Using Mobile Technologies For Outreach And Education


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Learn from their experiences, ask questions, and leave with some ideas for how your nonprofit or library can utilize mobile technologies for outreach and education. This webinar is for people who are beginning to explore using mobile technology and have questions on how to get started.

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Using Mobile Technologies For Outreach And Education

  1. 1. Using Mobile for Outreach and Education July 16, 2009 Conference Call: 866-740-1260 Access Code: 6339392 Sponsored by
  2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, r e-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
  3. 3. You are being recorded… <ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><ul><li> </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Emerging Technology Forum: </li></ul><ul><ul><li> </li></ul></ul>
  4. 4. Using Mobile for Outreach and Education Facilitator: Kami Griffiths, TechSoup Presenters: Adam Shyevitch, Michael Sabat Sponsored by
  5. 5. Today’s Speakers Volunteers: Becky Wiegand, Laura Newton (TechSoup) Kami Griffiths TechSoup Adam Shyevitch Boston After School & Beyond Michael Sabat Mobile Commons
  6. 6. Agenda <ul><li>Overview: Mobile Basics </li></ul><ul><li>Using Mobile to Provide Services </li></ul><ul><li>Using Mobile to Broadcast Information </li></ul><ul><li>How to Get Started </li></ul><ul><li>Audience Q&A </li></ul><ul><li>About TechSoup </li></ul>
  7. 7. Why Go Mobile? <ul><li>250 million mobile phones in the United States </li></ul><ul><li>We send more than 1 billion text messages daily in the United States alone </li></ul><ul><li>58% of all Americans have sent or received a text message </li></ul><ul><li>Mobile is an immediate and urgent method of communication with constituents </li></ul>
  8. 8. Mobile Basics Short Code: 5 or 6 Digits Keyword: Corresponds to Campaign or Subscription VP Short Code Keyword Short Message Service (SMS)
  9. 9. Mobile Basics <ul><li>Text Alerts </li></ul><ul><li>Text-to-Data </li></ul><ul><li>Text-to-Voice </li></ul><ul><li>Text-to-Screen </li></ul><ul><li>MMS and Video </li></ul><ul><li>Smartphone Apps </li></ul>
  10. 10. Mobile Basics <ul><li>Approaches to mobile use: </li></ul><ul><ul><li>‘ Pull’ Technologies : your constituents contact you via mobile to request specific information; you respond with customized information </li></ul></ul><ul><ul><li>‘ Push’ Technologies : you broadcast information via mobile to a distribution list of subscribers who give you permission to send them messages </li></ul></ul>
  11. 11. Using Mobile to Provide Services ‘Pull’ Technologies
  12. 12. Using Mobile to Provide Services ‘Pull’ Technologies
  13. 13. Program Information on Mobile <ul><li>Text “AFTERSCHOOL” to a five digit short code to access system. </li></ul><ul><li>Receive menu of options. </li></ul>Txt in yr address, age, and interest code 1 for arts 2 sports 3 academics 4 music 5 new media 6 jobs 7 environment 8 GLBTQQ 9 other. Like this 373 Chelsea 16 4
  14. 14. Program Information on Mobile <ul><li>Text “AFTERSCHOOL” to a five digit short code to access system. </li></ul><ul><li>Receive menu of options. </li></ul><ul><li>Reply with 31 Heath 16 1 </li></ul><ul><li>Receive answer with click to dial phone number </li></ul>Diablo Glass School 123 Terrace Street MTWT 617- 442-7444 Neighborhood Network Television 3025 Washington MTWTFSa 617-708-3224
  15. 15. Public Health Information for Youth
  16. 16. Public Health Information on Mobile: Text to Computer <ul><li>Text YOUTH to five digit short code </li></ul><ul><li>Outgoing Message 1 : Txt in yr zip, age, and question code 1 for sex 2 pregn’cy 3 STD/HIV 4 drugs 5 smoking 6 violence 7 anxiety 8 housing 9 hunger Like this 02130 16 4 .” </li></ul><ul><li>Reply : 02130 16 4 </li></ul>U can stop using Dial 911 if emgncy Or JP Health Center 640 Centre St. ask fr Julie 617-983-XXXX [email_address]
