The document discusses the technological innovation process module which covers understanding different innovation models, technological forecasting concepts and applications, and product and process innovation. It describes the eight stages of technological innovation as basic research, applied research, development, engineering, manufacture, marketing, promotion, and continuous improvement. The module also covers static and dynamic innovation models proposed by Rothwell, technological forecasting tools like cross-impact analysis and morphological analysis, and different types of innovation strategies and their characteristics.

1. MIT323 : Managing Information
and Technology
Module Title: The Technological Innovation Process
Module Developer: Mr. Edgardo C. Villafuerte, MIT

2. RECAPITULATION
Scope of Technology Management
Designing & Implementing Technology Strategy
Technology Management in High- & Low-Tech
Industries
Distinctive Technological Competencies
Integration of Technology and Business Strategy

3. SPECIFIC LEARNING OBJECTIVES:
Understand different types of innovation model.
Know the basic concepts, methods and applications of
technological forecasting.
Identify and understand the products and process innovation
for assembled and non-assembled products.
Know the management of research and development in a
company.
Know the procedures and corporate technology audit models.

4. TOPICS
Static and Dynamic Models of Technological Innovation
Technological Forecasting - Basic Concepts, Methods, and
Applications
Product & Process Innovation for Assembled and Non-
Assembled Products
Organizational Determinants
Management of R & D: Project Selection, Planning, and
Control
Corporate Technology Audit Models and Procedures

5. INNOVATION
TECHNOLOGY
primary source of
competitive advantage for
companies in essentially all
industries and
environments
innately scalable,
demonstrating a
consistent trend
toward new
innovations as a
result of improving
upon current ones.
Module 5 : The Technological Innovation Process
The Technological Innovation Process
a core driving force,
alongside knowledge,
technology, and
entrepreneurship.
capacity
drives forward efficiency,
higher productivity, and
differentiation to fill a wide
variety of needs.
TECHNOLOGICAL INNOVATION
new or improved product or process whose technological
characteristics are significantly different from before
PROCESS
PRODUCT Implemented technological product innovations
processes in an application that have been brought
to market

6. Module 5 : The Technological Innovation Process
BBM OR LENI.INNOVATION IS PRIMARY SOURCE OF
COMPETITIVE ADVANTAGE FOR COMPANIES IN
ESSENTIALLY ALL INDUSTRIES AND ENVIRONMENTS AND
DRIVES FORWARD EFFICIENCY, HIGHER PRODUCTIVITY,
AND DIFFERENTIATION TO FILL A WIDE VARIETY OF
NEEDS.
BBM
QUESTION | TRUE(BBM) – FALSE (LENI)

7. Module 5 : The Technological Innovation Process
ISKO OR LACSON. TECHNOLOGICAL INNOVATION IS
INNATELY SCALABLE, DEMONSTRATING A CONSISTENT
TREND TOWARD NEW INNOVATIONS AS A RESULT OF
IMPROVING UPON CURRENT ONES.
LACSON
QUESTION | TRUE(ISKO) – FALSE
(LACSON)

8. 8 Stages of the Technological Innovation Process
2. Applied Research 3. Development 4. Engineering
5. Manufacture 6. Marketing 7. Promotion 8. Continuous
improvement
1. Basic Research
abreast of the state-of-
the-art technologies
integrate existing
technologies innovatively
prototype is developed
and must be tested
turn it into a scalable
product or service
best way to deliver the
solution created
to do concept tests, market
research , and market testing
launch the products and
services rapidly
constantly measured
and analyzed

9. Module 5 : The Technological Innovation Process
A COMPLEX SET OF ACTIVITIES THAT TRANSFORMS
IDEAS AND SCIENTIFIC KNOWLEDGE INTO PHYSICAL
REALITY AND REAL-WORLD APPLICATION. THERE ARE
EIGHT STAGES IN THE PROCESS OF TECHNOLOGICAL
INNOVATION.
TECHNOLOGICAL INNOVATION PROCESS
QUESTION | IDENTIFICATION

10. Module 5 : The Technological Innovation Process
IN PROPER ORDER GIVE THE FIRST FOUR
TECHNOLOGICAL INNOVATION PROCESS
1. BASIC RESEARCH | 2. APPLIED RESEARCH |
3. DEVELOPMENT | 4. ENGINEERING
QUESTION | ENUMERATION

11. INNOVATION MODELS
provides a detailed framework to identify, advance,
and implement ideas
Roy Rothwell put forward five generations of
innovations
Various marketing factors includes - inflation,
stagflation, economic recovery, unemployment, etc
Module 5 : The Technological Innovation Process
His findings are termed a descriptive
innovation model.
His Innovation Models are beneficial in creating an
innovation management strategy for business.

