The document discusses developing an inbound marketing strategy. It emphasizes the importance of gaining buy-in from stakeholders, forming alliances with internal teams, and defining goals and key performance indicators for the whole business rather than just marketing initiatives. A collaborative strategy jam is recommended to generate ideas, which are then organized into foundational work and community building activities for the year. Detailed planning is suggested for the next 2-3 months, using tools like SEO, social media, content and outreach, while tying all efforts back to the defined goals.
I gave a new talk on the Digital Marketing stage at Dublin Web Summit this week. It was called Enabling and Celebrating The Doers.
It was only a 15 minute slot, but the theme was to take a quick peak at the developer community; its size, make up, and what it produces. Then dip into the playbook of some of the companies doing a good job of engaging with it. Finally wrapping up with some ideas on how to celebrate the individuals that create awesome things with your tools.
Hope you enjoy it, let me know what you think, and thanks for all the kind comments received on Twitter afterwards.
Growth is the easy part. Attracting and retaining a profitable client base is the real challenge for agencies. As the demand for digital increases, many agencies are offering new services, evolving internal processes, and evaluating alternate revenue and pricing models. In this presentation, Paul Roetzer provides 15 actionable tips to maximize your agency’s profits in the new era of marketing services.
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints from the best Digital, Social and Content Marketing masters on the planet!
Start learning the step-by-step strategies used by today's best marketers, Content Marketing tools from the masters, Social Media blueprints of the pros, list building tactics, SEO and conversion optimization designs from internationally renowned experts.
This month Digital Marketing Tools you will find:
- The Definitive Guide on Conversion Rate Optimization (CRO)
- Why Three Priorities Should Guide Your Content Marketing - Here’s Why
- 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
- How to Build a Content Conversion Funnel
- How to Create and Use Screen Recording Videos in Your Content Marketing
- How to Launch Your Digital Product in 7 Simple Steps
- 7 Great Instagram Scheduling Tools for 2019
- LinkedIn Marketing in 15 Minutes a Day [CHECKLIST]
Get the latest marketing strategies, Content Marketing tools and Social Media blueprints from todays top digital, social and content marketing masters!
Get Digital Marketing Tools, Today!
Although analyzing “big data” has the power to transform your business, the ease of doing so has been over-stated. In reality, harnessing big data is still a messy and labor-intensive business. We are incredibly excited by what we can do with data but also think some of the hype is doing brands a disservice, because it creates a false expectation of how easy this work is going to be. Most things in life that are important and worthwhile are difficult, and the analysis of Big Data is no different. Don’t believe these commonly heard myths…
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsSearch Engine Journal
Where should I be focusing my SEO strategy for the next year?
What emerging factors will help me get ahead of my competition?
What threats could hinder my success?
Knowing the answer to questions like these is the difference between growing your business and going out of business. You need reliable research and data to inform those decisions.
That's why we released our first State of SEO Report - and you can get a front row seat as we break down our industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Watch this special Search Engine Journal webinar to learn how SEO changes over the past year can guide strategy and what opportunities and threats you need to know about. You’ll walk away with ideas on:
Where to focus your efforts right now based on the most successful areas of digital marketing.
How to navigate the two biggest threats to SEO.
Ways to outpace your competitors using successful emerging factors.
Bonus: We’ll take a super quick look at client budgets for all our agencies out there.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal, as she walks you through ways to spot new opportunities, stay ahead of your competition, and grow your business.
I gave a new talk on the Digital Marketing stage at Dublin Web Summit this week. It was called Enabling and Celebrating The Doers.
It was only a 15 minute slot, but the theme was to take a quick peak at the developer community; its size, make up, and what it produces. Then dip into the playbook of some of the companies doing a good job of engaging with it. Finally wrapping up with some ideas on how to celebrate the individuals that create awesome things with your tools.
Hope you enjoy it, let me know what you think, and thanks for all the kind comments received on Twitter afterwards.
Growth is the easy part. Attracting and retaining a profitable client base is the real challenge for agencies. As the demand for digital increases, many agencies are offering new services, evolving internal processes, and evaluating alternate revenue and pricing models. In this presentation, Paul Roetzer provides 15 actionable tips to maximize your agency’s profits in the new era of marketing services.
