The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
The Blogging Revolution: Government in the Age of Web 2.0catdii
This document discusses the rise of blogging in the public sector. It examines how government officials at all levels, from members of Congress to city mayors, are increasingly using blogs to engage citizens and improve internal communications. The document provides examples of government blogging and analyzes lessons learned. It presents best practices for public sector bloggers and considers future research directions on the impact of blogging in government.
Affiliate Summit East 2012 Keynote from Dave CupplesAffiliate Summit
This document contains slides from a presentation given by Dave Cupples of FatCowBusiness.com at the ASE12 conference. The slides provide tips and strategies for entrepreneurs, including finding gaps in the market, learning from competitors, incentivizing customers and social media followers, leveraging partnerships, and focusing on adding value rather than reactions. Throughout the slides are images, references to additional online resources, and calls to action.
This document discusses strategies for effective communication and branding on the web using Web 2.0 tools and social media. It recommends shifting from push to pull marketing, building online communities, reducing costs while extending reach, and learning to have fun. Specific recommendations include blogging to gain expertise, using tools like YouTube and Facebook to build relationships, and combining new and traditional media for maximum impact. The overall message is that Web 2.0 allows businesses to connect with customers in new ways.
This document provides 16 success stories and lessons from Facebook's rise to success. Some of the key lessons include:
1) Move fast by building a minimum viable product quickly without overplanning.
2) Focus on execution over ideas, as execution is what determines success.
3) Maintain control of the company to avoid being pulled off course.
4) Prioritize the product over business metrics or shareholders to build long term success.
5) Cultivate advisors to continuously learn and improve leadership skills.
This document provides guidance on using online and social media tools to build a real estate brand and business. It recommends shifting from push to pull marketing and going to where customers are online. Key aspects of Web 2.0 include communities having more control and influencing people to act on your behalf. Top tools include search, blogs, social networks like Facebook and Twitter, and video platforms like YouTube. The document also provides tips on branding, content creation, and online strategies for real estate professionals.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
The Blogging Revolution: Government in the Age of Web 2.0catdii
This document discusses the rise of blogging in the public sector. It examines how government officials at all levels, from members of Congress to city mayors, are increasingly using blogs to engage citizens and improve internal communications. The document provides examples of government blogging and analyzes lessons learned. It presents best practices for public sector bloggers and considers future research directions on the impact of blogging in government.
Affiliate Summit East 2012 Keynote from Dave CupplesAffiliate Summit
This document contains slides from a presentation given by Dave Cupples of FatCowBusiness.com at the ASE12 conference. The slides provide tips and strategies for entrepreneurs, including finding gaps in the market, learning from competitors, incentivizing customers and social media followers, leveraging partnerships, and focusing on adding value rather than reactions. Throughout the slides are images, references to additional online resources, and calls to action.
This document discusses strategies for effective communication and branding on the web using Web 2.0 tools and social media. It recommends shifting from push to pull marketing, building online communities, reducing costs while extending reach, and learning to have fun. Specific recommendations include blogging to gain expertise, using tools like YouTube and Facebook to build relationships, and combining new and traditional media for maximum impact. The overall message is that Web 2.0 allows businesses to connect with customers in new ways.
This document provides 16 success stories and lessons from Facebook's rise to success. Some of the key lessons include:
1) Move fast by building a minimum viable product quickly without overplanning.
2) Focus on execution over ideas, as execution is what determines success.
3) Maintain control of the company to avoid being pulled off course.
4) Prioritize the product over business metrics or shareholders to build long term success.
5) Cultivate advisors to continuously learn and improve leadership skills.
This document provides guidance on using online and social media tools to build a real estate brand and business. It recommends shifting from push to pull marketing and going to where customers are online. Key aspects of Web 2.0 include communities having more control and influencing people to act on your behalf. Top tools include search, blogs, social networks like Facebook and Twitter, and video platforms like YouTube. The document also provides tips on branding, content creation, and online strategies for real estate professionals.
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
Social media presentation by Joe Pryor Oklahoma City real estate investment s...Joe Pryor
1. The document discusses how real estate marketing and operations have changed from 1990 to 2012 with the rise of the internet and technology.
