The document summarizes Steve Wright's role leading the Economic & Workforce Development Program (EWD) at California Community Colleges. The EWD focuses on emerging technologies, works at both regional and statewide levels, and emphasizes meeting actual business needs and job creation. Key initiatives include advancing sectors like transportation, biotech, healthcare, and manufacturing. It also discusses the Iima4biz initiative to provide workshops and online resources on interactive internet and mobile applications to help small businesses and governments. Iima4biz is working to expand its Spanish language outreach through events like Tecnificate to better serve the large Spanish-speaking workforce in California.

1. Steve Wright
Iima4biz Initiative Director
Economic & Workforce Development Program,
EWD
California Community Colleges

2. Economic & Workforce Development,
EWD
Focus:
 emerging and gap technology
Scope:
 Regional and Statewide
Emphasis:
 Actual Business needs…and jobs
Key Strength:
 Agile, flexible and timely
Success Metrics:
 Jobs, Internships, Reported Business Revenue
improvements, Certificate completion rates
Initiatives:
 Adv Transportation, BioTech, Health Care, International
Trade, MFG, Entrepreneurship, Environment, Health, Safety &
Homeland Security
 iima

3. People over 30 are at the greatest risk of becoming
technologically obsolete than any generation in history

4. The Social Media Network: Community College Journal, Jan 2012
Ellen Ullman
Community colleges have long taken pride in their ability
to adjust to changing workforce needs. ….
But what happens when a new industry materializes almost overnight?
From January 2011 to June 2011, Internet staffing firm Onward
Search reports that the number of jobs with the phrase “social
media” in their description increased by more than 45 percent.
With the explosion of Facebook, Twitter, LinkedIn, and other social
media sites—Facebook alone now boasts more than 800 million users worldwide—
more employers want workers who can skillfully navigate the social media universe.
And community colleges are quickly becoming the place to turn.

5. Iima4biz
Interactive internet and mobile applications for business
 Iima4biz
 Technological opportunity and obsolescence
 >30 …experienced adults
 Workshops, on-line videos, collaborative websites
 Small business
 Government
 Spanish Language Access
 Interactive internet and mobile applications conference for Spanish
speaking adults

6. Workforce:
Spanish Language Scope and Scale
Population % Total % Workforce
CA Hispanic 14,013,719 37.6% 40%
Spanish Speaking Hispanics
Ist Gen 72% Spanish
2nd Gen 47% Bilingual
3rd Gen 78% English
Spanish in
Home >50%
Spanish Primary in Adult workforce : 20%

7. Economic Development:
Spanish …CA’s untapped Resource?
Since…
Internet facilitates global trade thru common
language
And…
2nd most spoken language in world,332M, is Spanish
 Mandarin 937M, English 322M
Highest growth rate
 50% of all college languages taken in USA
Higher Salaries of Bi-lingual English-Spanish
3rd largest internet language
 Largest % social media use

8. Value Proposition:
Training interactive internet and mobile applications
utilization to adults in Spanish will;
1) enhance revenues and jobs of existing Spanish
speaking businesses with iima tools,
2) create domestic and international growth
opportunities thru iima tools

9. Spanish Speaking Technology Tour:
Product Development - 2009
 CA Hispanic Chamber focus group
 In Parallel to iima4biz workshop in English
Collaboration
 Ariel Coro – Tu Technologia
 Unique story and volunteer organization
Pitches and misses
 10 CCC location SSTT
 Xerox, IBM…$100K

10. Tecnificate I
Funds available Fall 2010…..Event: 1/22/11
LA Mission College
 Champion
 Marketing
 Program
 Costs/sponsorship
Results
 Turnout: 120
Lessons Learned
 Define collaboration….insurance
 Video Camera….Signage

12. Tecnificate II
College of the Canyons
 Champion
 Marketing
 Program
 Costs /sponsorship
Results
 Turnout 300+
 Despierta América
Lessons Learned
 Parking
 Contracts

13. Tecnificate II
I liked the conference because I am starting my own small business and I received a
great deal of motivation to move forward. Besides the motivation, the topics that
were featured were really important, especially on losing fear and trying new
things, utilizing technology…
Posted By: Esther
Sun Valley, CA
I learned things regarding technology that I did not know, such as: utilizing Google
Voice to be localized wherever you are in the world and incredibly, it’s free, also
what an advantage it can be to have access to
Facebook, Twitter, Yelp, Gowalla, Youtube, etc… I always thought that those
things were only for young kids that have nothing better to do and I was so
wrong, these tools are for everyone regardless of our age or our academic level.
Posted By: Irma Z.
La Puente, CA

14. Tecnificate III
Hartnell College : May 19th
AnaLuisa Morales: Regional iima4biz Director
Soliciting other Location Partner: 2012
 Bigger Venue
 Strong College commitment
 Incumbent costs and community outreach
 To be Filmed for Webcast
 Introduce International Trade Opportunities
Are you ready ???

15. Beyond Tecnificate
On-line Spanish Language iima tutorials
 Collaborate w/ Tu Technologia
 Offer as Curriculum Asset to CCC
Curriculum Developers

16. On-line curriculum assets:
Video’s, Discussion Boards, Archival Materials, Forms,
registration, tracking and Mobile App (iTunes and Android)