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints from the best Digital, Social and Content Marketing masters on the planet!
Start learning the step-by-step strategies used by today's best marketers, Content Marketing tools from the masters, Social Media blueprints of the pros, list building tactics, SEO and conversion optimization designs from internationally renowned experts.
This month Digital Marketing Tools you will find:
- The Definitive Guide on Conversion Rate Optimization (CRO)
- Why Three Priorities Should Guide Your Content Marketing - Here’s Why
- 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
- How to Build a Content Conversion Funnel
- How to Create and Use Screen Recording Videos in Your Content Marketing
- How to Launch Your Digital Product in 7 Simple Steps
- 7 Great Instagram Scheduling Tools for 2019
- LinkedIn Marketing in 15 Minutes a Day [CHECKLIST]
Get the latest marketing strategies, Content Marketing tools and Social Media blueprints from todays top digital, social and content marketing masters!
Get Digital Marketing Tools, Today!
Although analyzing “big data” has the power to transform your business, the ease of doing so has been over-stated. In reality, harnessing big data is still a messy and labor-intensive business. We are incredibly excited by what we can do with data but also think some of the hype is doing brands a disservice, because it creates a false expectation of how easy this work is going to be. Most things in life that are important and worthwhile are difficult, and the analysis of Big Data is no different. Don’t believe these commonly heard myths…
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsSearch Engine Journal
Where should I be focusing my SEO strategy for the next year?
What emerging factors will help me get ahead of my competition?
What threats could hinder my success?
Knowing the answer to questions like these is the difference between growing your business and going out of business. You need reliable research and data to inform those decisions.
That's why we released our first State of SEO Report - and you can get a front row seat as we break down our industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Watch this special Search Engine Journal webinar to learn how SEO changes over the past year can guide strategy and what opportunities and threats you need to know about. You’ll walk away with ideas on:
Where to focus your efforts right now based on the most successful areas of digital marketing.
How to navigate the two biggest threats to SEO.
Ways to outpace your competitors using successful emerging factors.
Bonus: We’ll take a super quick look at client budgets for all our agencies out there.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal, as she walks you through ways to spot new opportunities, stay ahead of your competition, and grow your business.
SearchLove Boston 2017 | Rhea Drysdale | Reputation Marketing Tactics to Driv...Distilled
Reputation is about more than displacing negative search results when your company or an executive makes a mistake. Reputation (when measured and strategically aligned with your vision and audience expectations) can drive exponential growth. Rhea will share tactics you can apply in your role today to help differentiate your site online, in search and in a competitive market. Reputation marketing enhances digital activities to produce a higher ROI and effectiveness for your hard work.
What's a winning growth strategy? There's no specific answer to this. But knowing how to hire the best talent in the industry, reduce ramp time, and set up processes that improve sales productivity can take you a long way in achieving your revenue targets.
AI to Enable Next Generation of People ManagersWork-Bench
In our work with hundreds of top fast growth startups and globally-distributed Fortune 1000 corporations in our enterprise tech ecosystem here in NYC, the most common refrain we hear is: "managing people is hard."
SearchLeeds 2019 - Jen Hoffman - DeepCrawl - The business value of technical SEOSearchLeeds
Jen Hoffman's SearchLeeds talk ran through the business value of SEO. Jen explains how SEOs tend to have trouble showing the value of their work internally to stakeholders & decision makers. To overcome this we must explain we need to become customer obsessed, report on business impact metrics and make friends with your Devs.
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
Rand's slideshow presentation from the June 2013 internal Mozzer AllHands event, covering the mission, vision, values, and BHAG for Moz over the years ahead.
SearchLove Boston 2017 | Kirsty Hulse | Content Marketing: Work Less and Win ...Andrew Tweddle
Kirsty will discuss how to get more bang for your buck and more success from your current content marketing efforts, by giving plenty of real-life examples of how to get hero results from even hygiene content.
Outsourcing for startup can be a really viable option to reduce time to market and help you scale by focusing on your core activities.
