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Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects  prospects Anhembi Morumbi web based projects students index
Internet Access in Brasil Source: IBOPE / Netratings – Period: June/05
[object Object],[object Object],Internet Access in Brasil Source: Mídia Dados 2005
Market Share per Class and Sex Source: Mídia Dados 2005
94%  of  class-A  youths have a PC at home.  Internet access is more common among youths between  15  and  17  years old  (76%). The increase of Internet use among  class-C  youths: from  7%,  in  1999  to  24%,  in  2004   (Source: MTV Brasil Survey). The number of Internet users who access the net at home reached  13.2  million people in February/2006, against 12 million in January/2006  (Source Ibope/NetRatings). The  MTV  survey points out “radio and cell phone as great companions and Internet as the best way of being informed”. Brazilian Youth X Internet
Add value to society by its vision: Be a modern, enterprising and innovating institution, with different pedagogic and administrative models, capable of developing, in students, the competence for endeavouring and innovating on his/her professional performance. Programs Teaching Creativity and Innovation Mission Internet  Relationship Advertising Chiropraxy Tourism Fashion Game   Design Gastronomy Produce Creative and  Innovating talents EAD Pionneer at  globalization Graduating  Modules
Why is the internet important for Anhembi Morumbi? Internet is multidimensional Effective use of the internet can be one-to-one, one-to-many, or many-to-many Internet is multipurpose Provides higher-quality customer service, increasing customer´s  loyalty Internet is multidisciplinary Use in relationship, sales, advertising, promotion of public debates, creativity gains
Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects  prospects Anhembi Morumbi web based projects students index
Anhembi Morumbi and Internet ,[object Object],[object Object],WEB MARKETING
E-commerce/database management Web registration Relationship Advertising Special Projects Prospects Student Distance Education Virtual Register’s Office Day free Relationship Special Projects: Web World Cup, WEBTV
Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects  prospects Anhembi Morumbi web based projects students index
prospects E-commerce/Database generation
[object Object],[object Object],[object Object],[object Object],Relationship prospects Source: Marketing Dpt - AM
On-line sign ups: 23,802 - 92.8% In-person sign ups: 1,848 - 7.2% Web registration Source: Marketing Dpt - AM All process via internet: Application form Back office management Result  Download of  contract and slips of payment Test is not available  on the internet prospects
Slip/ Payments Congratulations and  Sign up confirmation Enrollment  Reminder On-line  application form Web registration Source: Marketing Dpt - AM prospects
Relationship Admission process 2006/1 e-mail marketing pieces:  68 Forward base:  660,000 prospects Average reach:  145,000 prospects Communication Channels with Prospects  Goal  = Enhance knowledge  of the university’s products and structure, increasing the contact. ,[object Object],prospects
[object Object],[object Object],2 - Site ASAS Hub for fidelizing high schools  and influencing agents: articles, subscription for lectures, monitored tours, professional guidance/tool Purpose: Generation of prospect mailing and serve as value added content 4 - Different actions Use of SMS and Orkut for promote events. Eg.:Campus Experience Source: Marketing Dpt - AM Relationship prospects 3 – International Office Virtual Office to support students abroad
Advertising INTERACTION YOUNGERS MEDIA AGREEMENTS CREATIVE USE Greater affinity Relationship with friends Researches Different formats Search tools Set prime time and websites Advertisement on blogs, messenger, orkut. prospects Source: Marketing Dpt - AM INTERNET
Internet is obtaining substantial advertising  participation on current media Profile of open TV audience/FM Radio listeners/Access Source: Marketing Dpt - AM prospects
prospects Source: Marketing Dpt - AM
Case Yahoo This banner was delivered to more than  4 million  page views... 2 million  people have clicked on this banner ... 2 thousand  people have accessed the website of Anhembi  Announce the association with Laureate Network (January, 2006). prospects
[object Object],[object Object],[object Object],Promotional ad inviting to access  website  answering a vocational test  with gifts Student’s Guide  Traditional media + web integration prospects
Contest: The winner would win a trip to South Africa for a two-week English course, answering the question: “  Why does Universidade Anhembi Morumbi produce more innovating professionals?” Magazines´s site Professional of Future  Sponsored content in media prospects Hotsite = 3,000 records
Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects  prospects Anhembi Morumbi web based projects students index
[object Object],[object Object],[object Object],EAD students Source: Marketing Dpt - AM
Assessment followed by  Development Rooms  CAMILA is a project for the entire AM faculty training in a total online environment, fully developed by AM IT team. EAD faculty
Some services avaiable on internet: Enrollment; Grade review requests; Changes on register information; Copy of payment slip, transport; Ticket ID card, apprenticeship,; Class schedule, access passwords... Created in 2005 to reduce waiting time and servicing Total of requests avaiable – 46 On-Line Requests – 23  Jan to Feb/2005: 2,942  only in-person requests Jan to Feb/2006: 16,641 in-person and online requests Virtual Register’s Office students
Students access website and then  the Virtual Register's Office Requisition generates a protocol Register´s Office receives the requisition  through e-mail of the provider The amount of the document to be paid by the  student is added to his/her monthly fee Register´s Office receives the requisition  via e-mail of the provider Students choose to receive personally or at home (adding an extra R$ 2.40 for postage) The  university has also invested on stands around the  Campus so that students could place their requests  without needing to use labs or go personally in the  Register´s Office Virtual Register’s Office students
[object Object],[object Object],[object Object],[object Object],Online subjects: Credit, Extra Credit, 6a-Free and Day-Free DAY FREE students
[object Object],Relationship students ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEB WORLD CUP:  first action Emotion and international integration, attracting youngsters from all around the world.  A great virtual forum for discussing subjects related to soccer. Special web based programs University World Community students Created for allowing students and teachers  from the network to know each other and  interact.
WEB WORLD CUP: first action students ,[object Object],[object Object],[object Object],[object Object]
WEBTV - Journalism students ,[object Object],[object Object],[object Object],[object Object]
What is to come... The  next generation  of college applicants
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is to come... (Source: Millward Brown, published on Meio & Mensagem, 3/20/2006).
[object Object],[object Object],[object Object],Internet on Continued Education = What is to come...
The “right now” of the globalized world of youngers is the same immediacy that surrounds and features the behavior of the Brazilian youngsters, which are recognized as an impatient, in-haste generation. With the Laureate International Universities Network partnership and the investment in actions exploring the Internet tool, Universidade Anhembi Morumbi presents itself with a globalized view, concerned about keeping an updated communication with its students, complying with the new standards of modern language. Conclusion
origo.com.br

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Sensibilizando para web.... em 2007

  • 2. Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects prospects Anhembi Morumbi web based projects students index
  • 3. Internet Access in Brasil Source: IBOPE / Netratings – Period: June/05
  • 4.
  • 5. Market Share per Class and Sex Source: Mídia Dados 2005
  • 6. 94% of class-A youths have a PC at home. Internet access is more common among youths between 15 and 17 years old (76%). The increase of Internet use among class-C youths: from 7%, in 1999 to 24%, in 2004 (Source: MTV Brasil Survey). The number of Internet users who access the net at home reached 13.2 million people in February/2006, against 12 million in January/2006 (Source Ibope/NetRatings). The MTV survey points out “radio and cell phone as great companions and Internet as the best way of being informed”. Brazilian Youth X Internet
  • 7. Add value to society by its vision: Be a modern, enterprising and innovating institution, with different pedagogic and administrative models, capable of developing, in students, the competence for endeavouring and innovating on his/her professional performance. Programs Teaching Creativity and Innovation Mission Internet Relationship Advertising Chiropraxy Tourism Fashion Game Design Gastronomy Produce Creative and Innovating talents EAD Pionneer at globalization Graduating Modules
  • 8. Why is the internet important for Anhembi Morumbi? Internet is multidimensional Effective use of the internet can be one-to-one, one-to-many, or many-to-many Internet is multipurpose Provides higher-quality customer service, increasing customer´s loyalty Internet is multidisciplinary Use in relationship, sales, advertising, promotion of public debates, creativity gains
  • 9. Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects prospects Anhembi Morumbi web based projects students index
  • 10.
