SlideShare a Scribd company logo
ISAE ,[object Object]
The Digital Divide ,[object Object]
Cate Brosseau Indiano consulting & training marketing, advertising, communications, graphic arts
what divide? economics & access? the audience of the entire Internet for the first time, globally, crossed one billion users in December 2008 China: 180 million, USA: 163 million Middle East & Africa: only 4.8%
the tide is turning ,[object Object],[object Object],[object Object]
so, we’re acquiring technology but what about utilization?
is there a difference ,[object Object]
The Digital Native ,[object Object]
Digital Natives ,[object Object],[object Object]
Digital Natives ,[object Object]
The Digital Immigrant ,[object Object]
[object Object],The Digital Immigrant
Digital Natives ,[object Object]
[object Object],The Digital Immigrant
[object Object],[object Object],[object Object],[object Object],The Digital Immigrant
Take the Pew Internet Challenge ,[object Object],[object Object]
Characteristics of  The Divide Native: They won’t listen to me or my ideas. We could be doing so much with technology! Immigrant: What…I have to learn a new program? I just got comfortable with the old one.
Digital Natives prefer to use their technologies to interact, communicate, and collaborate with others.  Meet them where they are.  Make an effort to bridge the divide. Learn the technology. Teach them the business.
The Digital Divide is Here A Vision of Students Today: Kansas State University, YouTube
Manifestation ,[object Object],[object Object],[object Object]
Digital Natives everywhere ,[object Object]
[object Object],[object Object],[object Object],[object Object]
who’s reinforcing the divide?
challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technologies Natives Use Daily
Bridging the divide
Your Challenges ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],acknowledgement
[object Object],[object Object],[object Object],[object Object],technology
[object Object],[object Object],[object Object],[object Object],[object Object],people
[object Object],[object Object],[object Object],[object Object],people
[object Object],embrace
The Business Case ,[object Object],[object Object],[object Object],[object Object]
questions? QUESTIONS?
Marketing Technology Training Certificate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
network 317.955.9300  [email_address] desktopmedia-training.com linkedin.com/in/cateindiano delicious:  marketing technology bookmarks skype: desktopmedia twitter: @ desktopmedia card.ly/cate_indiano

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ISAE Tech Talk Keynote

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  • 3. Cate Brosseau Indiano consulting & training marketing, advertising, communications, graphic arts
  • 4. what divide? economics & access? the audience of the entire Internet for the first time, globally, crossed one billion users in December 2008 China: 180 million, USA: 163 million Middle East & Africa: only 4.8%
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  • 6. so, we’re acquiring technology but what about utilization?
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  • 17. Characteristics of The Divide Native: They won’t listen to me or my ideas. We could be doing so much with technology! Immigrant: What…I have to learn a new program? I just got comfortable with the old one.
  • 18. Digital Natives prefer to use their technologies to interact, communicate, and collaborate with others. Meet them where they are. Make an effort to bridge the divide. Learn the technology. Teach them the business.
  • 19. The Digital Divide is Here A Vision of Students Today: Kansas State University, YouTube
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  • 36. network 317.955.9300 [email_address] desktopmedia-training.com linkedin.com/in/cateindiano delicious: marketing technology bookmarks skype: desktopmedia twitter: @ desktopmedia card.ly/cate_indiano

Editor's Notes

  1. The have’s and have not’s in terms of resources or infrastructure? Let’s look at the changing climate.
  2. shows 63% of adult Americans now have broadband internet connections at home, a 15% increases from a year earlier. April’s level of high-speed adoption represents a significant jump from figures gathered by the Project since the end of 2007 (54%).
  3. In other words, we have it, but are we using it?
  4. Let’s define these terms.
  5. Question – self identify your digital demographic
  6. It is now clear that as a result of this ubiquitous environment and the sheer volume of their interaction with it, today's students think and process information fundamentally differently from their predecessors. These differences go far further and deeper than most educators suspect or realize.