Melissa Pailthorp, Microsoft: "Joining forces - Digital skills for young people"
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Telecentre-Europe Summit 2011 - Parallel session 2: "Joining forces at the European level: Digital skills for young people" How can telecentres become engaged with young people, and the networks that support them? And how can they help to support young people with employability through social media and new digital skills?
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Melissa Pailthorp, Microsoft: "Joining forces - Digital skills for young people"
- 1. Joining Forces: Digital Skills for Young People Melissa Pailthorp, Microsoft
- 2. Citizenship at Microsoft Microsoft Corporate Mission Help people and businesses throughout the world realize their full potential Microsoft Corporate Citizenship Programs…. Serving Communities Working Responsibly Opportunities for youth Our people Jobs and economic growth Privacy and safety NGOs and civil society Environmental sustainability Humanitarian response Responsible sourcing Integrity and governance
- 3. Globally, 81 million economically active youth 15-24 were unemployed at the end of 2009 – the highest number ever The global economic crisis Of the young people who work, 150 million earn less than $10 dollars a week is impacting today’s youth In the UK, young people aged 16 to 24 account for about 40 percent of all and their future unemployed, which means almost 1 million young adults are jobless more than ever before In Spain, more than 40 percent of young people are unemployed. In France, the rate is more than 20 percent, in the US it's 21 percent and in the Arab World it’s 24 percent (All stats from the International Labor Organization)
- 4. OECD Data
- 5. Microsoft is committed to creating opportunities for youth that empower them to imagine and realize their potential.
- 6. Our organizing principles: How we empower youth to imagine and realize opportunity Imagin Empowe Realiz e r e inspiration technology access lifelong learning creativity tools experience talent development skills employability Help youth dream big by Empower youth by giving them Ensure all youth realize their inspiring them to foster their access to the technology and full potential by inspiring a creativity and encourage tools they need to succeed life of learning and helping them to develop their talents today, and provide them with them obtain experience to to the fullest skills for tomorrow achieve employability
- 7. Range of MS programs that help people – regardless of age, geography and socio-economic status -- to use technology to realize their potential. DreamSpark : provides software design and development tools to students at no cost; BizSpark does this for start-up companies; and NGO Connection provides software donations to NGOs. IT Academies: works with colleges and universities worldwide to provide the latest curricula and certifications in Microsoft technologies; S2B (Students to Business) facilitates internships and work experience for technology students. Imagine Cup: global competition for teams of students to use technology to address societal problems. Microsoft Partners in Learning: global program enabling the digital classroom, includes a range of support for Innovative Teachers Networks as well as local-language curricula and tools. Community Technology Skills Program: supports community NGOs in providing digital skills and other essential skills training to people including the unemployed.
- 8. What Moves `Youth´ … Young people’s focus is on ‘My World’. Their hopes, fears, ambitions and emotions tend to be around the personal and the close to home They are really concerned about their future – particularly because of the recession – ‘adult’ worries like getting a job are front of mind Global issues are increasingly part of ‘My World’ and young people are concerned about many of the world’s big problems, though they find it hard to see what they can do The best way to engage young people is to focus on what they really care about, and to do it in a way that feels fun, sociable, active and collaborative Young people need help – they are worried about their immediate world, their future and the many big issues they fear they will face
- 9. Microsoft Community Affairs Europe Investment Overview In FY 2011, Microsoft donated to more than 5,000 NGOs across 32 European countries over $150m in software and $4m funding through Unlimited Potential community programs. We anticipate our skills programs will reach 2.4 million people over the next Dark blue – Skills programs three years. Cash, product & curriculum grants Lt. blue – Product Donations Dots – TechSoup Partnership
- 10. Britain Works Overview Help 500,000 people into work (over 3 years) Support employment Foster technology Create pathways into Enhance basic focussed NGOs innovation IT industry employability skills UK Online BizSpark Apprenticeships Digital Literacy Curriculum Leonard Cheshire Shape the Future Entrepreneur First Internships Princes Trust Digital Skills 4 Citizens Wise Group Startup Britain Technical Britain Works Britain Works Challenge Industry Alliance for Jobs IT Academy Breadth NGO Programme Get Online @Home UK Skills Portal 193,000 12,000 2,000 77,000