Topic covered
-------------------------
* Why Outsource?
* What kind of outsourcing exist
* What can I Outsource to grow my Startup?
* Finding the right partners
* Managing the offshore Team to great results
* What happens after delivery? Support Options
* Resources and Tools
About us
-------------------------
We are Digital agency specialised in optimising site and marketing activities to obtain organic traffic (SEO) that turns based in Sydney, San Fran, SGP. We typically work with established startups in competitive markets. Find out more: http://www.inmarketingwetrust.com.au/
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
The Importance of A/B Testing
24 Marketing Experts on Their Most Surprising A/B Test
Важность проведения A/B тестирование
24 эксперта о самых удивительных тестах
Producing content is a challenge for businesses of all sizes – but most especially for large organizations.
With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output.
So how can content teams achieve success and make their content stand out in a crowded marketplace?
In this presentation, learn best practices to manage and maximize your content creation process on a large scale.
Discover:
– How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration.
– Examples and best practices for streamlining content creation, management, and usage across a large organization.
Mike Wojciechowski — PPC + SEO e-Commerce TipsSemrush
These slides were presented at the SEMrush webinar "SEO&PPC — Yin and Yang #3 (e-Commerce)". Video replay and transcript are available at https://www.semrush.com/webinars/seo-and-ppc-yin-and-yang-3-e-commerce/
Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick WinsPR 20/20
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer (@PaulRoetzer) will present a wealth of tools and tips designed to make an immediate impact on your business. Head into 2018 planning armed with unique use cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.
SearchLove Boston 2017 | Rhea Drysdale | Reputation Marketing Tactics to Driv...Distilled
Reputation is about more than displacing negative search results when your company or an executive makes a mistake. Reputation (when measured and strategically aligned with your vision and audience expectations) can drive exponential growth. Rhea will share tactics you can apply in your role today to help differentiate your site online, in search and in a competitive market. Reputation marketing enhances digital activities to produce a higher ROI and effectiveness for your hard work.
What's a winning growth strategy? There's no specific answer to this. But knowing how to hire the best talent in the industry, reduce ramp time, and set up processes that improve sales productivity can take you a long way in achieving your revenue targets.
AI to Enable Next Generation of People ManagersWork-Bench
In our work with hundreds of top fast growth startups and globally-distributed Fortune 1000 corporations in our enterprise tech ecosystem here in NYC, the most common refrain we hear is: "managing people is hard."
SearchLeeds 2019 - Jen Hoffman - DeepCrawl - The business value of technical SEOSearchLeeds
Jen Hoffman's SearchLeeds talk ran through the business value of SEO. Jen explains how SEOs tend to have trouble showing the value of their work internally to stakeholders & decision makers. To overcome this we must explain we need to become customer obsessed, report on business impact metrics and make friends with your Devs.
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
Rand's slideshow presentation from the June 2013 internal Mozzer AllHands event, covering the mission, vision, values, and BHAG for Moz over the years ahead.
SearchLove Boston 2017 | Kirsty Hulse | Content Marketing: Work Less and Win ...Andrew Tweddle
Kirsty will discuss how to get more bang for your buck and more success from your current content marketing efforts, by giving plenty of real-life examples of how to get hero results from even hygiene content.
Outsourcing for startup can be a really viable option to reduce time to market and help you scale by focusing on your core activities.
Topic covered
-------------------------
* Why Outsource?
* What kind of outsourcing exist
* What can I Outsource to grow my Startup?
* Finding the right partners
* Managing the offshore Team to great results
* What happens after delivery? Support Options
* Resources and Tools
About us
-------------------------
We are Digital agency specialised in optimising site and marketing activities to obtain organic traffic (SEO) that turns based in Sydney, San Fran, SGP. We typically work with established startups in competitive markets. Find out more: http://www.inmarketingwetrust.com.au/
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
The Importance of A/B Testing
24 Marketing Experts on Their Most Surprising A/B Test
Важность проведения A/B тестирование
24 эксперта о самых удивительных тестах
Producing content is a challenge for businesses of all sizes – but most especially for large organizations.
With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output.
So how can content teams achieve success and make their content stand out in a crowded marketplace?
