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MBO15 Presentation: Kyle Lacy, OpenView Ventures
- 1. @kyleplacy Technology Trends Disrupting Consumer Behavior KyleLacy Head of Marketing Strategy OpenView Venture Partners Flickr Photo by Anthony Quintano
- 2. @kyleplacy What do Ido? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce http://openview.vc/MBO15Trends
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- 7. @kyleplacy@kyleplacy Photo by Seth Casteel Moments Matter
- 8. @kyleplacyPhotos by Seth Casteel
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- 12. @kyleplacy Americans now spend 151minutes per day on smartphones, more than on TV or laptops. (Millward Brown, 2014)
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- 15. @kyleplacy By 2017 therewill be over 20 billion connected devices.
- 16. @kyleplacy Photo by lzf, iStock Photo Photo by lzf, iStock Photo 1 in 5 searches on Google are related to location. (Google Data, Global, March 2014)
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- 18. @kyleplacy 97% of websites failat UX hDp://blogs.forrester.com/adele_sage/12-‐03-‐15-‐lessons_learned_from_1500_website_user_experience_reviews
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- 21. @kyleplacy Mobility is about beingseamless.
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- 25. @kyleplacy Mobility is about helpingnot selling.
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- 30. @kyleplacy Mobility is about transformingthe experience.
- 31. @kyleplacy 83% of USconsumers research products while in-store on their phone. Our Mobile Planet by Google
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- 33. @kyleplacy@kyleplacy@kyleplacy What happens when5 billion* additional people join the Internet? *this number is completely made up but meansALOT of people
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- 36. @kyleplacy Whoever owns the audience…owns the experience.
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- 41. @kyleplacy Most people thinkour main competitors are Yahoo! and Bing. It’s actually Amazon. Eric Schmidt, Chairman, Google
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- 44. @kyleplacy “Over the lastnine months Amazon’s shipping costs have gone up more than 40%, which is not sustainable even for Amazon.” Scott Galloway, NYU Stern
- 45. @kyleplacy “Their shipping feeswas $3 billion, but they spent almost $7 billion on transportation costs.” Scott Galloway, NYU Stern
- 46. @kyleplacy “Their shipping feeswere $3 billion, but they spent almost $7 billion on transportation costs.” Scott Galloway, NYU Stern
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- 48. @kyleplacy Jeremian Owyang -Crowd Companies “The people formerly called consumers are now getting what they need from each other, rather than from traditional institutions. Instead of buying new things, people are sharing products with each other in an emerging societal shift called the Sharing Economy.”
- 49. @kyleplacy Jeremian Owyang -Crowd Companies “These Empowered Individuals are beginning to function like hotels, taxis, farms, restaurants, manufacturers and other traditional business models. The crowd is becoming a company unto itself - it’s backed by powerful technologies, like social networks and mobile devices, and it is self-organizing.”
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- 59. @kyleplacy “Investors have valued Uberas if it’s bigger than the entire taxi industry.” Travis Kalanick, CEO, Uber
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- 67. @kyleplacy FastCompany The company isbelieved to be in the process of raising a war chest of close to $1 billion — with about half of that secured. We’ve heard that Airbnb has been courted by investors out of Asia, as well as larger private-equity groups.
- 68. @kyleplacy 34,000 cities 190 countries 1million listings 30 million nights booked
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- 70. @kyleplacy Courtesy of Alex Tellez + Amy Wang + H2O Team
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- 72. @kyleplacy “Big data islike teenage sex everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Dan Ariely, Professor at Duke
- 73. @kyleplacy Courtesy of Alex Tellez + Amy Wang + H2O Team
- 74. @kyleplacy “Cloud computing has changedhow startups are built and companies are scaled.” Om Malik
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- 76. @kyleplacy The Hope of Big Data • Data contains informaWon of great business / personal value. • If you can extract those insights from the data, you can make beDer decisions. Predicting future stock movements = $$$ Ne0lix movie recommenda9ons = Be<er experience = $$$ Courtesy of Alex Tellez + Amy Wang + H2O Team
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- 78. @kyleplacy Machine learning isthe technology that automatically finds patterns in your data and uses them to make predictions for new data points.
- 79. @kyleplacy Our technology application generatesnews stories, industry reports, headlines and more – at scale and without human authoring or editing
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- 82. @kyleplacy We must movefrom numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
- 83. @kyleplacy You are notmarketers.
- 84. @kyleplacy You are nottechnology experts.
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- 86. @kyleplacy Social media managers orSEO experts.
- 87. @kyleplacy You are experience makersand managers.
- 88. @kyleplacy The experience isthe only thing that makes you relevant.
- 89. @kyleplacy What do Ido? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce http://openview.vc/MBO15Trends