- 11. BOYS & GIRLS CLUBS…& CLUB TECH National Implemented Level Locally: Support: • Volunteer time in a Club • Club Tech Initiative (enhance Club Tech) (grant investments) • Join your local Club’s • Exec Board leadership/Nat’l • Include BGCA in internal board support MS events • Employee • Use MTC to host a engagement efforts technology/training day • Inclusion in MS • Sign up to be a Digital events Arts Festival Judge • Thought leadership • Engage w/local YoY – youth & events technology • Incubate new ways to • Sponsor of Digital involve with local Clubs Arts Festival and YoY program
- 12. Peer to Peer Efforts Onlandia Belarus and Ukraine: On-Line and Off-Line events led by Ukraine teen volunteers to educate about responsible and safe behavior. More than 700 events in 300 cities engaging over 10,000 people Connecta Joven: Youth volunteers Spain teach digital literacy in underserved areas to reduce digital gap, improve employability and foster social inclusion. Fundacion Esplai in 300+ community centres across Spain which has trained more than 263K disadvantaged people over past 5
- 13. Poland: Applied Work Nationwide IT Skills Educational Campaign for Voluntary Labor Corps (OHP). Skills Voluntary Labor Corps helps young people who continue their education and simultaneously are employed in the labor market. Competition Round held to popularize and develop generally understood IT knowledge among the youth from the Corps, allowing participants to test their IT knowledge and skills and adapt to the requirements of contemporary labor market. Participants were required to prepare projects including : creation of websites, computer graphics, and multimedia file processing, database development and software development, as well as taking written test and presenting their e-skills live in front of a jury panel.
- 14. Develop Engage Foster Associations Students Innovation Imagine Tech Talent 4 Good in a New Egypt - Support University Student Associations to enable them to benefit students through skill development and knowledge sharing. - Imagine Cup University Program to improve our youth’s abilities and opportunities in innovation and entrepreneurship by focusing on software development, soft skills and competencies of the younger talented generation of college students. - Encourage the civic and community participation of youth through the Musharka / TechHope program, a group of IT students leaders dedicating their time to applying their technical skills to support capacity building for NGOs and outreach to communities. - “Get Online Egypt” is another campaign whereby youth passionate about inclusion in their communities are being trained to become certified Digital Literacy trainers and deliver training within their communities targeting first time computer and internet users.
- 15. ADD COLOR FIELD Imagine the opportunity. Be a part of realizing it.
Editor's Notes
- Globally, youth confidence is shaken by economic tumult and sluggish recovery. TWO phenomena…The high, persistent unemployment rate is going to create a permanent scar for these young peopleWe're looking at a whole generation beset by these problems”(Lawrence Micshel, Economic Policy Institute)No career is a sure thing anymore…That means ditching a grand life plan. Entrepreneurs don’t write a 100-page business plan and execute it one time…It also means using your network to pull in information and intelligence about where the growth opportunities are — and then investing in yourself to build skills that will allow you to take advantage of those opportunities.” – Thomas Friedman, Author, Columnist July 13, 2011SOURCES “ World economic crisis has spurred a record increase in youth unemployment says ILO” International Labour Organization, August 11, 2010: http://www.ilo.org/global/about-the-ilo/press-and-media-centre/news/WCMS_143356/lang--en/index.htm150 million young people are today earning less than 10 dollars a week” “Give the Kids Jobs!,” former British prime minister Gordon Brown,The Daily Beast, September 2, 2011: http://www.thedailybeast.com/articles/2011/09/02/gordon-brown-calls-crisis-of-youth-unemployment-a-global-epidemic.htmlAnd 4. (Same Source) “In the UK, young people aged 16 to 24 account for about 40 percent of all unemployed, which means almost 1 million young adults are jobless” / “In Spain more than 40 percent of young people are unemployed. In France the rate is more than 2 percent, in the US it's 21 percent, and in the Arab World it’s 24 percent” “The world's unemployed youth: revolution in the air?,” The Guardian, http://www.guardian.co.uk/commentisfree/2011/apr/04/unemployed-youth-revolution-generational-conflict
