Presentation given at the Destination Marketing Association annual conference in Las Vegas, Nevada on July 23rd. Includes data around the growth of mobile and six other trends disrupting the industry.
Technology Trends Changing Consumer Behavior - Presentation at ZapposKyle Lacy
Presentation given at the Zappos HQ on trends changing consumer behavior in email, mobile, social and digital marketing. The future of marketing is very much dependent on the personalization of content and integration of data.
Presentation from #MixWest14 in Indianapolis, IN on August 1. This is the 15th version of the consumer behavior deck I've presented over the past year. Added new numbers on revenue lift using content personalization and a new trend - Collaborative Economy.
Six Trends Changing Consumer Behavior (UPDATED) New OrleansKyle Lacy
Presentation given at the Event & Arena Marketing Conference in New Orleans on June 12. We discuss the power of EGOnomics, mobility, localization and brand personalization.
New and updated deck! Featuring the five technology trends completely changing consumer behavior. This includes everything from email marketing, personalization, Uber, Airbnb, Sharing Economy, moments matter, customer lifecycle marketing, leveraging your owned audience, the power of Amazon and growth of mobile technology. Everything is changing the way consumers behave.
1. Moments Matter
2. Connected Consumer
3. Owned Audiences
4. Collaborative Economy
5. Humanizing Automation
Technology and Marketing Trends Presentation for TD Bank MarketingKyle Lacy
Presentation given at TD Bank in Toronto, Ontario on Thursday, January 15th 2014. Technology trends that are completely transforming consumer behavior.
1. Understanding that moments matter to any business strategy.
2. The connected consumer is the future of all business.
3. Don't ignore Amazon, Google, Alibaba and Apple's ability to completely change the way you do business.
4. Content personalization is the future of content marketing.
5. The collaborative economy is an old idea rebuilt from the likes of Uber and Airbnb.
6. Humanizing Automation - it isn't marketing automation or direct response marketing. It is about personalizing the entire experience for the customer
Technology Trends Changing Consumer Behavior - Presentation at ZapposKyle Lacy
Presentation given at the Zappos HQ on trends changing consumer behavior in email, mobile, social and digital marketing. The future of marketing is very much dependent on the personalization of content and integration of data.
Presentation from #MixWest14 in Indianapolis, IN on August 1. This is the 15th version of the consumer behavior deck I've presented over the past year. Added new numbers on revenue lift using content personalization and a new trend - Collaborative Economy.
Six Trends Changing Consumer Behavior (UPDATED) New OrleansKyle Lacy
Presentation given at the Event & Arena Marketing Conference in New Orleans on June 12. We discuss the power of EGOnomics, mobility, localization and brand personalization.
New and updated deck! Featuring the five technology trends completely changing consumer behavior. This includes everything from email marketing, personalization, Uber, Airbnb, Sharing Economy, moments matter, customer lifecycle marketing, leveraging your owned audience, the power of Amazon and growth of mobile technology. Everything is changing the way consumers behave.
1. Moments Matter
2. Connected Consumer
3. Owned Audiences
4. Collaborative Economy
5. Humanizing Automation
Technology and Marketing Trends Presentation for TD Bank MarketingKyle Lacy
Presentation given at TD Bank in Toronto, Ontario on Thursday, January 15th 2014. Technology trends that are completely transforming consumer behavior.
1. Understanding that moments matter to any business strategy.
2. The connected consumer is the future of all business.
3. Don't ignore Amazon, Google, Alibaba and Apple's ability to completely change the way you do business.
4. Content personalization is the future of content marketing.
5. The collaborative economy is an old idea rebuilt from the likes of Uber and Airbnb.
6. Humanizing Automation - it isn't marketing automation or direct response marketing. It is about personalizing the entire experience for the customer
Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...Kyle Lacy
Technology trends are completely disrupting every facet of our lives and we must remember that any moment should matter when interacting with a consumer.
This presentation was given at Summer Brand Camp in Dallas on June 3, 2015.
A somewhat deliberately provocative presentation on the use of the term "engagement" in marketing, and specifically social media, as both an objective and metric and why we should stop it.
