Uploaded byMohammad Ghazizadeh
Telecom consumer plans : 3-payplay: I woman
1. Tamin Telecom is launching a new prepaid offer called "iWoman" dedicated to women, mainly householders, to gain customers in an underserved segment and demonstrate their uniqueness. 2. iWoman offers simple plans with simple tariffs, affordable rates to contact favorite friends and family, and free services like health tips and location tracking to help with household responsibilities. 3. The target segment is married women ages 20-50, who want affordable communication and value family contact and convenience services.
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Telecom consumer plans : 3-payplay: I woman
- 1. 1 iWoman™ PayPlay™ Marketing B2C Propositions & Offers : View Mohammad Ghazizadeh'sprofile on LinkedIn https://www.linkedin.com/in/mohammadghazizadeh 3-Plans: M.Ghazizadeh 20/06/11
- 2. Introducing the newTaminTelecom offer : i Woman 2 Launch of a prepaid offer , “i Woman ”, dedicated to the Women , Mainly Householders Gain customers by addressing a forgotten segment Demonstrate Tamin’ssingularity with a differentiated offerHelp Taminsuccessfully enter the market The household segment who uses its phone as a mean to keep in touch with family The household segment stands for a consequent part of the Iranian mobile market and yet, is not well addressed by Tamin’scompetitors 9 month after launch iWoman™ Pay Play™ 2
- 3. i Woman answersto customer expectations 3 They want simple plans Simple plan with simple tariffs! they want to be accessible for family and friends Talk with 5 favorite friends and family numbers in the cheapest way ever !!!! Customer expectations Offer answers check up their children help to do their chores better know where are your children or loved ones any time ! Nutrition & cooking recipes by SMS 3 Fitness , Diet and beauty Care Health Text Service free for one year Free time plans having chance to attend female activities and events in Iran iWoman™ Pay Play™
- 4. Target •20-50 yearsold , nearly 15% of population •Sex : married female •Main characteristics: family size : mostly 4 members ,SEC : C2&C1 •They expect SIM to be free of cost •mostly have one SIM •70% prepaid •Consist of two sub segment :1. young housewives : 6.1% 2.mature housewives : 8.2% Characteristics of the target •~ 8% use internet on their phone , ~ 3% use email service on their phone , ~ 2% use IM on their phone , ~ 2% use data files on their phone . •ARPU :9$* •AUPU (Voice, SMS/MMS, Data):? •Type of contract : Mostly prepaid What are their usages? •Size •%market share •% Tamin market share Size of the target *Pyramid Research 2010 4 iWoman™ Pay Play™
- 5. IRR XX,XXX XXXminutes on net XX minutes off net XX SMS IRR YYY,YYY YYY minutes on net YY minutes off net YY SMS YY MB Out of bundle tariff plan Item Minute On net Minuteoff net SMS MMS Data (Kb) International Options Contents Passes Price IRR XXX IRR XXX IRR XXX IRR XXX IRR X Seededicated pricelist Seededicated pricelist Seededicated pricelist Seededicated pricelist Customer value proposition : •You will have discount on 5 favorite friends and family numbers •My account service •Top up bonus •Flexibility on adding passes •have a chance to attend female activities and events in Iran and abroad •Health Text Service free for one year •Nutrition & cooking recipes by SMS •We are after you when you finish your credit , Peace of mind !! •Look4me : location finder of your children or loved ones ! •Voicemail service House Wives : 2 sub Target 5 iWoman™ Pay Play™ iwo10 iwo20
- 6. 6 Your Plan 1)If finished before the end of month , you can recharge2)If some remains at the end of the month , you can not carry it over the next month3)If you don`t use your monthly expenditure commitment for 2 month you will automatically be switched to Pay Play Tune your offer as you wish Buy more passes , options and contents If you top up more than xx, xxx per month you will be upgraded to next Plan XX per min YY per SMS,MMS ZZ per Kb if your credit finished before end of the month, top up and get free bonus air time IRR XX,XXX XX Min IRR YY,YYYXX Min + YY SMS IRR ZZ,ZZZXX Min + YY SMS + A RBT Enjoy Your Free Usage and gifts Voice Nutrition & Cooking recipe by SMS for 3 month Health text service for 1 year F&F Choose the “I woman” plan you commit to pay every month iwo10 iwo20 iWoman™ Pay Play™
- 7. Range of passes My territory Text /MMS Boost Call Boost Data Boost X/X bonus Int. Roaming Favorite Zone Content Friends & Family Off Peakers 7 iWoman™ Pay Play™
- 8. Services • Voice • Video • Callwaiting • callforwarding • calldivert • callerID • callbarring • missedcallalert • NOR • endofcallnotification • SMS • MMS 8 • SMS delivery • MMS delivery • UUSD short codes • Voice mail system • basic chat • bonus & rewards • Video on demand • Audio on demand • Live TV • Mobile internet • MBB • POS top up • ATM top-up • e-Voucher • ATM voucher • POS Voucher • Balance inquiry • Credit transfer • RBT basic • Phone backup • family no. • voicemail • pay for me • RBT portal • Home zone iWoman™ Pay Play™