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Game Changers
twnkls | augmented reality
© 2014 twnkls | augmented reality
tt
TWNKLS|kantoor
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
campaign experience enterprise tools
TWNKLS | we work for
© 2015 twnkls | augmented reality
Awards
“Auggie” for “Best enterprise AR project” at the Augmented World Expo 2013, (USA)
“Best Mobile business Platform” at MMMA 2013, Amsterdam (NL)
Runner Up for “Best AR campaign” at the Augmented World Expo 2013 (USA).
FWA site of the day for “Staatsloterij Campaign” 2013 (Global)
Nominations
Finalist for “Beste enterprise AR project” at the Augmented World Expo 2014, (USA)
Nominated for Dutch Interactive Awards “Disrupter” 2014, Amsterdam (NL)
Nominated for SpinAwards “Disrupter of the Year” 2013, Amsterdam (NL)
Nominated for Dutch Interactive Awards “Innovation” 2013, Amsterdam (NL)
Nominated for Augmented Summit “Best AR Practical case study ” 2013, London (UK)
TWNKLS | awards and nominations
© 2014 twnkls | augmented reality
1. About TWNKLS
(3 slides)
2. Business case
(available on your smartphone)
3. Tracking technology
(for mobile devices)
4. Mauritshuis case
(you have to go there!)
TWNKLS | agenda
© 2015 twnkls | augmented reality
“real-time mixing
or combining of
the real world with
virtual add-ons”
© 2015 twnkls | augmented reality
TWNKLS | virtuality continuum
© 2015 twnkls | augmented reality
TWNKLS | virtuality continuum
© 2015 twnkls | augmented reality
“cases”
© 2014 twnkls | augmented reality© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
© 2014 twnkls | augmented reality
TWNKLS/ Stairlift configurator
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
TWNKLS/ Stairlift configurator
© 2015 twnkls | augmented reality
TWNKLS/ Stairlift configurator
© 2015 twnkls | augmented reality
TWNKLS/ Stairlift configurator
© 2015 twnkls | augmented reality
TWNKLS/ Stairlift configurator
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
tracking approaches
© 2015 twnkls | augmented reality
TWNKLS | 6DOF
© 2015 twnkls | augmented reality
TWNKLS | 6DOF
Real
World+
© 2015 twnkls | augmented reality
Markers
Edges
Point features
Dept
….
Combined with IMU
Computer vision (infrared)
Calibrated camera setup
Single-camera head
tracking (Occulus DK2)
……
Combined with IMU
TWNKLS | tracking approaches
Computer vision,
visible spectrum
Electromagnetic
Real World
Inside out Outside in
© 2015 twnkls | augmented reality
Historical progress
for AR tracking
approaches
© 2015 twnkls | augmented reality
TWNKLS | fiducial markers
© 2015 twnkls | augmented reality
TWNKLS | natural features
© 2015 twnkls | augmented reality
TWNKLS | SLAM
© 2015 twnkls | augmented reality
TWNKLS | depth
© 2014 twnkls | augmented reality
None of these solutions can
recognize and track textured
/ untextured 3D objects and
environments under varying
light (i.e. the real world)
TWNKLS | what’s next
© 2015 twnkls | augmented reality
No point features Changing light, few point features Object is not static during
maintenance
Changing light, 3D surface:
point features not reliable
Too few planar point features Articulated structure (point
cloud tracking
only works for static scenes)
TWNKLS | 2.0 technologie
© 2015 twnkls | augmented reality
Bridge Kotug tug Engine room
Radio-active density transducerOn-deck (outdoor)
installations
Shipyard Navy
T-rex
TWNKLS | 2.0 technologie
© 2015 twnkls | augmented reality
Consumer
Devices
© 2015 twnkls | augmented reality
TWNKLS | how to look at the real world
© 2015 twnkls | augmented reality
TWNKLS | how to look at the real world
© 2015 twnkls | augmented reality
TWNKLS | how to look at the real world
© 2015 twnkls | augmented reality
OUR AMBITION
OUR DREAM
© 2014 twnkls | augmented reality
None of these solutions can
recognize and track textured
/ untextured 3D objects and
environments under varying
light (i.e. the real world)
TWNKLS | what’s next
© 2015 twnkls | augmented reality
TWNKLS | Gouden Zaal
© 2015 twnkls | augmented reality
Gouden zaal
TWNKLS | Gouden Zaal
© 2015 twnkls | augmented reality
TWNKLS | Gouden Zaal
© 2015 twnkls | augmented reality
TWNKLS | Gouden Zaal
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
Dutch Masters
© 2015 twnkls | augmented reality
TWNKLS | Gouden Zaal
© 2015 twnkls | augmented reality
© 2015 twnkls | augmented reality
TWNKLS
gerben@twnkls.com
© 2014 twnkls | augmented reality
Visit The Mauritshuis (Den Haag)
Launch mid February
Visit The Roermond Yumble (Roermond)
9000 m2 Virtual FUN
Opening 1st week of March
www.yumble.nl
And bring your smartphone/tablet with you!
TWNKLS | more fun
1.
2.

