The document discusses the technology adoption lifecycle model which describes how new technologies are adopted by different groups over time. It identifies six categories of adopters - innovators, early adopters, early majority, late majority, and laggards. The model shows that new technologies are first adopted by a small group of innovators, then early adopters, before gaining broader acceptance by the early and late majority, with laggards being the last to adopt.

1. Technology
Adoption LifeCycle

2. Technology Adoption LifeCycle
The technology adoption lifecycle is a
sociological model that describes the
adoption or acceptance of a new
product or innovation, according to
the demographic and psychological
characteristics of defined adopter
groups.
—wikipedia

3. Innovators
Technology Adoption Life Cycle

4. Innovators
Technology Adoption Life Cycle
Techies

5. Innovators Early Adopters
Technology Adoption Life Cycle

6. Innovators Early Adopters
Technology Adoption Life Cycle
Visionaries

7. Innovators Early Adopters Early Majority
Technology Adoption Life Cycle

8. Innovators Early Adopters Early Majority
Technology Adoption Life Cycle
Pragmatists

9. Innovators Early Adopters Early Majority Late Majority
Technology Adoption Life Cycle

10. Innovators Early Adopters Early Majority Late Majority
Technology Adoption Life Cycle
Conservatives

11. Innovators Early Adopters Early Majority Late Majority Laggards
Technology Adoption Life Cycle

12. Innovators Early Adopters Early Majority Late Majority Laggards
Technology Adoption Life Cycle
Skeptics

13. Innovators Early Adopters Early Majority Late Majority Laggards
Technology Adoption Life Cycle

14. Innovators Early Adopters Early Majority Late Majority Laggards
Like New Things — Big Pain Points
Technology Adoption Life Cycle

15. Innovators Early Adopters Early Majority Late Majority Laggards
Early Market
Like New Things — Big Pain Points
Technology Adoption Life Cycle

16. Need complete and reliable solutions
Innovators Early Adopters Early Majority Late Majority Laggards
Early Market
Like New Things — Big Pain Points
Technology Adoption Life Cycle

17. Need complete and reliable solutions
Innovators Early Adopters Early Majority Late Majority Laggards
Early Market Mainstream Market
Like New Things — Big Pain Points
Technology Adoption Life Cycle

18. Innovators Early Adopters
Early Market
Like New Things — Big Pain Points Need complete and reliable solutions
Early Majority Late Majority Laggards
Mainstream Market
THECHASM
Technology Adoption Life Cycle

19. Innovators Early Adopters
Early Market
Like New Things — Big Pain Points Need complete and reliable solutions
Early Majority Late Majority Laggards
Mainstream Market
THECHASM
Technology Adoption Life Cycle