2. It focuses on how agents now use websites, social media, mobile apps and digital tools to find buyers and sellers, write contracts remotely, and conduct business from anywhere at any time.
3. The future will bring even more changes as half of Americans use smartphones and tablets, and real estate adapts to constant technological advances.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is focused on user interaction and user-generated content through tools like Wikipedia, YouTube, blogs and social networks. It emphasizes that people now trust recommendations from other consumers over brand advertising and will use social media to get opinions and recommendations about brands.
The document discusses various aspects of using social media for business purposes. It covers setting up user-friendly websites, using platforms like Facebook, Twitter and YouTube, creating business newsletters, potential dangers of social media, and using blogs to build authority and engage customers. Exercises are provided throughout to apply the concepts, like revising a website, creating social media profiles, building a newsletter, and developing a social media content calendar.
This document discusses how to use blogging for business purposes. It outlines key benefits like getting visitors, building trust, and improving the bottom line. It recommends setting up a business blog on WordPress, identifying your target audience, and setting goals. The document emphasizes creating great content on a regular schedule and promoting it through social media and other channels. Regular analysis and optimization of the blog is also recommended.
This document provides an overview of video marketing and how to get started with creating videos for YouTube. It discusses setting up a YouTube channel, including naming the channel, adding a banner, profile picture, and website link. Recommendations are given for video content like community updates, listings, and how-to guides. Tips are provided for video elements, length, calls to action, and uploading. Outsourcing video work is also covered. The goal is to help real estate agents get started easily with video and see financial benefits from new clients and sales.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
The document discusses various content marketing strategies and algorithmic ranking factors for search engines. It provides tips for developing content over link building, including creating content that builds brands and earns links organically. Various content ideas are proposed, such as creating infographics, mobile apps, blogs and analyzing costumes. The document advocates for developing multi-channel content that builds communities and lasts over various platforms.
This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0 and discusses various social media platforms. It notes that Web 2.0 is more collaborative and community-oriented, allowing two-way conversations between brands and consumers. It describes several major social networks like Facebook, LinkedIn, Twitter, and how brands can create a presence and engage with customers on these platforms. It emphasizes that consumers increasingly rely on peer recommendations over traditional advertising.
SEO, Facebook, Twitter & Blogging for Fitness and Martial Arts ProfessionalsDave Cupples
http://FatCowBusiness.com/KMA
Presentation at Martial Arts Success Seminar on "SEO, Facebook, Twitter & Blogging for Fitness & Martial Arts" by Hapkido Black Belt & A4uExpo/Affiliate Summit Speaker Dave Cupples
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is more collaborative in nature, allowing consumers to interact with brands and each other through user-generated content. It then summarizes several popular social media platforms like Facebook, LinkedIn, Twitter, YouTube, and Google+ and how brands can leverage them to better engage with customers. The key message is that people now trust peer recommendations over advertising and expect brands to actively listen on social media.
Affiliate Summit #ase11 Making Money with Facebook, Twitter and BloggingDave Cupples
Affiliate Summit 2011 Presentation
Making Money with Facebook, Twitter and Blogging
By Dave Cupples
http://fatcowbusiness.com/internet-marketing-conferences/affiliate-summit-2011-ase11-presentation-slides-making-money-with-facebook-twitter-and-blogging/
This presentation serves to introduce blogging to those just getting started! We give hints about where to get inspiration for blog articles, how to write with your own style, where to find media for your posts, and how to promote your blog.
Comment gagner de l'argent avec un blog ? Le guide ultime pour vivre la vie ...Roland Weber
The document provides guidance on how to earn money with a blog in 3 steps:
1. Set up a blog and create valuable content that engages readers.
2. Build relationships with other influential bloggers and develop a community around your blog.
3. Establish yourself as an authority in your niche over time so people see you as a trusted source for information on your topic.
The document debunks common myths about needing huge traffic or being an expert to monetize a blog, emphasizing that making money depends more on providing value to readers.
The document provides advice on starting an online business and making money on the internet. It recommends running your own email newsletter to build an audience, promoting your website through search engines and social media, writing articles to drive traffic, creating and distributing ebooks for free or selling on platforms like Clickbank, setting up a blog, and joining affiliate programs. Developing your own software programs using tools like Visual Basic and giving them away for free or selling them is also suggested as a way to generate traffic and income online. Overall, the document outlines various internet marketing strategies that have been proven successful based on the author's 20 years of experience working online.
