cloud and connectivity services. OEMs and enterprises worldwide rely on their expertise in delivering fully integrated solutions to reduce complexity, turn data into intelligence and get their connected products and services on the market faster. Sierra Wireless has 1,400 employees globally and operates R&D centres in North America, Europe and Asia. Value proposition: The partnership with Sierra Wireless allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent combination of Smart Managed Connectivity, IoT terminals and Remote Management Services, with the certainty that it relies on the best technology and devices, provided by a leading global high- tech IoT hardware manufacturer. Within the scope of the partnership, Sierra Wireless supplies IoT industrial modems, routers and gateways, including GL8200, Columbia-XE, RV50, LS300, GX450 and MP70 series. Market Footprint: It is targeted at all of Telefónica’s footprint countries. CALAMP CalAmp (NASDAQ: CAMP) is a telematics pioneer leading transformation in a globally connected economy. They help businesses reinvention and improve lives around the globe with technology solutions that streamline complex IoT deployments and take intelligence to the edge. Their software applications, scalable cloud services, and intelligent devices collect and assess business-critical data from mobile assets, cargo, companies, cities and people. They call this The New How, powering autonomous IoT interaction, facilitating efficient decision-making, optimizing resource utilization, and improving road safety. CalAmp headquarters are in Irvine, California and it has been publicly traded since 1983. LoJack is a wholly owned subsidiary of CalAmp. Value proposition: The partnership with CalAmp allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent combination of Smart Managed Connectivity, vehicle tracking devices and Remote Management Services, with the certainty that it relies on the best technology and devices, provided by a leading global high-tech IoT hardware manufacturer. Within the scope of the partnership, CalAmp supplies different families of vehicle GPS Tracking devices, including LMU-1175, LMU-200, LMU- 2130, LMU-2630, LMU-2640, LMU3030, LMU-330, LMU-3640, LMU-4232, TTU-1220, TTU-2830 and TTU-720 series. Market Footprint: It is targeted at all of Telefónica’s footprint countries. SUNTECH Suntech is a Korean company and a world leader in technology. Specialists in the design and manufacture of latest generation devices for tracking and telemetry, they are oriented to covering the needs of multiple vertical markets that require an efficient solution of excellent quality. They have more than 15 years of experience in the market and our philosophy is based on the fulfilment of our commitments to achieve total satisfaction of our customers. With headquarters in Seoul, South Korea, they have expanded their operation with the aim of offering better coverage and service. Today they have their own offices in Hong Kong, Mexico, Colombia and Brazil, where they have managed to position themselves as one of the leading manufacturers in the market thanks to the sales volume achieved. Value proposition: The partnership with Suntech allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent combination of Smart Managed Connectivity, vehicle tracking devices and Remote Management Services, with the certainty that it relies on the best technology and devices, provided by a leading global high-tech IoT hardware manufacturer. Within the scope of the partnership, Suntech supplies different families of vehicle GPS Tracking devices, including ST310, ST340, ST940, ST600, ST640 and ST650 series. Market Footprint: It is targeted at all of Telefónica’s footprint countries. eDEVICE eDevice is a Global Leader in IoT Solutions, bringing connectivity to a wide range of equipment, including medical devices, alarm systems, voting machines, metering solutions, and more. Dedicated to quality, eDevice is ISO-9001 and ISO-13485 certified for design, production, marketing of modems and communicating equipment, and provision of global network telecommunication and data transmission services. eDevice’s team of experts enables the company to continue steady and profitable growth. More than 3 million products embedding eDevice’s technology are already in the field. Value proposition: The partnership with eDevice allows Telefónica to strengthen its Things Ready solutions portfolio, based on an excellent combination of Smart Managed Connectivity, specific IoT HW that allows analogue to cellular connectivity conversion, and Remote Management Services, with the certainty that it relies on the best technology and devices, provided by a leading global high-tech IoT hardware manufacturer. Within the scope of the partnership, eDevice supplies a cellular gateway that allows migration of connected devices from wired to cellular connectivity, the WireX - POTS/PSTN to Cellular Converter. Market Footprint: It is targeted at all of Telefónica’s footprint countries.
