This document discusses how fitness facilities can use technology and social media to improve their business. It provides examples of how incorporating technology into facilities can enhance the member experience and drive profits. Some key ways discussed are using data from club management systems to personalize programming, implementing cashless payment and automated check-ins, offering virtual training classes to generate additional revenue, and engaging members through social media. The overall message is that embracing new technology is important for fitness businesses to remain competitive and grow in today's digital world.
This document discusses how fitness facilities can use technology and social media to improve their business. It provides examples of how incorporating technology into gyms can enhance the member experience through automated check-ins, cashless payments, and electronic locker management. It also discusses using online strategies like social media, video streaming, and virtual classes to engage members, generate leads, and create new revenue streams. The overall message is that embracing new technology and digital integration is important for fitness businesses to provide a better user experience, engage customers, and remain competitive.
Internal Communications Trends for 2013Trefor Smith
Internal communications saw growth in 2012 in digital publishing, BYOD/corporate app stores, gamification, digital signage, and social intranets. Digital publishing benefits both employees and employers by providing an engaging reading experience while saving costs. BYOD has led organizations to consider corporate app stores for managing the growing number of mobile applications and ensuring security. Gamification uses gaming techniques to motivate participation through indirect methods like rewards systems or direct games for training. Digital signage communicates with remote workers and provides dynamic, attention-grabbing content. Social intranets integrate social networking tools on platforms like SharePoint to improve collaboration through a bottom-up approach. Interactive features and employee participation will be key areas of development for these technologies in 2013
Digital Revolution - Digital World with Digital Economy - By Anurag JohariAnurag Johari
The document discusses India's transition from an IT services economy to a digital economy. It outlines key milestones in India's IT industry from the 1960s to present. It then discusses the challenges of digital transformation, including meeting customer expectations, developing innovative content, and addressing skills gaps. Opportunities of digital include improving customer experience and using data-driven marketing. The document also examines components of the digital economy like digital marketing, payments, delivery and the customer relationship. It provides examples of digital technologies and concludes with the importance of digital transformation for business models and customer experience.
Our magazine issue, "Business APAC's Top 10 CEOs of 2020," focuses on showcasing the brilliant leadership of featured clients. In this magazine, you will witnesses the unique business stories and leaders who have successfully thrived in the difficult times of pandemic.
LinkedIn allows companies to engage passive talent, target relevant jobs to best-fit candidates, and create an appealing talent brand. With tools like Recruiter, companies can search the LinkedIn network of over 225 million professionals to source top talent beyond those actively job searching. Job postings on LinkedIn can automatically target the most relevant candidates using profile data. Companies can also develop their talent brand on LinkedIn to establish why they are the best place to work and attract top candidates. Examples include Standard Chartered seeing a 100% increase in page views using LinkedIn, and Dell reducing annual executive recruiting spend by $28.4 million using LinkedIn referrals.
Emerging social, economic, and technology trends are changing the traditional models of work and careers as we have known them. Going ahead, these forces will significantly impact how, when, where, and by whom the work of the future will be executed, and result in work ‘travelling’ to people instead of the other way round.
The Future Metrics That Matter For
Experience Index And Best Practices:
Of Digital Customer Digital Customer
Digital Experience Digital Experience
Service Experience
Review Framework Leaders
Benchmarks: Digital
Strategic Plan: A Tools & Technology:
Landscape: Digital Experience Index
Systematic Approach The Digital Experience
Customer Experience Scores, 2012
To Digital Experience Platform Landscape
Trends, 2012
Continuous
Stakeholder Map: Continuous
Business Case: Improvement: Manage
Roles And Improvement: Manage
The ROI Of Digital The Digital Experience
Responsibilities For The Digital Experience
Customer Experience Project Port
Digital transformation lessons from Microsoft and its customers:
1. Lead with a clear sense of purpose to guide decisions and measure progress.
2. Prioritize people by empowering employees with tools and training.
3. Build on crisis-driven changes to create differentiated customer experiences.
4. Break down silos between business and technology for coordinated innovation.
This document discusses how fitness facilities can use technology and social media to improve their business. It provides examples of how incorporating technology into gyms can enhance the member experience through automated check-ins, cashless payments, and electronic locker management. It also discusses using online strategies like social media, video streaming, and virtual classes to engage members, generate leads, and create new revenue streams. The overall message is that embracing new technology and digital integration is important for fitness businesses to provide a better user experience, engage customers, and remain competitive.
Internal Communications Trends for 2013Trefor Smith
Internal communications saw growth in 2012 in digital publishing, BYOD/corporate app stores, gamification, digital signage, and social intranets. Digital publishing benefits both employees and employers by providing an engaging reading experience while saving costs. BYOD has led organizations to consider corporate app stores for managing the growing number of mobile applications and ensuring security. Gamification uses gaming techniques to motivate participation through indirect methods like rewards systems or direct games for training. Digital signage communicates with remote workers and provides dynamic, attention-grabbing content. Social intranets integrate social networking tools on platforms like SharePoint to improve collaboration through a bottom-up approach. Interactive features and employee participation will be key areas of development for these technologies in 2013
Digital Revolution - Digital World with Digital Economy - By Anurag JohariAnurag Johari
The document discusses India's transition from an IT services economy to a digital economy. It outlines key milestones in India's IT industry from the 1960s to present. It then discusses the challenges of digital transformation, including meeting customer expectations, developing innovative content, and addressing skills gaps. Opportunities of digital include improving customer experience and using data-driven marketing. The document also examines components of the digital economy like digital marketing, payments, delivery and the customer relationship. It provides examples of digital technologies and concludes with the importance of digital transformation for business models and customer experience.
Our magazine issue, "Business APAC's Top 10 CEOs of 2020," focuses on showcasing the brilliant leadership of featured clients. In this magazine, you will witnesses the unique business stories and leaders who have successfully thrived in the difficult times of pandemic.