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...Dave Cupples
http://fatcowbusiness.com/join and my book based on this is at http://fouryearoldentrepreneur.com/
Dave Cupples Keynote at Affiliate Summit East 2012 in New York City #ase12
This document lists 50 sources for generating traffic to blogs and websites. It discusses using various social media platforms like Facebook, Twitter, and LinkedIn as well as video sites like YouTube. It also recommends writing content for other sites like EzineArticles, Squidoo, HubPages and Wikipedia to drive traffic back to your own site. Commenting on other blogs, guest posting, using bookmarking sites, and participating in forums are also presented as effective traffic generation strategies. The document provides specific tips for each channel and examples of how the author has successfully used certain tactics to significantly increase traffic.
Recruitment Zone is a top 1% UK recruitment agency established in 1998. They specialize in permanent, contract, temporary, and fixed term recruiting in industries like banking/finance, IT, oil/gas, engineering, HR, customer service, and sales/marketing. They deliver outsourced recruiting solutions and pre-employment screening. Between 2008-2009 their revenue was between £20-40 million. They use innovative processes like competency-based interviewing and design assessment centers. Client testimonials praise Recruitment Zone for their professionalism, quality candidates, and ability to understand clients' needs.
This document provides a recipe for a peanut butter and jelly sandwich with 3 steps: spread peanut butter on one slice of bread, spread strawberry jam on the other slice, and put the slices together to make a sandwich. It suggests milk as a drink and surveys show strawberry jam is most popular topping for peanut butter. Occasions to enjoy PB&J sandwiches include school lunches, birthday parties, picnics, and more.
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
Social media presentation by Joe Pryor Oklahoma City real estate investment s...Joe Pryor
1. The document discusses how real estate marketing and operations have changed from 1990 to 2012 with the rise of the internet and technology.
2. It focuses on how agents now use websites, social media, mobile apps and digital tools to find buyers and sellers, write contracts remotely, and conduct business from anywhere at any time.
3. The future will bring even more changes as half of Americans use smartphones and tablets, and real estate adapts to constant technological advances.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is focused on user interaction and user-generated content through tools like Wikipedia, YouTube, blogs and social networks. It emphasizes that people now trust recommendations from other consumers over brand advertising and will use social media to get opinions and recommendations about brands.
The document discusses various aspects of using social media for business purposes. It covers setting up user-friendly websites, using platforms like Facebook, Twitter and YouTube, creating business newsletters, potential dangers of social media, and using blogs to build authority and engage customers. Exercises are provided throughout to apply the concepts, like revising a website, creating social media profiles, building a newsletter, and developing a social media content calendar.
This document discusses how to use blogging for business purposes. It outlines key benefits like getting visitors, building trust, and improving the bottom line. It recommends setting up a business blog on WordPress, identifying your target audience, and setting goals. The document emphasizes creating great content on a regular schedule and promoting it through social media and other channels. Regular analysis and optimization of the blog is also recommended.
This document provides an overview of video marketing and how to get started with creating videos for YouTube. It discusses setting up a YouTube channel, including naming the channel, adding a banner, profile picture, and website link. Recommendations are given for video content like community updates, listings, and how-to guides. Tips are provided for video elements, length, calls to action, and uploading. Outsourcing video work is also covered. The goal is to help real estate agents get started easily with video and see financial benefits from new clients and sales.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
The document discusses various content marketing strategies and algorithmic ranking factors for search engines. It provides tips for developing content over link building, including creating content that builds brands and earns links organically. Various content ideas are proposed, such as creating infographics, mobile apps, blogs and analyzing costumes. The document advocates for developing multi-channel content that builds communities and lasts over various platforms.
This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0 and discusses various social media platforms. It notes that Web 2.0 is more collaborative and community-oriented, allowing two-way conversations between brands and consumers. It describes several major social networks like Facebook, LinkedIn, Twitter, and how brands can create a presence and engage with customers on these platforms. It emphasizes that consumers increasingly rely on peer recommendations over traditional advertising.