  17. 17. Public Health Information on Mobile Text to Person <ul><li>Text YOUTH to five digit short code </li></ul><ul><li>Outgoing Message 1 : Ask your confidential Q about school, sex, parenting, drugs, violence, anxiety, housing, hunger, or other health concern. We’ll reply within 4 hours. ” </li></ul><ul><li>Question : drug rehab, JP </li></ul>Hi. It’s great UR seeking help. The best place 2 start is JP Health Center @ 640 Centre St. ask fr Julie 617-983-XXXX Good luck!
  18. 18. Youth Reporting Twitter + Google Maps
  19. 19. Youth Reporting SMS Text Poetry SMS Story Telling 160-Character Chapters Simple Twitter Account
  20. 20. Using Mobile to Broadcast Information ‘Push’ Technologies <ul><li>Build your subscriber list </li></ul><ul><li>Opt-in to receive messages </li></ul>
  21. 21. Using Mobile to Broadcast Information ‘Push’ Technologies Step 2: Constituent gets audio talking points and is connected to the Governor’s office Step 1: Food and Water Watch sends a text action alert SMS Action Alert to Voice Call Call Governor : Schwarzenegger to tell him to protect our water! Reply with “Call” to be connected.
  22. 22. Using Mobile to Broadcast Information ‘Push’ Technologies Create Interactive Events Messages from Constituents can be pushed to JumboTrons and screens, like this one in front of the California Governor’s Mansion Tell the Governor: REAL healthcare reform means AFFORDABLE healthcare. Text IOH to 30644.
  23. 23. Getting Started <ul><li>Set Goals </li></ul><ul><li>Select a Mobile Application Provider </li></ul><ul><ul><li>Vendor Options </li></ul></ul><ul><ul><ul><li>Aggregator </li></ul></ul></ul><ul><ul><ul><li>Management Service </li></ul></ul></ul><ul><ul><ul><li>Messaging Service </li></ul></ul></ul><ul><ul><ul><li>Marketing Service </li></ul></ul></ul><ul><ul><li>Shortcode Options: </li></ul></ul><ul><ul><ul><li>Vanity shortcodes, random shortcodes, shared shortcodes </li></ul></ul></ul>
  24. 24. Getting Started <ul><li>Issues/Considerations </li></ul><ul><ul><li>‘ Pull’ Technologies: </li></ul></ul><ul><ul><ul><li>Automated systems vs. staffed systems </li></ul></ul></ul><ul><ul><ul><li>Recipients may incur cost per text message </li></ul></ul></ul><ul><ul><ul><li>Advertising cost to promote text lines to target audiences </li></ul></ul></ul><ul><ul><li>‘ Push’ Technologies: </li></ul></ul><ul><ul><ul><li>Opt-in: getting people’s permission to contact them </li></ul></ul></ul><ul><ul><ul><li>Build list </li></ul></ul></ul><ul><ul><ul><li>Carefully manage how frequently messages are sent </li></ul></ul></ul>
  25. 25. Cost Structure <ul><li>One-time set-up fees (licensing fees) </li></ul><ul><li>Ongoing hosting fees, messaging fees, short code fee </li></ul><ul><ul><li>Make sure you understand the final cost of service </li></ul></ul>
  26. 26. Budget <ul><li>Set up fees from $1,700 to $6,000 </li></ul><ul><li>Monthly fees from $250 to $2,500 </li></ul><ul><li>Messaging costs: </li></ul><ul><ul><li>Round trip message: assuming 5,000 messages/month, estimate $0.035 - $0.04 per </li></ul></ul><ul><ul><li>Some vendors sell blocks of messages </li></ul></ul>
  27. 27. Resources <ul><li>Mobile Commons Blog </li></ul><ul><li>Mobile Giving Insider </li></ul><ul><li>MobileActive </li></ul><ul><li>Mobile Marketing Association </li></ul><ul><li>MobileVoter </li></ul><ul><li>Center for Future Civic Media </li></ul>
  28. 28. Questions? Submit your questions using the chat box.
  29. 29. Continue the Discussion… <ul><li>Additional questions can be answered by posting in the TechSoup Emerging Technology forums: </li></ul><ul><ul><li> mbo826 </li></ul></ul>
  30. 30. Get the Most Out of TechSoup <ul><li>At TechSoup, you’ll find a range of technology services to help your nonprofit: </li></ul><ul><ul><li>Read helpful articles in our Learning Center </li></ul></ul><ul><ul><li>Request donated software , hardware, and online services </li></ul></ul><ul><ul><li>Join our community forums to learn from your colleagues </li></ul></ul><ul><ul><li>Browse upcoming events and conferences </li></ul></ul>
  31. 31. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday   1:00 pm Mountain Standard Time (MST) Wednesday   9:00 am MST Thursday   1:00 pm MST Friday   9:00 am MST For more information:
  32. 32. Thank you! Please complete the post event survey. For more information contact: Kami Griffiths [email_address]