In this presentation, learn best practices to manage and maximize your content creation process on a large scale.
Discover:
– How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration.
– Examples and best practices for streamlining content creation, management, and usage across a large organization.
Mike Wojciechowski — PPC + SEO e-Commerce TipsSemrush
These slides were presented at the SEMrush webinar "SEO&PPC — Yin and Yang #3 (e-Commerce)". Video replay and transcript are available at https://www.semrush.com/webinars/seo-and-ppc-yin-and-yang-3-e-commerce/
Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick WinsPR 20/20
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer (@PaulRoetzer) will present a wealth of tools and tips designed to make an immediate impact on your business. Head into 2018 planning armed with unique use cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.
The Mighty Nudge: The Future of SEO, Social Media, & Content MarketingRand Fishkin
The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
The Measurement Behind Your Integrated Marketing StrategyMackenzie Fogelson
Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your integrated marketing strategy, then, presents a formidable challenge.
This slide deck, presented at SearchLove London, discusses how to approach integrated marketing measurement so that you can earn the trust of your boss or client – from correlating goals to the right metrics, to communicating the right key performance indicators, to putting the focus on the bigger picture your data is drawing.
It takes more than one video to build your brand and your community. You’ve got to integrate video with all kinds of other channels like content, social, search, email and offline in order to accomplish your goals and build your business.
Are We There Yet? A 12-Month Community Building Case StudyMackenzie Fogelson
Community building is hard work and the process and results look different for every company. But with great effort comes great reward. Here's what we learned when building community for a company in a "boring" niche.
Growing Your Business Through Community and Integrated MarketingMackenzie Fogelson
This deck was presented at Conductor's C3 2014 Conference in New York City.
Every company, large or small, is working to earn the trust and keep the attention of their customers, long-term. Attracting the right customers and earning their loyalty and advocacy, we call community building. Making sure the marketing approach you take to building that community grows a sustainable business, we call smart.
Just like any healthy human relationship, building a community takes time, relentless effort, and a commitment to authenticity. This presentation communicates how content, social media, SEO, and email marketing - the integral components of integrated marketing - meet those requirements and how when they align with the right goals and measurement they will build your brand, a better business, and ultimately, a thriving community.
Lscon16 414 Gaining Executive Buy-in For Your Learning EcosystemJohn Delano
As a learning leader, you want to build a world class learning model. But the problem is you need executive support, funding, IT support, etc. A learning ecosystem that satisfies today’s learner requires changing the conversation with all the stakeholders.
In this session, you’ll use the learning model canvas to create the story for changing the mindset and mechanics of the corporate learning model. You’ll learn the top two learning organization patterns and the top five learning organization models. You will be able to identify your organization’s current model, identify the dependencies needed for implementing a new learning ecosystem, and actionable next steps for implementing it in the workplace. You will gain the skills to: select the most effective learning model for the organization, determine actionable steps to gain commitment and resources for a new learning ecosystem, and facilitate consultant-like discussions at the executive level.
How To Prepare Your Online Store For An Online Cyber Sale #MYCYBERSALEMeekco.Asia
Based on our eCommerce success managing experiences with more than 100+ SMB in South East Asia, Here is some tips to get your Shopify store ready for an online cyber sale. Contact us for your future commerce's success.
As marketers, our job is to help our clients build things that Google can't take away: like a community. Help your clients set the right goals and keep the focus where it belongs: on their business.
World Class Brand Management Presentation2Kendell Lang
Branding (take a lesson from big brands) is well understood by big companies and traditional creative agencies. At a time when the individual is becoming more the focus, you have to develop and manage your personal brand. It’s a brand new social networking world and you’ve got to be branded. Branding will give you what it takes to stand out and prosper in the new social network.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
Why personal brands are as important as company brandsTwoGuys Creative
Your brand goes much further than whether your logo looks great or if your communications look the same. It has to be consistent across all your channels, online and offline, through your dedicated company channels and employees. Which is why having great personal branding is very much as important as company branding.
Digital Agency Coaching - 9 Steps to 7 Figures Agency Coaching GuidebookLee Goff
A simple guidebook to help digital agency owners navigate the hardships associated with running a digital marketing agency.