  • 11. E-commerce/database management Web registration Relationship Advertising Special Projects Prospects Student Distance Education Virtual Register’s Office Day free Relationship Special Projects: Web World Cup, WEBTV
  • 12. Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects prospects Anhembi Morumbi web based projects students index
  • 14.
  • 15. On-line sign ups: 23,802 - 92.8% In-person sign ups: 1,848 - 7.2% Web registration Source: Marketing Dpt - AM All process via internet: Application form Back office management Result Download of contract and slips of payment Test is not available on the internet prospects
  • 16. Slip/ Payments Congratulations and Sign up confirmation Enrollment Reminder On-line application form Web registration Source: Marketing Dpt - AM prospects
  • 17.
  • 18.
  • 19. Advertising INTERACTION YOUNGERS MEDIA AGREEMENTS CREATIVE USE Greater affinity Relationship with friends Researches Different formats Search tools Set prime time and websites Advertisement on blogs, messenger, orkut. prospects Source: Marketing Dpt - AM INTERNET
  • 20. Internet is obtaining substantial advertising participation on current media Profile of open TV audience/FM Radio listeners/Access Source: Marketing Dpt - AM prospects
  • 22. Case Yahoo This banner was delivered to more than 4 million page views... 2 million people have clicked on this banner ... 2 thousand people have accessed the website of Anhembi Announce the association with Laureate Network (January, 2006). prospects
  • 23.
  • 24. Contest: The winner would win a trip to South Africa for a two-week English course, answering the question: “ Why does Universidade Anhembi Morumbi produce more innovating professionals?” Magazines´s site Professional of Future Sponsored content in media prospects Hotsite = 3,000 records
  • 25. Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects prospects Anhembi Morumbi web based projects students index
  • 26.
  • 27. Assessment followed by Development Rooms CAMILA is a project for the entire AM faculty training in a total online environment, fully developed by AM IT team. EAD faculty
  • 28. Some services avaiable on internet: Enrollment; Grade review requests; Changes on register information; Copy of payment slip, transport; Ticket ID card, apprenticeship,; Class schedule, access passwords... Created in 2005 to reduce waiting time and servicing Total of requests avaiable – 46 On-Line Requests – 23 Jan to Feb/2005: 2,942 only in-person requests Jan to Feb/2006: 16,641 in-person and online requests Virtual Register’s Office students
  • 29. Students access website and then the Virtual Register's Office Requisition generates a protocol Register´s Office receives the requisition through e-mail of the provider The amount of the document to be paid by the student is added to his/her monthly fee Register´s Office receives the requisition via e-mail of the provider Students choose to receive personally or at home (adding an extra R$ 2.40 for postage) The university has also invested on stands around the Campus so that students could place their requests without needing to use labs or go personally in the Register´s Office Virtual Register’s Office students
  • 30.
  • 31.
  • 32. WEB WORLD CUP: first action Emotion and international integration, attracting youngsters from all around the world. A great virtual forum for discussing subjects related to soccer. Special web based programs University World Community students Created for allowing students and teachers from the network to know each other and interact.
  • 33.
  • 34.
  • 35. What is to come... The next generation of college applicants
  • 36.
  • 37.
  • 38. The “right now” of the globalized world of youngers is the same immediacy that surrounds and features the behavior of the Brazilian youngsters, which are recognized as an impatient, in-haste generation. With the Laureate International Universities Network partnership and the investment in actions exploring the Internet tool, Universidade Anhembi Morumbi presents itself with a globalized view, concerned about keeping an updated communication with its students, complying with the new standards of modern language. Conclusion

Editor's Notes

  1. De 2001 a 2005, 9263 estudantes tiveram matérias on-line: DP,