LinkedIn allows companies to engage passive talent, target relevant jobs to best-fit candidates, and create an appealing talent brand. With tools like Recruiter, companies can search the LinkedIn network of over 225 million professionals to source top talent beyond those actively job searching. Job postings on LinkedIn can automatically target the most relevant candidates using profile data. Companies can also develop their talent brand on LinkedIn to establish why they are the best place to work and attract top candidates. Examples include Standard Chartered seeing a 100% increase in page views using LinkedIn, and Dell reducing annual executive recruiting spend by $28.4 million using LinkedIn referrals.
Emerging social, economic, and technology trends are changing the traditional models of work and careers as we have known them. Going ahead, these forces will significantly impact how, when, where, and by whom the work of the future will be executed, and result in work ‘travelling’ to people instead of the other way round.
The Future Metrics That Matter For
Experience Index And Best Practices:
Of Digital Customer Digital Customer
Digital Experience Digital Experience
Service Experience
Review Framework Leaders
Benchmarks: Digital
Strategic Plan: A Tools & Technology:
Landscape: Digital Experience Index
Systematic Approach The Digital Experience
Customer Experience Scores, 2012
To Digital Experience Platform Landscape
Trends, 2012
Continuous
Stakeholder Map: Continuous
Business Case: Improvement: Manage
Roles And Improvement: Manage
The ROI Of Digital The Digital Experience
Responsibilities For The Digital Experience
Customer Experience Project Port
Digital transformation lessons from Microsoft and its customers:
1. Lead with a clear sense of purpose to guide decisions and measure progress.
2. Prioritize people by empowering employees with tools and training.
3. Build on crisis-driven changes to create differentiated customer experiences.
4. Break down silos between business and technology for coordinated innovation.
Atlanta's BridgeCommunity commercialization program is in its 3rd year. Get an overview of how startups and corporations are working together to extend their capabilities.
The Last Word: Enabling the Digitally Enhanced BusinessCognizant
For established companies, digital transformation isn't straightforward and simple. But by applying the following lessons, they can quickly embrace new thinking, strategies and skills that yield short-and long-term business results.
Insights Success has shortlisted “The 10 Most Innovative IT Infrastructure Solution Providers, 2018,” which are using their extensive business knowledge to provide a steady backbone to support the ever growing needs of businesses in the increasingly disruptive world. Featuring as our Cover Story is Present, which envisions a future where IT infrastructure supports organizations and employees get the much-required support to balance their priorities.
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
I'm presenting the IBM CIO 2010 Outlook at IBM iForum, Zurich (26th November 2007). I can't take the credit for writing it; Dave Newbold did the hard work on this one.
Healthcare
Therapeutics
Drug Discovery
Precision Medicine/Genomics
Public Health
Mobility/Autonomous Vehicle
1. 5G-enabled Vision-based Autonomous Navigation by Mohamed Elhabiby, Executive Vice President, Micro Engineering Tech, Inc.
2. Building Blocks of a Modern Vision Pipeline Enabling Optimized Traffic Management by Daniel Zelyanski, Computer Vision & Imaging Team Leader, NoTraffic
Cybersecurity
1. Accelerating Cybersecurity Log Pipelines and Analytics for Rapid Correlation by Bartley Richardson, Senior Cybersecurity Data Scientist, NVIDIA
2. Trojan Detection Evaluation by Michael Majurski, Computer Scientist, NIST
Finance
1. AI for Quantitative Multi-Asset Research and Investment by Suresh Bavisetti, Founder, AsknBid Tech
Accessible and affordable enterprise grade deep learning-based algorithmic trading system.
2. Anomaly and Outlier Detection for Fraud Prevention Based on Customer Profiles Using GPU Acceleration by Bharath Shasthri, Head of Data Science, HDFC bank
Telecommunications
1. Machine Learning in Beyond-5G Mobile Communications by Charles Clancy, Senior Vice President, MITRE
2. Leveraging Deep Learning on the Edge to Enhance 5G Radio Access Network L1 Performance
SESSION ENDED by Tim O'Shea, CTO, DeepSig
3. Edge AI meets 5G by Kuntal Chowdhury, Senior Vice President, Product Management & Systems Engineering, Mavenir & Ash Bhalgat, Senior Director, Cloud & Telco Market Development, NVIDIA
Conversational AI/Chatbot
1. A Chatbot Platform That Everyone Can Use by Wenxi Chen, AI Software Engineer, Juji, Inc.
2. Automated Interviews Using Realistic AI Face Generation, Karthik Balu, CEO/Founder, Clofus Innovations Private Limited
Supply Chain/Logistics
Augmented Supply Chain Logistics Using Deep Learning by Francois Noel, AI product manager, Nuvoola inc.
Agriculture
Building Farming Robots to Feed the World by Marie Schiltz, Lead Computer Vision Engineer, FarmWise
The 10 Best Performing Technology Leaders of 2021 features tech leaders who've a remarkable difference in the industry with their remarkable contributions
The document summarizes a CIO breakfast briefing event hosted by CIO Academy Asia in partnership with Dell EMC. It provides key highlights from presentations and a panel discussion on digital transformation and the future workplace. Specifically:
- Case studies from Rolls-Royce and DSM discussed their digital transformations and focus on user experience, with Rolls-Royce embracing cloud infrastructure and DSM empowering business units.
- A panel then discussed implications of Singapore's Smart Nation initiatives, emphasizing the need to complement technology with user-centric strategies and real value.
- Participants agreed digital transformation requires changing mindsets to focus on customers and delivering value through easy-to-use solutions, while ensuring buy-in
The New CIO Mandate | ASAE Tech Conference 2013 Keynote By Dion HinchcliffeDion Hinchcliffe
How can CIOs and the C-Suite reshape service delivery and get out ahead of the rapid pace of technology change?
I explored the issues and strategies of grappling -- in scale -- with digital engagement, social media, smart mobility, big data, and consumerization in my CIO Pathway keynote at the ASAE @TechConf at the Washington Convention Center on December 4th, 2013.
Architecture Of Participation - Enterprise2.0 adoption outlinesIsrael Blechman
The adoption of E2.0 tools and methods necessitates a new framework of thinking about work and productivity. The presentation illustrates the concepts of E2.0 and the conditions to a successful adoption process.