The 9 steps deal with the different aspects associated with growing a digital marketing agency. Having these elements in place will ensure that you become a hands-off agency owner.
When I was running my digital agency, everything was tethered to me. It took me years and a lot of bumps in the road before I learned the importance of these 9 steps. Learn from my mistakes and finally get the freedom you want to spend time with your friends and family.
It’s not going to be easy, but I can guarantee you that it will be worth it. Focus on these 9 steps for your digital marketing agency and you will be breaking through that glass ceiling in no time!
Visit https://www.digitalbusinessarchitects.com for more free resources.
Hiring a Digital Agency Coach can change everything, let us know if we can serve your digital agency in any way.
Nothing but the best,
Lee Goff
Similar to SearchLove Boston 2013_Mack Fogelson_Think Differently (20)
SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...Distilled
The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research has shown common gaps in understanding, and highlighted interesting advanced topics. In this wide-ranging session, he guarantees you’ll learn something, and you’ll come away with training guidelines for the basics.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...Distilled
Traditional keyword research has been a numbers game, but as SEO evolves, more is no longer better. SEO in 2020 will require deep keyword insight, including understanding brand influence, search intent, synonyms, and content. Findings from enterprise case studies suggest better ways to approach keyword research at scale.
SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled
Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis.
Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more!
This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.
SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your AudienceDistilled
It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent and query context to improve the ranking performance of your landing pages. This talk will also help you understand how you can use this information to create more tailored online experiences for your prospective customers and how the same workflows can be applied for more general business intelligence insights.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access PassDistilled
Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control crawlers with robots directives? Or XML sitemaps? Or submit via the APIs? Or just let Google figure it out? In this session, Jes will delve into the optimal way to get your content into search engines fast.
SearchLove London 2019 - Heather Physioc - Building a Discoverability PowerhouseDistilled
Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.
SearchLove London 2019 - Andi Jarvis - The Science of PersuasionDistilled
Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates.
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...Distilled
With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searches in 2020. Learn how Local SEO is different, how to write and optimize content, how to build local links, how to make a better first impression with Google My Business, and how to rock your customer reviews. You'll learn everything you need to know to help your business stand out from competitors and attract more customers in 2020.
SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...Distilled
Sarah will be presenting a variety of ways that search marketers can acquire and analyze qualitative data to compliment ever-present quantitative data. These methods include customer interviews, on-site recordings, tools and polls and surveys. She'll be showing you how to process all this data and will provide real-life examples of how this has been used with previous clients.
SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-TDistilled
By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...Distilled
The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.
SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...Distilled
Signed exchanges? ITP? SEO is a constantly updating discipline, and to succeed we have to understand the technologies the web is running on. The current pace of change is high and there are a wealth of changes that are going to impact how we do effective SEO. Signed Exchanges mean Google can serve pages from your domain from their servers. Intelligent Tracking Prevention means that your analytics are about to be transformed. Googlebot updates may increase the pressure to adopt new web technologies to compete. In this session Tom is going to outline some of the important changes, help you understand what they mean for your SEO efforts, and show you how you can prepare.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000?
If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task.
This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.
SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s ToolkitDistilled
A few minutes in your favorite keyword research tool, a few minutes reading top results in Google, and a few hours drafting... that post will perform, right? Not so fast. The landscape is more saturated and algorithms are more mature than ever before. We need to think bigger. In this talk, Kameron will share what tools are in her “full-stack writer” toolkit along with clear examples of what this looks like put into practice.
SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEODistilled
In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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2. CHANCES ARE, YOU BELIEVE IN
inboundor web marketing or digital marketing
or whatever you want to call it.
@mackfogELsonMACK WEB SOLUTIONS
3. but you may have noticed it’s
hard workyou’ve got to earn links, work on user experience
develop relationships, & build community.
@mackfogELsonMACK WEB SOLUTIONS
4. instead of just being an seo, you’ve got to be a
creativeand a marketer and a strategist
and a data scientist.