"What?", "So what?", "NOW WHAT?" How to influence people and accomplish changeLarry Maccherone
The evening before the space shuttle Challenger explosion, scientists at NASA caught what they thought was a potentially catastrophic risk with the o-rings considering the unusually cold temperature expected for the morning’s launch. They brought the issue to management attention but failed to influence the final decision enough to stop the launch. Your failure to influence may not cost lives but it could be “catastrophic” for your business. This talk presents my top tips for using data to influence others toward better decisions.
Learning outcomes:
- The do's and don'ts of visualization
- How others lie with data
- What makes an effective dashboard
- How to communicate uncertainty
Using metrics to influence developers, executives, and stakeholdersLarry Maccherone
The evening before the space shuttle Challenger explosion, engineers at NASA caught what they thought was a potentially catastrophic risk with the o-rings considering the unusually cold temperature expected for the morning’s launch. They brought the issue to management attention but failed to influence the final decision enough to stop the launch. As a leader in your organization, your failure to influence may not cost lives but it could be “catastrophic” for your business.
What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...Michele Kiss
At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Foursquare are making it possible for individuals to collect tremendous detail about their lives: every step, every venue visited, every bite, every snooze. What was niche, or reserved for professional athletes or the medically-monitored, has become mainstream, and is creating a wealth of incredibly personal data.
This presentation discusses what this emerging trend teaching us about the practice of analytics, the marketing opportunities that arise and the implications for privacy around this very, very personal data.
How does social media drive consumer decisions? And how can you use that knowledge to drive real estate sales? Learn how to translate the latest insight from Vision Critical into an actionable marketing strategy. Presented by Alexandra Samuel at the LeadingRE conference, 2015.
The future is not what it used to be: social media is reshaping marketing, brands, and the world. Here all the digital trends you need to know to level up your performance in 2018.
Be ready for 2018 and get up to speed on the latest in SoMe formats, voice search, influencer marketing, and convergence practices with London-based social media strategist Callum McCahon from Born Social and Lisbeth Chawes, Komfo.
This presentation deck was use in a Komfo webinar to:
- uncover the latest social media trends that you can immediately start implementing
- get actionable tactics into how to use the newest SoMe content formats to your advantage
- discover the new metrics for social media success
Learn how to generate real local leads with Video. This presentation was given during SMX West 2015 Local Advantage Workshop. Optimization tips for You Tube and video optimization in general.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
In a world where technology is transforming with mobile devices and wearables, its key to have a solid security backbone. From having a strong password to using biometrics, companies are finding ways to help consumers protect themselves without impacting the experience. We'll take a look at the current landscape of passwords, the importance of proper systems and how we can use wearables and mobile devices to build trust systems.
Awareness to Action (draft) - eMetrics Toronto - David Alston - Radian6David Alston
A draft presentation to be presented at eMetrics Toronto by David Alston on March 31, 2009. Contains analogies and potential benchmark metrics for measuring social media.
Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...Kyle Lacy
Technology trends are completely disrupting every facet of our lives and we must remember that any moment should matter when interacting with a consumer.
This presentation was given at Summer Brand Camp in Dallas on June 3, 2015.
A somewhat deliberately provocative presentation on the use of the term "engagement" in marketing, and specifically social media, as both an objective and metric and why we should stop it.
"What?", "So what?", "NOW WHAT?" How to influence people and accomplish changeLarry Maccherone
The evening before the space shuttle Challenger explosion, scientists at NASA caught what they thought was a potentially catastrophic risk with the o-rings considering the unusually cold temperature expected for the morning’s launch. They brought the issue to management attention but failed to influence the final decision enough to stop the launch. Your failure to influence may not cost lives but it could be “catastrophic” for your business. This talk presents my top tips for using data to influence others toward better decisions.
Learning outcomes:
- The do's and don'ts of visualization
- How others lie with data
- What makes an effective dashboard
- How to communicate uncertainty
Using metrics to influence developers, executives, and stakeholdersLarry Maccherone
The evening before the space shuttle Challenger explosion, engineers at NASA caught what they thought was a potentially catastrophic risk with the o-rings considering the unusually cold temperature expected for the morning’s launch. They brought the issue to management attention but failed to influence the final decision enough to stop the launch. As a leader in your organization, your failure to influence may not cost lives but it could be “catastrophic” for your business.
