This a part of package on consumers offers and propositions for a telecom operator

1. Marketing B2C Propositions &
Offers
1
i Learner™
Pay Play™
Marketing B2C Propositions & Offers :
View Mohammad Ghazizadeh'sprofile on LinkedIn
https://www.linkedin.com/in/mohammadghazizadeh
3-Plans:
M.Ghazizadeh20/06/11

2. Introducing the new TaminTelecom offer : i Learner
2
Launch of a prepaid offer , “i Learner”, dedicated to Students
to cover the unmet needs of this segment . because this segment includes nearly 17 percent of population and nearly all of them are young and the main 3G services are designed to be used by them
The student segment who uses its phone as a mean to keep in touch with friend & classmates and as a mean of entertainment in off school times , and as a tool for searching in web and helping tool for their projects + instant messaging
The student segment stands for a consequent part of the Iranian mobile market and yet, is not well addressed by Tamin’scompetitors directly
launch time
iLearner™
Pay Play™

3. i Learner answers to customer expectations
3
They want low tariff rates
Low tariffs + discount & Bonus on Accumulate expenditures
they want to chat
chat with your 3 of your friends for free
Customer expectations
Offer answers
they want to access internet for their projects
they want entertainment in their free time
60% discount on internet rates from 09:00 a.m. to 17:00 p.m.
enjoy your time when you are off-school with our entertainment services (contents)!
Share what you learn !
they want to talk mostly with their family in cheaper way
low tariffs to talk with your family
iLearner™
Pay Play™

4. Target
•15-2۴years old , nearly 1۷% population
•Sex : male (۴۶%) & female(۵۴%) , nearly۱۰۰% single
•Main characteristics: family size : ۴۷% are in 4 members in family ,
C1(۳۵%)-C2(5۰%)
•They expect SIM to be free of cost
•Nearly 80% are single SIM users
•mostly high school completed / BA BS uncompleted (46%) . High school uncompleted (31%)
Characteristics of the target
•~ 25% use internet on their phone , 7% use email service on their phone , ~ 7% use IM on their phone , ~ 8% use data files on their phone .
•ARPU : 13.5 $ *
•AUPU (Voice, SMS/MMS, Data):?
•Type of contract : more than 70% prepaid
What are their usages?
•size
•market share
•% Tamin market share
Size of the target
*Pyramid Research 2010
4
iLearner™
Pay Play™

5. IRR XX,XXX
XXX minutes voice
xx SMS
MBB
IM
IRR YYY,YYY
YYY minutes voice
YY SMS
MBB
IM
Online publishing
Out of bundle tariff plan
Item
Minute
On net
Minuteoff net
SMS
MMS
Data (Kb)
International
Options
Contents
Passes
Price
IRR XXX
IRR XXX
IRR XXX
IRR XXX
IRR X
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Customer value proposition :
•Pay as you Go
•Top up
•My account Services
•Flexibility to add features
•Cheaper rates for TXT, MMS, Voice and IM
•Friends & Family
•Call from Taminto a Favourite landline no. with reduced tariff
•Top up bonus : TXT + MMS
•You can publish your essays online on our portal and share it with others !!
•Game Service ! Free music , Free E-Books !!
•programs, events and academic, cultural and entertainment activities, sponsored by Tamin
•Forums and social networks
Young Active
Student
Target
Student (Pre , Sec , UniPackages )
Top Student
Basic-level Inter-level Top-level
5
iLearner™
Pay Play™

6. 6
Your Plan
1)If finished before the end of month , you can recharge
2)If some remains at the end of the month , you can not carry it over the next month
3)If you don`t use your monthly expenditure commitment for 2 month you will automatically be switched to Pay Play
Tune your offer as you wish
Buy more passes , options and contents
If you top up more than xx, xxx per month you will be upgraded to next Plan
XX per min
YY per SMS,MMS
ZZ per Kb
if your credit finished before end of the month, top up and get free bonus air time
IRR XX,XXXXX MB
IRR YY,YYY
XX MB + YY SMS
IRR ZZ,ZZZXX MB + YY SMS + A RBT
Enjoy Your Free Usage and gifts
Voice
SMS
Data
Free E-books
Free Music
F&F
Online publishing
Choose the Student plan you commit to pay every month
Student
Top Student
iLearner™
Pay Play™

7. Range of passes
7
My territory
Text /MMS Boost
Call Boost
Data Boost
Int. Roaming
Content
Friends & Family
Off Peakers
iLearner™
Pay Play™

8. Services
•
Voice
•
Video
•
Callwaiting
•
callforwarding
•
calldivert
•
callerID
•
callbarring
•
missedcallalert
•
NOR
•
endofcallnotification
•
SMS
•
MMS 8
•
SMS delivery
•
MMS delivery
•
USSD short codes
•
Voice mail system
•
basic chat
•
bonus & rewards
•
Video on demand
•
Audio on demand
•
Live TV
•
Mobile internet
•
MBB
•
POS top up
•
ATM top-up
•
e-Voucher
•
ATM voucher
•
POS Voucher
•
Balance inquiry
•
Credit transfer
•
RBT basic
•
CRBT
•
F&F
•
Advice of charge
•
yield Zone
•
Home Zone
iLearner™
Pay Play™