@mackfogELsonMACK WEB SOLUTIONS
9. If you are feeling
the painof the new seo revolution and are struggling
with all kinds of roadblocks...
@mackfogELsonMACK WEB SOLUTIONS
10. @mackfogleson
Like....
How the heck do i...
get buy-in
change perspective
measure & justify roi
un-silo teams
get consensus in larger organizations
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
11. ...You’ve got to start thinking
differentlybecause this isn’t just about seo
or social media or content.
@mackfogELsonMACK WEB SOLUTIONS
13. @mackfogleson
So let’s talk about a
sustainable process
that will guide your evolution.
Stop using seo in a silo.
EmbracE a new approach.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
14. we have put this process
to the testwith many different types of companies in
different industries with different challenges.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
17. This process is extremely
collaborativeand requires the involvement of all
internal & external teams.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
18. this process utilizes
toolslike SEO & social media & content
among other great things.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
19. @mackfogleson
But today we will keep the focus on
the whole business
and not just marketing initiatives.
that difference makes this process powerful.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
21. but before we get started, there is one
warningthat i have for you today.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
22. @mackfogleson
This process is
not a formula
it’s a guidebook.
your job is to make it work for your team.
for your goals.
And for your business.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
24. so here’s the deal with
buy-init has to happen all the time.
it never, ever ends.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
25. earning buy-in relates to how well you
communicatewith your clients, boss, or your team.
you have to make the effort.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
26. the shocker about buy-in is it’s
not about youit’s about understanding & effectively
communicating with your audience.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
27. 27
your job is to
bridgethe gap between where
they are and where you
want them to be.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://pinterest.com/pin/128845239310563258/
28. @mackfogleson
So try this very simple
exercise
audience
pain points
solutions
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
31. remember that you’re dealing with
peopleand that in itself is your
greatest challenge.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
32. continue to put in the
effortmake buy-in part of your regular routine.
this Step builds trust & opens doors.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
34. working to build an
alliancewith your team will be the largest
contributing factor to success.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
35. whatever you do
don’t skipthis step. because forming an alliance
with your team is an extension of buy-in.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
36. @mackfogleson
Whether you’re in-house or out, it’s
all one team
marketing team
sales team
product team
web team
social media team
@mackfogELsonMACK WEB SOLUTIONS
clients
partnering agencies
ceo
manager
co-workers
37. 37
you’ve got to
unitethe team and address
any resistance before
you even get started.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://attackofthecute.com/on/?i=19195
38. invest the time in
three thingsthat will make your efforts
super successful.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
39. 39
before you begin, Conduct a
surveythat helps you
understand more about
your team.
@mackfogELsonMACK WEB SOLUTIONS
42. @mackfogleson
Start shifting perspective with the
what? this isn’t about seo or
social media or
content. this is about
what we want to do
with our company.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
43. @mackfogleson
Move on to the
why? why are we doing this?
what is our vision?
What are we building?
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
44. @mackfogleson
Communicate the importance of
Who? your effort is integral
There’s a lot to do
we can’t work in silos
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
45. @mackfogleson
Think differently about the
Roles
seo
website
email marketing
reading & learning
outreach
@mackfogELsonMACK WEB SOLUTIONS
Project management
community management
content
strategy
design
46. @mackfogleson
Keep the focus of the team on
goals not tools
we’re working toward
long-term, sustainable
results & building a
better company.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
47. @mackfogleson
Let your team know that
links still matter
but so does the value & EXperience that
you’re creating for your customers.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
48. @mackfogleson
And yes, tell your team you can
measure this stuff
and that’s something that you will work on
together as you define goals & kpis.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
49. 49
make sure you set up a
planfor communicating.
work as a team.
get stuff done.
@mackfogELsonMACK WEB SOLUTIONS
50. @mackfogELson
Ask some questions
who is our key point of contact?
do you prefer email, phone, face-to-face?
what execution tools do you use?
what days/times are best for meetings?
who is the final decision maker?
What does your approval process look like?