What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...Michele Kiss
At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Foursquare are making it possible for individuals to collect tremendous detail about their lives: every step, every venue visited, every bite, every snooze. What was niche, or reserved for professional athletes or the medically-monitored, has become mainstream, and is creating a wealth of incredibly personal data.
This presentation discusses what this emerging trend teaching us about the practice of analytics, the marketing opportunities that arise and the implications for privacy around this very, very personal data.
How does social media drive consumer decisions? And how can you use that knowledge to drive real estate sales? Learn how to translate the latest insight from Vision Critical into an actionable marketing strategy. Presented by Alexandra Samuel at the LeadingRE conference, 2015.
The future is not what it used to be: social media is reshaping marketing, brands, and the world. Here all the digital trends you need to know to level up your performance in 2018.
Be ready for 2018 and get up to speed on the latest in SoMe formats, voice search, influencer marketing, and convergence practices with London-based social media strategist Callum McCahon from Born Social and Lisbeth Chawes, Komfo.
This presentation deck was use in a Komfo webinar to:
- uncover the latest social media trends that you can immediately start implementing
- get actionable tactics into how to use the newest SoMe content formats to your advantage
- discover the new metrics for social media success
Learn how to generate real local leads with Video. This presentation was given during SMX West 2015 Local Advantage Workshop. Optimization tips for You Tube and video optimization in general.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
In a world where technology is transforming with mobile devices and wearables, its key to have a solid security backbone. From having a strong password to using biometrics, companies are finding ways to help consumers protect themselves without impacting the experience. We'll take a look at the current landscape of passwords, the importance of proper systems and how we can use wearables and mobile devices to build trust systems.
Awareness to Action (draft) - eMetrics Toronto - David Alston - Radian6David Alston
A draft presentation to be presented at eMetrics Toronto by David Alston on March 31, 2009. Contains analogies and potential benchmark metrics for measuring social media.
2016 : LIFESTYLE TRENDS & TOURISM HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRA...Lausanne Montreux Congress
The End of Adventure? is the first of five Consumer Lifestyle Trends which together form the core of the Lifestyle
Trends & Tourism Report – a comprehensive research project that provides a future-facing summary of the most
important consumer changes impacting travel to Europe, particularly from the key markets of China, Brazil, the
USA and Canada.
Whilst the report is intended to form one cohesive body of work – including an opening chapter on contextual drivers –
each individual Trend Chapter offers its own data analysis, qualitative research, case studies of how changes are being
leveraged within the travel industry, and recommendations for how NTOs and destination marketers should respond.
Six Technology Trends Changing Business in EuropeKyle Lacy
Session deck from Connections EMEA and WebTrends conferences on November 5th and 6th in London. We discuss the top six trends that are completely transforming the way brands and consumers communicate. Mobile, social, email, smart tech, personalization, collaborative consumption, youtility and data.
The company was established upon purchase of the Hyatt House, at Los Angeles International Airport dated 27th September 1957. Owner of the Hyatt were entrepreneurs, Hyatt Von Dehn and Jack D.Crouch. Later, Von Dehn decided to get out of the hotel business. His share was sold to the hotel Jay Pritzker. Jay’s younger brother Donald Pritzer, undertaken the responsbility of hotel operation and acquired motels and hotels. Under Donald’s leadership, Hyatt Corporation became the greatest growing chain of hotels in the United States until his death in the year 1972. Hyatt is a global corporation with broadly recognised, industry. Mission of the hotel is to provide benchmark services by creating a difference. Hyatt key properties by region includes North America, Europe/Middle East/Africa, Latin America, Asia Pacific, Southwest Asia.
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
Emerging trends in Tourism and Hospitality Narendra Bhm
Hi Friends you can check the present and upcoming trends in both Tourism and Hospitality industries together .... Please send your valuable feedback which can make me to do my job better than before .. Thanking You ...:)
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent
Understanding technology and consumer behavior is important to the success of any content marketing strategy. The landscape is changing dramatically because of an increase in consumer mobility, localization, personalization, and wearable technology. These changes matter to the future of your business!
