9. ▪“The ability to access, analyze, evaluate, and
communicate messages in a wide variety of
forms. Aufderheide (1993)
10. ▪“ the ability to access, analyze, evaluate, and
create messages across a variety of contexts.“
(Chris and Potter,1998)
11. C – currency The timeliness of the information
R – relevance How the information fits your
needs
A- authority The source of the information
A – accuracy Reliability and correctness of the
information
P- purpose The reason of the information
exists
12. the process of critically analyzing and learning
to create one's own messages in print, audio,
video, and multimedia. Hobbs (1998)
13. ▪"the ability to identify different types of
media and understand the messages they
are communicating" (Common Sense Media, n.d.).
14. The “WHY" behind media
communication is the
absolute HEART of media
literacy today.
17. 2. Media messages are produced within
economic, social, political, historical, and
aesthetic contexts.
18. 3. The interpretative meaning-making processes
involved in message reception consist of an
interaction between the reader, the text, and the
culture.
19. 4. Media has unique "languages," characteristics
which typify various forms, genres, and symbol
systems of communication.
