Technology Trends - Travel & Hospitality Industry

•Download as PPTX, PDF•

85 likes•21,297 views

Presentation given to the St. Pete Clearwater travel, transportation and hospitality groups on 11/18 in Clearwater, Florida.

Technology Marketing Travel

What do I do?
I am a marketer.
I’ve written 3 books.
Director, Global Content
Salesforce Marketing Cloud
@kyleplacy

Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
Right click on the image and
Select Arrange/Send to Back
@kyleplacy

one.
Moments
Matter
@kyleplacy
@kyleplacy

two.
Connected
Consumer
@kyleplacy
@kyleplacy

Mobility is about
creating seamless
experiences.
@kyleplacy

Mobility is about
helping not selling.
@kyleplacy

Mobility is about
transforming the
experience.
@kyleplacy

83% of US consumers
research products while
in-store on their phone.
Our Mobile Planet by Google
@kyleplacy

What happens when 5
billion* additional people
join the Internet?
@@kkyy@lleekppyllalaeccpyylacy
*this number is completely made up but means A LOT of people

three.
Audience
Effect
@kyleplacy
@kyleplacy

Most people think our
main competitors are
Yahoo! and Bing. It’s
actually Amazon.
Eric Schmidt, Chairman, Google
@kyleplacy

There is one thing they
all have in common…
They own the audience.
@kyleplacy

four.
Content
Personalization
@kyleplacy
@kyleplacy

@kyleplacy
Increase in revenue when
utilizing personalized content

It’s about moving from
push to personalized.
@kyleplacy
@kyleplacy

five.
Collaborative
Consumption
@kyleplacy
@kyleplacy

An economic model where
creation, ownership and access
are shared between people and
corporations.
Crowd Companies
@kyleplacy

@kyleplacy
@kyleplacy
@kyleplacy #mixwest14

For every 1 percent increase in the
number of Airbnb bookings, there is a
.05 percent decrease in hotel
revenue.
Study by Boston University 2013
@kyleplacy

686873 676000 672000
Intercontinental Marriott Hilton Wyndham Airbnb Starwood
@kyleplacy
645480
550000
346063
Bed Count

We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
@kyleplacy

How do we make one
department’s outputs
another department’s
inputs?
@kyleplacy

Percent of Marketers Rating Cross-Functional Relationships
as Absolutely Critical/Very Important
Head of
Sales
86%
@kyleplacy
CEO
Head of
Product
COO CFO
CIO
78% 70% 67% 56% 37%

You are not social
media managers.
@kyleplacy

You are not technology
experts.
@kyleplacy

You are experience
makers and managers.
@kyleplacy

It starts with data and ends with
the experience.
It is the only thing that makes
you relevant.
@kyleplacy

New and updated deck! Featuring the five technology trends completely changing consumer behavior. This includes everything from email marketing, personalization, Uber, Airbnb, Sharing Economy, moments matter, customer lifecycle marketing, leveraging your owned audience, the power of Amazon and growth of mobile technology. Everything is changing the way consumers behave. 1. Moments Matter 2. Connected Consumer 3. Owned Audiences 4. Collaborative Economy 5. Humanizing Automation

Six Trends Changing Consumer Behavior (UPDATED) New Orleans

Kyle Lacy

Seven Technology Trends Changing Consumer Behavior

Kyle Lacy

Moments Matter - Trends Changing Content Forever

Kyle Lacy

Technology and Marketing Trends Presentation for TD Bank Marketing

Kyle Lacy

Presentation given at TD Bank in Toronto, Ontario on Thursday, January 15th 2014. Technology trends that are completely transforming consumer behavior. 1. Understanding that moments matter to any business strategy. 2. The connected consumer is the future of all business. 3. Don't ignore Amazon, Google, Alibaba and Apple's ability to completely change the way you do business. 4. Content personalization is the future of content marketing. 5. The collaborative economy is an old idea rebuilt from the likes of Uber and Airbnb. 6. Humanizing Automation - it isn't marketing automation or direct response marketing. It is about personalizing the entire experience for the customer

Presentation given in New York City on 5/19 for Idio. Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.