SEO, Facebook, Twitter & Blogging for Fitness and Martial Arts ProfessionalsDave Cupples
http://FatCowBusiness.com/KMA
Presentation at Martial Arts Success Seminar on "SEO, Facebook, Twitter & Blogging for Fitness & Martial Arts" by Hapkido Black Belt & A4uExpo/Affiliate Summit Speaker Dave Cupples
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is more collaborative in nature, allowing consumers to interact with brands and each other through user-generated content. It then summarizes several popular social media platforms like Facebook, LinkedIn, Twitter, YouTube, and Google+ and how brands can leverage them to better engage with customers. The key message is that people now trust peer recommendations over advertising and expect brands to actively listen on social media.
Affiliate Summit #ase11 Making Money with Facebook, Twitter and BloggingDave Cupples
Affiliate Summit 2011 Presentation
Making Money with Facebook, Twitter and Blogging
By Dave Cupples
http://fatcowbusiness.com/internet-marketing-conferences/affiliate-summit-2011-ase11-presentation-slides-making-money-with-facebook-twitter-and-blogging/
This presentation serves to introduce blogging to those just getting started! We give hints about where to get inspiration for blog articles, how to write with your own style, where to find media for your posts, and how to promote your blog.
Comment gagner de l'argent avec un blog ? Le guide ultime pour vivre la vie ...Roland Weber
The document provides guidance on how to earn money with a blog in 3 steps:
1. Set up a blog and create valuable content that engages readers.
2. Build relationships with other influential bloggers and develop a community around your blog.
3. Establish yourself as an authority in your niche over time so people see you as a trusted source for information on your topic.
The document debunks common myths about needing huge traffic or being an expert to monetize a blog, emphasizing that making money depends more on providing value to readers.
The document provides advice on starting an online business and making money on the internet. It recommends running your own email newsletter to build an audience, promoting your website through search engines and social media, writing articles to drive traffic, creating and distributing ebooks for free or selling on platforms like Clickbank, setting up a blog, and joining affiliate programs. Developing your own software programs using tools like Visual Basic and giving them away for free or selling them is also suggested as a way to generate traffic and income online. Overall, the document outlines various internet marketing strategies that have been proven successful based on the author's 20 years of experience working online.
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...Dave Cupples
http://fatcowbusiness.com/join and my book based on this is at http://fouryearoldentrepreneur.com/
Dave Cupples Keynote at Affiliate Summit East 2012 in New York City #ase12
This document lists 50 sources for generating traffic to blogs and websites. It discusses using various social media platforms like Facebook, Twitter, and LinkedIn as well as video sites like YouTube. It also recommends writing content for other sites like EzineArticles, Squidoo, HubPages and Wikipedia to drive traffic back to your own site. Commenting on other blogs, guest posting, using bookmarking sites, and participating in forums are also presented as effective traffic generation strategies. The document provides specific tips for each channel and examples of how the author has successfully used certain tactics to significantly increase traffic.
Recruitment Zone is a top 1% UK recruitment agency established in 1998. They specialize in permanent, contract, temporary, and fixed term recruiting in industries like banking/finance, IT, oil/gas, engineering, HR, customer service, and sales/marketing. They deliver outsourced recruiting solutions and pre-employment screening. Between 2008-2009 their revenue was between £20-40 million. They use innovative processes like competency-based interviewing and design assessment centers. Client testimonials praise Recruitment Zone for their professionalism, quality candidates, and ability to understand clients' needs.
This document provides a recipe for a peanut butter and jelly sandwich with 3 steps: spread peanut butter on one slice of bread, spread strawberry jam on the other slice, and put the slices together to make a sandwich. It suggests milk as a drink and surveys show strawberry jam is most popular topping for peanut butter. Occasions to enjoy PB&J sandwiches include school lunches, birthday parties, picnics, and more.
This document provides an overview of how to effectively use LinkedIn for marketing your business and yourself. It discusses setting up a complete LinkedIn profile with all relevant details, joining groups, giving and receiving recommendations, researching connections, and using LinkedIn to stay informed on industry news and job opportunities. The document also provides tips on optimizing your profile, engaging with your network, and leveraging various LinkedIn features and tools.