The presentation was created for a lecture I held at Microsoft Israel's Masters of Knowledge conference, May 2009.
Francisca Martinez has worked in project control services at Accenture since 2016. She has experience providing support to clients in Mexico, the US, Canada, and Argentina. In 2017, she took on a project management role at TJX Inc where she provided staffing updates directly to the client and worked with resources from multiple countries. Outside of work, she enjoys baking, reading, and spending time with family and friends. She is a big fan of the Harry Potter series.
Workplace 2020 Keynote at Leadership Summit 2013Dion Hinchcliffe
My keynote deck on what organizations will have to design for in the next 7 years as they update their structure and processes to deal with high-velocity technological change in a deeply digital, social, mobile, data-centric, cloud-based world.
The key: To design our organizations for a more network-centric and participatory model employing the latest digital tools, in an environment designed around constant change and learning.
Presented at the Jive, IDC, PwC Leadership Summit at #JiveWorld on October 23rd, 2013 in Las Vegas, Nevada.
Business intelligence solutions have become critical for companies to make data-driven decisions and stay competitive. The article profiles ClicData, a leading BI solutions provider, and its founders Telmo Silva and Hélène Clary. ClicData offers a 100% cloud-based platform that integrates data collection, processing, warehousing, visualization and publishing. The platform helps customers make smarter, faster decisions. While the pandemic disrupted some operations, ClicData ensured employee safety while sustaining services. Going forward, the company aims to enhance its platform with new features and functionality to build an even better product.
Accenture Business Oppourtinities in HealthCare ITVanshita Sinha
Accenture has strong opportunities to expand in China's growing healthcare IT market. The market is forecast to grow at 21.7% annually through 2015. Key opportunities include: 1) Providing IT services to upgrade hospitals, especially in rural areas as China builds new facilities; 2) Implementing electronic medical records and integrating hospital information systems; and 3) Leveraging growth in telemedicine, cloud computing, and mobile health to reach rural populations. Accenture should partner with local companies and align offerings with China's health policies to capture opportunities in prioritized areas like rural healthcare and technology development.
Presentation given by Steve Boese at the Aquire 2011 User Conference on May 23, 2011.
Talk focused on some of the challenges and opportunities that contingent labor, globalization, and demographic changes present to organizations.
Comes with the 100% guaranteed to work 60% of the time promise.
This document summarizes Accenture's Technology Vision for 2013, which is titled "Every Business is a Digital Business".
The first trend discussed is "Relationships at Scale", which argues that businesses need to move beyond online transactions and marketing to develop digital relationships with consumers. While new technologies have increased digital connections, most companies only use this for more detailed consumer data and transactions. To truly transform, companies need to integrate digital relationships into all aspects of their operations and strategies.
7 factors responsible for the failure of it projects converted (1)RutujaJagtap19
The document discusses 7 factors that are responsible for the failure of IT projects. These factors include: lack of alignment across the organization, not truly embracing agile frameworks, implementing systems in silos rather than focusing on outcomes, inability to scale as business needs change, lack of IT skills and leadership, not investing in automation, and taking on projects that are too large in scope. Addressing these factors can help organizations avoid IT project failures and better deliver anticipated business value.
Relationships at Scale discusses how businesses need to move beyond transactions and e-commerce to focus on digital relationships with consumers. Technologies like mobile, social media, and analytics now allow companies to learn more about consumers and customize every interaction. To truly capitalize on this opportunity, companies must shift their mindset from transactions to building relationships with consumers at scale through mass personalization across all channels. This will involve using insights from digital interactions to improve engagement and loyalty.
This document discusses how companies can merge their digital and physical operations to provide a better customer experience. It provides five rules for how retailers can build a digital-physical fusion strategy: 1) Make digital-physical fusion a competitive edge by investing in both physical and digital assets. 2) Add strong links between the digital and physical parts of the customer experience. 3) Transform innovation approaches by forming cross-functional teams. 4) Personalize experiences by gaining customer insights. 5) Continuously improve the experience through testing and feedback. Examples like Commonwealth Bank of Australia, Nike, and Disney are discussed.
The Four Essential Pillars of Digital TransformationIan Thomas
Based on years of practical experience this whitepaper distils four key pillars we have observed time and again in successful digital initiatives, providing a structured foundation for an orderly, end-to-end digital transformation of the enterprise.
Atlanta's BridgeCommunity commercialization program is in its 3rd year. Get an overview of how startups and corporations are working together to extend their capabilities.
The Last Word: Enabling the Digitally Enhanced BusinessCognizant
For established companies, digital transformation isn't straightforward and simple. But by applying the following lessons, they can quickly embrace new thinking, strategies and skills that yield short-and long-term business results.
Insights Success has shortlisted “The 10 Most Innovative IT Infrastructure Solution Providers, 2018,” which are using their extensive business knowledge to provide a steady backbone to support the ever growing needs of businesses in the increasingly disruptive world. Featuring as our Cover Story is Present, which envisions a future where IT infrastructure supports organizations and employees get the much-required support to balance their priorities.
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
I'm presenting the IBM CIO 2010 Outlook at IBM iForum, Zurich (26th November 2007). I can't take the credit for writing it; Dave Newbold did the hard work on this one.
Healthcare
Therapeutics
Drug Discovery
Precision Medicine/Genomics
Public Health
Mobility/Autonomous Vehicle
1. 5G-enabled Vision-based Autonomous Navigation by Mohamed Elhabiby, Executive Vice President, Micro Engineering Tech, Inc.
2. Building Blocks of a Modern Vision Pipeline Enabling Optimized Traffic Management by Daniel Zelyanski, Computer Vision & Imaging Team Leader, NoTraffic
Cybersecurity
1. Accelerating Cybersecurity Log Pipelines and Analytics for Rapid Correlation by Bartley Richardson, Senior Cybersecurity Data Scientist, NVIDIA
2. Trojan Detection Evaluation by Michael Majurski, Computer Scientist, NIST
Finance
1. AI for Quantitative Multi-Asset Research and Investment by Suresh Bavisetti, Founder, AsknBid Tech
Accessible and affordable enterprise grade deep learning-based algorithmic trading system.