Digital Forecast

Kerry Sauriol

Aquent/AMA Webcast: Marketing to Your Customer's Brain

Aquent

Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley, Author and Founder of Dooley Direct has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. In this webcast, Roger will talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain.

Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014

Aquent

Understanding technology and consumer behavior is important to the success of any content marketing strategy. The landscape is changing dramatically because of an increase in consumer mobility, localization, personalization, and wearable technology. These changes matter to the future of your business! In these slides, Kyle Lacy will uncover five influential trends, and how to enhance your business in the next year.

Marketing is Dead. Build a Foundation. Ignore the Hype.

Kyle Lacy

Recipe for Better Marketing @ChrisBennett

97th Floor

Diversifying Your Digital Marketing Efforts | SMX East 2013

97th Floor

Data Driven Social Media Marketing InsightsArgyle Social

Infographics for Fun and Profit - Chris Bennett #df13

97th Floor

Some Thoughts On Google's Search Business

Danny Sullivan

Sheffield DM #9: Proving the value of links - Thierry Ngutegure

Giorgio Cassella

How to Win Fans and Influence Users - SearchLove London 2013

97th Floor

Search Content vs. Social Content

Semrush

One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works. In this presentation by Daniel Hochuli, you'll learn: - Why same content published on both search and social media often fails to deliver results. - How to develop and optimise a content marketing strategy that best suits your digital channels. - How to intelligently report content marketing success using audience metrics.

[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...

CXL

The conversion optimisation industry is in a mess. Poor practice and the spread of misinformation is rife. The agencies and practitioners who truly understand what intelligent conversion optimisation is and what it looks like are currently part of what can only be described as “the secret society”. Nearly every business claims they are "customer centric", yet reality proves they’re far from it and more often than not, they’re clueless as to what it means. Millions is spent every month on enterprise testing tools which promise the world, only to be used by untrained teams and produce inconclusive results. To add to the problem, there are new shiny toys in the guise of big data & personalisation stealing all the headlines and clamouring for marketing budget to be thrown their way. In his opening keynote talk, Paul will be discussing the struggles that the conversion optimisation industry has faced (and will continue to) and how collectively, the people within the industry can prove that conversion optimisation is the best force for growth available to businesses all around the world.

5 Hotel Technology Trends to Watch

Voxer App

Top Technology Trends - Hospitality Industry

Octavia Technologies, LLC

What's hot

Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...

Kyle Lacy

Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...

Kyle Lacy

Seven Technology Trends Changing Consumer Behavior - Tourism Industry Edition

Kyle Lacy

Marketing is Dead - TrackMaven Digital Conference

Kyle Lacy

5 Digital Trends Changing Marketing in the Nordics

Kyle Lacy

#Inbound15 - Technology Trends Changing Customer Behavior Presentation

Kyle Lacy

Marketing is Dead - Understanding the Shifts Changing Marketing Today

Kyle Lacy

Digital Forecast

Kerry Sauriol

Aquent/AMA Webcast: Marketing to Your Customer's Brain

Aquent

Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014

Aquent

Marketing is Dead. Build a Foundation. Ignore the Hype.

Kyle Lacy

Recipe for Better Marketing @ChrisBennett

97th Floor

Diversifying Your Digital Marketing Efforts | SMX East 2013

97th Floor

Data Driven Social Media Marketing InsightsArgyle Social

Infographics for Fun and Profit - Chris Bennett #df13

97th Floor

Some Thoughts On Google's Search Business

Danny Sullivan

Sheffield DM #9: Proving the value of links - Thierry Ngutegure

Giorgio Cassella

How to Win Fans and Influence Users - SearchLove London 2013

97th Floor

Search Content vs. Social Content

Semrush

[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...

CXL

What's hot (20)

Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...

Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...

Seven Technology Trends Changing Consumer Behavior - Tourism Industry Edition

Marketing is Dead - TrackMaven Digital Conference

5 Digital Trends Changing Marketing in the Nordics

#Inbound15 - Technology Trends Changing Customer Behavior Presentation

Marketing is Dead - Understanding the Shifts Changing Marketing Today

Digital Forecast

Aquent/AMA Webcast: Marketing to Your Customer's Brain

Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014

Marketing is Dead. Build a Foundation. Ignore the Hype.

