This document discusses the use of new media technologies in creating a music video. It summarizes the various technologies used in the research, planning, production and evaluation stages including search engines like Google to find inspiration, YouTube to study other videos, cameras to film footage, editing software like Final Cut Express to assemble the video, Wordle to generate word clouds for the blog, social media like Facebook to promote and get feedback on the video, and SlideShare to create the presentation documenting the process. The document outlines how each technology was utilized to construct, research and plan the music video project.

1. How did you use new media technologies in the construction and research, planning and evaluation stages?

2. IntroductionThe technologies we used were incredibly useful and without these it would have been extremely difficult to create a music video. We used a wide variety of technologies including the use of cameras, editing software, SlideShare, and a blog to document and justify all of my work throughout this process.

3. ResearchGoogle is a search engine and helped us a great deal. It was used to find pictures for our blog, and to give us an insight into how to make a DigiPak and all of the information that should be included. Youtubewas very useful when planning our music video. Before starting, we studied other professional videos, to see what we style of music we wanted, and to give us inspiration for our own video. We looked at many different films and music videos and finally we brainstormed and decided on an idea.

4. CameraWe used two cameras in total, a still and HD video camera.The most important camera was the HD camera, this is because we used it to make the music video. By using a HD video, we used new equipment, which means that our video was used making the latest technology. A picture is shown below of the camera we used. This camera was easy to use, which meant that we could use a different variety of shots, angles and zooms.

5. Camera Continued..We also had our own re-writable tape, which has allowed us to re-shoot any footage that needed to be filmed again. We shot our preliminary exercise on this tape, and filmed over it for our music video, and interviews.The other camera we used was a still shot camera. We used this to show the locations where we filmed. Plus we used the camera for our magazine advert, which was taken at the back of our school.

6. Editing SoftwareFinal Cut Expressand LivetypeThis software was arguably the most important. This is because we had to edit our whole music video. It took us many hours of hard work to complete, and I think that this new software was completely better than last year’s, when we had to make a Thriller. We had very little time to adapt to the tools, and so made the‘Talent Factor’ film, which helped us decide which people were suitable for our music video. A branch of Final Cut Express was ‘Livetype’. This was used to make the short clip on my blog.

7. Editing Software Continued..Adobe PhotoshopThis programme was used to make our DigiPak and Magazine advert. We used the text tool to add the words to both (DigiPak and Magazine advert), and changed the text to fit with the band’s ‘image’. The selection tool was vital because it helped us to achieve the plain background with the different coloured jumpers. Using layers allowed us to make parts of the Digipak stand out, because we could add effects to certain parts, without changing the others.

8. WordleWordleis a website which generates “word clouds” from text that you type. The bigger the word is, the more it has been used. I used two ‘Wordles’, and feel that it adds more interest to my blog. An example of one I have just created is below. I changed the font, colour, and arrangement of words to get this image.

9. Social Networking SitesFacebookThis was the most essential website for us, because it helped us to get our music video advertised. Due to this, people also completed our survey. Without this website we would have been unable to receive as much feedback.

10. ConclusionAs shown in this presentation, we have used many different technologies, including the website ‘SlideShare’ to create this by simply making a PowerPoint arrangement. I think that we have used these technologies in constructing, research, and planning effectively and have added a different dimension to our music video. We have also been innovative with them by creating new effects used in our video. By using the equipment we have managed to plan, build from scratch, and obtain feedback for our creation.