The document introduces a new premium postpaid offer from TaminTelecom aimed at upper-class customers in Iran. It includes three tariff plans priced from 500 to 900 dollars per month. The offer provides benefits like golden numbers, premium memberships, exclusive offers, premium services, 24/7 support, latest devices, and test access to new services. It targets wealthy professionals, businessmen, and landowners aged 23-50 in major cities. The offer aims to gain high-income customers and demonstrate Tamin's differentiation in the market.

1. 1
Premium™
Marketing B2C Propositions & Offers :
(BreakFree)
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2. Introducing the new TaminTelecom offer : Premium
2
Launch of a postpaid offer , “Premium”, dedicated to the Upper Class
Gain high income customers by addressing a segment which is served just by two things :1.high price of SIM 2. phone no
it Demonstrate Tamin’ssingularity with a Highly-differentiated offer to
Help Taminsuccessfully position its brand in the market
Bourgeois who are rich & wealthy and needs Concierge and tailor-made services , no matter they are wealthy businessmen or a landowner or a petty Bourgeois
1.brand position 2.high revenue 3.incetive for other segments
6 month after launch

3. Premium answers to customer expectations
3
They want to have round number s
Golden Numbers
tailor-made services (VIP) , exclusivity
Premium Membership : VIP Services
Customer expectations
Offer answers
services out of telecom boundaries , Self distinction
luxury hand sets
Premium Services in cooperation with concierge service providers
High end hand sets
Social elevation , Status
to be considered priors in every new services and offers , 24/7 call centre

4. Target
•23-50 years old
•Sex : male (75%)
•69% married
•Main characteristics: family size : 3-4 members , Mainly AB SEC , 55% in Tehran , 66.5% Capitalist , 20% Businessman , 13.5% petty bourgeois
•~ 80% are single SIM user
•63% are postpaid
Characteristics of the target
•ARPU :11$*
•AUPU (Voice, SMS/MMS, Data):?
•Type of contract : Postpaid
What are their usages?
•Size :
•4.9% market share
•% Tamin market share
Size of the target
*Pyramid Research 2010
*Iranian Market Assessment 2010 –Nokia Siemens network 4

5. IRR XX,XXX Per monthfor X month
XXX minutes
Unlimited Text
XX MB
IRR YYY,YYY Per monthfor X month
YYY minutes
Unlimited Text
UnlimitedMail
YY MB
IRR A,AAA,AAA Per monthfor X month
AAAA minutes
UnlimitedSMS
UnlimitedMail
UnlimitedInternet
Unlimited SMS , Mail , Internet
tariff plan
Item
Minute
On net
Minuteoff net
Premium SMS
Premium MMS
Data (Kb)
International
Options
PremiumContents
Passes
Price
IRR XXX
IRR XXX
IRR XXX
IRR XXX
IRR X
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Customer value proposition :
•Golden Numbers
•Premium Memberships , Exclusive offers
•Premium T.COM Services : Premium SMS , MMS , FREE world class email service
•24/7 call centre with priority in ….
•Service Option to allow you manage your spend
•Up to date and in-fashion Handsets
•you will have the opportunity to be the first to experience and test our latest cutting edge services before they are launched.
•Free international minutes & discounts
Premium/business , petty , Capitalist
Target
From 500 $ + 5$ add credit
From 700 $ + 10$ add credit
From 900$ + 15 $ add credit
Unlimited SMSs
Unlimited SMS , Mail
5
Premium™

6. tariff plan
Item
Minute
On net
Minuteoff net
Premium SMS
Premium MMS
Data (Kb)
International
Options
PremiumContents
Passes
Price
IRR XXX
IRR XXX
IRR XXX
IRR XXX
IRR X
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Customer value proposition :
•Golden Numbers
•Premium Memberships , Exclusive offers
•Premium T.COM Services : Premium SMS , MMS , FREE world class email service
•Premium Contents
•24/7 call centre
•Service Option to allow you manage your spend
•Up to date and in-fashion Handsets
•you will have the opportunity to be the first to experience and test our latest cutting edge services before they are launched.
•Free international minutes & discounts
Premium/business , petty , Capitalist
Target
6
Premium™

7. Services
•
Voice
•
Video
•
Callwaiting
•
callforwarding
•
calldivert
•
callerID
•
callbarring
•
missedcallalert
•
NOR
•
endofcallnotification
•
SMS
•
MMS
7
•
SMS delivery
•
MMS delivery
•
USSD short codes
•
Voice mail system
•
Video on demand
•
Audio on demand
•
Live TV
•
Mobile internet
•
MBB
•
Balance inquiry
•
Call conference
•
Video Call Conference
•
international SMS - MMS
•
Push Mail
•
Email2SMS ,
•
Live radio
•
Mobile office
•
Premium no
•
Close user Group

8. Marketing B2C Propositions &
Offers
8
Quintessentiallyisfirstandforemostaclub,aclubforthosewhobelievethatlifeistooshorttowastetimeonthemundaneorsecond-best.Membersaregivenamembershipcardwhichbringswithitahugevarietyofbenefits,manyofwhichareworthagreatdealofmoney.Besidesthemonetaryadvantages,membershipalsobringsthechancetoenjoyacollectionofgoods,services,treatsandpracticalhelpthatwebelievewillmakeaseriousdifferencetoourmembers'lives.MostofwhatQuintessentiallyhastooffercanbeaccessedonlinethroughourwebsite.Ourmissionistobringyouonlytheverybestwhetheritbeopera,music,art,travel,foodanddrink
most famous Premium Service Providers in the region

9. Marketing B2C Propositions &
Offers
9
most famous Premium Service Providers in the region
We are a London based organization that feels ultimate luxury should be life enriching for its deeper, sustainably driven values, as much as it may be coveted for its beauty or exclusivity. We believe traditional luxury is often the antithesis of high-end with wasteful production methods, socially and ecologically destructive manufacturing and distribution, or sometimes originating from a brand that lacks real transparency. So while we exist to helpyou be more organized, and save time, we also gently introduce Responsible Luxury options into your life. And we know that 'ethical' and 'luxury' are two very subjective, aspirational ideals, but we don't think they should be mutuallyexclusive. So we prefer to help people work out what they mean to them personally, and then what is practical to integrate into their livesday to day - and to still be able to live well. It is our aim to help discerning customers understand the brands they use better; to become introduced to a more exclusive, considered level of living