This document provides a recipe for a gourmet peanut butter and jelly sandwich using crunchy peanut butter and homemade strawberry jam. It instructs the reader to spread the peanut butter on one slice of bread and the jam on the other slice before pressing them together to make the sandwich. A survey found that strawberry jam was preferred over other options like grape jelly or honey by most people when paired with peanut butter. The sandwich is suggested as a good option for occasions like school lunches, birthday parties, picnics, and late night snacks.
This document provides a recipe for making a peanut butter and jelly sandwich, commonly known as a PBJ. It lists the ingredients as crunchy peanut butter, homemade strawberry jam, and two slices of white bread. The directions explain how to open the jars, spread the peanut butter on one slice and the jam on the other, and cut the sandwich in half before serving with a glass of milk. Background information is provided on a survey that found strawberry jam to be the most popular choice to pair with peanut butter. Suggested occasions for eating PBJs include school lunches, birthday parties, picnics, and late night snacks.
Este documento contém uma lista de 16 arquivos PSD, que provavelmente são arquivos de imagem do Photoshop, cada um nomeado depois de um artista ou música brasileira diferente, como Anelis Assumpção, Caçapa, Guizado, André Abujamra e Tulipa Ruiz.
The document provides an overview of using LinkedIn to market a business and oneself. It discusses how nearly 50% of online adults participate in social media and consumer generated media. It then provides background on LinkedIn, highlighting its growth and representation of Fortune 500 companies. The document outlines reasons to use LinkedIn and provides tips on completing one's profile, engaging with connections, and using applications to increase visibility.
Using social media to impact your brand.seffSusan Barry
This document provides tips and strategies for using social media to impact brands. It discusses how social media can be confusing with many tools but the key is having a strategy to humanize your brand. The document outlines what works on social media like being authentic and transparent, treating it like a conversation not a sales pitch. It also discusses what doesn't work and provides tips for Facebook, Twitter, LinkedIn and other platforms. The document emphasizes quality over quantity and having a measurement strategy for social media.
The document discusses the importance of social media and highlights the top social media platforms - Facebook, blogs, LinkedIn, Twitter, and YouTube. It provides statistics on usage for each platform and advice on how companies can engage on these channels to grow their brand and engage customers. The key is for companies to have a social media strategy, set up accounts on relevant platforms, and consistently share content to build an online community.
The document provides a summary of articles, tools, resources, events, and books from Amanda's 90-day publication series. It includes:
- 14 articles on various topics like time management, SEO, sales, and more.
- 8 tools for tasks like screenshots, scheduling meetings, and website analysis.
- 4 resources like directories of startups and marketing resources.
- 4 events Amanda attended about growth hacking, innovation, and changemaking.
- 2 books about workplace stress and the art of asking for help.
The document concludes by announcing the next issue of Amanda's 90-day publication series will be released on January 5, 2017.
- Wired is a famous technology blog that covers the latest tech news and trends across various topics like business, science, and security. It aims to inform readers about interesting and sometimes scandalous facts related to technology.
- Dragon Blogger is a blog created years ago that uses affiliations to earn money and support. It provides advice and reviews for other bloggers and shares details about the founder's part-time blogging income.
- Technologytell focuses more on gaming and entertainment technology like consoles rather than software but still covers various tech topics. It has a preference for video game content.
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
This document provides a summary of an event focused on marketing and communication apps and tools for 2018. It includes:
- An overview of various Google tools for searching, sharing, and collaborating including Google Scholar, Google Trends, Google Alerts, Google Translate, Google Forms, Google Docs, Google Sheets, and Google Ad Grants.
- A discussion of social media management platforms like Buffer, Hootsuite, and Crowdfire that allow scheduling and organizing social media posts.
- A review of tools for creating graphics, videos, and presentations including Canva, Animoto, Tagxedo, and Prezi.
- A mention of analytics platforms like Google Analytics and Social
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
The document discusses the benefits of social media for businesses. It provides an overview of popular social media platforms and their growing user bases. It also outlines best practices for social media engagement, including being conversational, emphasizing quality over quantity, and keeping relationships with fans alive over time through ongoing engagement and shared interests.