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TWNKLS Virtual Revolution (VR symposium Fontys Eindhoven)

  • 1. Game Changers twnkls | augmented reality
  • 2. © 2014 twnkls | augmented reality tt TWNKLS|kantoor © 2015 twnkls | augmented reality
  • 3. © 2015 twnkls | augmented reality campaign experience enterprise tools TWNKLS | we work for
  • 4. © 2015 twnkls | augmented reality Awards “Auggie” for “Best enterprise AR project” at the Augmented World Expo 2013, (USA) “Best Mobile business Platform” at MMMA 2013, Amsterdam (NL) Runner Up for “Best AR campaign” at the Augmented World Expo 2013 (USA). FWA site of the day for “Staatsloterij Campaign” 2013 (Global) Nominations Finalist for “Beste enterprise AR project” at the Augmented World Expo 2014, (USA) Nominated for Dutch Interactive Awards “Disrupter” 2014, Amsterdam (NL) Nominated for SpinAwards “Disrupter of the Year” 2013, Amsterdam (NL) Nominated for Dutch Interactive Awards “Innovation” 2013, Amsterdam (NL) Nominated for Augmented Summit “Best AR Practical case study ” 2013, London (UK) TWNKLS | awards and nominations
  • 5. © 2014 twnkls | augmented reality 1. About TWNKLS (3 slides) 2. Business case (available on your smartphone) 3. Tracking technology (for mobile devices) 4. Mauritshuis case (you have to go there!) TWNKLS | agenda
  • 6. © 2015 twnkls | augmented reality “real-time mixing or combining of the real world with virtual add-ons”
  • 7. © 2015 twnkls | augmented reality TWNKLS | virtuality continuum
  • 8. © 2015 twnkls | augmented reality TWNKLS | virtuality continuum
  • 9. © 2015 twnkls | augmented reality “cases”
  • 10. © 2014 twnkls | augmented reality© 2015 twnkls | augmented reality
  • 11. © 2015 twnkls | augmented reality
  • 12. © 2014 twnkls | augmented reality
  • 13. TWNKLS/ Stairlift configurator © 2015 twnkls | augmented reality
  • 14.
  • 15. © 2015 twnkls | augmented reality
  • 16. © 2015 twnkls | augmented reality
  • 17. TWNKLS/ Stairlift configurator © 2015 twnkls | augmented reality
  • 18. TWNKLS/ Stairlift configurator © 2015 twnkls | augmented reality
  • 19. TWNKLS/ Stairlift configurator © 2015 twnkls | augmented reality
  • 20. TWNKLS/ Stairlift configurator © 2015 twnkls | augmented reality
  • 21. © 2015 twnkls | augmented reality tracking approaches
  • 22. © 2015 twnkls | augmented reality TWNKLS | 6DOF
  • 23. © 2015 twnkls | augmented reality TWNKLS | 6DOF Real World+
  • 24. © 2015 twnkls | augmented reality Markers Edges Point features Dept …. Combined with IMU Computer vision (infrared) Calibrated camera setup Single-camera head tracking (Occulus DK2) …… Combined with IMU TWNKLS | tracking approaches Computer vision, visible spectrum Electromagnetic Real World Inside out Outside in
  • 25. © 2015 twnkls | augmented reality Historical progress for AR tracking approaches
  • 26. © 2015 twnkls | augmented reality TWNKLS | fiducial markers
  • 27. © 2015 twnkls | augmented reality TWNKLS | natural features
  • 28. © 2015 twnkls | augmented reality TWNKLS | SLAM
  • 29. © 2015 twnkls | augmented reality TWNKLS | depth
  • 30. © 2014 twnkls | augmented reality None of these solutions can recognize and track textured / untextured 3D objects and environments under varying light (i.e. the real world) TWNKLS | what’s next
  • 31. © 2015 twnkls | augmented reality No point features Changing light, few point features Object is not static during maintenance Changing light, 3D surface: point features not reliable Too few planar point features Articulated structure (point cloud tracking only works for static scenes) TWNKLS | 2.0 technologie
  • 32. © 2015 twnkls | augmented reality Bridge Kotug tug Engine room Radio-active density transducerOn-deck (outdoor) installations Shipyard Navy T-rex TWNKLS | 2.0 technologie
  • 33. © 2015 twnkls | augmented reality Consumer Devices
  • 34. © 2015 twnkls | augmented reality TWNKLS | how to look at the real world
  • 35. © 2015 twnkls | augmented reality TWNKLS | how to look at the real world
  • 36. © 2015 twnkls | augmented reality TWNKLS | how to look at the real world
  • 37. © 2015 twnkls | augmented reality OUR AMBITION OUR DREAM
  • 38. © 2014 twnkls | augmented reality None of these solutions can recognize and track textured / untextured 3D objects and environments under varying light (i.e. the real world) TWNKLS | what’s next
  • 39. © 2015 twnkls | augmented reality TWNKLS | Gouden Zaal © 2015 twnkls | augmented reality Gouden zaal
  • 40. TWNKLS | Gouden Zaal © 2015 twnkls | augmented reality
  • 41. TWNKLS | Gouden Zaal © 2015 twnkls | augmented reality
  • 42. TWNKLS | Gouden Zaal © 2015 twnkls | augmented reality
  • 43. © 2015 twnkls | augmented reality Dutch Masters
  • 44. © 2015 twnkls | augmented reality TWNKLS | Gouden Zaal © 2015 twnkls | augmented reality
  • 45. © 2015 twnkls | augmented reality TWNKLS gerben@twnkls.com
  • 46. © 2014 twnkls | augmented reality Visit The Mauritshuis (Den Haag) Launch mid February Visit The Roermond Yumble (Roermond) 9000 m2 Virtual FUN Opening 1st week of March www.yumble.nl And bring your smartphone/tablet with you! TWNKLS | more fun 1. 2.