Recipe for Better Marketing @ChrisBennett

Diversifying Your Digital Marketing Efforts | SMX East 2013

Data Driven Social Media Marketing Insights

Infographics for Fun and Profit - Chris Bennett #df13

Some Thoughts On Google's Search Business

Sheffield DM #9: Proving the value of links - Thierry Ngutegure

How to Win Fans and Influence Users - SearchLove London 2013

Search Content vs. Social Content

[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...

Viewers also liked

5 Hotel Technology Trends to Watch

Voxer App

Top Technology Trends - Hospitality Industry

Octavia Technologies, LLC

Hospitality

rachitsingh12

Hospitalitysector Parth Arora

India : Tourism and hospitality Sector Report_August 2013

India Brand Equity Foundation

India has 28 world heritage sites and 25 bio-geographic zones. The country’s big coastline provides a number of attractive beaches, diverse offerings such as adventure, rural and wildlife tourism. India ranked 12th among 184 countries in terms of travel & tourism’s total contribution to Gross Domestic Product (GDP) in 2012. The sector’s direct contribution to GDP totalled US$ 34.7 billion in 2012 and is expected to grow to US$ 40.8 billion in 2013. Over 2013–23, the direct contribution is expected to register a growth of 7.8 per cent per annum. Over 6.6 million foreign tourist arrivals (FTAs) were reported in 2012, expanding at compounded annual growth rate (CAGR) of 7.8 per cent during 2005-12. The total foreign exchange earnings (FEEs) from tourism grew over US$ 17.7 billion in 2012, registering a CAGR of 13.1 per cent during 2005-12. In February 2013, FEEs increased by 11.4 per cent to reach US$ 3.4 billion from US$ 3.1 billion in the same period in 2012. Strong growth in per capita income in the country is driving the domestic tourism market. A shift in demographics with rising young population (coupled with changing lifestyles) is leading to greater expenditure on leisure services. The tourism policy of Government of India (GOI) aims at speedy implementation of tourism projects, development of integrated tourism circuits, special capacity building in the hospitality sector and new marketing strategies. In the hotel and tourism sector, the government has also allowed 100 per cent foreign direct investment (FDI) through automatic route.

Hotel Technology 3Nanyang Polythecnic

5 Trends in Hotel Technology: Survey by eRevMax

Jadavpur University

Hotel Technology 2Nanyang Polythecnic

Data collection of five star hotel

Ar. Sahid Akhtar

Hospitality industry trends

Snežana Simić

ICIC 2014 Disruptive Innovation

Dr. Haxel Consult

Uber vs Taxi companies, Tesla vs car dealer, Square vs credit card companies, Airbnb vs hotels. These are examples of the new kind of companies, who are trying to disrupt their industries. And they are not using their research, their technology or their patented know-how. They are using the internet technology and rethinking the traditional business models. The growth here is much faster than the market. The question that will get raised in this talk is: - what can we learn from them and what are the implications for the players in the patent industry?

WTF - What's The Future Impact of Disruptive Technology on Communications?

Stephenie Rodriguez

Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication

Emerging trends and technology in hospitality industry beyond 2020

Ravish Jain

Smartphone & guest services

Abdelkebir Laasri

Migration to cloud will drive the changes in wired and wireless carriers!

Sai Natkar

As the traditional land-line phone business migrates into the new mobile wireless smartphone world, it is causing some telecom companies to lose their way and stumble while others are seeing the opportunity to create whole new futures for them. It provides major opportunities for telecommunications service providers and operators to reduce cost; generate new revenues and differentiate in the cloud ecosystem with the network services.