2. Anomaly and Outlier Detection for Fraud Prevention Based on Customer Profiles Using GPU Acceleration by Bharath Shasthri, Head of Data Science, HDFC bank
Telecommunications
1. Machine Learning in Beyond-5G Mobile Communications by Charles Clancy, Senior Vice President, MITRE
2. Leveraging Deep Learning on the Edge to Enhance 5G Radio Access Network L1 Performance
SESSION ENDED by Tim O'Shea, CTO, DeepSig
3. Edge AI meets 5G by Kuntal Chowdhury, Senior Vice President, Product Management & Systems Engineering, Mavenir & Ash Bhalgat, Senior Director, Cloud & Telco Market Development, NVIDIA
Conversational AI/Chatbot
1. A Chatbot Platform That Everyone Can Use by Wenxi Chen, AI Software Engineer, Juji, Inc.
2. Automated Interviews Using Realistic AI Face Generation, Karthik Balu, CEO/Founder, Clofus Innovations Private Limited
Supply Chain/Logistics
Augmented Supply Chain Logistics Using Deep Learning by Francois Noel, AI product manager, Nuvoola inc.
Agriculture
Building Farming Robots to Feed the World by Marie Schiltz, Lead Computer Vision Engineer, FarmWise
The 10 Best Performing Technology Leaders of 2021 features tech leaders who've a remarkable difference in the industry with their remarkable contributions
The document summarizes a CIO breakfast briefing event hosted by CIO Academy Asia in partnership with Dell EMC. It provides key highlights from presentations and a panel discussion on digital transformation and the future workplace. Specifically:
- Case studies from Rolls-Royce and DSM discussed their digital transformations and focus on user experience, with Rolls-Royce embracing cloud infrastructure and DSM empowering business units.
- A panel then discussed implications of Singapore's Smart Nation initiatives, emphasizing the need to complement technology with user-centric strategies and real value.
- Participants agreed digital transformation requires changing mindsets to focus on customers and delivering value through easy-to-use solutions, while ensuring buy-in
The New CIO Mandate | ASAE Tech Conference 2013 Keynote By Dion HinchcliffeDion Hinchcliffe
How can CIOs and the C-Suite reshape service delivery and get out ahead of the rapid pace of technology change?
I explored the issues and strategies of grappling -- in scale -- with digital engagement, social media, smart mobility, big data, and consumerization in my CIO Pathway keynote at the ASAE @TechConf at the Washington Convention Center on December 4th, 2013.
Architecture Of Participation - Enterprise2.0 adoption outlinesIsrael Blechman
The adoption of E2.0 tools and methods necessitates a new framework of thinking about work and productivity. The presentation illustrates the concepts of E2.0 and the conditions to a successful adoption process.
The presentation was created for a lecture I held at Microsoft Israel's Masters of Knowledge conference, May 2009.
Francisca Martinez has worked in project control services at Accenture since 2016. She has experience providing support to clients in Mexico, the US, Canada, and Argentina. In 2017, she took on a project management role at TJX Inc where she provided staffing updates directly to the client and worked with resources from multiple countries. Outside of work, she enjoys baking, reading, and spending time with family and friends. She is a big fan of the Harry Potter series.
Workplace 2020 Keynote at Leadership Summit 2013Dion Hinchcliffe
My keynote deck on what organizations will have to design for in the next 7 years as they update their structure and processes to deal with high-velocity technological change in a deeply digital, social, mobile, data-centric, cloud-based world.
The key: To design our organizations for a more network-centric and participatory model employing the latest digital tools, in an environment designed around constant change and learning.
Presented at the Jive, IDC, PwC Leadership Summit at #JiveWorld on October 23rd, 2013 in Las Vegas, Nevada.
Business intelligence solutions have become critical for companies to make data-driven decisions and stay competitive. The article profiles ClicData, a leading BI solutions provider, and its founders Telmo Silva and Hélène Clary. ClicData offers a 100% cloud-based platform that integrates data collection, processing, warehousing, visualization and publishing. The platform helps customers make smarter, faster decisions. While the pandemic disrupted some operations, ClicData ensured employee safety while sustaining services. Going forward, the company aims to enhance its platform with new features and functionality to build an even better product.
Accenture Business Oppourtinities in HealthCare ITVanshita Sinha
Accenture has strong opportunities to expand in China's growing healthcare IT market. The market is forecast to grow at 21.7% annually through 2015. Key opportunities include: 1) Providing IT services to upgrade hospitals, especially in rural areas as China builds new facilities; 2) Implementing electronic medical records and integrating hospital information systems; and 3) Leveraging growth in telemedicine, cloud computing, and mobile health to reach rural populations. Accenture should partner with local companies and align offerings with China's health policies to capture opportunities in prioritized areas like rural healthcare and technology development.
Presentation given by Steve Boese at the Aquire 2011 User Conference on May 23, 2011.
Talk focused on some of the challenges and opportunities that contingent labor, globalization, and demographic changes present to organizations.
Comes with the 100% guaranteed to work 60% of the time promise.
This document summarizes Accenture's Technology Vision for 2013, which is titled "Every Business is a Digital Business".
The first trend discussed is "Relationships at Scale", which argues that businesses need to move beyond online transactions and marketing to develop digital relationships with consumers. While new technologies have increased digital connections, most companies only use this for more detailed consumer data and transactions. To truly transform, companies need to integrate digital relationships into all aspects of their operations and strategies.
7 factors responsible for the failure of it projects converted (1)RutujaJagtap19
The document discusses 7 factors that are responsible for the failure of IT projects. These factors include: lack of alignment across the organization, not truly embracing agile frameworks, implementing systems in silos rather than focusing on outcomes, inability to scale as business needs change, lack of IT skills and leadership, not investing in automation, and taking on projects that are too large in scope. Addressing these factors can help organizations avoid IT project failures and better deliver anticipated business value.