This document provides an overview and introduction to using social media and digital tools for marketing, community engagement, and campaigning. It discusses using blogs, Twitter, and other text and social media platforms to share content, build relationships and followers, and promote causes. The key aspects covered are using these tools to tell your organization's story, engage audiences, and mobilize people around your mission in an authentic way. It also provides tips on personalizing outreach, being present where audiences are online and in locations through tools like Foursquare, and creating a sense of real-time experience for followers through livestreaming and sharing updates. The overall goal discussed is effectively harnessing social media and digital platforms to develop communities and spread your message.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the most popular platforms like blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, reasons for businesses to use the platform, and tips on how to engage on each channel. It emphasizes that social media is about engaging customers and that businesses need to monitor metrics to measure return on investment from their social media efforts.
This document discusses how to effectively use various online tools and social media for public relations purposes. It provides tips on creating an engaging website, using social media to build your brand and generate leads, monitoring online conversations, and managing your online reputation. While social media allows anyone to share their message, the document emphasizes that simply having an online presence is not enough - you must provide valuable, engaging content to attract and retain an audience. It also cautions that negative online conversations can damage your reputation, so issues should be addressed promptly and respectfully.
TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...Stephen Joyce
This document provides strategies for using social media effectively in tourism businesses. It begins by debunking common myths about social media, such as that it is a fad, free, fast, or focused only on Facebook and Twitter. It emphasizes that social media requires a commitment of time and quality over quantity. The key aspects of social media are said to be participation, transparency, conversations, and community. To make social media work for a business, the document says you must lead by listening to conversations, engaging with customers, articulating your value through content, and demonstrating your expertise. It provides specific tactics under each of these areas, such as using tools like Google Alerts to listen, maintaining a consistent online presence when engaging, and
The document discusses using various social media platforms to market real estate, including Facebook, Twitter, YouTube, and LinkedIn. It emphasizes that social media allows for direct, trackable marketing to target audiences. Real estate agents should claim their online presence on multiple sites to build their personal brand and connect with potential clients in social networks. Videos and blogs are important ways to showcase listings and stay active in online communities.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
Role Of Technology in Real Estate brokingManaan Choksi
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
Introduction to Social Media: Using Social Media in your Marketing Planguest20b3ff55
This document discusses how social media can be used effectively in marketing plans. It begins by drawing parallels between initial concerns about email and current concerns about social media. It then provides overviews of popular social networking sites like Facebook, Twitter, LinkedIn, YouTube and defines what social networks are. The document outlines action items for using each network and stresses the importance of setting clear goals, determining an engaging hook, and developing an effective distribution plan to achieve word-of-mouth results like the case study example of a cosmetology business.
Introduction to Social Media: Using Social Media in your Marketing PlanWebbed Marketing
This document discusses how social media can be used effectively in marketing plans. It begins by drawing parallels between initial concerns about email and current concerns about social media. It then provides overviews of popular social networking sites like Facebook, Twitter, LinkedIn, YouTube and defines what social networks are. The document outlines action items for using each network and stresses the importance of setting clear goals, determining an engaging hook, and developing an effective distribution plan to achieve word-of-mouth results like the case study example of a cosmetology business.
This document provides tips for using Facebook and other online tools for marketing a business or entrepreneurial venture. It discusses the benefits of creating a Facebook page, including reaching a large potential audience. Specific recommendations are given for the types of content to share on a Facebook page, such as events, contests, stories, and causes to promote. The document also introduces other online tools including blogs, Google services, mobile apps, and Twitter that can be leveraged for business purposes.
1. The Power of
Personal Connections*:
&
* Plus, 50 Fabulous Free websites to help
you do things faster, better cheaper.
Presented by:
MAB Advertising Inc.
515 N. State St.
Suite 1700
Chicago, IL 60654
06/25/09
2.
3.