Analysis of Hospitality Sector

Syril Thomas

3 d pie chart circular with hole in center 5 stages style 2 powerpoint diagra...SlideTeam.net

Week 5 organizationAmy Hayashi

8 M

Pizi

Top Ten Hotel Trends 2020

Hotel 2030

Hotel 2030 is a cross-sector platform that acts as a catalyst for open discussion on the possible changes facing the hospitality industry and associated innovations for hotels over the next 15 to 20 years. As we explore potential changes, we see some trends having increasing impact. Based on discussion and feedback from hospitality companies, tourism experts and government bodies around the world, this summary shares insights on shifts by 2020. The ten most significant trends that are seen as potentially impacting hotels in 2020 are: African Travellers 500m new middle class in Africa require accessible hotel accommodation for both work and leisure across the continent Co-Branded Experiences Hotels partner with established consumer brands to deliver leading-edge, repeatable co-branded experiences Dynamic Pricing Transparent real-time pricing reflects personal ability to pay and enhances yield optimization across the service sector Faith Compliance More organizations flex their processes and proactively switch to become compliant with cultural norms and experiences Female Centricity New experiences are designed, and established ones reinvented, with the influential female population’s needs at the core Final Frontiers Increasing interest and participation in remote journeys drive more of us to seek to access the inaccessible New Forms of Ownership Shared co-operatives, partnerships and membership funding business models replace franchising and direct ownership Smart Buildings Increasingly intelligent, self-monitoring buildings set new standards as big data is shared between operations and providers Upstream Insight Companies and networks have, and act on, very early insight on future intent to travel and customise services to suit Waste Reuse Seeing waste as a resource and encouraging its reuse within the footprint shifts many towards the circular economy

Viewers also liked (20)

5 Hotel Technology Trends to Watch

Top Technology Trends - Hospitality Industry

Hospitality

Hospitalitysector

India : Tourism and hospitality Sector Report_August 2013

Hotel Technology 3

5 Trends in Hotel Technology: Survey by eRevMax

Hotel Technology 2

Data collection of five star hotel

Hospitality industry trends

ICIC 2014 Disruptive Innovation

WTF - What's The Future Impact of Disruptive Technology on Communications?

Emerging trends and technology in hospitality industry beyond 2020

Smartphone & guest services

Migration to cloud will drive the changes in wired and wireless carriers!

Analysis of Hospitality Sector

3 d pie chart circular with hole in center 5 stages style 2 powerpoint diagra...

Week 5 organization

8 M

Top Ten Hotel Trends 2020

Similar to Technology Trends - Travel & Hospitality Industry

Technology Trends - Bankers Financial

Kyle Lacy

The Power of Content Marketing - Connections LATAM

Salesforce Marketing Cloud

Technology Trends Transforming Communication (April 2015)

Kyle Lacy

#CNX14 - 7 Technology Trends Transforming Customer Communication

Salesforce Marketing Cloud

Technology trends are important to any business because they define the next generation of marketing and consumer strategy. We’ll focus on the quickly evolving communication landscape and the impacts of increased consumer mobility, localization, smart machines, and the power of social. Based on six years of extensive research of over 10,000 global consumers, we've discovered seven trends that will be changing your business in the years to come. The session will equip you with the knowledge needed to understand and use tools to build a successful brand.

It Shouldn't Be Scary to Go Digital

Kyle Lacy

MBO15 Presentation: Kyle Lacy, OpenView Ventures

UNBOUND Events

It Shouldn't Be Scary to Go Digital

Kyle Lacy

Kyle Lacy - Technology Trends Shifting Customer Behavior

INBOUND

Your 10 point guide to monitoring Google My Business

Claire Carlile Marketing

For too many organisations 'optimizing' Google My Business is a one and done process - add the name, address and phone number, select the category, scribble down a quick description and it’s ‘job done’. In this talk Claire will explore the importance of the business profile, how you can best manage your potential customers first impressions, and how you can show them (and Google) that YOU’RE best placed to meet their needs.