- EXAMPLE 1: INDUSTRY LED, BOLD AND MULTI FACETED INITIATIVE.Platformto affect youth unemployment in UK is relatively fragmented, with no coordinated effort integrating all of the influential stakeholder groups. Supply side and demand side issues…Bold commitment to help 500,000 people get skilled and into work over three years. YR 2 Keen focus on youth: youth unemployment at 973,000 is a major issue for the UK workforce with over 20% of young people out of work.Through a combination of apprenticeships, community IT training and support for employment & skills focussed charities, Microsoft has built up a network of partnerships and allies around the linked themes of skills, jobs and growth. At the two year mark we have trained just over 700,000 people and helped 286,000 people into work. This breaks down roughly between depth and breadth charities (190,000), community IT training through Digital Literacy and IT Academies (70,000) and other (26,000). This is 57% of the target after 66% of the time, but with several programmes like apprentices and the breadth charity programme taking time to spin up, we anticipate reaching the 500,000 target before the end of 2012. ApprenticeshipsMicrosoft is now training 500 apprentices for Microsoft Partners with plans to grow this to 1000 per year. The apprenticeships are in technical support (leading to Microsoft qualifications) with new apprenticeships in both technical sales and software development being rolled out. Zac, who works for an IT consultancy company called Inframon is a great example. “Up until a year ago I was working part time at Gregg’s Bakers and was also attending college, studying for a Public Services course which I wasn’t enjoying. I really had no idea what I wanted to do with my life and after completing my college course I was lost. I had no corporate work experience to speak off and wasn’t sure where to go from there. I visited a few apprenticeship websites and then an opportunity provided by Microsoft came up. They were offering Advanced IT Apprenticeships that would train me up in a specific IT system, and would allow me to gain all my Microsoft techie accreditations and also gain in real life work experience as I went along. The programme was a 10 month programme, and it involved alternating between 3 weeks of classroom training with QA and then three weeks training in the company, Inframon. This meant that I could study for my accreditations but also obtain on the job training for the company and learn directly from them. It was scary at first going into the company but they were so friendly because they realised I had never been in a corporate environment before and they understood I needed some help!” Work ExperienceMicrosoft ran Britain Works work experience programmes in London and Reading for 92 unemployed local young people in conjunction with some of the Britain Works charities and supported by the Microsoft Volunteering Programme. Of the 92 attendees, 24 now have full-time employment as a result. One attendee was 18 year old Londoner Aaron who had been unemployed for some time, lacked confidence and had been on a string on youth programmes without making any progress. “I always felt that my lack of qualifications (GCSE’s) in particular meant that I would not achieve anything because no one will take me on without GCSE’s. It was very de-motivating to me and made me think whats the point of trying. The Windows to Work programme has given me a better understanding of how to search for jobs online, create a CV using word, email my CV to employers and search for college courses suitable for me. I now know what to do in the future as I have these skills forever, I learned how to access information, network and how to make the most of the resources around me. Now I am working for McDonalds in Uxbridge. I have also started attending Uxbridge College studying level 2 Business. I would like to be self employed managing my own electrical or locksmith company.” CharitiesThe charities we’ve been working with range from large nationals to local community NGOs. Larger Depth Partners: The Prince’s Trust, Duke Of Edinburgh and Sanctuary Housing are some of our larger depth NGO partners. London Parnters: Action Acton, Scotland with The Wise Group, Wales with the Garnsychan Partnership and even in rural parts of Devon with TTS (Torridge Training Services). Breadth: There are also 360 Britain Works NGO partners that make up the breadth NGO engagement. With all these charities, they do vital work in hard to reach communities providing services to help individuals get the skills and confidence to find employment. Through our partnerships we’ve provided software, Digital Literacy Curriculum, access to refurbished hardware, volunteers and cash grants (to some of our depth partners) to help charities build their IT skills provisions. This has enabled learners to search online for work, create CVs and develop their basic IT skills. Through our partnerships we’ve seen young single mothers, ex-offenders, long term unemployed, people with disabilities move into employment, gaining work experience, going onto apprenticeship schemes and some onto higher education. Microsoft provided an Unlimited Potential grant to Action Acton to support their youth employability project to provide Office and online computer skills in West London. Clarissa Stoneham of Action Acton describes: “Young people can Blackberry, iPhone and Facebook until the cows come home but ask them to fill in an online job application form and you may as well ask them to cook sushi. It’s making them realise that they have the skills that they can refine for work and keep them in positive and sustainable employment. It’s not an opportunity they would normally get. We’re trying to raise their aspirations and being able to put Microsoft on their CV will help.”
- Microsoft, which actively supports development of young talent in e-skills, once again engaged in the campaign and extended patronage over this important event.