4. Why use
• Largest B2B social network: founded in 2003; 42M members;
1new member per second; 50% outside US
• All Fortune 500 represented; over 4M small businesses
• Increase visibility, improve Google page rank & search engine results
• Increase connectability: locate people from your past, present & future
• Research companies & people (staff movement, hiring turnover, job
descriptions)
• Give and get—ask questions, answer questions, write recommendations
• Promote yourself and your business with added apps, website, blog visibility
• Scope out the competition, potential customers and employers
• Keep track of job movement and people within your network
5. Maximize Your Experience
• Must Do! Strive for 100% complete profile (click “complete profile” button
to see how complete your profile is: follow instructions to get to 100%)
• Must Do! Use the “professional headline” for more than your current title:
use it to describe yourself (see Basic Information section)
• Should Do! Use “current status” (AKA “Facebook” field) to raise your
professional profile: e.g.: what are you working on?, what are you reading?,
what are you attending?…Current status updates appear in your network’s
email updates
• Make your profile and work experience as complete as possible: it will
bring more potential connections to your attention
• Your LinkedIn profile should complement your resume, not duplicate it;
what do you want people to know “behind” your resume?
• Must Do! If you’re a business owner, create a business page for your
business NOW; it increases business’ credibility & visibility
6. Maximize Your Experience
• Must Do! Edit your public profile URL to your name; add this URL
as a hyperlink to your email signature: people you email can instantly
look you up
• Add your websites and blogs to website listings: list up to three
(you could also list causes you are involved in)
• Applications add functionality and visibility to your profile: select ones
you’ll use (I love: Amazon Reading Lists, SlideShare and Blog Link, but
choose what works for you and your business)
• Give and get recommendations strategically: however, do not give
recommendations that you would not give in “real life”
• Join groups that will complement both your professional and
personal interests
• Ask questions when you are trying to solve a problem or find a solution:
particularly if you are looking for something specific
7. Some Stats @
• Largest social network in the world, 4th most visited website
• Privately owned and operated, founded in 2004 by Mark Zuckerberg, while he
was a student at Harvard
• Over 200 million active users around the world; more than 100M users log on
each day; fastest growing demographic is 35+; 70% of users outside US; 30M
current mobile users; mobile users are 50% more active than non-mobile users
• Average user has 120+ friends, more than 4 billion minutes per day spent on
Facebook (worldwide), 30M+ update page at least once a day
Sources: Compete.com 06/17/09,Facebook/MySpace/Twitter
8. Why Join ?
• Network with friends, colleagues, customers and potential customers
• MUST DO! Register your customized personal username NOW!
It will boost your Google rank (register your vanity url NOW!
Once you register for it, it is yours forever! You might want to add
it to your email signoff, if you use FB frequently)
• Create Groups and Fan Pages for your business; provide links to your
business; find complementary groups to promote your business
• MUST DO! Publicize events to your network and groups
• Upload photos, videos, and websites
• Design applications to promote your business
9. My Lucky Strike Extra!
The Fast Fifty Websites* that
will help you do things faster,
better and cheaper
(*and they are almost all free!)
10. google.com/alerts
Google might take over the world!
They have free apps galore that can help your
business immensely. These are just a couple
of the best…
stay on the lookout for Google Wave!
What are they saying about you on the web?
Track it and your competitors…
16. websitegrader.com
Free SEO tool: easy to
use and understand;
also has facebook
and twitter graders;
How does your
website score against
your direct
competition?
This will tell you and
tell you exactly how
to improve your
score.
17. instapaper.com
Save web pages you
want to read but
don’t have time to
now in one central
place!
Read later icon in
toolbar…
21. “Getting Things Done”
Davidandco.com:
David Allen’s
process: GTD
The god of productivity
gurus…his email
management ideas are
gold…
22. 43folders.com
A David Allen disciple:
great productivity
tips and tricks
23. thefourhourworkweek.com
For those of you
who love Tim
Ferriss, or really
hate him; either
way he’s
interesting and
provocative, and
urges us not to
waste our personal
time and
resources
24. Get the equivalent of a
graduate degree in
itunesu.com anything…Classes available
for download on any subject
from some of the best
universities in the world
25. Keep track of
what’s hot around
the world: great
Trendhunter.com free reports on
worldwide trends
32. Save paper: print
only what you
Printwhatyoulike.com want from a web
page
33. Productivity tools
and tricks:
lifehacker.com particularly
involving
technology
34. Good advice for
those of us over-
zenhabits.com scheduled, over-
worked people
35. Stay up to date on
what’s going on in
social media, and
mashable.com it changes daily
36. Give yourself a gift and listen to
at least one TED talk a week.
ted.com Share on Facebook and LI, share
your favorites with friends and
colleagues