This document discusses M2M (machine-to-machine) technology and the evolving M2M market. It provides background on M2M, including a hierarchy of connected devices and examples of M2M applications. It also summarizes a BMW/Deutsche Telekom/Gemalto case study providing emergency call services in vehicles. The document notes challenges in the market around pricing models and the roles of different players like operators, solution providers, and IT vendors. It predicts consolidation and increased focus on vertical solutions and channels to market. The conclusion is that for operators, an M2M service delivery platform alone is not sufficient and they need to develop ecosystem partnerships to avoid being seen as just a connectivity provider.