Marketing Technology Trends Disrupting Consumer Behavior

Kyle Lacy

Beyond the Button: Tests that actually move the needle - Karen Hopper, Razorfish

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In a world that has a million different options for every creative element, CTA, form fields, and more... where do you even start? How do you know that element is where you'll see an impact big enough to make a difference for your bottom line? This is the #1 question I get as a CRO strategist, and my answer every time is: it depends! This session will walk you through how to understand your testing opportunities, generate test ideas, and measure your results with scientific accuracy Key Takeaways: +How to spot opportunities for testing+How to evaluate competitors and other sites for inspiration+Ways to organize and prioritize ideas based on your goals+How to use tools to evaluate test results (that don't require a stats degree)

What I Learned About Software Marketing and Growth After 2 Years in Venture C...

Kyle Lacy

New Era of Marketing - Content Marketing Conference - 2016

Mathew Sweezey

Designing with cognitive biases in mind and how to apply CRO

Michael Gearon

The Democratization of Local Commerce | Steven Jacobs

Street Fight

Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.

Andreas Klinger

SearchLove Boston 2013_Mack Fogelson_Think DifferentlyDistilled

Top Digital Marketing Trends of 2015DemandWave

Get Local with Social, Jan 2012

Sara Lingafelter

Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI's local social media program, share her views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you're a Google+ early adopter or still haven't claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy. Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.

Technology Trends Transforming Communication- Louisville Digital Association ...

Kyle Lacy

Similar to Technology Trends - Travel & Hospitality Industry (20)

Technology Trends - Bankers Financial

The Power of Content Marketing - Connections LATAM

Technology Trends Transforming Communication (April 2015)

#CNX14 - 7 Technology Trends Transforming Customer Communication

It Shouldn't Be Scary to Go Digital

MBO15 Presentation: Kyle Lacy, OpenView Ventures

It Shouldn't Be Scary to Go Digital

Kyle Lacy - Technology Trends Shifting Customer Behavior

Your 10 point guide to monitoring Google My Business

Marketing Technology Trends Disrupting Consumer Behavior

Beyond the Button: Tests that actually move the needle - Karen Hopper, Razorfish

What I Learned About Software Marketing and Growth After 2 Years in Venture C...

New Era of Marketing - Content Marketing Conference - 2016

Designing with cognitive biases in mind and how to apply CRO

The Democratization of Local Commerce | Steven Jacobs

Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.

SearchLove Boston 2013_Mack Fogelson_Think Differently

Top Digital Marketing Trends of 2015

Get Local with Social, Jan 2012

Technology Trends Transforming Communication- Louisville Digital Association ...

More from Kyle Lacy

Surviving the Change Agents - How Business Survive the Next Evolution

Kyle Lacy

The Future of Marketing - Steps to Building Experiences of the Future

Kyle Lacy

More from Kyle Lacy (20)

Surviving the Change Agents - How Business Survive the Next Evolution

The Future of Marketing - Steps to Building Experiences of the Future

Recently uploaded

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

UiPathCommunity

💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™: See how to accelerate model training and optimize model performance with active learning Learn about the latest enhancements to out-of-the-box document processing – with little to no training required Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath. Speakers: 👨‍🏫 Andras Palfi, Senior Product Manager, UiPath 👩‍🏫 Lenka Dulovicova, Product Program Manager, UiPath

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

The Future of Platform Engineering

Jemma Hussein Allen

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Jeffrey Haguewood

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Product School

IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx

Abida Shariff

Connector Corner: Automate dynamic content and events by pushing a button

DianaGray10

Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

"Impact of front-end architecture on development cost", Viktor Turskyi

Fwdays

I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Inflectra

In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring. Learn about: • The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks. • Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective. • Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification. • Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process. Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.

DevOps and Testing slides at DASA Connect

Kari Kakkonen

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

Tobias Schneck

As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other? Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.