12. Module 5 : The Technological Innovation Process
BRITISH SOCIOLOGIST WHICH IS A
PIONEER IN INDUSTRIAL INNOVATION
ROY ROTHWELL
QUESTION | IDENTIFICATION

13. TYPES OF INNOVATION MODELS
1. First-Generation
Innovation Model (1G)
– Technology Push
the cost-benefit analysis of each project & systematic allocation of resources
2. Second-Generation
Innovation Model (2G)–
Market Pull
Phase-review-processes
implies consistent monitoring of each phase
disadvantage of not considering customer feedback
and expectations
Module 5 : The Technological Innovation Process
market needs are dynamic, the projects would last for a short for short period

14. TYPES OF INNOVATION MODELS
3. Third-Generation
Innovation Model (3G)
– Coupling Method
Module 5 : The Technological Innovation Process
prominent acceptance
during the inflation and
stagflation phase of the
economy
tightly combined R&D
and Marketing
made the model sequential

15. TYPES OF INNOVATION MODELS
4. Fourth-Generation
Innovation Model (4G)
– Integrated Model
Module 5 : The Technological Innovation Process
integrated model for the
business process
It moved away from the
sequential process to
follow the parallel
process.

16. TYPES OF INNOVATION MODELS
5. Fifth-Generation
Innovation Model(5G)
– Network Model
Module 5 : The Technological Innovation Process
focused on the effective
distribution of network
processes
to consolidate external
and internal factors

17. TYPES OF INNOVATION MODELS
5. Fifth-Generation
Innovation Model(6G) –
Open Innovation Model
Module 5 : The Technological Innovation Process
purposeful inflows and
outflows of knowledge to
accelerate
implementing the best
innovation in the market

18. Module 5 : The Technological Innovation Process
IDENTIFY THE GENERATION.
OPEN INNOVATION | COUPLING METHOD
TECHNOLOGY PUSH
3 QUESTION | IDENTIFICATION

19. Module 5 : The Technological Innovation Process
FOCUSED ON THE EFFECTIVE DISTRIBUTION OF
NETWORK PROCESSES. IT EMPHASIZED GAINING
FLEXIBILITY AND INCREASING THE DEVELOPMENT
SPEED.
(5G) – Network Model
QUESTION | IDENTIFICATION

20. Module 5 : The Technological Innovation Process
BEBONG OR AGILA.
THE FOURTH-GENERATION INNOVATION
MODEL IS COUPLING METHOD
AGILA
QUESTION | TRUE (BEBONG) OR FALSE (AGILA)

21. 4 MAIN TYPES OF INNOVATION
INCREMETAL - makes the product
a better version than the
previous one
Module 5 : The Technological Innovation Process
DISTRUPTIVE - blow away the
existing market or industries
SUSTAINING - It grows its
existing market while focusing
on current customers
RADICAL - completely
changed the way of
communication in the entire
world

22. Module 5 : The Technological Innovation Process
Market disruptor. They blow away the
existing market or industries.
DISTRUPTIVE
QUESTION | IDENTIFICATION

23. REFERENCES
https://en.wikipedia.org/wiki/Technology_forecasting
AF Bureau (October 1, 2020). Innovation Models, Innovation Process Models, Examples.
https://alcorfund.com/insight/innovation-models-innovation-process-models-examples/
Basquillat Consulting (November 25th 2020). IT Audit: Step-by-Step Guide.
https://hackernoon.com/it-audit-or-step-by-step-guide-xl39344a
James, Stephen (18 November 2020). What is R&D? Its role in business and how it relates to
R&D tax credits. https://forrestbrown.co.uk/news/what-is-r-and-d/
Kenton, Will (Mar 31, 2021). Research and Development.
https://www.investopedia.com/terms/r/randd.asp
McClure, Dave (July 27, 2011). The 7-Step Technology Audit.
https://www.cpapracticeadvisor.com/directory/accounting/account-reconciliation-
software/article/10308014/the-7step-technology-audit
Quinn, James Brian (March 1967). Technological Forecasting.
https://hbr.org/1967/03/technological-forecasting
Veyrat, P.(December 16, 2017). The Technological Innovation Process and Its 8 Steps.
https://www.heflo.com/blog/technology/technological-innovation-process/
Wayne Dennison, T. (May, 2015). Technological Innovation. https://universitybusiness.com/5-
factors-for-successful-technological-innovation/

24. INNOVATION STRATEGY
Module 5 : The Technological Innovation Process
 Proactive Innovation Strategy
an outcome of rapid technological
developmentand shorter economic cycles
 Active Innovation Strategy
defensive strategy against competitors
 Reactive Innovation Strategy
wait-and-see approach duplicate proven market innovation
 Positive Innovation Strategy
‘chillers’ of the market
searches for hidden expectations
and responds to the market.