Relationships at Scale discusses how businesses need to move beyond transactions and e-commerce to focus on digital relationships with consumers. Technologies like mobile, social media, and analytics now allow companies to learn more about consumers and customize every interaction. To truly capitalize on this opportunity, companies must shift their mindset from transactions to building relationships with consumers at scale through mass personalization across all channels. This will involve using insights from digital interactions to improve engagement and loyalty.
This document discusses how companies can merge their digital and physical operations to provide a better customer experience. It provides five rules for how retailers can build a digital-physical fusion strategy: 1) Make digital-physical fusion a competitive edge by investing in both physical and digital assets. 2) Add strong links between the digital and physical parts of the customer experience. 3) Transform innovation approaches by forming cross-functional teams. 4) Personalize experiences by gaining customer insights. 5) Continuously improve the experience through testing and feedback. Examples like Commonwealth Bank of Australia, Nike, and Disney are discussed.
The Four Essential Pillars of Digital TransformationIan Thomas
Based on years of practical experience this whitepaper distils four key pillars we have observed time and again in successful digital initiatives, providing a structured foundation for an orderly, end-to-end digital transformation of the enterprise.
Customize Transformation For A Personalized ExperienceLCDF
Shifting to a Customer-centric
Business Model :-
Many businesses already see the writing on the wall: Only 8 percent of companies
say their current business model will remain economically viable if their industry
keeps digitizing at its current course and speed.2 But to become a modern digital
business, you must go beyond just digitizing old business models and instead use
technology to align your people, processes, and technology around entirely new ways
of serving customers.
By placing the customer at the center of everything you do, you can create products,
services, and experiences that are more valuable to your buyer, allowing you to stand
out in an increasingly commoditized world, drive more profit, and generate more
brand loyalty.
How New Customer Experience Technology Can Generate Massive ROIAggregage
The webinar discussed how new customer experience technologies can generate massive returns on investment (ROI) for financial institutions. A panel of executives from banks and credit unions discussed how customer expectations have changed since the pandemic to demand more digital and omnichannel services. Measuring engagement through benchmark data is key to calculating the ROI of new technologies. The panel shared how technologies have helped solidify customer loyalty by increasing engagement. Tips included leading change by communicating the business case for digital transformation and creating seamless omnichannel experiences.
How will upgrading your people impact your bottom line?Allison Thrush
Illustrating the need for IT training as an integral element of computing optimization. Too frequently the budget to provide user training to take advantage of the new features and tools is lacking or dismissed as unnecessary.
Knowmore is a French software company that provides digital training and performance solutions to help enterprise users improve performance on strategic applications like ERP, CRM, and HR software. Their flagship product, K-Now, is an intelligent digital coaching platform that provides just-in-time guidance to users as they work within enterprise software applications. K-Now detects a user's position and provides relevant information to guide them through tasks. Over 1 million users worldwide utilize Knowmore's solutions. Customers report that K-Now reduces training time and costs while increasing user adoption, productivity, and data accuracy.
This whitepaper discusses three examples of companies using social software to empower employees:
1) A financial technology firm used social software to help its 57-year old, siloed organization collaborate across applications and act more quickly.
2) A pharmaceutical company saved $3.6 million in help desk costs by encouraging employees to help each other during IT projects using social software portals.
3) A pharmaceutical firm used social software to better connect employees from merged companies and help executives align people to business strategy.
Digital Transformation: Re-imagine from the outside Inaccenture
In today’s digital work, business success requires more customer-focused digital transformation. This presentation from Accenture Interactive looks at why and how businesses can act.
Read more: http://www.accenture.com/us-en/Pages/insight-digital-transformation.aspx
Accenture digital transformation - re-imagine from the outside-inRick Bouter
This document discusses how companies can undergo a digital transformation focused on delivering enduring customer relevance at scale. It emphasizes the need to reimagine the business from an outside-in perspective focused on customer experiences. A successful digital transformation requires companies to delight customers with omni-channel experiences, reorient the business to be customer-centric and agile, and flex their technology platform to power customer experiences and business operations.
The Roadmap to Your Digital TransformationAdVictoriam
Is your business ready for digital transformation? Do you have a digital transformation roadmap? Does it lay a solid
foundation for a successful transition to your future digital business?
In order to succeed, start with a current assessment, identify gaps, then define the actions and resources required to fill
those gaps along your journey.
Visit our Website : https://www.advictoriamsolutions.com/
What is Digital Transformation | Digital Transformation Myths and Trends 2018hakuna matata solutions
If you want to lead your organization through digital transformation, the first step is understanding the realities of digital transformation. In this SlideShare we use excerpts from a few, prestigious industry reports/white papers to dispel a few myths.
This document discusses the digital transformation of marketing. Key points include:
1. Digital transformation means marketers must rethink budgets, put customer experience at the heart of conversations, understand trends in attribution and programmatic marketing, and develop skills in areas like analytics, product development, and customer advocacy.
2. Marketing was one of the last departments to undergo technological reengineering. Digital advertising emerged as a key category for marketing and changed the nature of marketing.
3. Successfully navigating digital transformation requires getting the right positioning, prioritizing efforts, and getting executive buy-in, which is still a challenge for many marketers according to research. Focusing on small, achievable goals is advised over attempting everything
Insights Success has enlisted “The 10 Most Innovative Companies in 2019”, which are driving customer’s experiences by smartly incorporating the intersection of innovation and evolving technologies and thereby, delivering novel solutions
The Changing Role Of The CIO In The Health Club Industry Bryan K. O'Rourke
Prepared by Exerp, this magazine explores views on the role of technology and the CIO in the modern health club intro. I had the pleasure of writing the introduction and some of the world's leading thinkers on the subject share their insights.
To answer new digital challenges (faster business cycles, new risks and need for more firm-level integration), companies need firm-level governance around their digital initiatives. Too often digital is left to grow organically, generally in a series of silos or managed from just one perspective of the business. In this paper the importance of governance of digital initiative is explored in detail, with working models, and some case studies from companies across different industries.