In these slides, Kyle Lacy will uncover five influential trends, and how to enhance your business in the next year.
Technology trends are important to any business because they define the next generation of marketing and consumer strategy. We’ll focus on the quickly evolving communication landscape and the impacts of increased consumer mobility, localization, smart machines, and the power of social. Based on six years of extensive research of over 10,000 global consumers, we've discovered seven trends that will be changing your business in the years to come. The session will equip you with the knowledge needed to understand and use tools to build a successful brand.
Technology Trends Transforming Communication (April 2015)Kyle Lacy
Updated presentation of technology trends transforming communication. This presentation was give at the MBO Conference in Indianapolis, IN on April 28, 2015.
Seven Tactics for Driving User Acquisition This Holiday SeasonAppia
This webinar was presented on November 15, 2013. We tackled how to prep for the upcoming holiday season, the annual App Store freeze, looked back at 2012 holiday statistics, and then discussed seven tactics for driving user acquisition this holiday season. To listen to the full recording, click here: https://vimeo.com/79488817
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
The future of mobile in 2016, DBD media agency and Google, LISTEX Summer Sess...listex_uk
DBD Media and Google, share thoughts on the future is mobile in 2016. Case studies, statistics, trends, industry comparisons. For LISTEX Summer Session, May 2016, a snowsports trade networking event.
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI's local social media program, share her views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you're a Google+ early adopter or still haven't claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy.
Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.
“Technology Trends Disrupting Consumer Behavior”
Based on extensive research of over 10,000 consumers, Kyle Lacy focused on the quickly evolving communication landscape and the impact of increased consumer mobility, localization, smart machines, and the power of social.
Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportuni...Koombea
Are you an onsite store that needs a location app or responsive site?
80% of consumers use mobile devices inside a store to enhance their shopping experience. So what does that mean for YOU? Maybe it means you need to start bringing your in-store marketing onto a mobile platform experience for your consumers.
Learn the value of onsite experiences at stores and cafes using apps and wifi, gamification, ibeacon technologies, responsive sites, and wearable technologies.
11 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations.
Nonprofits use a wide range of social media tools (video, audio, digital text, photos, games) to share their content socially. However, in the rush to get on the Facebook and Twitter bandwagons, many nonprofits ignore the strategy and planning required to achieve success in social media.
In this session, we will outline the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
In this session, we will learn:
• Why you need to recruit a dynamic and working Social Media Committee
• How to plan for success on social media and be able to measure it
• Tools to work smarter
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
Are You Listening To Your Customers? Engage Customers Like Never Before.SAP Asia Pacific
Social Media channels offer marketers a rich opportunity to really engage their customers like never before.
Sadly, customer engagement today has namely been oneway' with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will 'like' them and find their 'content' funny.
This presentation explores the challenges marketers face in effectively engaging todays digital natives, as well as the opportunities that Social Channels offer them in really being able to 'listen' to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
Similar to Seven Technology Trends Changing Consumer Behavior - Tourism Industry Edition (20)
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
How Consumer Technology Companies Are Changing the WorldKyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How to Build the Business of the Future v2Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
Closing the Knowledge Divide: How to Build the Business of the FutureKyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Change Agents: How Consumer Centric Technology Companies Change the WorldKyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
You Can't Growth Hack Your Way to SuccessKyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Why marketing is changing and what you must do to survive
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
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We also know that mobile email open rates are growing exponentially.
Rethinking Place.
Last mile project – how do you innovate around the delivery point.
Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach.
Has a presence in nearly every county on earth
Median price of a hotel vs cost of an Airbnb apartment
The new Collaborative Economy Customer Score provides insights never before combined:
Customer ratings. Uber drivers rate passengers – we know who the best customers are – and who’s not worthy for a late night ride.
Provider quality. Like Yelp and eBay, customers can rate the drivers, a social metric. .
Local transaction data. Since these transactions are happening at a local level, they provide data regarding traffic routes and times, and can, therefore be used to accurately predict when and where people use Uber’s services.
New loyalty data. Since Uber and Amex are sharing their data and rewards, they lock in a powerful new relationship.
A new perspective. When combined with traditional financial data like loyalty points, credit scores, and net worth, we can have a powerful new insights into customer behaviors.