  42. 42. 82 83 MOBILITY PARTNER GEOTAB It is one of the key references in the telematics market in the automotive sector, with clear B2B focus. It can be considered that in the world of fleet management it is possibly the telematics company with the highest organic growth in the sector, having reached one million connected vehicles. It is also recognized as a leader for its technology, having been named as one of the 50 fastest growing Canadian technology companies and has also been present in the top 50 of North America in the last 4 years. Also, it should be mentioned that Geotab is a founding member of OpenStreetMaps. Value proposition: Telefónica’s Fleet Optimization solution aims to increase productivity and safety, as well as reduce and optimize costs, highlighting, among other savings, up to 20% in fuel consumption. Additionally, we should highlight the following benefits of our solution: • Security: protection of personnel, vehicles and cargo • Route optimization, avoiding unauthorized journeys, as well as reducing vehicle downtime and maximizing vehicle use. • Anticipation of breakdowns: offers better control of engine problems, anticipating repairs or vehicle downtime: reading the battery, coolant temperature, notifications of engine errors… • Improved driving habits: we can obtain advanced information about driver piloting by following navigation routes; speed levels, alerts, brakes ... Market Footprint: Europe and América. RETAIL PARTNERS INTEL Intel is an American multinational corporation. It is the world’s second-largest semiconductor chip maker and the inventor of the x86 series of microprocessors, that most personal computers (PCs). XXX can be found in most personal computers (PCs). Intel technology covers almost all industrial sectors and, together with Telefónica, has developed a partnership in the retail-IoT area to make products and solutions available. Value proposition: Customer expectations are changing rapidly. Intel and Telefónica are helping retail to evolve, engaging customers, increasing sales, and reducing operating costs. We help customers to get quicker solution deployment and cost savings, new efficiencies, inventory accuracy, smarter marketing, and better customer experiences with an end-to-end solution based on Intel technology. • Scale easily with interoperable components. • Simplify operations with streamlined manageability and analytics. • Step up protection with multilayered, end-to-end security. • In the scope of these partnerships, Telefónica supplies their Spotdyna IoT platform, while Intel delivers their specific hardware. Market Footprint: It is targeted at all of Telefónica’s footprint countries. SIGNIFY Philips light (soon changing its name to Signify) is the subsidiary of Philips (Dutch technology multinational corporation) responsible for the development of connected lighting systems and services. Value proposition: By leveraging the Internet of Things, Philips light transforms the lights in buildings, urban areas and homes, increasing energy efficiency, and managing the working environments Philips is taking lighting beyond illumination with connected lighting innovations for the home, retail environments, offices, cities, and more. Within the scope of the partnership in retail, Telefónica supplies IoT platform while Philips provides their specific hardware and platform. Both technologies seeking new ways to engage with their customers with new and enhancing experiences and improving of in-store sustainability. Market Footprint: It is targeted qt all of Telefónica’s footprint countries. ENERGY PARTNERS SMARKIA SMARKIA is a superb, cloud-based energy management platform for major energy consumers, that aims to achieve significant savings in costs, time and resources while reducing emissions. Our IoT friendly SaaS solutions, combine technology-agnostic with big data analytics to support hundreds of the world’s best companies to manage energy better. Value proposition: • Technological: world class development and integration within telefónica solutions. • Technical support for metering and IoT deployment. • Adaptation to specific requirements (legal and commercial) in telefónica footprint . • Business: commercial support (business development and commercial materials) commercial leads, platform branding. • Support: training and back-office (quotations, recruitment, partner selection). Market Footprint: Chile, Peru, Qatar, Spain and Arab Emirates.