@mackfogELsonMACK WEB SOLUTIONS
54. if you take the time to effectively
communicateyou can avoid any unnecessary
roadblocks & frustrations.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
55. @mackfogleson
Let everyone know how you plan to
communicate
stand-ups
bi-weeklies
monthly reports
quarterly analysis
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
57. @mackfogleson
Word on the street is that you can
measure this stuff
and the roi that seo & social media &
content generate for your business.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
58. but what you are going to
measureand how you are going to measure it
depends entirely on your goals.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
59. @mackfogleson
So make sure you define goals for your
whole business
and not just for seo or social media or content.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
60. think beyond goals that you have for
revenueand focus on where you want to
take your business.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
61. @mackfogleson
Answer three questions when defining
goals
[1] what do you want to do?
[2] what does that mean?
[3] how does that equate to kpis?
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
62. 62
what do you want to
do?let’s say you want to
become a thought leader.
sounds great.
@mackfogELsonMACK WEB SOLUTIONS
63. 63
but what does that
mean?many companies have the
very same goal but it can
mean very different
things to each company.
@mackfogELsonMACK WEB SOLUTIONS
64. @mackfogleson
You’ve got to make your goal more
Granular We want to build trust
we want more visibility
we want to teach stuff
we want to be respected
we want to influence
@mackfogELsonMACK WEB SOLUTIONS
65. again, what does that
mean?how are you going to accomplish that?
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
66. @mackfogELson
We want to build trust
read & learn & blog
go places & meet people
hold events & teach people things
Be Authentic & transparent
help others & give back
@mackfogELsonMACK WEB SOLUTIONS
67. 67
decide how that equates to
KPIs?this will help you prove
that you’re actually
accomplishing what you
set out to do.
@mackfogELsonMACK WEB SOLUTIONS
68. @mackfogleson
So maybe you decide to
measure increase in traffic
shares & comments
form submissions
blog/email subscribers
event conversions
face-to-face leads
@mackfogELsonMACK WEB SOLUTIONS
69. keep in mind that there are
many thingsthat cannot be quantified through analytics.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
71. @mackfogleson
The thing with goals is that
there is no formula
they are different for everyone.
how you measure them will be different, too.
your goals will change & so will your kpis.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
73. your strategy is your
road mapand the action plan that is actually going to
help you accomplish your goals.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
74. it’s also a great opportunity to
un-siloyour team and earn buy-in.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
75. create your strategy in
three partsin order to make your efforts
super duper successful.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
76. 76
have a strategy
jamwith your whole team.
it’s a creativity session
that breeds cool ideas &
stuff.
@mackfogELsonMACK WEB SOLUTIONS
77. @mackfogleson
Before the jam, everyone does their
homework
review pain points & possible solutions.
review goals & possible kpis.
review personae & competition.
come ready to build on ideas to reach goals.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
78. during the creativity jam
don’t filterjust come up with all kinds of ideas
in order to work toward goals.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
79. 79
think high level for the
yearorganize, filter, and
prioritize all the jam
ideas into foundational &
community building.
@mackfogELsonMACK WEB SOLUTIONS
81. what kind of stuff is
foundationaland needs to be taken care of before
you start driving a ton of traffic ?
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
83. @mackfogleson
Simultaneously plan for
community building
more about what you know than what you do.
resources your customers need.
assets that are not all about you.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
86. 86
plan in detail for 2-3
monthsso that you know what
you’re doing, when you’re
doing it, and who is
responsible.
@mackfogELsonMACK WEB SOLUTIONS
87. 87
but whatever you do
don’tplan your entire 12
months in detail. you
want to collect some
data before you commit.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://attackofthecute.com/on/?i=18886
89. @mackfogleson
Think about your
tools [1] seo
[2] social media
[3] content
[4] email marketing
[5] video
[6] outreach & PR
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
90. make sure you tie everything back to your
goalsso that you’re staying focused on big picture
and accomplishing big things.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
94. all of that hard work requires
measurementso make sure you’ve got all the
right pieces in place.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
95. in order to succeed you need to
communicatewith your whole team
throughout the entire execution process.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
96. @mackfogleson
Hold phone or Google+‘stand-ups’
weekly this will help the team
accomplish the stuff
they need to focus on
for the week.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
97. @mackfogleson
Send a ‘push’ via email
bi-weekly bi-weeklies provide the
respectful reminder &
nudge that the team
often needs.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
99. @mackfogleson
Have a standing ‘sit-down’ meeting
monthly so that you can look at
the efforts that have
been executed & the
data you’ve collected.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
100. 100
you’ve got to
testalong the way. set up
tiny experiments.