Recently uploaded (20)

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

The Art of the Pitch: WordPress Relationships and Sales

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

The Future of Platform Engineering

PHP Frameworks: I want to break free (IPC Berlin 2024)

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx

Connector Corner: Automate dynamic content and events by pushing a button

FIDO Alliance Osaka Seminar: Overview.pdf

UiPath Test Automation using UiPath Test Suite series, part 4

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

"Impact of front-end architecture on development cost", Viktor Turskyi

Key Trends Shaping the Future of Infrastructure.pdf

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

DevOps and Testing slides at DASA Connect

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

Technology Trends - Travel & Hospitality Industry

1. @kyleplacy

2. What do I do? I am a marketer. I’ve written 3 books. Director, Global Content Salesforce Marketing Cloud @kyleplacy

3. trends vs reality @kyleplacy

4. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back @kyleplacy

5. What’s next? @kyleplacy

6. What’s now? @kyleplacy

7. one. Moments Matter @kyleplacy @kyleplacy

8. @kyleplacy

9. @kyleplacy

10. two. Connected Consumer @kyleplacy @kyleplacy

11. @kyleplacy

12. @kyleplacy

13. Mobility is about creating seamless experiences. @kyleplacy

14. @@kkyylelpelapclyacy

15. @@kylkeyplleacpylacy

16. @@kylkeyplleacpylacy

17. Mobility is about helping not selling. @kyleplacy

18. @@kylkeyplleacpylacy

19. @@kylkeyplleacpylacy

20. @@kylkeyplleacpylacy

21. @@kkyylelepplalaccyy

22. Mobility is about transforming the experience. @kyleplacy

23. 83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google @kyleplacy

24. @kyleplacy

25. @ky@lekpylalecpylacy

26. @@kkyy@lleekppyllalaeccpyylacy

27. What happens when 5 billion* additional people join the Internet? @@kkyy@lleekppyllalaeccpyylacy *this number is completely made up but means A LOT of people

28. $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ @@kkyy@lleekppyllalaeccpyylacy

29. three. Audience Effect @kyleplacy @kyleplacy

30. Most people think our main competitors are Yahoo! and Bing. It’s actually Amazon. Eric Schmidt, Chairman, Google @kyleplacy

31. @kyleplacy

32. There is one thing they all have in common… They own the audience. @kyleplacy

33. @@kkyylleeppllaaccyy via ben-evans.com

34. @@kkyylleeppllaaccyy via ben-evans.com

35. @kyleplacy

36. four. Content Personalization @kyleplacy @kyleplacy

37. @kyleplacy

38. @kyleplacy

39. @kyleplacy

40. @kyleplacy

41. @kyleplacy

42. @kyleplacy

43. @kyleplacy

44. @kyleplacy

45. @kyleplacy

46. @kyleplacy Increase in revenue when utilizing personalized content

47. It’s about moving from push to personalized. @kyleplacy @kyleplacy

48. five. Collaborative Consumption @kyleplacy @kyleplacy

49. An economic model where creation, ownership and access are shared between people and corporations. Crowd Companies @kyleplacy

50. @@kkyylelepplalaccyy

51. @kyleplacy

52. @kyleplacy

53. @@kkyylelepplalaccyy

54. @kyleplacy @kyleplacy @kyleplacy #mixwest14

55. For every 1 percent increase in the number of Airbnb bookings, there is a .05 percent decrease in hotel revenue. Study by Boston University 2013 @kyleplacy

56. 686873 676000 672000 Intercontinental Marriott Hilton Wyndham Airbnb Starwood @kyleplacy 645480 550000 346063 Bed Count

57. @kyleplacy

58. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy

59. How do we make one department’s outputs another department’s inputs? @kyleplacy

60. Percent of Marketers Rating Cross-Functional Relationships as Absolutely Critical/Very Important Head of Sales 86% @kyleplacy CEO Head of Product COO CFO CIO 78% 70% 67% 56% 37%

61. You are not marketers. @kyleplacy

62. You are not social media managers. @kyleplacy

63. You are not technology experts. @kyleplacy

64. You are experience makers and managers. @kyleplacy

65. It starts with data and ends with the experience. It is the only thing that makes you relevant. @kyleplacy

Editor's Notes

Last mile project – how do you innovate around the delivery point.
Last mile project – how do you innovate around the delivery point.
Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.

Technology Trends - Travel & Hospitality Industry

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Technology Trends - Travel & Hospitality Industry

Similar to Technology Trends - Travel & Hospitality Industry (20)

More from Kyle Lacy

More from Kyle Lacy (20)

Recently uploaded

Recently uploaded (20)

Technology Trends - Travel & Hospitality Industry

Editor's Notes