  43. 43. 84 85 INDUSTRY 4.0 PARTNERS ASTI It is a mobile robotics engineering company, dedicated to the study, design, manufacture, start-up and maintenance of automated intralogistics solutions. Specialized in internal transport solutions, that is, the movement of materials and products within companies, through automated guided vehicles, called AGVs (Automated Guided Vehicles). This engineering company has the widest range of the market and is an expert in processes and industrial connectivity. With its extensive experience in the industrial sector, in the movement of goods and its desire to evolve, ASTI offers Telefónica the possibility of working with a large number of industrial clients that require their AGVs to work within a secure, reliable communication network, with a very low latency and with great throughput, like the private networks of Telefónica. Moving material independently and safely with greater speed and remotely controlled. Market Footprint: Telefónica’s footprint. ERICSSON Ericsson is a leading provider of information and communication technologies (ICT), whose networks account for around 40% of the world’s voice and data traffic. Through 5G, the Internet of Things (IoT) and virtualization in the cloud (Cloud), Ericsson facilitates digital transformation for the next generation of mobile services. In its more than 140 years of history, Ericsson has contributed to transforming ICT with its innovations and its more than 45,000 patents, leading through different generations of mobile technologies, including 5G, with 40 agreements signed with operators around the world. Ericsson is a partner that has more than enough capacity to support, through its Packet Core and the services applied to it, the private networks of Telefónica that will cover the emerging Industry 4.0 via which many devices with ultra-latency needs will be connected. Low, high bandwidth and reliable communication. Through this collaboration, it is possible to build a private communications network of high service quality in the industrial sector. Market Footprint: Telefónica’s footprint. HARDWARE ECOSYSTEM The hardware-manufacturing-chain presents a specific set of processes and functions, so that the device manufacturers will buy the chipsets manufacturers and the module manufacturers. Consequently, to obtain a great coverage of the hardware manufacturing industry, it is fundamental to have conversations, not only with the subset of players that belong to each of these areas, but also with those from other areas that are also necessary. Value proposition: The manufacturers of chipsets (Qualcomm, Mediatek, Intel, Altair, Sequans, Huawei) design and manufacture sets of chipsets that execute communication protocols in all cellular devices, whether in 2G, 3G, 4G, LTE-M or NB -IoT. Chipset sets can include hardware for additional capabilities such as GPS / Glonass, iUICC or other communication protocols. Many of them provide processing capabilities for the implementation of the device. Module manufacturers (Telit, Sierra-Wireless, Simcom, Ublox, Quectel, Gemalto) simplify the use of chipsets and integrate them into modules. The modules are simple and robust components that integrate a chipset and all the electronics required around them. The modules define compatible radio bands and protocols and are specialized in specific markets. The manufacturers of modules reach the designers and manufacturers of final devices, providing the capillarity required by their markets. Contract manufacturers, such as Foxconn, WNC or Flex, play a central role in device manufacturing. They receive orders from customers, acquire electronic components, assemble electronic boards and final devices, execute all tests, package devices and deliver them to distribution channels. Finally, the main manufacturers have the device designs, distribution and support and are extremely specialized in vertical markets and in the regions. ContractmanufacturerssuchasFoxconn,WNCorFlexplayacentralroleindevicemanufacturing.Theyreceiveordersfromcustomers,procuretheelectronic components, assemble the electronic boards and final devices, execute all tests, package the devices and deliver them to the distribution channels. Finally, the main manufacturers own the devices designs, distribution and support. They are extremely specialized by vertical markets and also regions. Market Footprint: Global. CLOUDREADY PARTNERS AMAZON AWS provides a broad set of infrastructure services, such as computing power, storage, networking, databases, analytics, IoT capabilities, that are delivered as a utility: on-demand, available in seconds, with pay-as-you-go pricing. This allows enterprises, start-ups and customers in the public sector to access the building blocks they need to respond quickly to changing business requirements. Value proposition: AWS capabilities are a key enabler in the IoT ecosystem, so they are key to Telefónica IoT success. Firstly, because our customers are willing to develop their new IoT solutions using AWS so they can converge IoT data with their existent IT systems being migrated also to the cloud. AWS is also an enabler for Telefónica to develop IoT E2E solutions including apps, services, security & analytics, all of them boosted by AWS on-going investment in innovation. Market Footprint: AWS provides cloud services to hundred of thousands of businesses in 190 countries around the world.