They don’t have to be
anything fancy.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://blog.sweetcitycandy.com
101. all of the
hard workin this stage of the process is what
builds community & your business.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
103. now you’re ready to communicate and
provethe value & direction of your efforts.
otherwise known as roi.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
104. 104
your job is to prove
valueso don’t blow it by
providing metrics that
don’t mean anything.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://attackofthecute.com/on/?i=18848
105. time to whip out the
big gunsto show what you’ve done to
work towards your goals.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
106. this is where you have your monthly
sit downmeeting to go through what’s been working,
what hasn’t, and what needs to change.
@mackfogELson@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
107. @mackfogleson
Under any circumstances
do not just read it
Take some time before the meeting to pull out
the three most important things that will
make the biggest difference in their business.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
108. @mackfogleson
Customize your report with these
sections [1] applause
[2] overview of efforts
[3] Traffic w/ analysis
[4] stuff to know
[5] looking forward
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
109. @mackfogleson
[1] Applause
point out all the good stuff.
acknowledge whole team efforts.
keep it positive.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
111. @mackfogleson
[2] overview
high level laundry list.
organize for readability into categories.
one sentence to quickly communicate effort.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
113. @mackfogleson
[3] traffic
show where the lift is coming from.
combine narrative & visuals.
analyze what it means.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
115. @mackfogleson
[4] stuff to know
break down the ‘so what’.
if the team is blowing it, tell them.
point out the unexpected opportunities.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
117. @mackfogleson
[5] looking forward
what’s on the team’s plate next month?
turn all ideas into action.
assign deliverables to people.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
119. once you’ve evaluated make sure you
adjustyour efforts. look at the data and the
opportunities. adjust direction & kpis.
@mackfogELsonMACK WEB SOLUTIONS
120. 120
how about some
proofthat this process
actually works to
build your business
& your community.
@mackfogELsonMACK WEB SOLUTIONS
PHOTO CREDIT: http://www.absolutelymadness.net/2012/05/01/39097/
122. we signed some clients from
blog poststhat’s right. we wrote some content and it
brought us business. it did take 10 months.
@mackfogELsonMACK WEB SOLUTIONS
123. now before you start
thinking“of course this works for you.
you’re a web marketing company”...
@mackfogELsonMACK WEB SOLUTIONS
124. 124
what about these
guyswho are starting to see
some wins & have all
kinds of stuff stacked
against them?
@mackfogELsonMACK WEB SOLUTIONS
125. @mackfogELson
Targeting some tough customers
public sector employees
blocked from accessing social media
not technologically savvy
decisions made by committee
those who want to drive change can’t
not willing to try new things
adoption of initiatives could take years
@mackfogELsonMACK WEB SOLUTIONS
126. we have been executing this process for
six monthsand SAFEbuilt is just starting to experience
some tiny victories.
@mackfogELsonMACK WEB SOLUTIONS
128. They’re cultivating leads on
Twitterby sharing other people’s value,
reaching out & being human.
@mackfogELsonMACK WEB SOLUTIONS
129. @mackfogleson
We’re pretty excited about the stuff we
can’t measure
They are thinking differently.
they are trying new things.
they believe in the process.
They are changing their approach.
@mackfogELson
@mackfogELsonMACK WEB SOLUTIONS
130. so quit making
excusesand give it a shot.
it will change your business.
@mackfogELsonMACK WEB SOLUTIONS
132. you can read about a ton of this stuff in my
link bundlehttp://bitly.com/bundles/mackwebsolutions/3
@mackfogELsonMACK WEB SOLUTIONS
133. @mackfogELsonMACK WEB SOLUTIONS
connect with us
[1] mackwebsolutions.com/blog
[2] @mackwebteam
[3] gplus.to/mackwebsolutions
[4] linkedin.com/company/mack-web-solutions