This training program is designed to enhance the skills and competencies of construction project managers in Malaysia by ensuring they meet the national competency standards developed by industry experts, allowing projects to be managed more effectively and improving quality at construction sites. The course covers important aspects of project management like planning, coordination, control and meeting client requirements on time and on budget. Completing the training provides qualifications and career advancement for construction project managers.
Project Description : After 10 years of working in the construction industry, you and 4 of your friends want to start up a construction company with RM 1 million as capital.
Why be better managers: An Introduction to Management 3.0Isman Tanuri
You realised that the usual ways of managing and leading people aren't working anymore. Situations at work and with other people are becoming more complex and unpredictable.
What do you do?
Management 3.0 is an evolving set of practical games and tools to help people leaders and organisational managers develop and evolve their organisations and teams to be more effective, productive and, ultimately, healthier.
This presentation discusses the whys of considering alternative ways of leading and managing in complex environments.
Similar to TECHNOLOGY AND SOCIAL MEDIA E-book (20)
The document outlines a 4-week training program with exercises, equipment, reps/time, and coaching tips for each session. Week 1 focuses on basic movement patterns, week 2 introduces exercise progressions, week 3 integrates movements for strength and conditioning, and week 4 maximizes total body movement for efficiency and conditioning. Exercises include planks, squats, rows, lunges, and stretches using equipment like bars, straps, and suspension trainers.
This document provides exercises and coaching tips for a 4-week training program using a training tool. It lists exercises, sets/reps, recommended bar height, and coaching tips for each week. Week 1 introduces movement types like hip hinges, planks, and squats. Week 2 demonstrates progressions of Week 1 exercises, adding variations. Week 3 provides continued progressions and challenges like mountain climbers and monkey bars. Week 4 aims to enhance flexibility, core, strength and power.
This document outlines a 4-week training program using a variety of tools and exercises. Each week focuses on different movement types and progresses in challenge. Exercises include planks, bridges, rows, pushups, squats and more. Detailed instructions are provided for proper form and technique for each exercise including time, repetitions, bar height and coaching tips. The goal is to introduce movement types in week 1, demonstrate progression in week 2, enhance challenge in week 3, and demonstrate proficiency in targeted movements by week 4.
Building lean mass_and_bone_density_in_menopausal_womanPrecor
The document outlines a 4-week training program with the goals of:
1) Learning targeted movement types to enhance movement efficiency and capacity in week 1.
2) Demonstrating progression in targeted movement types in week 2.
3) Demonstrating strength development by engaging in final movement progressions in week 3.
4) Demonstrating strength and cardiovascular capacity by increasing movement volume in week 4.
Each week consists of a warm-up, main workout of 3 rounds of exercises with work and rest intervals, and cool down. Exercises use various training tools and include coaching tips.
The document provides a full body workout routine that targets major muscle groups. It lists various exercises that work the legs, chest, back, shoulders, arms, abs, and lower back. For each exercise, the document includes spaces to record the weight used for sets of 12-20 repetitions over 2-3 sets. It recommends completing this full body workout 2-3 times per week for a total body strength training routine.
With so much on your parent to-do list, your workout may get pushed to the side. No more excuses – our 4-week programming can help you fit in time for you and your fitness!
This document provides details on exercises, tools, reps, and coaching tips for a 4-week training phase. It includes trigger point release exercises, strength exercises using bars and straps, plyometric exercises, and stretches. The goals are to focus on core control in week 1, introduce progression and different movement types in week 2, demonstrate mastery with added stability in week 3, and introduce metabolic challenge in week 4.
This training program outlines a 4-week progression of exercises focusing on core and scapula stabilization. Each week introduces new exercises and variations while increasing reps and sets to progress volume. Exercises include bodyweight movements, use of training tools, and stretches targeting major muscle groups. Coaching tips emphasize maintaining proper form throughout.
30 minute functional workouts for working professionalsPrecor
This document provides details on a 4-week training program using the TRX Suspension Trainer, including exercises, sets, reps, coaching tips for each week. Week 1 introduces a variety of full-body exercises with 30 second work intervals. Week 2 increases the work interval to 40 seconds and varies exercises. Week 3 introduces different exercises to challenge the full body and metabolism. Week 4 further progresses the program with increased work intervals and exercise variation.
Full Body Workout for the Working Professional Precor
The document outlines a training phase that introduces various full body exercises through 2 rounds of high-intensity interval training. Exercises include hip hinges, scapular depression, assisted squats, mountain climbers, Ys, seated squats, rows, push ups, sit ups, lateral jumps, roll outs, foot trigger points, chest openers, hamstring rotations, and corpse poses. Coaching tips provide guidance on form and avoiding spinal hyperextension for each exercise.
Managing Movement Disorder with Strength TrainingPrecor
This document outlines a 4-week training program using a functional training tool. It provides exercises, sets, reps, and coaching tips for each week with the goal of improving functional movement patterns through multi-planar and multi-joint exercises of increasing intensity and volume.
תעשיית הכושר הגופני מתפתחת במהירות ועלייתם של מועדוני בוטיק מתמחים ותוכניות אימון קבוצתי מייצגות שינוי זה. יותר ויותר מתאמנים מעוניינים לחוות את הכושר הגופני: להיות חלק מקהילות כושר אקסקלוסיביות, להתאמן ביחד בסביבה המעניקה מוטיבציה ומשתנה כל הזמן, לקחת אחריות ולעקוב אחר התקדמותם.
The document provides a 4-week training plan with exercises to introduce mobility, basic movements, progress movements, and demonstrate optimal capacity. Each week focuses on a different goal and includes exercises with coaching tips on form and variations to regress or progress difficulty.
If you are seeking a new running challenge through trail running, this 4-week program will guide you in improving your lower body strength, core stability, and conditioning safely and effectively. With a variety of Queenax apps and optionals, you will engage in movements that will prepare you to handle the unstable terrain and maintain optimal running mechanics. Below is a list of what equipment is needed for your workouts. While a few of these movements are unique to Superfunctional, many can be performed with other suspension fitness products such as TRX® or CrossCore®.