  44. 44. 86 87 MICROSOFT Microsoft is a leading company in the “mobile-first, cloud-first” sector through provision of cutting-edge platform solutions. Microsoft Azure is an open, flexible, enterprise-grade cloud computing platforml. Value proposition: Azure capabilities are a key enabler in the IoT ecosystem, so they are key to Telefónica’s IoT success. Firstly, because our customers are willing to develop their new IoT solutions using Azure so they can converge IoT data with their existing IT systems also being migrated to the cloud. Azure is also an enabler for Telefónica to develop IoT E2E solutions including apps, services, security & analytics, all of them boost by Microsoft constant investment in innovation. Market Footprint:Azure global infrastructure is available in more than 140 countries thanks to its 50 Azure regions. Azure main public customers are listed in https://azure.microsoft.com/en-in/case-studies/ GOOGLE Google’s mission is to organize the world’s information and make it universally accessible and useful. Cloud IoT Core is a fully managed service which allows you to easily and securely connect, manage, and ingest data from millions of globally dispersed devices. Cloud IoT Core, in combination with other services on Google Cloud IoT platform, provides a complete solution for collecting, processing, analyzing, and visualizing IoT data in real time to support improved operational efficiency. Value proposition: Google Cloud Platform capabilities are a key enabler in the IoT ecosystem, so they are key to Telefónica IoT success. Firstly, because our customers are willing to develop their new IoT solutions using Cloud IoT Core so they can converge IoT data with their existent IT systems being migrated also to the cloud. Google Cloud is also an enabler for Telefónica to develop IoT E2E solutions including apps, services, security & analytics, all of them boost by Google constant investment in innovation. Market Footprint: Google Cloud has customers from all over the world, in a wide range of industries, including healthcare, media, gaming, retail, and more: https://cloud.google.com/customers/ Google Cloud Platform is regarded as the third biggest cloud provider in terms of revenue behind Amazon Web Services in the first place and Microsoft Azure in second. IBM IBM Cloud is a suite of cloud computing services from IBM that offers both platforms (PaaS) and infrastructure as services (IaaS). With IBM Cloud IaaS, organizations can deploy and access virtualized IT resources -- such as compute power, storage and networking -- over the internet. For computing, organizations can choose between bare-metal or virtual servers. Value proposition: IBM capabilities are a key enabler in the IoT ecosystem, so they are key to Telefónica IoT success. Firstly, because our customers are willing to develop their new IoT solutions using IBM Cloud so they can converge IoT data with their existent IT systems being migrated also to the cloud. IBM is also an enabler for Telefónica in developing IoT E2E solutions including apps, services, security & analytics, all of them boost by IBM constant investment in innovation. Market Footprint: IBM Cloud offers nearly 60 data centers around the world to help meet the needs of global businesses. IBM has customers from startups to enterprises and from all industries: https://www.ibm.com/cloud-computing/bluemix/case-studies SECURITY PARTNERS LOGTRUST Logtrust delivers real-time business value from streaming and historical data to help Fortune 1000 enterprises drive sustained performance and growth. The Logtrust Data Operations Platform collects, enhances and analyzes machine, business and operational data from across the enterprise. Logtrust provides real-time analytics and insight for IT operations, security analytics, business analytics, customer insight and log management for the world’s leading organizations. Because every second counts and time-to-insight matters, our technology enables companies to gain insight into data-in-motion in real-time, while interacting with and finding patterns in data-at-rest using Ultra-Fast-Low-Latency queries. With processing speeds exceeding 150,000 events per second/per core and 1 billion events per day/per core, Logtrust’s fast data analytics ingest, aggregate, enrich, correlate, and perform temporal analysis -- delivering live data exploration and advanced visualization on an Always Hot, Always-On architecture. Value proposition: In IoT environments, where information comes from a large volume of very heterogeneous devices that generate a lot of information, solutions that respond to this challenge are required. Logtrust associated with ElevenPaths allows to receive, store, process and analyze IoT data in a profitable and rapid manner, performing the analysis with operations in real time and facilitating the visualization of the information in graphic models that help understanding of it. Market Footprint: Spain, USA, India (+ Telefónica footprint).
  45. 45. 88 PALO ALTO NETWORKS Palo Alto Networks (NASDAQ: PANW) is the next-generation security company, leading a new era in cybersecurity by safely enabling applications and preventing cyber breaches for tens of thousands of service providers and organizations worldwide. Palo Alto Networks and ElevenPaths, Telefónica Cyber Security unit, have formed a partnership to deliver, manage, and integrate its next- generation security platform combined with Telefónica’s managed security services and ElevenPaths in-house development innovative and disruptive security solutions. ElevenPaths is a Platinum Partner and a Managed Security Service Provider (MSSP) Partner of Palo Alto Networks’ NextWave Partner Program. Value proposition: Palo Alto Networks Next-Generation Security Platform provides advanced network-based security mechanisms that protect service provider networks, IoT systems, and interconnected networks and infrastructure. The platform identifies infected devices, prevents security attacks targeting IoT systems (controllers and devices), and establishes the basis for adding significant value to the services offered to consumers. With this capability, service providers can expand their market share in the IoT market while providing in-depth protection for their own infrastructure and interconnected networks. Next-generation firewalls work in the application layer, so they can discover applications, analyze traffic and detect attacks at application level. Furthermore, Palo Alto offers an IoT honeypot that helps in defending against specific threats to IoT. Market Footprint: USA, EMEA, Japan, Australia, Europe, Turkey (+ Telefónica footprint).
  46. 46. INTERNET OF THINGS IoT.Telefónica.com

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