25. Module 5 : The Technological Innovation Process
IDENTIFY DIFFERENT INNOVATION STRATEGIES
Proactive Innovation Strategy | Active Innovation Strategy
Reactive Innovation Strategy | Passive Innovation Strategy
QUESTION | IDENTIFICATION

26. PROCESS OF INNOVATIONMODEL
process is the method of bringing an idea or invention into reality as
a product
Idea Generation
Screening
choosing a concept to develop
determine the Business idea viability
Module 5 : The Technological Innovation Process

27. PROCESS OF INNOVATIONMODEL
Experimentation
Commercialization
Implementation
as the right idea is selected
increase product awareness
to build the reality of the idea
Module 5 : The Technological Innovation Process

28. Module 5 : The Technological Innovation Process
THE METHOD OF BRINGING AN IDEA OR
INVENTION INTO REALITY AS A PRODUCT. THE
INNOVATION MODEL SHOULD MAKE THE
ECONOMICAL AND A GREAT VALUE DRIVER
PROCESS OF INNOVATION MODEL
QUESTION | IDENTIFICATION

29. Technological Forecasting Basic Concepts
refers to both product and process innovation in service firms,
sectors, and industries
need to forecast
technological change and
its impact on the
activities
1. Economic forecasts
2. market forecasts
3. financial forecasts
4. weather forecasts
Standard Tools of Management
evaluate the probability and significance
of various possible future developments
Technological Forecasting
- investigation of new trends
Technology Foresight
combination of creative thinking, expert
views, and alternative scenarios

30. Module 5 : The Technological Innovation Process
STANDARD TOOLS OF
MANAGEMENT
ECONOMIC FORECASTS | MARKET FORECASTS |
FINANCIAL FORECASTS |WEATHER FORECASTS
QUESTION | IDENTIFICATION

31. Module 5 : The Technological Innovation Process
BSAIS3A OR BSAIS3B
TECHNOLOGY FORECASTING
COMBINATION OF CREATIVE THINKING, EXPERT
VIEWS, AND ALTERNATIVE SCENARIOS
BSAIS3B
QUESTION | TRUE (BSAIS3A) OR FALSE
(BSAIS3B)

32. Cross-Impact
Analysis
Module 5 : The Technological Innovation Process
to identify and determine the
significance of relationships and
interactions between specific events.
Morphological
Analysis
to evaluates all varieties and
combinations of those dimensions to find
the practical uses
Substitution
Effect
over the older technology will ultimately
be substituted for the factor with the
lower performance

33. Module 5 : The Technological Innovation Process
THIS METHOD ATTEMPTS TO IDENTIFY AND
DETERMINE THE SIGNIFICANCE OF
RELATIONSHIPS AND INTERACTIONS BETWEEN
SPECIFIC EVENTS.
CROSS-IMPACT ANALYSIS
QUESTION | IDENTIFICATION

34. APPLICATIONS OF TECHNOLOGICAL FORECASTING
1. Forecasts should develop the pragmatic insights
needed to make decisions.
2. Forecasters should place opportunities and threats
in an appropriate order of priority
3. Forecasts should be fitted in with the company’s
regular cycles of executive decision
Module 5 : The Technological Innovation Process
4. Promising executives should, whenever possible, be
exposed to planning and forecasting activities as a
routine part of their training

35. Product andProcess Innovation
Module 5 : The Technological Innovation Process
Product
innovation
New products - goods and services that
differ significantly in their characteristics
introduction of a
good or service
New uses for products - development of a
new use for a product with only minor changes
to its technical specifications
Process
innovation
Production methods - involve the techniques,
equipment, and software used to produce goods or
services
introduction of a
good or service
Delivery methods - concern the logistics of
the firm and encompass equipment, software,
and techniques

36. REFERENCES
https://en.wikipedia.org/wiki/Technology_forecasting
AF Bureau (October 1, 2020). Innovation Models, Innovation Process Models, Examples.
https://alcorfund.com/insight/innovation-models-innovation-process-models-examples/
Basquillat Consulting (November 25th 2020). IT Audit: Step-by-Step Guide.
https://hackernoon.com/it-audit-or-step-by-step-guide-xl39344a
James, Stephen (18 November 2020). What is R&D? Its role in business and how it relates to
R&D tax credits. https://forrestbrown.co.uk/news/what-is-r-and-d/
Kenton, Will (Mar 31, 2021). Research and Development.
https://www.investopedia.com/terms/r/randd.asp
McClure, Dave (July 27, 2011). The 7-Step Technology Audit.
https://www.cpapracticeadvisor.com/directory/accounting/account-reconciliation-
software/article/10308014/the-7step-technology-audit
Quinn, James Brian (March 1967). Technological Forecasting.
https://hbr.org/1967/03/technological-forecasting
Veyrat, P.(December 16, 2017). The Technological Innovation Process and Its 8 Steps.
https://www.heflo.com/blog/technology/technological-innovation-process/
Wayne Dennison, T. (May, 2015). Technological Innovation. https://universitybusiness.com/5-
factors-for-successful-technological-innovation/

37. THANKYOU