This document outlines a 4-week training program with exercises, sets, reps, and coaching tips for each exercise. The goals for each week are to introduce various upper body, core, and lower body exercises along with sport skill movements. Exercises include stretches, rows, pushups, lunges, squats, and more using equipment like bars, ropes, and platforms. Coaching tips provide guidance on form and technique for safe and effective exercise.
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
We’re talking about Vedic Meditation, a form of meditation that has been around for at least 5,000 years. Back then, the people who lived in the Indus Valley, now known as India and Pakistan, practised meditation as a fundamental part of daily life. This knowledge that has given us yoga and Ayurveda, was known as Veda, hence the name Vedic. And though there are some written records, the practice has been passed down verbally from generation to generation.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
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TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...Donc Test
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by Stamler, Verified Chapters 1 - 33, Complete Newest Version Community Health Nursing A Canadian Perspective, 5th Edition by Stamler, Verified Chapters 1 - 33, Complete Newest Version Community Health Nursing A Canadian Perspective, 5th Edition by Stamler Community Health Nursing A Canadian Perspective, 5th Edition TEST BANK by Stamler Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Pdf Chapters Download Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Pdf Download Stuvia Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Study Guide Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Ebook Download Stuvia Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Questions and Answers Quizlet Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Studocu Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Quizlet Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Pdf Chapters Download Community Health Nursing A Canadian Perspective, 5th Edition Pdf Download Course Hero Community Health Nursing A Canadian Perspective, 5th Edition Answers Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Ebook Download Course hero Community Health Nursing A Canadian Perspective, 5th Edition Questions and Answers Community Health Nursing A Canadian Perspective, 5th Edition Studocu Community Health Nursing A Canadian Perspective, 5th Edition Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Pdf Chapters Download Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Pdf Download Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Study Guide Questions and Answers Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Ebook Download Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Questions Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Studocu Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Stuvia
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxwalterHu5
In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
ABDOMINAL TRAUMA in pediatrics part one.drhasanrajab
Abdominal trauma in pediatrics refers to injuries or damage to the abdominal organs in children. It can occur due to various causes such as falls, motor vehicle accidents, sports-related injuries, and physical abuse. Children are more vulnerable to abdominal trauma due to their unique anatomical and physiological characteristics. Signs and symptoms include abdominal pain, tenderness, distension, vomiting, and signs of shock. Diagnosis involves physical examination, imaging studies, and laboratory tests. Management depends on the severity and may involve conservative treatment or surgical intervention. Prevention is crucial in reducing the incidence of abdominal trauma in children.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Cell Therapy Expansion and Challenges in Autoimmune DiseaseHealth Advances
There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
2. Introduction
Technology has changed the face of the world as we know it. It has touched
every aspect of our personal, social and work lives and continues to
completely transform – and create – entire industries. The health and fitness
industry has felt the impact too, and it’s clear that there’s no going back.
Social media, networked fitness, wearable gadgets, “smart gyms” and online
video streaming have helped to transform the fitness arena into what it is
today. If you don’t embrace today’s new technology, you’ll be fighting an
uphill battle with your members and your competitors. Expanding your
services to include the latest technology and becoming involved online,
whether via social media or online streaming, is imperative to growing your
fitness business.
“The overall goal when making use of technology and digital integration
services is to create a better user experience for your members, as well as
prospective members,” says Bryan O’Rourke, founder and CEO of Integrus
LLC and president of the Fitness Industry Technology Council.¹
While introducing technology into your club may seem overwhelming,
industry experts have laid the groundwork. Here are some ways to begin to
grasp how technology can change your business and bring in more revenue.
1
IHRSA2015 education session ‘Revolutionary Opportunities Through Technology’.
3. 1
Melding technology and fitness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Technology in your gym transforms the member experience . . . . . . . . . . 4
Using online strategies to grow your business . . . . . . . . . . . . . . . . . . . . 5
Create revenue online with video streaming . . . . . . . . . . . . . . . . . . . . . 6
Social media to engage your team and your members. . . . . . . . . . . . . . 7
Table of contents
4. 2
Melding technology and fitness
Never before has the world seen such a shift as the technology boom
of the 21st century, especially with the inception of mobile technology
and social media. Every day, new gadgets, apps and online resources
are emerging, all promising to take the world by storm. While some
innovations come and go, others have – and continue to – change
the face of our industry. But how can you know which technological
advances to adopt and which to pass by? According to the teams
at EXOS – a leading company in integrated performance training
for athletes – and Red Whisk Marketing, it’s all about knowing
your audience.2
John Golden, president of Product Pioneering at EXOS, believes that
using technology effectively helps you to better segment prospective
members. They say, “Knowing who your customers are is important
when implementing fitness-targeted technology”.² An easy way to
do this is to perform a competitive and demographic analysis of your
market and Google your club to determine its Internet presence.
Bryan O’Rourke, founder and CEO of Integrus LLC and president of the
Fitness Industry Technology Council, also adds that “technology has
encouraged ideas that dissolve ordinary boundaries, challenge us to
unlearn what we know about the industry and think differently about
our businesses. It has led to disruptive new business models, such as
Uber and Netflix, that work extremely well.” ¹
Understanding what your members are looking for in their gym and
workout experiences is vastly important when considering new
technology in your centre and your marketing strategy. Once you
have that solid understanding, thinking outside the box to engage and
challenge your members can help to not only transform your business,
but also potentially the whole fitness industry.
2
IHRSA2015 education session ‘The Transformation of the Fitness Industry Through Technology’.
5. 3
“Integrating technology into your fitness programming can enhance
member retention and club revenue from existing members”, ²
Golden says. Technology isn’t just a new app or gadget, but rather it can
include entire systems that help you to track member activity to provide
usable data. That data can then be used to produce better programmes
and enable you to reach your members outside of your club’s walls.
O’Rourke says, “The industry will grow exponentially by engaging with
and extending audiences via apps, wearables and personalisation.
