The document discusses the evolution of media from traditional to new media. It describes how media has existed since prehistoric times in the form of cave paintings. Traditional media evolved during ancient civilizations with the development of hieroglyphics and early forms of paper in Egypt. The industrial age brought improvements to mass media through inventions like the printing press. The electronic age began new forms of electronic media with inventions like the telegraph, telephone, radio and television. Currently we are in the information age where the internet has changed media habits and how information is produced and consumed.

1. {
The Evolution of Media: from
Traditional to New Media
Prepared By: Christian Renz Achuela

2. “If I had to choose government
without newspaper and news
without a government, I would
pick the latter”
-Thomas Jefferson

3. Third president of
United States
Author of Declaration
of Independence
Thomas Jefferson

4. The foundation of
democracy.
The window of the
people to see and to be
aware
Media

5. The watch dog of the
society.
The mirrors of the
realities of life
Media

6. 1. Implementation of utmost Professionalism
2. Must be objective all times
3. Provide the public with balanced reporting
4. Fair and honest covering of stories or events
5. Examine and comprehend the interest of the
public
6. Make avenue to represent different voices
opinions
Take note:

7. Importance
of Media

8. Explained the
importance of media.
The Media of Mass
Communication
John Vivian

10. Present or noticeable
in every part of a thing
or place.
The world dependent
on media.
Pervasiveness

11. The internet has
become everyone’s go-
to-place
Communication
Information Source

12. T.V shows, music, film
books, social media,
etc. are just some of
the things that media
can bring
entertainment.
Entertainment
Source

13. Media has the power
to persuade people.
People’s belief it also
acts as a platform for
discussion and debate
Persuasion Forum

14. People rely on media
in their daily lives
Binding Influence

15. CONCEPT OF MASS
MEDIA AND MEDIA
DEMASSIFICATION

16. Refers to channel of
communication
involve transmitting
information to large
number of people.
MASS MEDIA

17. Differ from other type
of communication in
terms of essential
characteristics.
Dutton et al (1998)
MASS MEDIA

18. Four Essential
Characteristics

19. Amount of distance
between the sender
and receiver of
information
Distance

20. Mass Media
Communication is
only possible through
technology.
Technology

21. Deals with
broadcasting
information to the
masses
simultaneously.
Scale

22. An expensive type of
communication
Commodity

23. {
The Evolution of Media: from
Traditional to New Media
Prepared By: Christian Renz Achuela

24. NBC news reported
the discovery of a
40000 year old cave
painting in Sulawesi,
Indonesia.
The Media have been
a part of man’s life
even a time when no
known civilization
existed.
Prehistoric Age(Stone Age)

25. Cave Painting is
considered
medium of
communication
during this
period
Prehistoric Age(Stone Age)

26. Civilization began
to emerge along
with certain form of
speech
Hieroglyphic script
of the ancient
Egyptian.(around
32000 BCE)
Prehistoric Age

27. Earliest script were
initially inscribed on
wet clay with a reed
implement
Egyptian developed
the earliest paper
through an abundant
reed found along the
Nile river
Prehistoric Age

28. Brought
improvements in mass
media.
Early form of printing
press.
INDUSTRIAL AGE

29. Hindsaw and Stearns cited
the changes in mass
media.(Industrialization)
In print, faster, steam-
driven presses and method
of translating photographs
to the printing press
INDUSTRIAL AGE

30. Paved the way for
cheaper
manufacturing of
paper.(1850)
Automatic composing
machines allowed
semiskilled typesetting
keyboard to replace
manual setting. (1890)
INDUSTRIAL AGE

31. Began with the
invention of
telegraph(1840).
Television is one of
the media that as
invented.
ELECTRONIC AGE

32. A part of widespread
revolution of
communication(Howe)
Paved the industrial age to
the dawn of a new era.
ELECTRONIC AGE

33. Invention of
telegraph led to
telephones, radios
and television.
Allowing a quicker
and easier
communication
during this era.
ELECTRONIC AGE

34. The Discovery of
Internet has changed
the media habits and
lifestyle of the user
and producer of
information.
INFORMATION AGE