SlideShare a Scribd company logo
@kyleplacy
What do I do? 
I am a marketer. 
I’ve written 3 books. 
Director, Global Content 
Salesforce Marketing Cloud 
@kyleplacy
trends vs reality 
@kyleplacy
Click the center icon >>>>> 
and browse for the image you want 
to insert. 
IF IMAGE INSERTS IN FRONT OF 
FOOTER, 
Right click on the image and 
Select Arrange/Send to Back 
@kyleplacy
What’s next? 
@kyleplacy
What’s now? 
@kyleplacy
one. 
Moments 
Matter 
@kyleplacy 
@kyleplacy
@kyleplacy
@kyleplacy
two. 
Connected 
Consumer 
@kyleplacy 
@kyleplacy
@kyleplacy
@kyleplacy
Mobility is about 
creating seamless 
experiences. 
@kyleplacy
@@kkyylelpelapclyacy
@@kylkeyplleacpylacy
@@kylkeyplleacpylacy
Mobility is about 
helping not selling. 
@kyleplacy
@@kylkeyplleacpylacy
@@kylkeyplleacpylacy
@@kylkeyplleacpylacy
@@kkyylelepplalaccyy
Mobility is about 
transforming the 
experience. 
@kyleplacy
83% of US consumers 
research products while 
in-store on their phone. 
Our Mobile Planet by Google 
@kyleplacy
@kyleplacy
@ky@lekpylalecpylacy
@@kkyy@lleekppyllalaeccpyylacy
What happens when 5 
billion* additional people 
join the Internet? 
@@kkyy@lleekppyllalaeccpyylacy 
*this number is completely made up but means A LOT of people
$$$$$$$$$$$$$$$$$$$$$ 
$$$$$$$$$$$$$$$$$$$$$ 
$$$$$$$$$$$$$$$$$$$$$ 
$$$$$$$$$$$$$$$$$$$$$ 
$$$$$$$$$$$$$$$$$$$$$ 
@@kkyy@lleekppyllalaeccpyylacy
three. 
Audience 
Effect 
@kyleplacy 
@kyleplacy
Most people think our 
main competitors are 
Yahoo! and Bing. It’s 
actually Amazon. 
Eric Schmidt, Chairman, Google 
@kyleplacy
@kyleplacy
There is one thing they 
all have in common… 
They own the audience. 
@kyleplacy
@@kkyylleeppllaaccyy 
via ben-evans.com
@@kkyylleeppllaaccyy 
via ben-evans.com
@kyleplacy
four. 
Content 
Personalization 
@kyleplacy 
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy 
Increase in revenue when 
utilizing personalized content
It’s about moving from 
push to personalized. 
@kyleplacy 
@kyleplacy
five. 
Collaborative 
Consumption 
@kyleplacy 
@kyleplacy
An economic model where 
creation, ownership and access 
are shared between people and 
corporations. 
Crowd Companies 
@kyleplacy
@@kkyylelepplalaccyy
@kyleplacy
@kyleplacy
@@kkyylelepplalaccyy
@kyleplacy 
@kyleplacy 
@kyleplacy #mixwest14
For every 1 percent increase in the 
number of Airbnb bookings, there is a 
.05 percent decrease in hotel 
revenue. 
Study by Boston University 2013 
@kyleplacy
686873 676000 672000 
Intercontinental Marriott Hilton Wyndham Airbnb Starwood 
@kyleplacy 
645480 
550000 
346063 
Bed Count
@kyleplacy
We must move from numbers 
keeping score to numbers that 
drive better actions. 
David Walmsley 
Head of Multichannel 
Marks & Spencer 
@kyleplacy
How do we make one 
department’s outputs 
another department’s 
inputs? 
@kyleplacy
Percent of Marketers Rating Cross-Functional Relationships 
as Absolutely Critical/Very Important 
Head of 
Sales 
86% 
@kyleplacy 
CEO 
Head of 
Product 
COO CFO 
CIO 
78% 70% 67% 56% 37%
You are not marketers. 
@kyleplacy
You are not social 
media managers. 
@kyleplacy
You are not technology 
experts. 
@kyleplacy
You are experience 
makers and managers. 
@kyleplacy
It starts with data and ends with 
the experience. 
It is the only thing that makes 
you relevant. 
@kyleplacy

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Technology Trends - Travel & Hospitality Industry

Editor's Notes

  1. Last mile project – how do you innovate around the delivery point.
  2. Last mile project – how do you innovate around the delivery point.
  3. Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
  4. Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
  5. Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
  6. Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
  7. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  8. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  9. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  10. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  11. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
  12. So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.