By understanding the customer’s journey via collected data, you can
begin to create personal experiences on a higher level. Technology
supports retention efforts through engagement and also fosters loyalty.” ¹
“Technology has encouraged ideas that dissolve ordinary
boundaries, challenge us to unlearn what we know about
the industry and think differently about our businesses.”
6. 4
Technology in your gym transforms
the member experience
Engaging with your members starts at your gym. Whether they’re brand new or
seasoned experts, exercisers expect their gyms to invest in the facilities in order to
create safe, secure and exciting places to reach their fitness potential.
Gerhard Pichler, business development manager at Near Field Communication
(NFC) electronic hardware company Gantner, gives some great examples on
how installing some technology features around your gym can also help to drive
your profits. While much of this technology can be extremely valuable, it can
also demand a higher level of capital investment. Nonetheless, here are some of
his suggestions:
• Club management systems create unique member experiences with
members-only areas and offers.
• Biometric verification, such as fingerprint scanning, is a great solution
for high-volume clubs. The system is fast, reliable and helps you to
streamline operations. Members don’t have to remember cards or keys and
can just show up and have access.
• Electronic locker room management technology helps you to manage your
lockers while also enhancing your members’ experience with added security
and convenience.
• Cashless till systems promote impulse buying at snack bars and spas,
helping to increase your revenue.
• Club automation allows for streamlined self check-in that can also impose
locker use restrictions. This creates a soft force on members to check in so
you can collect data about your club. ³
Using technology to automate operations within your club can be seamless and
straightforward, while letting your members know that you care about their
experience, security and safety.
3
IHRSA2015 education session ‘Using Technology to Drive Profits in Health Clubs’.
7. 5
Using online strategies to grow your business
Integrating technology into your business is critical if you want to keep your doors open in today’s technologically advanced world.
Implementing online strategies can help you to get there. Personal brand coach Vito Lafata says, “Online marketing strategies are no longer
optional. They are mandatory to remain relevant and desirable to customers.” 4
Lafata shares that collecting data via your website visitors will help to turn web traffic into viable leads. By not producing opportunities to
collect data, you’re directly affecting your profits. To help solve this, you can create Customer Value Optimisation (CVO) that drives traffic
resources to a topical landing page containing a form to gather visitors’ information. 4
Creating an online business plan is also an important step in upping your marketing strategy in the 21st century. According to Lafata, an online
business plan will help to automate lead generation, programme delivery, sales and basic customer service. Lead generation capability frees
up time to invest in other parts of your business. The human element cannot be removed completely, but a CVO process along with an online
business strategy can enhance your business’ success. 4
4
IHRSA2015 education session ‘Online Strategies to Grow Your Leads, Customers, and Revenue’.
8. 6 Technology and Social Media: Making the digital age work for your facility
Create revenue online with
video streaming
Thanks to the popularity of online video streaming, your personal
trainers no longer need to be confined within your gym’s walls.
With online video services, you and your team can virtually bring your
workouts into the homes of your members.
“Virtual training, coaching and other digital fitness trends can be
monetised to create an additional revenue stream”, O’Rourke says.
“Virtual training built directly into equipment is becoming common
with many cardio equipment manufacturers. Gamification and feedback
systems are commonplace. They encourage competition and goal
setting that can help to create a fun, unique user experience.” ¹
Rasmus Ingerslev, executive vice chairman and founder of Wexer
Virtual, says, “Virtual training is the ticket to the future as today’s
consumers expect to get what they want when they want it.
Virtual training classes are not meant to replace live classes,
but to supplement them during facility downtimes.” 5
In his research, Ingerslev found that virtual training helps instructors
to cope with large workloads while building audiences for live classes.
People who implement virtual training first have the potential to gain a
competitive advantage. 5
While investing the time and funds necessary to implement virtual
coaching can seem costly, Ingerslev says, “Ultimately, the cost has the
potential to be less than one US dollar a class.”
5
IHRSA2015 education session ‘Virtual Class: The End of Empty Studio Space’.
9. 7
Social media to engage your team and your members
It could be argued that social media has had one of the biggest technological impacts on the world today. With Facebook, Twitter, Instagram,
blogs and other channels, social media has revolutionised the way we communicate more than we probably realise. A business without a social
media presence is failing to meet a lot of potential customers.
Implementing a social media strategy can help you to create valuable content at a potentially low cost that will attract more people to your
website and engage with your members in a whole new way.
Trina Gray, a successful fitness entrepreneur, gives some tips to have a powerful social media presence and create an engaging community online:
• Increase traffic to your website via referral links from social media networks to aid in lead generation.
• Positively portray your club in a light that makes people want to engage with you and offers members or prospective members additional
ways to connect with you.
10. 8 Technology and Social Media: Making the digital age work for your facility
• Set achievable goals for your social media pages and create an ongoing publishing calendar, which includes content that your readers
find helpful, insightful and valuable.
• Do not be a business trying to sell a product. Engage meaningfully with your followers by posting content that is interesting to them.
Then interact with their response on your site.
• Create an online community where members and prospective members can find support, information and helpful content. Your page
should feel like a magazine, filled with quality articles, pictures or posts, nutrition guides and healthy tips with an occasional relevant
offer or promotion.
“Social media can support your core business strategy and
generate more revenue.”
11. 9
• Cultivate interest in your programmes. Start with short programmes or “camps” that have a strong online presence.
Turn your programmes into events and employ social media to engage with members or prospective members who demonstrate interest
in your programmes.
• Periodically provide recognition to staff members, or engage with them in a meaningful way online.
One of the most important things to remember, says Gray, is that “your social media content should present engaging and interesting information
to your readers. If you are constantly publishing offers or sales, your readers will tune out. Provide them with content that encourages interaction
with your brand and enables them to share it. Social media can support your core business strategy and generate more revenue.” 6
The possibilities of blending technology with your fitness business are practically endless. Whether you’re looking to upgrade your gym with
state-of-the-art technological facilities or expand to online workouts, making the digital age work for your gym can have an exponential impact
on your facility’s culture, member engagement and your bottom line.
6
IHRSA2015 education session ‘Using Social Media to Engage Your Team and Members’.