The document discusses technology transfer, outlining its categories and channels. It provides case studies on reverse engineering by Phoenix Technologies Ltd, a joint venture between Suzuki and the Indian government, and intra-firm transfer at British Insulated Callender's Cables. The key channels of technology transfer are licensing, franchising, joint ventures, turnkey projects, and foreign direct investment. The case studies demonstrate how partnerships and collaboration facilitate the transfer of technological innovations between organizations.

1. TECHNOLOGY TRANSFER

2. “
Outline:
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1. Introduction
2. Categories of Technology Transfer
3. Channels of Technology Flow
4. A case study on Reverse Engineering- Phoenix
Technologies Ltd.
5. A case study on Joint Venture Enterprise of Suzuki and
the Government of India
6. A case study on intra-firm technology transfer- British
Insulated Callender's Cables(BICC)
7. Technology Transfer Process
8. Conclusion

3. “
“The process of providing the
technology developed for one
organizational purpose to other
organizations for other potentially
useful purposes”
By The National Aeronautics and
Space Administration
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4. Technology is transferred across national
boundaries
Technology is transferred from one region
of the country to another
Technology is transferred from one
industrial sector to another
Categories of
Technology Transfer

5. Categories of
Technology Transfer
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Technology is transferred from one firm to
another
Technology is transferred within a firm from
one location to another

6. Channels of Technology
Flow
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● Done unintentionally and may
proceed without the
continued involvement of the
source.
● Eg. Education, Training
● Taking apart an object to see
how it works in order to
duplicate or enhance it.
● No active contribution from
the source.

7. Reverse Engineering- Phoenix
Technologies Ltd.
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8. Planned Channels
◇ Licensing: The receiver purchases the rights to utilize someone
else’s technology. This may entail an outright purchase or a
payment of an initial lump-sum amount plus a percentage of sales.
◇ Franchise: This is a form of licensing in which the sources usually
provides some type of continual support to the receiver. This is a
channel commonly used in food chains and service organizations
such as Mc Donald’s, pizza hut, etc.
◇ Joint Venture: Two or more entities combine their interests in a
business enterprise in which they can share knowledge and
resources to develop a technology or a product or use their
know-how to complement one another.
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9. Planned Channels
◇ Turnkey project: A country buys a complete project from an outside
source and the project is designed, implemented and delivered ready
to operate special provisions for training. i.e. equivalent to buying or
selling the machine.
◇ Foreign Direct Investment: A corporation usually a multinational
decides to produce its products or invest some of its resources
overseas. This permits the transfer of technology to another country
but the technology remains within the boundaries of the firm.
◇ Joint Project: Here two or more entities are collaborated in a large
venture because the resources of one is inadequate to affect the
direction of technological change. Typically this type of venture takes
place between two or more countries or two large conglomerates.
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10. Joint Venture Enterprise of
Suzuki and the Government of
India
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11. History
◇ Incorporated with the
Government of India on 1981
◇ It was launched as “Maruti
Udyog Limited”
◇ Largest market share in
passenger vehicle segment
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12. Points of Difference
◇ Just In Time
◇ Suzuki Quality Management
System
◇ Kaizen
◇ Technological Advancements
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13. Technological
Advancements
◇ Development In Engine:
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14. Technological
Advancements
◇ Development In Comfort:
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15. British Insulated Callender's Cables(BICC)
◇ UK’s largest cable producing company up
until 1999
◇ The innovation drive within BICC was
directed towards providing a retrofit
service to install optical-fibre cable, onto
existing overhead power cable lines using
wrapping machines .
Intra-Firm Technology
Transfer
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16. Key Partners
◇ Helsby Technology Centre (R&D
Department)
◇ Applications Engineering Business
(Manufacturing Plant)
◇ Balfour Kilpatrick(Sub-Supplier)
◇ Technology Transfer to BICC
CEAT-Cavi(Italy)
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17. 17
Technology Transfer
ProcessChoosing
Technology1
Negotiation2
Integration3
Communication4
Utilization5
Relocation Absorption

18. Conclusion
◇ Flow of Technology is continuous
◇ Technology transfer requires formulation
and strategy
◇ Transfer of technology is a continuous
process with follow-up activities.
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